Fintech in UAE Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Fintech Companies in the Dubai Region and is Segmented by Service Proposition (money Transfer and Payments, Savings and Investments, Digital Lending and Lending Marketplaces, And Online Insurance & Insurance Marketplaces). The Report Offers Market Size and Forecasts for the UAE Fintech Market in Value (USD Billion) for all the Above Segments.

UAE Fintech Market Size

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UAE Fintech Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 3.16 Billion
Market Size (2029) USD 5.71 Billion
CAGR (2024 - 2029) 12.56 %
Market Concentration Low

Major Players

UAE Fintech Market Major Players

*Disclaimer: Major Players sorted in no particular order


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UAE Fintech Market Analysis

The UAE Fintech Market size in terms of assets under management value is expected to grow from USD 3.16 billion in 2024 to USD 5.71 billion by 2029, at a CAGR of 12.56% during the forecast period (2024-2029).

As the financial technology sector continues to increase worldwide, the United Arab Emirates has emerged as a hub for fintech innovations. The United Arab Emirates has an extensive ecosystem for fintech app development due to its robust infrastructure and knowledgeable technology community. The growth of the UAE's e-commerce industry is expected to continue as more and more United Arab Emirates consumers are looking for online payment solutions, and merchants recognize the value of an online presence.

In the United Arab Emirates, the Fintech sector is experiencing rapid growth for various reasons. TGrowth in online shopping and digital payments has increased the need for secure and convenient payment solutions, prompting Fintech firms to provide innovative solutions such as mobile wallets and touchless payments. In addition to payment services, lending services, insurance, and investment, fintech startups in the United Arab Emirates and Saudi Arabia are providing digital solutions such as Dubai's Huspy home-buying platform and Khazna's payment apps /wallets for the underbanked Egyptian, as well as merchant payment solutions like Telr (United Arab Emirates), Geidea (Saudi Arabia) and HyperPay.

Government initiatives such as Fintech clusters and funding programs are also helping to promote cooperation and entrepreneurship in the industry. For instance, Pine Labs, one of the world's leading merchant commerce omnichannel platforms, entered the UAE market. The company announced that it would partner with UAE banks and other financial institutions to help them better serve merchant partners.

UAE Fintech Market Trends

The Market is Being Driven by the Development of New Technologies

Blockchain and open banking innovations will shape the future of financial services. Neobanks are at the forefront of this evolution because they can overcome the high fees and complex pricing structures of traditional banks while building trust with their customers through streamlined digital services.

In recent years, there has been growth of neobanks and the growth of traditional banks’ digital offerings in the United Arab Emirates. Neobanks seek to attract traditional bank customers by offering products and services typically offered at a lower price point. The fintech regulatory environment in the United Arab Emirates has also played a role in the growth of the neobanks.

Machine learning is revolutionizing the way people interact with banks, insurance companies, and other businesses when it comes to personalized offers and support. In recent years, there has also been a rise in integrated payment providers, which can be used to add payments to an already strong business management platform.

More recently, NFTs have also been used for various other purposes. For example, authors can increase their income by selling digital copies of their work, artists can guarantee royalties, and NFTs can be used as tickets, membership cards, and more.

Fintech in UAE Market: Transactional Value of Neo banking in UAE, In USD Million, 2019-2023

The Growth of E-Commerce is Fueling the Need for Online and Digital Payments

Fintech app developers in the United Arab Emirates are taking advantage of the growing reliance on mobile devices. They are creating feature-rich apps focusing on mobile devices to serve the growing number of smartphone users in the United Arab Emirates. Fintech apps allow customers to manage their money while on the go by providing seamless mobile banking and payment services. Digital wallets have gained immense popularity in the United Arab Emirates. Fintech app developers develop secure payment solutions by leveraging the power of smartphones. They use peer-to-peer payments, multiple payment gateways, and other features to enhance the payment experience.

The United Arab Emirates’s digital transformation has put the country on the cutting edge of technology. A strong technological infrastructure is the basis of a successful e-commerce business. The country’s investments in advanced technology, fast internet connection, and high-speed mobile networks have enabled a smooth online shopping experience for consumers. With more and more people choosing to shop online, e-commerce has quickly become an integral part of the country’s economy. A well-developed infrastructure, wide internet penetration, and an educated and tech-literate population create the perfect environment for e-commerce to thrive.

Fintech in UAE Market: Distribution of Payment Methods for E-Commerce Transactions, In %, By Type, UAE, 2023,

UAE Fintech Industry Overview

The fintech market in the United Arab Emirates is highly fragmented. Businesses from all over the world have invested large amounts of money in this market segment. Many companies are vying for a small market share in the UAE FinTech market. The organization is facing more competition as it upgrades to new technologies and adopts FinTech platforms. Due to the COVID-19 pandemic and urbanization, new, easier-to-use, contactless payment methods are rapidly increasing. Some of the major players dominating the market are Tabby, YallaCompare, Beehive, Sarwa, and Shuaa Capital.

UAE Fintech Market Leaders

  1. Tabby

  2. YallaCompare

  3. Beehive

  4. Sarwa

  5. Shuaa Capital

*Disclaimer: Major Players sorted in no particular order

Fintech in UAE Market Concentration
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UAE Fintech Market News

  • August 2023: MENA’s number one shopping and fintech app, Tabby, launched its latest all-in-one shopping tool, Tabby Shop. This is the biggest update to Tabby’s app since its inception. Tabi Shop is a comprehensive shopping app that brings together more than 500,000+ products from over 10,000+ brands in the Fashion, Beauty, Home, and Electronics categories. Tabby Shop offers several shopping tools, such as smarter search, better wishlists, deal notifications, and more.
  • January 2023: Tabby, the number one shopping and fintech app in MENA, closed a USD 58 million Series C funding round led by Sequoia Capital India (SCI), STV (STV), and PayPal Ventures (PV), with participation from Mubadala investment capital (MIC), Arbor Ventures (ARAM) (CIVB) (CVC) and Endeavour Catalyst (Endeavor). According to PayPal Ventures, Tabby's Series C funding brings its total valuation to USD 660 million, making it the second-most valuable startup in MENA and the number one in the GCC.

UAE Fintech Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rise in the Number of Fintech Startups is Driving the Market

      2. 4.2.2 Favorable Regulatory Compliance Landscape is Promoting the Fintech Market

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of Mobile and Tech Expertise

      2. 4.3.2 Data Security Concerns are on the Rise with Rising Mobile Banking

    4. 4.4 Market Opportunities

      1. 4.4.1 Development of Insurtech and New Insurance Products as well as New Distribution Channels

      2. 4.4.2 Fintech Companies are Teaming Up with Existing Financial Institutions to Expand their Services

    5. 4.5 Porter Five Forces

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Industry Policies And Regulatory Landscape Shaping the Fintech Space in UAE

    7. 4.7 A Brief on Various Technologies Driving the Fintech Market in UAE

    8. 4.8 A Brief on Consumer Needs And Behaviour Analysis Towards UAE Fintech Industry

    9. 4.9 Impact of COVID-19 on the Industry


    1. 5.1 By Service proposition

      1. 5.1.1 Money Transfer and Payments

      2. 5.1.2 Savings and Investments

      3. 5.1.3 Digital Lending & Lending Marketplaces

      4. 5.1.4 Online Insurance & Insurance Marketplaces


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Tabby

      2. 6.2.2 Yalla Compare

      3. 6.2.3 Sehteq

      4. 6.2.4 Beehive FinTech

      5. 6.2.5 Souqalmal

      6. 6.2.6 Sarwa

      7. 6.2.7 Mamo Pay

      8. 6.2.8 Channel VAS

      9. 6.2.9 Zinna

      10. 6.2.10 Now Money*

    3. *List Not Exhaustive

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UAE Fintech Industry Segmentation

Fintech is used to describe any business that provides financial services or apps heavily reliant on technology. FinTech makes financial transactions easier and more affordable for consumers or businesses. 

The UAE fintech market is segmented by service proposition (money transfer and payments, savings and investments, digital lending and lending marketplaces, and online insurance & insurance marketplaces). The report offers market size and forecasts for the UAE fintech market in value (USD billion) for all the above segments.

By Service proposition
Money Transfer and Payments
Savings and Investments
Digital Lending & Lending Marketplaces
Online Insurance & Insurance Marketplaces
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UAE Fintech Market Research FAQs

The UAE Fintech Market size is expected to reach USD 3.16 billion in 2024 and grow at a CAGR of 12.56% to reach USD 5.71 billion by 2029.

In 2024, the UAE Fintech Market size is expected to reach USD 3.16 billion.

Tabby, YallaCompare, Beehive, Sarwa and Shuaa Capital are the major companies operating in the UAE Fintech Market.

In 2023, the UAE Fintech Market size was estimated at USD 2.76 billion. The report covers the UAE Fintech Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the UAE Fintech Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Fintech in UAE Industry Report

Statistics for the 2024 Fintech in UAE market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Fintech in UAE analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Fintech in UAE Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)