Tourism Car Rental Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Global Tourism Vehicle Rental Market Demand and is Segmented by Vehicle Type (Economy and Luxury/Premium), Booking Mode (Online and Offline), End-User (Self Driven and Rental Agencies), and by Geography (North America, Europe, Asia-Pacific, and Rest of the World). The Report offers market size and forecast for Tourism Vehicle Rental Market in Value (USD billion) for all the above segments.

Tourism Car Rental Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Tourism Vehicle Rental Market Size

Tourism Vehicle Rental Market Size
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 8.00 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration High

Major Players

Tourism Vehicle Rental Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Tourism Vehicle Rental Market with other markets in Automotive Industry

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Tourism Vehicle Rental Market Analysis

The Tourism Vehicle Rental Market is expected to register a CAGR of 8% during the forecast period.

The COVID-19 pandemic hindered the growth of the Tourism Rental Market as there were global factory shutdowns, travel bans, and border lockdowns, to combat and contain the outbreak, impacting every industry and economy worldwide. As tourism is a huge market, the demand for vehicle rentals halted with continuous lockdowns across the world.

However, as the unlocking process began restoring economic activities Tourism vehicle rental market is expected to witness nominal growth during the forecast period. People tend to prefer rental vehicles to any other means of transportation to maintain social distancing and hygiene protocols.

Other driving factors of the tourism vehicle rental market are, comfort, quality of life, freedom of moment, affordability, and low cost of traveling. The luxury vehicles segment will grow at the fastest pace during the forecast period owing to increased travel budgets of tourists around the world.

Region-wise, Asia-Pacific is one of the fastest-growing regional markets for tourism vehicle rental within the forecast period due to the growing population coupled with transportation issues in the region. Tourism vehicle rental service is very useful in Asian countries like India, Australia, Cambodia, Japan, China, etc. North America is expected to witness significant growth amid rising road trips by people during forecast period. 

Tourism Vehicle Rental Industry Overview

The tourism vehicle rental market is consolidated and dominated by a few players, such as Enterprise Holdings Inc., Hertz Global Holdings Inc., Avis, Europcar Mobility Group, Sixt SE, and Budget, among others. The companies are expanding their fleet size and launching. For instance,

  • In July 2021, Key'n Go, which is operated by Goldcar, the low-cost brand of Europcar Mobility Group allows customers to benefit, at scale, from a 100% digital, safe and fast solution to book, pick up & return their vehicle in 35 key leisure airports in Southern Europe.
  • In December 2021, Zoom car, an India-based car rental startup, announced that it will soon launch its operations in Vietnam. The company has also roped in Kiet Pham, who previously held senior management positions in Gojek and Oyo, as it is country head. Zoom car added that the foray into Vietnam is in line with the company's mission to democratize car access across the world's most populated and fastest-growing emerging markets.
  • In February 2020, the SIXT Company's 42% stake was acquired by Hyundai Capital Services for around USD 170 Million. Further, in June 2020, SIX, T, a leading German-based international provider of high-end mobility services, hasn't built a new partnership with the car rental, leasing, and limousine subsidiary Alturki Holding Saudi Arabia.
  • Avis Budget Group Inc. added 6,000 Peugeot, Citroën, and DS vehicles to its connected car rental fleet in Europe. These vehicles may operate across the company's Avis and Budget brands in Austria, Belgium, the Czech Republic, France, Germany, Italy, Luxembourg, the Netherlands, Portugal, Spain, Switzerland, and the United Kingdom, along with the Maggiore brand in Italy.

Tourism Vehicle Rental Market Leaders

  1. Avis

  2. Enterprise

  3. Europcar

  4. The Hertz Corporation

  5. Sixt SE

  6. *Disclaimer: Major Players sorted in no particular order
Enterprise Holdings Inc., Hertz Global Holdings Inc., Avis, Europcar Mobility Group, Sixt SE.
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Tourism Vehicle Rental Market News

  • In January 2022, ekar, the Middle East's mobility company, launched its operations in Thailand starting with Bangkok and with plans to expand into other countries. ekar is launching its proprietary car subscription service which offers cars from one to nine-month terms for a single monthly subscription cost with no down payments or long-term commitments via the ekar app.
  • In December 2021, Volkswagen announced plans to acquire Europcar in France and launched USD 3.4 billion. The acquisition will be handled by Green Mobility Holding, a dedicated vehicle of which Volkswagen will own two-third.
  • In November 2021, Hertz rentals partnered with Tesla Motors, to supply 100,000 Model 3S by 2022, and news that half of these vehicles are expected to be rented out to Uber drivers.
  • In July 2021, Key'n Go, which is operated by Goldcar, the low-cost brand of Europcar Mobility Group allows customers to benefit, at scale, from a 100% digital, safe and fast solution to book, pick up & return their vehicle in 35 key leisure airports in Southern Europe
  • In February 2021, Theeb Rent a Car, a Saudi-based car rental company extended its car rental fleet in the Kingdom. The company has added more than 1,700 cars from luxury brands such as BMW, Mercedes, and also economic models such as Chevrolet, Kia, Ford, Nissan, Toyota, and Hyundai, including the new 2021 models.

Tourism Vehicle Rental Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size in Value USD billion)

  • 5.1 Vehicle Type
    • 5.1.1 Economy
    • 5.1.2 Luxury/Premium
  • 5.2 Booking Mode
    • 5.2.1 Online
    • 5.2.2 Offline
  • 5.3 End User
    • 5.3.1 Self Driven
    • 5.3.2 Rental Agencies
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.1.1 United states
    • 5.4.1.2 Canada
    • 5.4.1.3 Rest of North america
    • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Italy
    • 5.4.2.5 Norway
    • 5.4.2.6 Netherlands
    • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 India
    • 5.4.3.3 Japan
    • 5.4.3.4 South Korea
    • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 Rest of the World
    • 5.4.4.1 South America
    • 5.4.4.2 Middle-East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 Auto Europe Deutschland GmbH
    • 6.2.2 Avis Budget Group, Inc.
    • 6.2.3 Seera Group Holdings Co.
    • 6.2.4 Carzonrent India Private Limited
    • 6.2.5 Enterprise Holdings, Inc.
    • 6.2.6 Europcar Mobility Group
    • 6.2.7 The Hertz Corporation
    • 6.2.8 Sixt SE
    • 6.2.9 ZoomCar, Inc.

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Tourism Vehicle Rental Industry Segmentation

A tourist rental vehicle means a self-propelled vehicle capable of being used for the temporary living, sleeping, or eating accommodation of persons on a rental basis for traveling and tourism purposes. The Tourism Vehicle Rental Market report covers the latest trends, and COVID-19 impact, followed by technological developments. The scope of the report covers segmentation based on Vehicle Type, End User, Booking Type, and Geography.

By Vehicle Type, the market is segmented into Economy and Luxury/Premium. By Booking Mode, the market is segmented as Online and Offline. By End User, the market is segmented into Self Driven and Rental Agencies. 

By Geography, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the world. For each segment, the market sizing and forecast have been done on the basis of value (USD billion).

Vehicle Type Economy
Luxury/Premium
Booking Mode Online
Offline
End User Self Driven
Rental Agencies
Geography North America United states
Canada
Rest of North america
Europe Germany
United Kingdom
France
Italy
Norway
Netherlands
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
Rest of the World South America
Middle-East and Africa
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Tourism Vehicle Rental Market Research FAQs

What is the current Tourism Vehicle Rental Market size?

The Tourism Vehicle Rental Market is projected to register a CAGR of 8% during the forecast period (2025-2030)

Who are the key players in Tourism Vehicle Rental Market?

Avis, Enterprise, Europcar, The Hertz Corporation and Sixt SE are the major companies operating in the Tourism Vehicle Rental Market.

Which is the fastest growing region in Tourism Vehicle Rental Market?

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Tourism Vehicle Rental Market?

In 2025, the North America accounts for the largest market share in Tourism Vehicle Rental Market.

What years does this Tourism Vehicle Rental Market cover?

The report covers the Tourism Vehicle Rental Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Tourism Vehicle Rental Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Tourist Car Rental Industry Report

Statistics for the 2025 Tourism Vehicle Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Tourism Vehicle Rental analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.