Sunglasses Market Size

Report on Industry Size & Market Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Sunglasses Market Segmentation & Industry Statistics and It is Segmented by Product Type (Polarized and Non-Polarized); End-User (Men, Women, and Unisex); Distribution Channel (Offline Retail Stores and Online Retail Stores); and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

Sunglasses Market Size

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Sunglasses Market Summary
Study Period 2019-2029
Market Size (2024) USD 23.32 Billion
Market Size (2029) USD 32.20 Billion
CAGR (2024 - 2029) 6.66 %
Fastest Growing Market South America
Largest Market North America

Major Players

Sunglasses Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Sunglasses Market Analysis

The Sunglasses Market size is estimated at USD 23.32 billion in 2024, and is expected to reach USD 32.20 billion by 2029, growing at a CAGR of 6.66% during the forecast period (2024-2029).

Around 20% of cataract occurrences are brought on by UV exposure. In January 2023, according to the National Eye Institute, doctors and researchers discovered that certain factors, including excessive sun exposure, particularly without sunglasses, accelerate the formation of cataracts. Therefore, there is a rise in the demand for sunglasses to block 99% to 100% of UVA and UVB rays and shield the eyes from the sunlight. Moreover, sunglasses offer proper functionality in addition to style and a fashionable appearance. As a result, stylish sunglasses are gaining traction among fashion-conscious consumers, especially young individuals. Besides this, due to increasing involvement in sports, tourism, and recreational activities, there is a rise in the demand for sports sunglasses explicitly designed for use during physical activities, outdoor games, and sports. Furthermore, with rising disposable income, consumers are seeking branded, well-designed, and quality products. Also, manufacturers are introducing sunglasses in various forms, hues, and shapes to meet consumer preferences. For instance, in 2023, Marcolin launched its new Swarovski Macro Pavé collection in selected global travel retail stores. The company stated that the sunglasses feature large precision-cut Swarovski crystals in an oversized pavé shape. The octagon sunglasses are crafted from premium acetate and available in classic black, Havana brown, and milky white.

Sunglasses Market Trends

Inclination Toward Versatile Fashion Variants

The market studied mainly caters to the fashion segment, where consumer preference in sunglasses specifically includes fashion, enhancing facial aesthetics, brand value, and effective social media marketing and affluence. Traditional eyewear collections are more closely tied to ready-to-wear eye gear, which includes expression through colors, shapes, and embellishments. The major global players operating in the fashion industry are branching out their accessories, such as handbags and shoes., that accompany their eyewear. They are also collaborating with celebrities and fashion enthusiasts to attain consumer attention. Furthermore, manufacturers focus on producing fashionable and reasonably priced eyewear due to a shift in consumer preferences toward expensive accessories. For instance, in 2023, ZEGNA expanded the product portfolio by launching the latest eyeglasses collection in collaboration with Marcolin. The company stated that the ZEGNA sunglasses collection has several styles, including EZ0210, EZ0211-H, EZ0212, and EZ021, among others. 

Sunglasses Market: Export share of sunglasses, worldwide, 2022, by leading country (in %)

North America Dominates the Market

Global players are entering the North American market owing to high consumer demand for fashionable, affordable, and protective sunglasses. According to the Review of Optometric Business, in October 2022, the research of 2,000 Americans examined participants' awareness of how to take precautions to safeguard their bodies and eyes. While most respondents (72%) claim they are most cautious in the summer, 68% state that they take precautions whenever they go outside, even if it's just for a short while. While those in the West get more sun, those in the Northeast (56%) and those in the Southwest (63%) are more likely to wear sunscreen and sunglasses when going about their daily business, such as running errands. The increased awareness regarding the harmful effects of UV rays has increased the demand for sunglasses in the region. Also, the vast populace of sports enthusiasts and professionals in the United States prefers wearing sunglasses to reduce glare in bright conditions and enhance performance. 

Sunglasses Market: Market CAGR (%), By Region, Global, 2023

Sunglasses Industry Overview

The sunglasses market is competitive and comprises regional and international competitors. The market is dominated by key players, such as Essilor Luxottica, Safilo Group SpA, LVMH, VSP Global, and Kering SA. The major players are indulging in strategies, such as product launches, mergers and acquisitions, expansions, and partnerships, to establish a strong consumer base and esteemed position in the market. They also focus on leveraging opportunities posed by emerging markets to expand their product portfolios and cater to the requirements of the latest consumer trends.

Sunglasses Market Leaders

  1. EssilorLuxottica SA

  2. Safilo Group S.p.A.

  3. LVMH Moët Hennessy Louis Vuitton

  4. Kering SA

  5. VSP Global

*Disclaimer: Major Players sorted in no particular order

Sunglasses Market Concentration
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Sunglasses Market News

  • January 2024: Safilo Group and Levi Strauss & Co. announced their global eyewear licensing agreement renewal. Through this, the company allows distribution of its eyewear product globally, leveraging its strong brand awareness and widespread point of sales in Europe, North America, and Asia.
  • January 2024: Safilo and Aeffe announced the early renewal of the global licensing agreement for Moschino and Love Moschino eyewear. The company extended the timeline through this licensing agreement until December 2033.
  • January 2024: Safilo and Hugo Boss announced the early renewal of their global licensing agreement. With this license renewal, the company aims to cater to its product demand until December 2030.

Sunglasses Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Sunglasses As A Fashion Statement

      2. 4.1.2 Advertisement and Promotional Activities

    2. 4.2 Market Restraints

      1. 4.2.1 Availability of Counterfeit Products

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitutes

      5. 4.3.5 Competitive Rivalry within the Industry


    1. 5.1 Product Type

      1. 5.1.1 Polarized

      2. 5.1.2 Non-polarized

    2. 5.2 End User

      1. 5.2.1 Men

      2. 5.2.2 Women

      3. 5.2.3 Unisex

    3. 5.3 Distribution Channel

      1. 5.3.1 Offline Retail Stores

      2. 5.3.2 Online Retail Stores

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 EssilorLuxottica SA

      2. 6.3.2 Safilo Group S.p.A.

      3. 6.3.3 LVMH Moët Hennessy Louis Vuitton

      4. 6.3.4 Fielmann AG

      5. 6.3.5 Marcolin SpA

      6. 6.3.6 De Rigo Vision S.p.A.

      7. 6.3.7 Fosun International Limited

      8. 6.3.8 Revo Holdings, LLC

      9. 6.3.9 Kering SA

      10. 6.3.10 VSP Global

    4. *List Not Exhaustive

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Sunglasses Industry Segmentation

Sunglasses are a form of protective eyewear designed primarily to prevent UV rays and high-energy visible light from damaging or discomforting the eyes. The global sunglasses market is segmented by product type, end-user, distribution channel, and geography. By product type, the market is segmented into polarized and non-polarized types. By end-user, the market is segmented into men, women, and unisex. The distribution channel is categorized into offline retail stores and online retail stores. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments. Source:

Product Type
End User
Distribution Channel
Offline Retail Stores
Online Retail Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa
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Sunglasses Market Research FAQs

The Sunglasses Market size is expected to reach USD 23.32 billion in 2024 and grow at a CAGR of 6.66% to reach USD 32.20 billion by 2029.

In 2024, the Sunglasses Market size is expected to reach USD 23.32 billion.

EssilorLuxottica SA, Safilo Group S.p.A., LVMH Moët Hennessy Louis Vuitton, Kering SA and VSP Global are the major companies operating in the Sunglasses Market.

South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Sunglasses Market.

In 2023, the Sunglasses Market size was estimated at USD 21.77 billion. The report covers the Sunglasses Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Sunglasses Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging technologies shaping the future of Sunglasses Market are a) Smart glasses with AR/VR integration b) Self-tinting lenses c) Personalized fit customization

Sunglasses Industry Report

The global sunglasses market is on a growth trajectory, driven by health concerns over UV radiation, fashion trends, and technological innovations. Sunglasses have evolved from mere eye protection to essential fashion accessories, with high-end designers and celebrities endorsing them. Innovations like smart sunglasses and the use of durable materials like polycarbonate enhance consumer appeal. While offline sales dominate, online platforms are gaining traction due to convenience and the wealth of information available. The market caters to a broad audience with polarized, non-polarized, multifunctional, and sports-oriented designs, promising a bright future with consumer-centric innovations. Statistics for the Sunglasses market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sunglasses analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Sunglasses Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)