Stevia Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Stevia Market is Segmented by Product Form (Powder, Liquid, and Leaf), Application (Bakery, Dairy Food Products, Beverages, Dietary Supplements, Confectionery, and Other Applications), and Geography (North America, Europe, Asia Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts in value terms in USD million for all the above segments.

Market Snapshot

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Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: 8.43 %

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Market Overview

The global stevia market is projected to witness a CAGR of 8.43% during the forecast period (2021-2026).

Food and beverage products, such as bakery products, confectionery, dairy products, and soft drinks containing food additives, like sweeteners, have been kept back, as supermarkets re-allocated stock priorities toward staples and essential supplies due to the outbreak. This was mainly due to the mass lockdown instructions given by several countries’ governments to avoid the spread of the pandemic in their respective countries. However, nutraceuticals and healthy food and beverage products have paced their market growth due to the demand for immunity boosting and healthy products, which increased the application for stevia during the COVID-19 period.

The increasing awareness of the health benefits of low-calorie consumable products is a major catalyst to market growth. As the number of obese and diabetic people rises, stevia is likely to be the best sugar alternative due to its zero-calorie property.

Ground stevia can also be sprinkled lightly overcooked vegetables, meat, cereals, and salads. Besides adding its sweet taste, it significantly enhances the flavor and nutritional value of food, thereby, leading to its increased demand in the market.

Scope of the Report

Stevia is a plant native to South America whose leaf extracts are naturally sweet and are used to sweeten food and beverages. The global stevia market is segmented by product type in powder, liquid, and leaf form and is used for applications, such as bakery, dairy food products, beverages, confectioneries, dietary supplements, and others. Additionally, the report provides into the stevia market in the major economies across regions, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasting have been done in value terms of USD million.

By Product Form
Powder
Liquid
Leaf
By Application
Bakery
Dairy Food Products
Beverages
Dietary Supplements
Confectionery
Other Applications
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
France
Germany
Russia
Italy
Rest of Europe
Asia Pacific
China
India
Japan
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East & Africa

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Key Market Trends

Liquid Stevia Witnessed as Fastest Growing Segment

Liquid stevia is projected to be the fastest-growing segment, as consumers prefer a liquid form of stevia to sweeten recipes. A few drops of the liquid stevia extract replace a teaspoon of cane sugar, which can be used for sweetening coffee, teas, and smoothies. Liquid stevia is available in several forms, such as syrups, resulting from boiling the leaves in water. The syrup is used to enhance the flavor of many foods. Commercial-scale applications prefer liquid stevia as they are concentrated, and very little quantity is required. Furthermore, the demand for alcohol-free liquid is growing at a greater pace in the segment, thus, further augmenting the market growth.

Stevia Market 1

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Increasing Application of Stevia in Europe

Consumers in the European region have started to show interest in knowing the ingredients present in their foods, thus, demanding “better for me” products. Most food manufacturers are responding to this new trend among consumers by developing products with lower sugar and lower calorie content, which are natural, such as stevia. Moreover, the stevia extracts were only approved for use in the European Union in November 2011, further increasing the scope of the market studied.

An increase in health-conscious consumers and the introduction of a sugar tax in the United Kingdom have led to an increase in new product launches with stevia. Companies, such as PureCircle, have increased their production capacity in the United Kingdom for stevia sweeteners to meet the rising demand for the sugar-free alternative. Moreover, global companies are opening their operation facility to support this development in the European countries and further increasing the market growth.

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Competitive Landscape

Cargill Incorporated, PureCircle, Tate & Lyle, and Ingredion Incorporated are some of the companies, leading the stevia market due to their new product launches. The companies are adopting strategies, such as partnerships and new product launches, in different forms, like leaves and liquid, to increase their product line and share. In February 2018, GLG Life Tech Corporation, in collaboration with Archer Daniels Midland Company, launched the Reb M stevia product line to expand its product portfolio. The stevia product line facilitates sugar replacement with better-tasting, low-calorie natural sweetening systems, and solutions that provide better taste and experience.

Recent Developments

In May 2019, Tate & Lyle announced its partnership with Sweet Green Fields (SGF) to introduce ZOLESSE, a glucosylated stevia extract labeled as a natural flavor.

In Nov 2018, Cargill Incorporated and Royal DSM announced a partnership to produce highly sought-after, sweet-tasting molecules, such as steviol glycosides Reb M and Reb D through fermentation, giving food and beverage manufacturers an even more scalable, sustainable, and low cost-in-use solution under one brand name, EverSweet.

In June 2017, Glg Life Tech Corp. and ADM announced the partnership to offer non-GMO stevia and monk fruit ingredients, to meet increasing global demand for sugar reduction and clean-label ingredients.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Buyers/Consumers

      2. 4.3.2 Bargaining Power of Suppliers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Form

      1. 5.1.1 Powder

      2. 5.1.2 Liquid

      3. 5.1.3 Leaf

    2. 5.2 By Application

      1. 5.2.1 Bakery

      2. 5.2.2 Dairy Food Products

      3. 5.2.3 Beverages

      4. 5.2.4 Dietary Supplements

      5. 5.2.5 Confectionery

      6. 5.2.6 Other Applications

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Spain

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Germany

        5. 5.3.2.5 Russia

        6. 5.3.2.6 Italy

        7. 5.3.2.7 Rest of Europe

      3. 5.3.3 Asia Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 India

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. 5.3.5.1 United Arab Emirates

        2. 5.3.5.2 South Africa

        3. 5.3.5.3 Rest of Middle-East & Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Cargill Incorporated

      2. 6.4.2 PureCircle

      3. 6.4.3 Tate & Lyle

      4. 6.4.4 Ingredion Incorporated

      5. 6.4.5 Archer Daniels Midland Company

      6. 6.4.6 Evolva

      7. 6.4.7 Stevia Corp.

      8. 6.4.8 GLG LIFE TECH CORP.

      9. 6.4.9 Sunwin Stevia International Inc.

      10. 6.4.10 HYET Sweet

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. COVID IMPACT ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Stevia Market market is studied from 2016 - 2026.

The Stevia Market is growing at a CAGR of 8.43% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

PureCircle, Tate & Lyle PLC, Ingredion Incorporated, Archer Daniels Midland Company, Cargill Incorporated are the major companies operating in Stevia Market.

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