Sports Team And Clubs Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.85 % |
| Fastest Growing Market | North America |
| Largest Market | Africa |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Sports Team And Clubs Market Analysis
The Sports Team and Clubs Market is valued at about USD 127.75 Billion in the current year and is expected to register a CAGR of 6.85% during the forecast period.
In 2022, North America accounted for the largest share of the sports market. The fastest-growing region is expected to be Africa. The market is poised to benefit from robust economic growth projected for a number of developed and developing economies.
In the current year, the total revenue of the top 20 revenue-generating clubs was a 13% increase reported by Money League clubs in the previous year and only marginally lower than reported before the COVID-19 pandemic. The rise in revenue was largely due to the return of fans, with matchday revenues rising from last year to the current year after two seasons affected by the pandemic.
In this unprecedented era of global sport, 2023 promises to provide organizations and athletes with more opportunities than ever before to engage deeply with their fan base. This includes taking part in some of the world's most significant global sporting events, including the ICC World Cup in India, the Rugby World Cup in France, and the women's FIFA World Cup in Australia and New Zealand. There will also be new media partnerships and more innovation from streaming services as they expand their reach.
Teams and clubs use social media and mobile apps to expand their reach and connect with fans in a more personal way. This has resulted in the development of new revenue sources, including digital advertising, online shopping, and streaming services.
Sports Team And Clubs Market Trends
Technological Innovation is Driving the Growth of the Market
The first use of technology in the sports industry is to support the continued growth and development of the teams. The coaches and players are using the latest technologies to enhance their physical fitness and mental fortitude. The clubs are investing in new technology to enhance the fan experience. Virtual Reality (VR) is a technology used by sports organizers to enhance the spectator experience at sporting events.
Virtual Reality allows athletes to practice and hone their skills in an environment that is both realistic and controlled. Virtual Reality in sports training helps athletes stay competitive while recovering from an injury. This allows them to learn new skills faster, build muscle memory, and make better decisions under pressure. Stadium owners are installing and configuring a wide range of technologies, including high density, Wi-Fi, Location Services, Digital Kiosks, 360 Degree Ultra High Definition Cameras, and Digital Signage, to improve the fan experience in stadiums.
Rise of E-Sports is dominating the market
Pop culture has played a huge role in the explosion of esports investments and revenue. This is largely due to the social aspect of esports. Live streaming and gaming platforms dedicated to video games, such as Twitch or YouTube Gaming, provide fans with direct access to players and teams. More mainstream social media platforms have enabled these connections to thrive. Some esports organizations, such as FaZe Clan and Team SoloMid, are also aggressively expanding into other areas, such as merchandise, which lend their brands more exposure than if they were solely focused on esports.
Streaming platforms such as Twitch have enabled viewers to watch esports and gaming. E-sports tournaments have captivated athletes and celebrities and have captured the attention of a wide audience. Esports and gaming also make it easy to attract enthusiastic and young audiences that are difficult to reach via traditional media channels. This ability to attract the attention of the youth and enthusiastic audience has encouraged many brands to invest in esports events in terms of sponsorship and advertising. Investors are increasingly interested in investing in esports teams due to the centralization of the Esports team, the growing audience, and the launch of a more franchised-style league. This growing interest of brands to connect with potential customers is projected to drive market growth over the forecast period.
Sports Team And Clubs Industry Overview
The Sports Team and Clubs Market is a fragmented market. The report covers major international players operating in the Sports Team and clubs Market. In addition, technology and analytics are likely to play a significant role in helping companies measure the success of their training sponsorship efforts and track the development and performance of their sponsored athletes or teams. The sports industry is only going to continue to grow and develop, and the demand for top-of-the-line training and development solutions will continue to grow. As a result, training sponsorships will continue to be a lucrative investment for companies looking to grow their business and position themselves as industry leaders. The major players are Marhuan, Life Time Fitness, Inc., Liberty Media Corporation, Futbol Club Barcelona, and Dallas Cowboys.
Sports Team And Clubs Market Leaders
Maruhan
Life Time Fitness, Inc.
Liberty Media Corporation
Futbol Club Barcelona
Dallas Cowboys
*Disclaimer: Major Players sorted in no particular order
Sports Team And Clubs Market News
- September 2023: Liberty Media Corporation entered into a definitive agreement to acquire greater than 90% of QuintEvents, LLC, in a transaction valuing the Company at USD 313 million. Quint will likely be attributed to Liberty Media's Formula One Group tracking stock, and the transaction, which is expected to be accretive, will be funded with cash on hand. Quint is a global provider of official ticket, hospitality, and travel experiences to many of the world's most prominent sports and entertainment events.
- July 2023: Life Time, the nation's premier healthy lifestyle brand, announced the opening of Life Time Sienna in Missouri City, Texas. The opening marks the Company's 30th athletic country club in Texas and 12th in the Houston market.
- July 2023: Liberty Media Corporation completed the split-off of Atlanta Braves Holdings, Inc. As a result, Liberty Media and Atlanta Braves Holdings are now separate publicly traded companies.
Table of Contents
1. INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Rising Global Sports Events Driving The Market
4.2 Market Restraints
4.2.1 Changing product and Brand loyalty in Sports affecting the Market
4.3 Market Opportunities
4.3.1 Increasing Advertisement Revenue in the market
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Buyers/Consumers
4.4.2 Bargaining Power of Suppliers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
4.5 Technological Innovations in Sports Team and Club Market
4.6 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Sports
5.1.1 Basketball
5.1.2 Football
5.1.3 Badminton
5.1.4 Cricket
5.1.5 Other Sports
5.2 By Revenue Source
5.2.1 Media Rights
5.2.2 Merchandising
5.2.3 Tickets
5.2.4 Sponsorship
5.3 By Geography
5.3.1 Asia-Pacific
5.3.2 North America
5.3.3 Latin America
5.3.4 Middle East & Africa
5.3.5 Rest of the World
6. COMPETITIVE LANDSCAPE
6.1 Overview
6.2 Company Profiles
6.2.1 Maruhan
6.2.2 Life Time Fitness Inc.
6.2.3 Liberty Media Corporation
6.2.4 Futbol Club Barcelona
6.2.5 Dallas Cowboys
6.2.6 Heiwa Corporation
6.2.7 Manchester City F.C.
6.2.8 New York Yankees
6.2.9 Manchester United Football Club
6.2.10 Juventus*
- *List Not Exhaustive
7. MARKET FUTURE TRENDS
8. DISCLAIMER
Sports Team And Clubs Industry Segmentation
Sports teams are essentially homogeneous because members rely on each other to accomplish tasks and to accomplish results. A sports club is an organization made up of people who play a particular sport. A sports club can be made up of any number of different types of clubs. The Sports Team and Clubs Market is Segmented by Sports (Basketball, Football, Badminton, Cricket, and Others), By Revenue Source (Media Rights, Merchandising, Tickets, and Sponsorship), By Geography (Asia-Pacific, North America, Latin America, Europe, Middle East and Africa, and Rest of the world). The report offers market size and forecasts for the Sports Team and clubs Market in value (USD) for all the above segments.
| By Sports | |
| Basketball | |
| Football | |
| Badminton | |
| Cricket | |
| Other Sports |
| By Revenue Source | |
| Media Rights | |
| Merchandising | |
| Tickets | |
| Sponsorship |
| By Geography | |
| Asia-Pacific | |
| North America | |
| Latin America | |
| Middle East & Africa | |
| Rest of the World |
Frequently Asked Questions
What is the current Sports Team And Clubs Market size?
The Sports Team And Clubs Market is projected to register a CAGR of 6.85% during the forecast period (2024-2029)
Who are the key players in Sports Team And Clubs Market?
Maruhan, Life Time Fitness, Inc., Liberty Media Corporation, Futbol Club Barcelona and Dallas Cowboys are the major companies operating in the Sports Team And Clubs Market.
Which is the fastest growing region in Sports Team And Clubs Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Sports Team And Clubs Market?
In 2024, the Africa accounts for the largest market share in Sports Team And Clubs Market.
What years does this Sports Team And Clubs Market cover?
The report covers the Sports Team And Clubs Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Sports Team And Clubs Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Sports Team And Clubs Industry Report
Statistics for the 2024 Sports Team And Clubs market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sports Team And Clubs analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
