Jeans Industry Size

Report on Market Size & Market Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report Covers Global Jeans Market Manufacturers and the Industry is Segmented by End User (Men, Women, and Children), Category (Mass and Premium), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecast of the Jeans Market in Value (USD Million) for the Above-Mentioned Segments.

Jeans Market Size

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Jeans Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR (2024 - 2029) 4.18 %
Fastest Growing Market North America
Largest Market Asia Pacific
Market Concentration Low

Major Players

Jeans Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Jeans Market Analysis

The Jeans Market is expected to register a CAGR of 4.18% during the forecast period.

Continued product innovation and rising incomes around the world are expected to fuel jeans sales. Bell bottoms, boot cut, high rise, cropped, skinny, tapered, and normal fit jeans are just some of the options out there. It is expected that these factors may increase the demand for jeans. The impact of social media platforms on culture is also expected to fuel market growth. For instance, according to International Telecommunication Union (ITU), as of 2022, the estimated number of internet users worldwide was 5.3 billion. The increasing clothing industry, driven by the introduction of premium and branded items, is also likely to have a major influence on the growth of the jeans market.

Over the coming years, the major factors propelling the growth of the market include the globalization of fashion trends, changing consumer lifestyles, and the growing preference for high-end and premium design labels among the middle-class population. For instance, in August 2021, Nudie Jeans Co. launched new denim jeans for women named Lofty Lo. The Lofty Lo is a casual straight fit with a high waist that is both traditional and modern. As a result, the company created feminine denim that is both comfortable and fashionable. With the growing customization trend, players started designing customized jeans to increase their customer base and increasing their sales. Due to consumers' shifting lifestyles, like paying extra attention to the latest trend, the key players are expected to achieve a competitive advantage through customization. Additionally, the strategic collaborations among players in the denim jeans industry are the key factors contributing to the growth of the market studied. For instance, denim mills collaborate with jeans brands to achieve strategic objectives that are mutually beneficial.

Jeans Market Trends

Rising Inclination of Customers Towards Fashionable Clothing

Customers, especially millennials and Generation Z, have more discretionary cash, greater exposure to global fashion trends, and are more receptive to trying new styles of clothes as a result of changing attitudes towards fashion. UN Comtrade said that in 2021, China exported more denim than any other country in the Asian-Pacific region for a total value of about USD 2174.21 million.

Consumers' purchasing habits have been impacted by the increased socialization and expanding exposure to branded clothes across a variety of retail channels, leading them to be persuaded to spend more on branded items, especially jeans. Consumers' preferences have shifted significantly over the past decade in Asia Pacific and the Middle East as the effects of urbanization and digitalization have rippled through these countries' economies. People in the middle class are more likely to spend money on fad items and cosmetics. Jeans, especially when paired with a T-shirt, are a popular choice for casual wear among young people and working professionals in most of the developed world. To meet the needs of its customers, leading fashion manufacturers are diversifying their product lines by offering a wider variety of jeans that are visually distinct from one another in terms of color, size, fabric, and design. For instance, in March 2022, H&M Hennes & Mauritz AB developed a new denim line called the 'capsule collection,' which focuses on saving water throughout the manufacturing process by collaborating with suppliers who use recycled water systems. The pieces in the collection are inspired by late 1990s and Y2K vibes and include high-waist straight jeans, low-waist flares, dungarees, skinny jeans, mini-skirts, and denim shirts.

New product innovation is driven by the needs of price-conscious consumers who want high-quality goods at affordable rates. As the number of women in the workforce continues to rise and women's fashion tastes shift to accommodate new trends, designers are responding by creating jeans that are both stretchy and pleasant to wear.

Jeans Market

Asia-Pacific is the Fastest Growing Region

Growing disposable incomes, higher denim consumption rates, and greater knowledge about which styles work best for different physiques are all factors that should help the jeans industry expand in the coming years. Further fueling the expansion of the jeans market is the fact that as per capita income rises in developing Asian-Pacific nations like India and China, so does consumer spending on items like jeans. India has a huge young population that makes up about 65% below 35 years of age, which stimulates the jeans market due to the exposure to the latest jeans collection by design and quality. In India, denim wear has seen a sharp resurgence, primarily driven by new and more comfortable fabrics, low pricing, and inclusive sizes offered by local and international brands. Denim brands are driving innovation in washes, colors, fits, and even vintage designs and styles. The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings in Asian countries. For instance, in December 2021, Tasuka Jeans, a Bangladesh-based brand, announced a significant investment in eco-friendly machines for its washing facility. The company bought waterless washing machines, each costing around USD 113, 416. Furthermore, the company is undertaking steps to decrease water consumption for washing per pair of jeans by around 40%.

Moreover, online retail outlets are expanding in the Asia Pacific jeans market due to the availability of a wide variety of brands and the ease with which they can be purchased. In addition, the ease of ordering, receiving, and returning items like jeans from the comfort of home has contributed to the channel's expansion. Customers' desire is further fueled by sales and promotions such as Black Friday on Amazon and the End of Reason Sale on Myntra and other discounts given by certain e-commerce websites of the businesses. For instance, in December 2021, Indian brand Mensa Brands acquired the home-grown denim brand High Star for an undisclosed amount. The company sells a wide range of denim apparel, including Jeans, on e-commerce platforms such as Myntra, Ajio, and Flipkart.

Jenas Market1

Jeans Industry Overview

The jeans market is highly competitive, with a strong presence of local and global players operating globally. Thus, the active players bring innovation in their product offerings to cater to changing consumers' fashion and sustain their position in the market. Some of the major players in the market are Levis Co, Gap Inc., Kontoor Brands, Industria de Diseño Textil SA (Inditex), and OTB Group, among others. Major players have identified a variety of strategies that leading companies are pursuing to capture the largest possible share of the market, including capacity expansion, acquisition, merger, partnership, and product and technology innovations. For instance, In June 2022, Gap Inc. launched a new credit card program in collaboration with Barclays and MasterCard. Customers can earn points by making purchases at Old Navy, Gap, Banana Republic, Athleta, and other Mastercard-accepting retailers.

Jeans Market Leaders

  1. OTB Group

  2. Kontoor Brands Inc

  3. Levi Strauss & Co.

  4. Gap Inc

  5. Industria de Diseño Textil, S.A. (Inditex)

*Disclaimer: Major Players sorted in no particular order

Jeans Market Concentration
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Jeans Market News

  • July 2022: Kontoor Brands' Wrangler, a United States-based jeans giant, expanded its retail network in India by adding the 39th store for denim in the country. The company's CEO announced that they plan to expand the offline retail footprint by adding 100 more stores of Lee & Wrangler in the current fiscal year.
  • March 2022: Gap Inc. opened its First Shop-In-Shop on oxford street, United Kingdom, through a joint venture agreement with NEXT PLC. The Gap store, which has over 4,000 square feet of retail space and is the largest brand shop inside the store, represents the brand's reimagined approach to retail in the United Kingdom with an open, modern, and basic design.
  • March 2022: M&S unveiled its first capsule collection for The Jeans Redesign project. The new range has been responsibly sourced to meet the project's guidelines set out by the Ellen MacArthur Foundation and co-developed with over 80 denim experts.

Jeans Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 End User

      1. 5.1.1 Men

      2. 5.1.2 Women

      3. 5.1.3 Children

    2. 5.2 Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialist Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Gap Inc.

      2. 6.3.2 Levi Strauss & Co.

      3. 6.3.3 Kontoor Brands Inc.

      4. 6.3.4 OTB Group

      5. 6.3.5 Iconix Brand Group

      6. 6.3.6 Big John

      7. 6.3.7 Hennes & Mauritz AB

      8. 6.3.8 Pepe Jeans London

      9. 6.3.9 TowerBrook Capital Partners

      10. 6.3.10 PVH Corp.

      11. 6.3.11 Marks and Spencer Group plc

      12. 6.3.12 Industria de Diseño Textil SA (Inditex)

    4. *List Not Exhaustive

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Jeans Industry Segmentation

Jeans are trousers or pants that are made from denim or dungaree cloth. The report's scope includes the different types of jeans offered in the market for men, women, and kids. The scope of the jeans market includes segmentation of the market into end-user, category, distribution channels, and geography. By end users, the market is segmented into men, women, and children. The market is also divided according to the category, which includes mass and premium. The market is segmented based on the distribution channel, including specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Moreover, the study involves the global analysis of the main regions, such as North America, Europe, Asia-Pacific, South America, and Middle East and Africa. For each segment, the market sizing and forecasts are based on value (in USD million).

End User
Distribution Channel
Specialist Stores
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa
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Jeans Market Research FAQs

The Jeans Market is projected to register a CAGR of 4.18% during the forecast period (2024-2029)

OTB Group, Kontoor Brands Inc, Levi Strauss & Co., Gap Inc and Industria de Diseño Textil, S.A. (Inditex) are the major companies operating in the Jeans Market.

North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Jeans Market.

The report covers the Jeans Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Jeans Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging technologies impacting the Jeans Industry are a) 3D printing for customization b) Smart denim integrating tech features c) Sustainable dyeing methods

Jeans Industry Report

The denim jeans market is experiencing significant growth globally, attributed to a shift in consumer preferences towards fashionable clothing and increasing disposable incomes. A diverse range of denim jeans catering to various fitting types, including slim fit, regular fit, skinny fit, relaxed fit, among others, are driving the market's expansion. Innovations in designs, patterns, colors, and fits, coupled with rising fashion consciousness and living standards, further fuel the demand for denim jeans. The market is witnessing a notable influence from social media and fashion influencers, making fashion more accessible and boosting the demand for various types of denim jeans. Statistics for the Jeans market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Jeans analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Jeans Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)