Jeans Market - Segmented by Product Type (Slim fit jeans, Loose fit jeans, Regular Fit), End-User (Women, Men, Children), Distribution Channel (Online and Offline Retail Stores) and Geography - Growth, Trends and Forecasts (2020 - 2025)

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Jeans Market Insight

The Jeans market is projected to grow at the rate of 6.7% during the forecast period 2018 to 2023. With increasing disposable income and inclination towards western fashion trends, emerging economies are shifting their purchasing patterns towards jeans as a part of their casual wear. It is very popular among teenagers and adults and holds a major share in the apparel industry. Many jeans manufacturers are replacing the cotton with synthetic fibers to maintain the good fit, style, and durability. Jeans are available in many styles, designs, materials, and colors which deliver a style statement by significantly enhancing the fashion and aesthetic appeal of an individual. Companies are focusing on the fashion-conscious customers who are ready to purchase them at premium prices. These brands will attract fashion conscious consumer which in turn escalate the growth of the jeans market.

Evolution of online retail stores has increased accessibility thereby improving the distribution and facilitating consumption. This trends of online shopping will create competition among new millennial generation owing to increase in consumer acceptance of the internet. These are key drivers for the growth in both European and American jeans market. Yoga pants, sweatpants, and leggings have become extremely popular alternatives which creates a hurdle in the growth of the jeans market

North America was the largest denim/jeans market in the term of revenue followed by Europe due to the increasing adoption of technology related to fabric-recycling by various jeans manufacturers.  Asia-Pacific will be the fastest growing market for premium denim jeans during the forecast period. Growing upper-middle-class population and high net worth individuals have been the driving factors for the clothing industry in this region.

Millennial Increase Sales to Drive Jeans Market Growth

Adoption of western fashion and western lifestyle among consumers have influenced the purchasing power to opt for jeans among millennials. People tend to spend on fashion wear thereby escalating the growth of the jeans market. Rapid growth and rising urbanization have spawned a modern class of consumers with more money to spend and a growing passion for current fashion is expected to drive the jeans market. Modern age masculine is starting to make personal grooming and fashion on priority, which tends to drive the Jeans market. The rise of the new age of environment and tech industries increase the demand for jeans.

Increase adoption of technology related to fabric-recycling by various jeans manufacturers. For example, companies like Levi’s, H&M and Eileen Fisher, are increasing their focus towards recycled products through various initiatives which reduce the water and pesticide usage.

Celebrity Endorsement Boosts Sales of Jeans

Celebrity endorsement has a considerable role to play in setting fashion trends which will be a crucial driver for market growth. It also helps to improve product and brand awareness. With the increase in retailer and new brands investing in paid media to grabs the attention of the consumer giving discounts & offers. The brand name like Lee, Levi’s, Nike, Gap, Adidas, and Gucci invest significantly in employing popular brand ambassadors to endorse their products.

The women's jeans segment dominated the global jeans market and will retain its dominance over the predicted period. Women’s jeans continued to grow as Western wear has become increasingly acceptable amongst urban women consumers. However, the convenience and comfort offered by these materials have attracted the attention of many female customers. 

With the rise in cotton prices, the demand for stretch fibers in the slim fit jeans is on the rise. Many jeans manufacturers are replacing the cotton with synthetic fibers for manufacturing of jeans. This stretch fabric retains the shape and fit, which creates the demand for jeans market among consumer, globally.

The Asia-Pacific Region to Experience Robust Growth

Jeans industry witnesses significant growth in recent years in China and India.  This is because male shoppers tend to focus on quality and style while purchasing apparel. India has most of the young population about 65% below 35 years of age stimulates the jeans market due to exposure to the latest jeans collections design and quality. Slim fit jeans constitute the highest selling segment in the market due to their comfortable material, which allows flexible movement and versatility.

The rapid growth of the economy, increasing purchasing power and technology developments among urban middle-class customers and demand in apparel quality drive China jeans market. In addition to it increasing foreign direct investments (FDI) and brand awareness are driving the prospects for market growth in this region.

Key Developments in the Jeans Market

  • June 2016- Levi Strauss & Co. launched its new online virtual stylist feature on and Facebook messenger. This new feature provides consumers with a personalized shopping experience twenty-four a day.
  • March 2017: PVH Corporation entered into an agreement with Li & Fung Trading Limited, through which the company targets to enhance their supply chain management.

Jeans Market Competitive Landscape

Major Key Players are Gap, Inc., Levi Strauss and Co, Nike, Reebok, Gucci, Diesel S.p.A., Arvind Limited, Lee, Levi’s and Inditex (Zara)

Reasons to Purchase this Jeans Market Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst supports, along with the Market Estimates sheet in excel

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