Jeans Market - Growth, Trends, and Forecast (2020-2025)

The Jeans Market is segmented by End User (Men, Women, and Children), Category (Mass and Premium), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Study Period:

2020-2025

Base Year:

2019

Fastest Growing Market:

North America

Largest Market:

Asia Pacific

CAGR:

6.7 %

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Market Overview

The jeans market is expected to register at a CAGR of 6.7% during the forecast period (2020-2025).

  • The major factors propelling the growth of the market are globalization of fashion trends, changing consumers lifestyle, and growing preference for high-end and premium design labels among the middle-class population.
  • With the growing trend of customization, the players have started designing customized jeans to increase their customer base, resulting in increase in sales. Owing to consumers shifting lifestyle, like giving extra attention to latest trend, the key players are expected to achieve a competitive advantage through customization.
  • The strategic collaborations among players in the denim jeans industry are identified to be one of the key factors contributing to the growth of the market studied. For instance, denim mills collaborate with the jeans brands to achieve strategic objectives that are mutually beneficial.

Scope of the Report

The scope of the jeans market includes segmentation of the market by end user, which include men, women, and children. The market is also divided according to category, which includes mass and premium. The market is segmented based on distribution channel, which includes specialty stores, supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Moreover, the study involves the global level analysis of the main regions, such as North America, Europe, Asia-Pacific, South America, and Middle-East and Africa.

By End User
Men
Women
Children
By Category
Mass
Premium
By Distribution Channel
Specialty Stores
Supermarket/Hypermarket
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
United Arab Emirates
Rest of Middle-East and Africa

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Key Market Trends

Use of Social Media along with Significant Expenditure on Advertisement

Key players operating in the market studied leverage both traditional and social media platforms for advertising. These players create campaigns and exhibition shows to promote their brands and offerings, reaching out to their target audience through TV commercials and social media platform. Growing internet users in developing economies have changed the advertisement spending strategy of key players. For instance, players use separate pages for different countries on Facebook, to cater to varying requirements of the customers. They also make its catalogs available digitally, for desktop and mobile users. Apart from Facebook, the companies also try to make a strong presence on social media platforms, like YouTube and Twitter. Furthermore, as part of marketing initiatives, companies sponsor sporting, musical, and special events, as well as hire athletes and personalities who promote their products.

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Asia-Pacific is the Fastest Growing Region

Jeans industry witnessed significant growth in China and India. This is because shoppers tend to focus on quality and style while purchasing apparel. India has most of the young population that is about 65% below 35 years of age, which stimulates the jeans market due to exposure to the latest jeans collection by design and quality. In India, denim wear has seen a sharp resurgence that is primarily driven by new, more comfortable fabrics, low pricing, and inclusive sizes, offered by both local as well as international brands. The denim brands are driving innovation on washes, colors, fits, and even vintage design and styles. The key players are embarking on mergers and acquisitions as one of their key strategies, to achieve consolidation and optimize their offerings.

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Competitive Landscape

The jeans market is a highly fragmented market, with a strong presence of local and global players operating across the world. Thus, to sustain their position in the market, the active players are bringing innovation in their product offering, in order to cater to changing consumers’ fashion lifestyle. Key players are now focussing on social media platforms and online distribution channels, for online marketing and branding of their products to attract more customers.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By End User

      1. 5.1.1 Men

      2. 5.1.2 Women

      3. 5.1.3 Children

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialty Stores

      2. 5.3.2 Supermarket/Hypermarket

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. 5.4.1.1 United States

        2. 5.4.1.2 Canada

        3. 5.4.1.3 Mexico

        4. 5.4.1.4 Rest of North America

      2. 5.4.2 Europe

        1. 5.4.2.1 Spain

        2. 5.4.2.2 United Kingdom

        3. 5.4.2.3 Germany

        4. 5.4.2.4 France

        5. 5.4.2.5 Italy

        6. 5.4.2.6 Russia

        7. 5.4.2.7 Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. 5.4.3.1 China

        2. 5.4.3.2 Japan

        3. 5.4.3.3 India

        4. 5.4.3.4 Australia

        5. 5.4.3.5 Rest of Asia-Pacific

      4. 5.4.4 South America

        1. 5.4.4.1 Brazil

        2. 5.4.4.2 Argentina

        3. 5.4.4.3 Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. 5.4.5.1 South Africa

        2. 5.4.5.2 United Arab Emirates

        3. 5.4.5.3 Rest of Middle-East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Gap Inc.

      2. 6.4.2 Levi Strauss & Co.

      3. 6.4.3 Kontoor Brands Inc.

      4. 6.4.4 OTB Group

      5. 6.4.5 Iconix Brand Group

      6. 6.4.6 Big John

      7. 6.4.7 Hennes & Mauritz AB

      8. 6.4.8 Pepe Jeans London

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

** Subject to Availability

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