Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Jeans Market is Segmented by End User (Men, Women, and Children), Category (Mass and Premium), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The Report Offers Market Size and Forecast of the Jeans Market in Value (USD Million) for the Above-mentioned Segments.

Jeans Market Size

Jeans Market Summary
Study Period: 2018 - 2028
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: 6.7 %

Major Players

Jeans Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Jeans Market Analysis

The global jeans market is expected to register a CAGR of 6.7% during the forecast period (2020-2025).

With the onset of COVID-19, much of the production, exports, and retailing of fashion-oriented apparel went to a halt after the strict lockdown measures worldwide, bringing a downfall in the jeans market. China is considered one of the largest jeans manufacturers globally, with the capability of producing raw materials and associated accessories. However, severe lockdown in the country and restriction toward trade led to the limited movement of products. Lately, the ease of lockdown worked positively for the apparel industry, and brands have benefitted the most from online channels.

Over the coming years, the major factors propelling the growth of the market include the globalization of fashion trends, changing consumer lifestyle, and the growing preference for high-end and premium design labels among the middle-class population.

With the growing customization trend, players started designing customized jeans to increase their customer base, increasing sales. Due to consumers' shifting lifestyles, like paying extra attention to the latest trend, the key players are expected to achieve a competitive advantage through customization.

The strategic collaborations among players in the denim jeans industry are the key factors contributing to the growth of the market studied. For instance, denim mills collaborate with jeans brands to achieve strategic objectives that are mutually beneficial.

Jeans Industry Segmentation

Jeans are hard-wearing casual trousers made of denim or other cotton fabric. The scope of the jeans market includes segmentation of the market by end users, which include men, women, and children. The market is also divided according to the category, which includes mass and premium. The market is segmented based on the distribution channel, including specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Moreover, the study involves the global level analysis of the main regions, such as North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, the market sizing and forecasts are based on value (in USD million).

By End User
By Category
By Distribution Channel
Specialist Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
United Arab Emirates
South Africa
Rest of Middle-East and Africa

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Jeans Market Trends

This section covers the major market trends shaping the Jeans Market according to our research experts:

Use of Social Media with Significant Expenditure on Advertisement

Key players operating in the market studied use traditional and social media platforms for advertising. These players create campaigns and exhibition shows to promote their brands and offerings, reaching out to their target audience through TV commercials and social media platforms. Growing internet users in developing economies have changed the advertisement spending strategy of key players. For instance, players use separate pages for different countries on Facebook to cater to varying requirements of the customers. They also make their catalogs available digitally for desktop and mobile users. Apart from Facebook, the companies also try to make a strong presence on social media platforms, like Instagram, YouTube, and Twitter. Furthermore, as part of marketing initiatives, companies sponsor sporting, musical, and special events and hire athletes and personalities that promote their products.

Jeans Market : Advertising Costs of G-III Apparel, In USD million, Global, 2017 - 2019

Asia-Pacific is the Fastest Growing Region

The jeans industry witnessed significant growth in China and India, as shoppers focus on quality and style while purchasing apparel. India has a huge young population that makes up about 65% below 35 years of age, which stimulates the jeans market due to the exposure to the latest jeans collection by design and quality. In India, denim wear has seen a sharp resurgence, primarily driven by new and more comfortable fabrics, low pricing, and inclusive sizes offered by local and international brands. Denim brands are driving innovation on washes, colors, fits, and even vintage designs and styles. The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings in Asian countries.

Jeans Market : Market Size (%), Global, 2020

Jeans Industry Overview

The jeans market is highly competitive, with a strong presence of local and global players operating globally. Thus, the active players bring innovation in their product offerings to cater to changing consumers’ fashion and sustain their position in the market. Key players are now focusing on social media platforms and online distribution channels for online marketing and branding of their products to attract more customers. Some of the major players in the market are Levis Co, Gap Inc., and Kontoor Brands.

Jeans Market Leaders

  1. OTB Group

  2. Kontoor Brands Inc

  3. Iconix Brand Group

  4. Levi Strauss & Co.

  5. Gap Inc

*Disclaimer: Major Players sorted in no particular order

Jeans Market Concentration

Jeans Market News

  • In 2020, Levi's and Royal Enfield jointly introduced a new capsule collection of jeans and jackets. The denim has a high abrasion resistance that is built to last. This collection is purposefully designed with features.
  • In 2019, Kontoor Brands introduced the first denim apparel dyed with foam, an innovative technique that uses 100 % less water than conventionally dyed denim.
  • In 2018, Gap Inc. launched Wearlight Denim, developed by Yard NYC, in partnership with Gap.

Jeans Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By End User

      1. 5.1.1 Men

      2. 5.1.2 Women

      3. 5.1.3 Children

    2. 5.2 By Category

      1. 5.2.1 Mass

      2. 5.2.2 Premium

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Specialist Stores

      3. 5.3.3 Online Retail Stores

      4. 5.3.4 Other Distribution Channels

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. United Arab Emirates

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Gap Inc.

      2. 6.4.2 Levi Strauss & Co.

      3. 6.4.3 Kontoor Brands Inc.

      4. 6.4.4 OTB Group

      5. 6.4.5 Iconix Brand Group

      6. 6.4.6 Big John

      7. 6.4.7 Hennes & Mauritz AB

      8. 6.4.8 Pepe Jeans London

      9. 6.4.9 TowerBrook Capital Partners

      10. 6.4.10 PVH

    5. *List Not Exhaustive


**Subject to Availability
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Jeans Market Research FAQs

The Jeans Market is studied from 2018 - 2028.

The Jeans Market is growing at a CAGR of 6.7% over the next 5 years.

North America is growing at the highest CAGR over 2018 - 2028.

Asia Pacific holds highest share in 2021.

OTB Group, Kontoor Brands Inc, Iconix Brand Group, Levi Strauss & Co., Gap Inc are the major companies operating in Jeans Market.

Jeans Industry Report

Statistics for the 2023 Jeans market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Jeans analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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