Sparkling Market Size
| Study Period | 2020 - 2030 |
| Market Size (2025) | USD 25.72 Billion |
| Market Size (2030) | USD 29.57 Billion |
| CAGR (2025 - 2030) | 2.83% |
| Fastest Growing Market | Europe |
| Largest Market | North America |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Sparkling Market Analysis
The Sparkling Market size is estimated at USD 25.72 billion in 2025, and is expected to reach USD 29.57 billion by 2030, at a CAGR of 2.83% during the forecast period (2025-2030).
Sparkling water typically contains zero calories and is free from added sugars. It serves as a satisfying alternative to sugary sodas or juices for individuals managing their weight or reducing sugar intake. This allows consumers to enjoy the effervescent experience without the caloric or sugar content associated with other beverages. The carbonation process in sparkling water involves dissolving carbon dioxide gas under pressure, creating the characteristic fizz and bubbles. This process not only enhances the sensory experience but also contributes to the perception of fullness, potentially aiding in portion control. In response to evolving consumer preferences and industry innovations, manufacturers are introducing flavored or sweetened sparkling water varieties to attract a wider customer base. These new offerings often incorporate natural flavors, essences, or low-calorie sweeteners to provide taste variety without significantly increasing calorie content. Beyond promoting sparkling water as a standalone product, companies are also exploring alternative applications, such as its use in cooking. The carbonation in sparkling water can be utilized to create lighter, fluffier batters for baked goods or as a substitute for still water in various recipes to add a subtle effervescence.
For example, in March 2024, Waterloo Sparkling Water introduced a Raspberry Nectarine flavor and partnered with cookbook author Jessie James Decker to develop three recipes featuring the product: Summer Berry Pancake Mini Muffins, Razzy Crispy Fried Chicken & Sweet and Sour Glaze, and Tropical Shrimp Mango Salad. These recipes demonstrate the versatility of sparkling water in culinary applications, showcasing its potential to enhance both sweet and savory dishes. The use of flavored sparkling water in these recipes adds a subtle fruit essence without the need for additional sweeteners or fruit juices. Cultural factors significantly impact sparkling water consumption, especially in regions with strong traditions associated with the beverage. Sparkling water has a long-standing presence in European culture, dating back centuries in some areas. Countries such as Italy, Germany, Poland, and France commonly serve sparkling water with meals in restaurants and homes. Its popularity is closely linked to cultural norms regarding dining etiquette and culinary traditions. In Italy, for instance, "acqua frizzante" is a staple at dining tables, often preferred over still water. In Germany, "sprudel" or sparkling mineral water is deeply ingrained in daily life, with many households owning carbonation machines for home use.
According to the Central Statistical Office of Poland, the production of unsweetened and non-flavored sparkling water reached approximately 48,064 hectoliters in 2023, while sweetened and flavored sparkling water production was around 33,001 hectoliters. This data reflects the significant market presence of both traditional and flavored sparkling water varieties in Poland. Additionally, Verband Deutscher Mineralbrunnen statistics indicate that in 2022, approximately 4.18 billion liters of low-carbonated mineral water were sold in Germany. This substantial volume underscores the importance of sparkling water in the German beverage market and highlights consumer preference for varying levels of carbonation. These mentioned factors significantly impact the market is positive direction during the study period.
Sparkling Market Trends
Flavored Sparkling Drinking Water Emerges as a Popular Carbonated Drink
Flavored sparkling water is increasingly favored over traditional carbonated drinks, significantly driving the beverage industry's market. This trend is largely attributed to a surge in health consciousness among consumers, who are now gravitating towards lower-calorie, reduced-sugar alternatives. Flavored sparkling water caters to these preferences, offering a refreshing, zero-calorie drink that hydrates like plain water but also delivers flavor and carbonation. Its allure is heightened by the absence of artificial sweeteners and additives, making it especially attractive to health-conscious individuals. Furthermore, flavored sparkling water serves both as a refreshing standalone beverage and a versatile cocktail mixer, thereby broadening its market appeal and enhancing its allure among diverse consumer segments. This dual functionality not only attracts health-conscious individuals seeking a flavorful yet low-calorie drink but also appeals to mixologists and bartenders looking for innovative ingredients to craft unique cocktails at the household level.
As dental health concerns related to sugary sodas rise, the reduced risk of enamel erosion from sparkling water makes it even more appealing. Together, these factors are driving the growing popularity of flavored sparkling water, fueling both growth and innovation in the beverage market. This trend is encouraging manufacturers to explore new flavors and healthier options, thereby expanding their product lines and catering to a health-conscious consumer base. In September 2024, Waterloo Sparkling Water Company has broadened its market presence with the introduction of two new flavors: Pomegranate Acai and Spiced Apple. The company asserts that these offerings are crafted using natural flavors verified by the non-GMO project. These new flavors aim to cater to the growing consumer demand for healthier and more diverse beverage options, reflecting the company's commitment to innovation and quality. Additionally, the shift towards natural ingredients and the increasing demand for low-calorie beverages are further propelling the market's expansion.
North America is the Largest Region in the Market
As consumers in the U.S., Canada, and beyond increasingly seek unsweetened, low-calorie carbonated beverages devoid of artificial flavors, sparkling water has surged in popularity. This shift is particularly pronounced among consumers grappling with obesity, diabetes, and other chronic ailments, leading them to favor sparkling beverages over traditional soft drinks and sweetened options. For instance, data from the Centers for Disease Control highlights a rise in obesity rates among U.S. consumers, climbing to 33.3% in 2022 from 31.4% in 2019. The growing health consciousness among consumers has driven the market towards healthier beverage choices, reflecting a broader trend of prioritizing wellness and preventive health measures.
Sparkling water products have gained immense popularity and are prominently displayed in major retail outlets, including convenience stores and supermarkets. This surge in visibility is largely attributed to the expanding network of these retail establishments across the United States, Canada, and other countries in the region. As the number of retail outlets continues to grow, so too is the anticipated demand for sparkling water products. For instance, According to the National Association of Convenience Stores, as of 2023, 150,174 convenience stores are operating in the United States, a 1.5% increase from the 2022 store count. Similarly, in Canada, there were 7,422 convenience stores as of December 2022, as quoted by Statistics Canada.
Sparkling Industry Overview
A diverse range of players populate the market, each offering both flavored and plain sparkling water products through key distribution channels. To bolster their market presence and reach consumers more effectively, these players have widely adopted strategies like product launches, partnerships, and expansions. Key players include PepsiCo Inc, The Coca-Cola Company, Spindrift Beverage Co., Waterloo Sparkling Water Corp, and Nestle SA, among others. For example, PepsiCo Inc. has rolled out new flavors to align with shifting consumer tastes. In contrast, The Coca-Cola Company has broadened its distribution network for deeper market penetration. Meanwhile, Spindrift Beverage Co. emphasizes partnerships for heightened brand visibility, and Waterloo Sparkling Water Corp prioritizes product innovation to stand out in a crowded market. Nestle SA, on the other hand, capitalizes on its vast supply chain to solidify its market dominance.
Sparkling Market Leaders
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PepsiCo Inc
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Nestle Inc
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Spindrift Beverage Co.
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Waterloo Sparkling Water Corp
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The Coca Cola Company
- *Disclaimer: Major Players sorted in no particular order
Sparkling Market News
- April 2024: Bisleri International, an Indian company, has unveiled a limited edition of its "Vedica Himalayan Sparkling Water" in the country. To bolster its promotion, the company has teamed up with renowned celebrity Gauri Khan, who will be featured in various marketing campaigns and advertisements to enhance the product's visibility and appeal.
- March 2024: PepsiCo has introduced its latest offering, the bubbly burst sweetened sparkling water, now available in six enticing flavors: Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch. This new product line aims to cater to consumers seeking a refreshing and flavorful beverage option, combining the effervescence of sparkling water with the sweetness of fruit flavors.
- March 2023: Topo Chico, a market player, has introduced its premium sparkling water line in the United States. The offerings boast distinctive flavors, including blueberry infused with hibiscus extracts, lime blended with mint, and tangerine enhanced with ginger. These unique combinations cater to consumers seeking innovative and refreshing beverage options.
Sparkling Industry Segmentation
Sparkling water is carbonated water infused with dissolved carbon dioxide gas, resulting in the formation of small bubbles and an effervescent quality.
The market is segmented into product types, packaging, distribution channels, and geography. The market is segmented into flavored and plain sparkling water based on product type. Based on packaging type, the market is segmented into packaging types, & PET/Glass Bottles. Based on the distribution channel, the market is segmented into Supermarkets/Hypermarkets, Convenience/Grocery Stores, and Online retail stores. The report also covers a detailed analysis of major economies across major regions, including North America, Europe, Asia Pacific, South America, and Middle East Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Product Type | Flavored Sparkling Water | ||
| Plain Sparkling Water | |||
| Packaging Type | Cans | ||
| PET/Glass Bottles | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Rest of North America | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Russia | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia Pacific | India | ||
| China | |||
| Japan | |||
| Australia | |||
| Rest of Asia Pacific | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
| Middle East & Africa | United Arab Emirates | ||
| Saudi Arabia | |||
| Rest of Middle East & Africa | |||
Sparkling Market Research FAQs
How big is the Sparkling Market?
The Sparkling Market size is expected to reach USD 25.72 billion in 2025 and grow at a CAGR of 2.83% to reach USD 29.57 billion by 2030.
What is the current Sparkling Market size?
In 2025, the Sparkling Market size is expected to reach USD 25.72 billion.
Who are the key players in Sparkling Market?
PepsiCo Inc, Nestle Inc, Spindrift Beverage Co., Waterloo Sparkling Water Corp and The Coca Cola Company are the major companies operating in the Sparkling Market.
Which is the fastest growing region in Sparkling Market?
Europe is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Sparkling Market?
In 2025, the North America accounts for the largest market share in Sparkling Market.
What years does this Sparkling Market cover, and what was the market size in 2024?
In 2024, the Sparkling Market size was estimated at USD 24.99 billion. The report covers the Sparkling Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Sparkling Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Sparkling Industry Report
Statistics for the 2025 Sparkling market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sparkling analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
