The largest benefit functional water can provide is health benefit. Consumers are increasingly aware of the importance of being hydrated, and rising average temperatures. Along with hydration consumers also get additional nutritional boost which they may not get otherwise from normal water. It boost's the immune response of the body as it contains vitamins, minerals, herbs and others essential elements needed by the body. The broken water molecules clusters makes the boiling point higher which improves the hydration and nutrional capabilities of the water. This also has a positive health impact on diabetic and chronic diarrhea patients.

Brazil is one of the largest economy of South America. Water Pollution is one of the major environmental concerns faced by the residents of the country. Poor water purification practices have put thousands of people at risk for contracting water-borne diseases. This is the reason which has led the consumers to purchase bottled water. Overweight and obesity are on continuous rise in the country, which has made it mandatory for the consumers to shift their preferences toward something free from calories. The demand has therefore shifted from the soft drinks and alcoholic beverages to functional, flavored and mineral water. This has boosted the sales and margins of companies operating within the industry and raised the overall production volume