South America Bottled Water Market Size
|Study Period||2018 - 2028|
|Base Year For Estimation||2022|
|Forecast Data Period||2023 - 2028|
|Historical Data Period||2018 - 2021|
*Disclaimer: Major Players sorted in no particular order
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South America Bottled Water Market Analysis
The South America Bottled Water Market is forecasted to register a CAGR of 11.57% during the forecast period.
The South American bottled water market is expected to witness high growth fueled by strong demand for clean, flavored, and hygienic drinking water. The latest trend gaining momentum in this market is increased demand for bottled water with added minerals, vitamins, antioxidants, etc as consumers are looking for bottled water with added health benefits.
Sparkling water may cause health problems like digestive issues therefore certain mandates are issued regarding the ingredients to be used in functional water. The bottled water market is appealing in Brazil with an increasing number of players every year, primarily due to positive sales.
Moreover, bottled water demand in Brazil is showing significant growth owing to that consumer inclination has shifted from soft drinks and alcoholic beverages to functional, flavored, and mineral water. As a result, it increases the sales and margins of companies that are engaged in the manufacturing of bottled water, as well as the overall production volume.
One of the main factors influencing Brazil's production of bottled water is the entry of multinational manufacturers, particularly in the functional and mineral water segment. Some products have significant profit margins that may be stored which provide lucrative business opportunities in the region.
South America Bottled Water Market Trends
Increasing Consumer Spending Towards Bottled Water
Bottled water is increasingly being preferred over less healthy packaged drinks by consumers. Its sales have steadily increased year after year, while consumption of carbonated soft drinks has decreased. The consumption increases for bottled water increased due to consumer switching from less-healthy packaged drinks to bottled water owing to the negative health effects of other carbonated drinks.
In Brazil, the idea of premium bottled water is steadily gaining more acceptance. Brazilian customers were only concerned if the water was still or sparkling; they weren't concerned with what sort of water was offered in restaurants. However, some individuals are started paying attention to the brands of beverages they consume. Premium bottled water is now being purchased by consumers for consumption at home. Since tap water is not commonly served in Brazilian restaurants, which strongly encourages the consumption of premium bottled water. The movement of Brazilian bottled water companies toward developing their own premium lines was crucial to the market's growth. Customers began to consider premium bottled waters on special occasions as the prices established for Brazilian brands were not as high as imported brands.
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Brazil held a Major Market Share
Brazil is one of the largest economies in South America. Water Pollution is one of the major environmental concerns faced by the residents of the country. Poor water purification practices have put thousands of people at risk of contracting water-borne diseases. This is the reason which has led consumers to purchase bottled water. Overweight and obesity are on the continuous rise in the country, which has made it mandatory for consumers to shift their preferences toward something free from calories. The demand has therefore shifted from soft drinks and alcoholic beverages to functional, flavored, and mineral water. This has boosted the sales and margins of companies operating within the industry and raised the overall production volume.
Consumers are increasingly aware of the importance of being hydrated, and rising average temperatures. Along with hydration consumers also get an additional nutritional boost which they may not get otherwise from normal water. Functional water boosts the immune response of the body as it contains vitamins, minerals, herbs, and other essential elements needed by the body. The broken water molecules clusters make the boiling point higher which improves the hydration and nutritional capabilities of the water. This also has a positive health impact on diabetic and chronic diarrhea patients.
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South America Bottled Water Industry Overview
The South American bottled water market is rapidly growing, with few global and a large number of local players with private-label bottled water products. Some of them are Nestlé S.A. Danone S.A., The Coca-cola Company, PepsiCo, Minalba Brasil, and Compañía Cervecerías Unidas (CCU). The market competition is moderate, and the entrance of new market players is relatively easier as compared to the developed world. The low switching cost of consumers is providing good opportunities for new players to enter the market. New product launches, innovative product packaging, marketing, distribution, and consumer retention, have been strong business strategies for market growth here.
South America Bottled Water Market Leaders
The Coca-Cola Company
*Disclaimer: Major Players sorted in no particular order
South America Bottled Water Market News
- In October 2022, Mineral Water Indaiá, a brand of Minalba Brasil, launched an exclusive edition in celebration of the World Cup, held this year in Qatar. The launch features a special design for the time, with a label designed with the colors of the Brazilian flag in two versions such as 500 ml sparkling water and 1.5 liters still water. The product was available from October to December.
- In August 2022, Crown Embalagens Metálicas da Amazônia S.A., a subsidiary of Crown Holdings, Inc. has partnered with Brazilian beverage producer Socorro Bebidas (Socorro) to expand its line of mineral water to include infinitely recyclable beverage cans. Acqussima is currently available in supermarkets throughout Brazil in Personnalité (natural mineral water) and Passion. Both are now available in 355ml (12oz) bottles.
- In May 2022, Compañía Cervecerías Unidas (CCU), a Chilean producer of both alcoholic and non-alcoholic beverages announced a strategic alliance with Danone S.A. The strategic alliance provides for CCU Argentina to acquire " a significant minority interest" in Aguas Danon de Argentina. It allows both companies to enrich their beverage offerings and strengthen their operations in the South American country.
South America Bottled Water Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Still Water
5.1.2 Sparkling Water
5.1.3 Functional Water
5.2 Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 South America
5.3.3 Rest of South America
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Minalba Brasil
6.3.2 Nestlé S.A.
6.3.3 Danone S.A.
6.3.4 The Coca-Cola Company
6.3.5 PepsiCo Inc.
6.3.6 Gota Water S.A.
6.3.8 Socorro Bebidas
6.3.9 Poty Cia. de Bebidas
6.3.10 Compañía Cervecerías Unidas (CCU)
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
South America Bottled Water Market Research FAQs
What is the current South America Bottled Water Market size?
The South America Bottled Water Market is projected to register a CAGR of 11.57% during the forecast period (2023-2028).
Who are the key players in South America Bottled Water Market?
Pepsico, The Coca-Cola Company, Minalba Brasil, Danone S.A. and Nestlé S.A. are the major companies operating in the South America Bottled Water Market.
South America Bottled Water Industry Report
Statistics for the 2023 South America Bottled Water market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South America Bottled Water analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.