North America Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North America Bottled Water Market is segmented By Type (Still Water and Sparkling Water), By Distribution Channel (Supermarkets/ Hypermarkets, Convenience Stores, On-Trade Channels, Home and Office Delivery and Other Distribution Channels) and By Geography

Market Snapshot

north america bottled water market summary
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 3.82 %

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Market Overview

The North America  bottled water market  is projected to reach CAGR of 3.82 % over the forecast period.

  • Increasing demand from the rising population and the easy portability and convenience provided by bottled water is the major factor driving the market.
  • Rising trend for healthy lifestyles and wide utilization of bottled water for activities, such as trekking and other sports activities, are the major factors responsible for the high demand of bottled water. 
  • Moreover, the increasing demand for eco-friendly packaging of bottled water is creating lucrative market opportunities for the existing manufacturers and new entrants in the market.

Scope of the report

The North America bottled water market is segmented by type that includes still water and sparkling water. Based on  distribution channel, the market is divided into supermarkets/ hypermarkets, convenience stores, on-trade channels, home and office delivery and other distribution channels. The study also involves analysis of regions such as United States, Canada and Mexico.

By Type
Still Water
Sparkling Water
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
On-Trade Channels
Home and Office Delivery
Other Distribution Channels
North America
United States
Rest of North America

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Key Market Trends

United States Holds the Maximum Share in the Market

In United States bottled water industry is highly influenced by consumer preference for pollution-free water with high health benefits. Changing lifestyles, health concerns, ease of handling, and portability of bottled water are driving the market. Moreover, consumers in the United States have started to develop interest in beverages that deliver benefits above and beyond simple refreshment, which is also contributing to the expansion of the functional water market. Amid worries about obesity and other health concerns in the country, functional water’s lack of calories and artificial ingredients attract conscientious consumers.

North America Bottled Water Market1

On-Trade Channel Drives the Market

The rising disposable incomes and changing lifestyles of the consumers have increased the trend of dining out. Such factors have fueled the expansion of food service establishment across various developed and developing countries, due to which the sales of bottled water has seen a boost through this channel. Additionally, consumers perceive that the on-trade channels comply with the regulations and are termed to be of high quality. Owing to such factors, food service witnessed a high sales and it is expected to continue to grow in the future with the growing food service industry. Furthermore, the sales of the still water is increasing through these channels compared to sparkling water, owing to a rising awareness regarding carbonated water and healthy lifestyles.

North America Bottled Water Market2

Competitive Landscape

The North America bottled water market is highly fragmented attributed to the major and local  players dominating the market. Some of the prominent players in the market include Danone, Coca-Cola, Pepsico, and Nestle. The regional or domestic companies have been marketing their products with strategies, such as sponsorship and significant investment in advertisements.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/ Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 On-Trade Channels

      4. 5.2.4 Home and Office Delivery

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 PepsiCo

      2. 6.4.2 The Coca-Cola Company

      3. 6.4.3 Nestle SA

      4. 6.4.4 Fiji Water

      5. 6.4.5 National Beverage Corp.

      6. 6.4.6 Voss Water

      7. 6.4.7 Danone

      8. 6.4.8 Chitos S A

    5. *List Not Exhaustive

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Frequently Asked Questions

The North America Bottled Water Market market is studied from 2016 - 2026.

The North America Bottled Water Market is growing at a CAGR of 3.82% over the next 5 years.

PepsiCo, The Coca-Cola Company, Nestle SA, Danone, Fiji Water are the major companies operating in North America Bottled Water Market.

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