Spa Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Growth of Global Spa Services Market is segmented by Service Type (Salon/Day Spa, Hotel/Resort Spa, Medical Spa, Thermal/Mineral Spring Spa, and Destination Spa Ayurvedic/Traditional Spa) and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa).

Spa Market Size

Spa Market Summary
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Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
CAGR > 4.10 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Spa Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Spa Market Analysis

The spa market is one of the large hit markets in 2020 due to the sudden COVID-19 pandemic. The tourism, accommodation, and food and beverages service sectors, which performed well during 2019, have slowed down due to the lockdowns and the temporary ban on international travel and domestic travel restrictions across the world. The spa market records a sudden drop in revenue and is reviving comparatively slow due to the second wave of the virus across many nations.

Changing lifestyles and interests and increasing disposable incomes have been changing the face of the spa market globally. The health benefits associated with the spa services, such as relief from stress, minimization of body pain, and the calmness offered, have made spa services a major part of people's lives. The growing interest in personal pampering and perception of a spa as a self-improvement investment is expanding the spa market in dimensions across the world. Spa services include a range of services for health management and body relaxation. They include but are not limited to massages, facials, body scrubs, steam baths, waxing, and nail care.

Globally, the rising consumer interest in experiencing wellness services during vacation trips is driving the destination and leisure wellness businesses. Offering a wider range of services to appeal to well-seasoned spa-goers, spas have increasingly begun to diversify and branch into health and aesthetics, in order to complement their regular spa services, in addition to the formerly 'alternative' health treatments, including acupuncture, following the global shift toward a more holistic approach to health and beauty. In order to reduce psychological stress, several corporate organizations have also been advising various stress-relieving practices to employees, which is also acting as a driving factor for market growth. Owing to the growing demand for beauty enhancements among most customers, several spas offer various non-invasive cosmetic medical procedures, along with their usual spa treatments, to capture the growing demand trend.

Spa Market Trends

This section covers the major market trends shaping the Spa Market according to our research experts:

Growing Interest of People Toward Health and Wellness is Driving the Market

With the growing awareness among people regarding their health and wellbeing, the spa market is gaining popularity across the world. Moreover, growing mental health problems, such as depression, anxiety, and stress, which are becoming more common among people, are driving the demand for spa services. As regular massage was proven to improve the wellness of people, coupled with their affordability ranges, the market is gaining more popularity. Body and foot reflexology and head and back massages have also proven to relieve pain or stress from a specific body part, thus, promoting healthy outcomes. Tiredness being a factor, people prefer to have services that help them rejuvenate and relax, in order to keep themselves fit and healthy.

Spa Market Value in USD billion, 2017-2020

Asia-Pacific Region is the Fastest Growing in the Market

The Asia-Pacific region is the fastest-growing geographical segment of the market studied. The region is anticipated to record high growth in revenue transactions owing to the rising number of working professionals and their increasing disposable incomes. Moreover, the huge populations in the region, especially in countries, such as China and India, and the growing working population and their hectic lifestyles are driving them toward ways to reduce the stress through various massages and other beauty spa services, which is expected to help the market to record more revenue transactions.

Spa Market Growth Rate By Region, 2020-2026

Spa Industry Overview

The report covers major players operating in the spa market. It covers the competitive landscape of the players along with their geographical presence and the various services offered by them. The players are widely spread across the countries and are leading the business with diverse and quality service offerings.

Spa Market Leaders

  1. Hot Springs Resort & Spa

  2. Four Seasons Hotel Limited

  3. Emirates Palace Spa

  4. Lanserhof

  5. Massage Envy

*Disclaimer: Major Players sorted in no particular order

Spa Market Concentration
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Spa Market News

  • In April 2021, EDITION Hotels announced its further international expansion by the end of 2022, with the slated opening of 8 new properties across three continents. The new openings include sites in Rome, Madrid, Dubai, Reykjavik, Tampa, Doha, Mexico's Riviera Maya at Kanai, and EDITION's second property in Tokyo.

Spa Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints/Challenges

    4. 4.4 Market Opportunities

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Porter's Five Forces Analysis

    7. 4.7 Insights into the Global Tourism Industry

    8. 4.8 Technological Innovations in the Industry

    9. 4.9 Impact of COVID-19 on the Market


    1. 5.1 By Service Type

      1. 5.1.1 Salon/Day Spa

      2. 5.1.2 Hotel/Resort Spa

      3. 5.1.3 Medical Spa

      4. 5.1.4 Thermal/Mineral Spring Spa

      5. 5.1.5 Destination Spa

      6. 5.1.6 Ayurvedic/Traditional Spa

    2. 5.2 By Geography

      1. 5.2.1 North America

      2. 5.2.2 Europe

      3. 5.2.3 Asia-Pacific

      4. 5.2.4 Latin America

      5. 5.2.5 Middle-East and Africa


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Hot Springs Resort & Spa

      2. 6.2.2 Four Seasons Hotel Limited

      3. 6.2.3 Emirates Palace Spa

      4. 6.2.4 Lanserhof

      5. 6.2.5 Massage Envy

      6. 6.2.6 Jade Mountain

      7. 6.2.7 Planet Beach

      8. 6.2.8 Marriott International

      9. 6.2.9 Rancho La Puerta

      10. 6.2.10 Gaia Retreat & SPA*

    3. *List Not Exhaustive


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Spa Industry Segmentation

The report aims to provide a detailed analysis of the spa market. It focuses on market dynamics, customer trends, and insights into geographical segments. Also, it analyzes the major players and the competitive landscape in the spa market. The spa market is segmented by service type (salon/day spa, hotel/resort spa, medical spa, thermal/mineral spring spa, and destination spa ayurvedic/traditional spa) and geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa). The report offers the market size and forecasts for the spa market in value (USD billion) for all the above segments.

By Service Type
Salon/Day Spa
Hotel/Resort Spa
Medical Spa
Thermal/Mineral Spring Spa
Destination Spa
Ayurvedic/Traditional Spa
By Geography
North America
Latin America
Middle-East and Africa
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Spa Market Research FAQs

The Spa Market is projected to register a CAGR of greater than 4.10% during the forecast period (2024-2029)

Hot Springs Resort & Spa, Four Seasons Hotel Limited, Emirates Palace Spa, Lanserhof and Massage Envy are the major companies operating in the Spa Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Spa Market.

The report covers the Spa Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Spa Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The technology factors impacting the Spa Industry are a) Online booking platforms and mobile apps for ease of access b) Wearable technology integration for personalized wellness recommendations c) Use of virtual reality (VR) and augmented reality (AR) for immersive spa experiences

The target market for Spas Include a) Working Professionals b) Travelers and Tourists c) Athletes or fitness enthusiasts d) Health-conscious individuals interested in holistic wellness treatments

Spa Industry Report

The global spa market, including the medical spa market segment, is experiencing significant growth, driven by an increasing focus on wellness and health activities, alongside the rising demand for anti-aging treatments. Urbanization and hectic lifestyles have led to a growing preference for therapeutic spas, including medical spas, to relieve stress and anxiety. The market is diversifying its offerings, including massages, beauty/grooming, physical fitness, and other specialized services, across various facility types such as hotel/resort spas, destination spas, day/salon spas, medical spas, and mineral spring spas. Adapting to changing consumer behaviors and preferences, the spa industry, particularly the medical spa market, emphasizes personalized and premium experiences. Despite certain market restraints, the spa market, with a special focus on the medical spa market, is poised for continued growth, leveraging opportunities like rapid urbanization and increasing investments in the wellness sector. Complementing this outlook, statistics for the spa market share, size, and revenue growth rate are provided by Mordor Intelligence™ Industry Reports, offering a market forecast outlook and historical overview. For a comprehensive understanding of this dynamic market, a sample of this industry analysis is available as a free report PDF download.

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Spa Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)