Spa Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Market Overview

The spa market is one of the large hit markets in 2020 due to the sudden COVID-19 pandemic. The tourism, accommodation, and food and beverages service sectors, which performed well during 2019, have slowed down due to the lockdowns and the temporary ban on international travel and domestic travel restrictions across the world. The spa market records a sudden drop in revenue and is reviving comparatively slow due to the second wave of the virus across many nations.

Changing lifestyles and interests and increasing disposable incomes have been changing the face of the spa market globally. The health benefits associated with the spa services, such as relief from stress, minimization of body pain, and the calmness offered, have made spa services a major part of people’s lives. The growing interest in personal pampering and perception of a spa as a self-improvement investment is expanding the spa market in dimensions across the world. Spa services include a range of services for health management and body relaxation. They include but are not limited to massages, facials, body scrubs, steam baths, waxing, and nail care.

Globally, the rising consumer interest in experiencing wellness services during vacation trips is driving the destination and leisure wellness businesses. Offering a wider range of services to appeal to well-seasoned spa-goers, spas have increasingly begun to diversify and branch into health and aesthetics, in order to complement their regular spa services, in addition to the formerly “alternative” health treatments, including acupuncture, following the global shift toward a more holistic approach to health and beauty. In order to reduce psychological stress, several corporate organizations have also been advising various stress-relieving practices to employees, which is also acting as a driving factor for market growth. Owing to the growing demand for beauty enhancements among most customers, several spas offer various non-invasive cosmetic medical procedures, along with their usual spa treatments, to capture the growing demand trend.

Scope of the Report

The report aims to provide a detailed analysis of the spa market. It focuses on market dynamics, customer trends, and insights into geographical segments. Also, it analyzes the major players and the competitive landscape in the spa market. The spa market is segmented by service type (salon/day spa, hotel/resort spa, medical spa, thermal/mineral spring spa, and destination spa ayurvedic/traditional spa) and geography (North America, Europe, Asia-Pacific, Latin America, and Middle-East and Africa). The report offers the market size and forecasts for the spa market in value (USD billion) for all the above segments.

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Key Market Trends

Growing Interest of People Toward Health and Wellness is Driving the Market

With the growing awareness among people regarding their health and wellbeing, the spa market is gaining popularity across the world. Moreover, growing mental health problems, such as depression, anxiety, and stress, which are becoming more common among people, are driving the demand for spa services. As regular massage was proven to improve the wellness of people, coupled with their affordability ranges, the market is gaining more popularity. Body and foot reflexology and head and back massages have also proven to relieve pain or stress from a specific body part, thus, promoting healthy outcomes. Tiredness being a factor, people prefer to have services that help them rejuvenate and relax, in order to keep themselves fit and healthy.

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