Spa Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Spa Market is Segmented by Service Type (Massage and Body Treatments, Facials and Skin Care, and More), by Facility Type (Day / Club Spas, Destination and Resort Spas, and More), On-Site / Walk-In (On-Site / Walk-In, Online and Mobile App Bookings, and More), by End User (Women, Men, and More), by Region (North America, South America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Spa Market Size and Share

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Spa Market Analysis by Mordor Intelligence

The spa market commands USD 155.25 billion in 2025 and is forecast to advance to USD 211.71 billion by 2030, reflecting a 6.4% CAGR. Rising global health consciousness, a rebound in cross-border travel, and deeper integration of technology into wellness delivery underpin this expansion. Wellness tourists now spend 59% more than the average traveler, a dynamic that lifts per-visit revenues and pushes operators to introduce high-margin, experience-rich programs. Urban middle-income consumers in Asia-Pacific treat premium spas as preventative-care outlets, while European guests continue to view thermal bathing as an extension of public healthcare. Technology investments—ranging from AI-guided massage robots to cloud-based reservation tools—raise throughput and improve yield management, helping offset persistent labor shortages that have affected 70% of U.S. facilities.

Key Report Takeaways

• By service type, massage and body treatments led with 37.48% of spa market share in 2024, while medical/medi-spa treatments are projected to expand at a 9.22% CAGR through 2030.  

• By facility type, day/club spas accounted for 44.15% of revenue in 2024; medical spas represent the fastest-growing format, expanding at 10.21% CAGR.  

• By end user, women represented 56.62% of revenue in 2024, whereas family/group bookings are forecast to post the highest CAGR at 8.88% to 2030.  

• By region, Europe dominated with 36.62% revenue share in 2024; Asia-Pacific is set to compound at 9.21% CAGR to 2030.  

• By booking channel, on-site reservations retained 72.21% share in 2024; online and mobile bookings are climbing at 8.34% CAGR.

• The global spa market exhibits moderate fragmentation with the top 5 players—Four Seasons, Marriott International, Mandarin Oriental, Steiner Leisure/OneSpaWorld, and Hilton Worldwide—maintaining significant market share in 2024.

Segment Analysis

By Service Type: Medical Treatments Drive Premium Growth

Medical and medi-spa treatments represent the fastest-growing category with 9.22% CAGR, even as massage and body therapies retained the largest 37.48% spa market share in 2024. Rising demand for laser resurfacing, IV nutrient therapy, and regenerative modalities positions the sub-segment to command a premium within the overall spa market. Facial “tweakments” are forecast to rise 15.4% annually, while hydrotherapy circuits leverage Europe’s long-standing balneotherapy tradition. AI-enabled skin analysis heightens personalization, elevating ticket sizes without eroding therapist capacity.

Second-tier services evolve in tandem. Beauty and grooming menus are simplified, emphasizing organic formulations and express services to capture time-poor urban patrons. Aromatherapy and Reiki broaden the holistic appeal, while collaboration with nutraceutical brands enables upselling of at-home regimens. These moves sustain double-digit revenue growth for hybrid facilities straddling leisure and clinical offerings.

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Note: Segment shares of all individual segments available upon report purchase

By Facility Type: Medical Spas Disrupt Traditional Models

Day and club spas captured 44.15% of revenue in 2024, yet medical spas are expanding at a 10.21% CAGR and are set to reshape the spa market landscape. The spa market size attributable to medical-grade facilities is projected to outpace resort formats over the next five years as guests pursue measurable health outcomes alongside relaxation. Steiner Leisure’s footprint across 148 cruise ships and 45 resorts illustrates the scalability of contract-managed wellness operations [2]U.S. Securities and Exchange Commission, “Steiner Leisure Limited Form 10-K (2024),” sec.gov. . Thermal and mineral spring venues in France, valued at EUR 1 billion, reaffirm government-supported hydrotherapy as a resilient niche.

Subscription-based micro-spas emerge in dense urban cores, offering time-boxed sessions that fit lunch-break schedules. Membership outlets generate threefold revenue compared to pay-as-you-go counterparts, posting 9% annual growth in collections. This model yields predictable income, streamlines staffing, and creates a laboratory for data-led service innovation, all factors propelling medical spas to eclipse legacy resort-centric growth trajectories within the broader spa market.

By End User: Family Segments Reshape Demographics

Women accounted for 56.62% of spending in 2024, yet family and group users are on the fastest track, growing at 8.88% CAGR. Multi-generational packages that mix child mindfulness classes with senior water-therapy sessions cater to evolving social norms around shared wellness experiences. Men’s share rises gradually as sports recovery programs become standard post-workout add-ons, while couples gravitate toward side-by-side treatments marketed as relationship refreshers. The spa market responds by redesigning lounge areas and treatment calendars to separate tranquil and family zones, minimizing noise complaints and enhancing perceived value.

Corporate team bookings layer on steady weekday demand, offsetting weekend-heavy leisure traffic. Age-specific programming for teens and early-twenties guests yields ancillary retail sales—particularly skincare starter kits—while loyalty apps encourage repeat family visits. These demographic shifts compel spas to fine-tune marketing language and adopt variable pricing tied to party size, helping operators safeguard margins in a diversifying end-user mix.

Spa Market: Market Share by End User
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Note: Segment shares of all individual segments available upon report purchase

By Booking Channel: Digital Transformation Accelerates

On-site and walk-in bookings still held 72.21% of revenue in 2024, but online and mobile reservations are climbing at 8.34% CAGR and are expected to account for a substantially larger slice of the spa market by 2030. Google’s “Reserve with Google” drives one-fifth of new-client appointments for connected operators. The spa market size captured through digital gift cards has grown 33% among membership-oriented brands, underscoring consumers’ comfort with pre-paying via apps. AI chatbots guide treatment selection, increase basket value, and support last-minute scheduling that maximizes therapist occupancy.

Dynamic yield algorithms change price points hourly to stimulate off-peak usage, mirroring airline and hotel tactics. Package sales via mobile apps jumped 85% in 2024 for operators that bundle premium therapies with loyalty credits. While first-time guests still value human consultation, virtual tele-wellness sessions bridge pre-visit education gaps, driving confidence and conversions. Digital mastery, hence, stands as a prime competitive lever within the evolving spa market.

Geography Analysis

Europe anchored 36.62% of spa revenue in 2024, buoyed by Germany’s 350+ medicinal baths and France’s publicly supported thermalism infrastructure, where 65% of treatment costs remain reimbursable. The regional spa market size for balneotherapy is protected by healthcare policy, yet reimbursement reform nudges operators to add out-of-pocket longevity services such as hyperbaric oxygen therapy. Central and Eastern European destinations leverage lower wage structures to expand midscale resorts, inviting cross-border travelers and supporting a steady pipeline of wellness-themed real-estate projects.

Asia-Pacific is the growth engine, advancing at 9.21% CAGR to 2030 on the back of expanding middle-class affluence. China’s 4,000+ hot-spring sites and substantial public investment underpin capacity growth, while Japan fuses onsen heritage with contemporary design to attract millennial tourists. Southeast Asia’s medical-tourism corridors generate foreign-exchange inflows as visitors couple elective procedures with spa recuperation, reinforcing the region’s stature in the global spa market. Regulations remain patchy, but governments increasingly highlight wellness tourism in national economic plans, providing infrastructural grants and streamlined licensing.

North America exhibits mature yet innovative characteristics. U.S. hotel spas logged USD 7,097 revenue per available room in 2025, up 12.6% from 2018, reflecting improved upselling strategies and higher occupancy. Franchise chains such as Massage Envy—operating over 1,000 outlets—demonstrate the scalability of recurring-membership economics, while Hand & Stone’s expansion into skincare validates service-line diversification. Canadian wilderness retreats and Mexican thermal springs diversify North America’s offering beyond urban day spas, appealing to experience-seeking travelers and raising cross-border visitor stays.

Spa Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The spa market remains moderately fragmented. Four Seasons, Marriott International, Mandarin Oriental, Steiner Leisure/OneSpaWorld, and Hilton Worldwide collectively lead but do not dominate, leaving market space for regional champions. Four Seasons aims to run 180 properties by 2033 and introduces dedicated wellness floors, aerial yoga decks, and an ultra-luxury yacht concept that debuts in 2026. Marriott’s Luxury Group pushes “purposeful wellness” suites equipped with circadian-lighting and recovery-zone amenities to lure Gen Z guests, while Mandarin Oriental positions “Wellness 2.0” to double its hotel portfolio with integrated holistic clinics [3]Mandarin Oriental Hotel Group, “Ten-Year Expansion Strategy,” mandarinoriental.com..

Technology is a decisive differentiator. Agilysys’s USD 150 million acquisition of Book4Time embeds spa-specific functionality into hospitality enterprise systems, automating inventory, upsell prompts, and revenue accounting. Aescape’s AI massage robot—funded by USD 83 million and poised to roll out across 60 Equinox clubs—recasts therapist capacity models and offers data-rich performance feedback for personalized protocols. Subscription-based micro-spa chains leverage CRM analytics to fine-tune membership tiers, while medical-spa operators invest in physician partnerships to satisfy diverging regulatory frameworks and strengthen credibility.

Regional consolidation also gathers pace. Banyan Group opened six new spas in 1H 2024 and targets 100 resorts by 2025, reinforcing Southeast Asia’s prominence in the global spa market. Cruise-line wellness centers, managed by Steiner Leisure, protect captive audiences and deliver cross-sell opportunities for shore excursions. Overall, sustained investment in technology, medically credentialed staff, and differentiated guest experiences separates frontrunners from a long tail of boutique properties.

Spa Industry Leaders

  1. Four Seasons Hotels & Resorts

  2. Marriott International (Incl. St. Regis, W, Ritz-Carlton spa brands

  3. Mandarin Oriental Hotel Group

  4. Steiner Leisure / OneSpaWorld

  5. Hilton Worldwide (Eforea)

  6. *Disclaimer: Major Players sorted in no particular order
Spa Market Concentration
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Recent Industry Developments

  • January 2025: Four Seasons announced plans to reach 180 properties by 2033 alongside the inaugural Four Seasons Yachts sailing in January 2026, underscoring experiential luxury expansion.
  • December 2024: Marriott International’s Luxury Group detailed a 2025 expansion of more than 260 luxury hotels and resorts, prioritizing wellness-infused stays.
  • March 2024: Four Seasons and Red Sea Global began work on a 220-key wellness resort at AMAALA Triple Bay, Saudi Arabia, scheduled for 2025.

Table of Contents for Spa Industry Report

1. Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Wellness Tourism And Experiential Travel
    • 4.2.2 Increasing Disposable Income In Emerging Markets
    • 4.2.3 Ageing Population Driving Health-Focused Spa Visits
    • 4.2.4 Corporate Wellness Program Integration
    • 4.2.5 Ai-Powered Hyper-Personalised Treatment Protocols
    • 4.2.6 Subscription-Based Urban Micro-Spa Models
  • 4.3 Market Restraints
    • 4.3.1 High Operating And Labour Costs
    • 4.3.2 Seasonality Of Demand In Resort Locations
    • 4.3.3 Shortage Of Certified Therapists In Key Regions
    • 4.3.4 Data-Privacy Concerns Around Biometric Diagnostics
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Suppliers
    • 4.7.3 Bargaining Power of Buyers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Degree of Rivalry

5. Market Size & Growth Forecasts

  • 5.1 By Service Type
    • 5.1.1 Massage and Body Treatments
    • 5.1.2 Facials and Skin Care
    • 5.1.3 Beauty and Grooming (Nails, Hair)
    • 5.1.4 Hydrotherapy and Thermal/Mineral Springs
    • 5.1.5 Medical / Medi-Spa Treatments
    • 5.1.6 Others (Aromatherapy, Reiki, etc.)
  • 5.2 By Facility Type
    • 5.2.1 Day / Club Spas
    • 5.2.2 Destination and Resort Spas
    • 5.2.3 Hotel / Cruise-Ship Spas
    • 5.2.4 Medical Spas
    • 5.2.5 Thermal and Mineral Spring Facilities
  • 5.3 By Booking Channel
    • 5.3.1 On-site / Walk-in
    • 5.3.2 Online and Mobile App Bookings
  • 5.4 By End User
    • 5.4.1 Women
    • 5.4.2 Men
    • 5.4.3 Couples
    • 5.4.4 Family / Group
  • 5.5 By Region
    • 5.5.1 North America
    • 5.5.1.1 Canada
    • 5.5.1.2 United States
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Peru
    • 5.5.2.3 Chile
    • 5.5.2.4 Argentina
    • 5.5.2.5 Rest of South America
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 India
    • 5.5.3.2 China
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines)
    • 5.5.3.7 Rest of Asia-Pacific
    • 5.5.4 Europe
    • 5.5.4.1 United Kingdom
    • 5.5.4.2 Germany
    • 5.5.4.3 France
    • 5.5.4.4 Spain
    • 5.5.4.5 Italy
    • 5.5.4.6 BENELUX (Belgium, Netherlands, Luxembourg)
    • 5.5.4.7 NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
    • 5.5.4.8 Russia
    • 5.5.4.9 Rest of Europe
    • 5.5.5 Middle East & Africa
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 South Africa
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Rest of Middle East & Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
    • 6.4.1 Four Seasons Hotels & Resorts
    • 6.4.2 Marriott International (Heavenly Spa, Remede)
    • 6.4.3 Mandarin Oriental Hotel Group
    • 6.4.4 Hilton Worldwide (Eforea)
    • 6.4.5 Steiner Leisure (OneSpaWorld)
    • 6.4.6 Minor International (Anantara Spa)
    • 6.4.7 Accor Hotels (Fairmont & Sofitel Spas)
    • 6.4.8 Hyatt Corporation (Miraval, Exhale)
    • 6.4.9 Six Senses Hotels Resorts Spas
    • 6.4.10 Banyan Tree Holdings
    • 6.4.11 Canyon Ranch
    • 6.4.12 Champneys Health Resorts
    • 6.4.13 Lanserhof Group
    • 6.4.14 The Red Door by Elizabeth Arden
    • 6.4.15 Marriott Vacations Worldwide (Spa by JW)
    • 6.4.16 L'Occitane en Provence Spas
    • 6.4.17 Hand & Stone Massage and Facial Spa
    • 6.4.18 Massage Envy
    • 6.4.19 Planet Beach Spray & Spa
    • 6.4.20 Hot Springs Resort & Spa
    • 6.4.21 Shangri-La Hotels & Resorts (Chi Spas)
    • 6.4.22 ESPA International
    • 6.4.23 COMO Shambhala
    • 6.4.24 Nuffield Health Wellbeing & Beauty*

7. Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment
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Global Spa Market Report Scope

The spa market research report aims to provide a detailed analysis of the spa market. It focuses on spa industry statistics, market dynamics, customer trends, and insights into geographical segments. It also analyzes spa companies and the competitive landscape in the spa industry. The spa market is segmented by service type (salon/day spa, hotel/resort spa, medical spa, thermal/mineral spring spa, and destination spa ayurvedic/traditional spa) and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The report offers the spa industry statistics, which include market size and forecasts for the spa market in value (USD) for all the above-mentioned segments.

By Service Type Massage and Body Treatments
Facials and Skin Care
Beauty and Grooming (Nails, Hair)
Hydrotherapy and Thermal/Mineral Springs
Medical / Medi-Spa Treatments
Others (Aromatherapy, Reiki, etc.)
By Facility Type Day / Club Spas
Destination and Resort Spas
Hotel / Cruise-Ship Spas
Medical Spas
Thermal and Mineral Spring Facilities
By Booking Channel On-site / Walk-in
Online and Mobile App Bookings
By End User Women
Men
Couples
Family / Group
By Region North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Asia-Pacific India
China
Japan
Australia
South Korea
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines)
Rest of Asia-Pacific
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
Russia
Rest of Europe
Middle East & Africa United Arab Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East & Africa
By Service Type
Massage and Body Treatments
Facials and Skin Care
Beauty and Grooming (Nails, Hair)
Hydrotherapy and Thermal/Mineral Springs
Medical / Medi-Spa Treatments
Others (Aromatherapy, Reiki, etc.)
By Facility Type
Day / Club Spas
Destination and Resort Spas
Hotel / Cruise-Ship Spas
Medical Spas
Thermal and Mineral Spring Facilities
By Booking Channel
On-site / Walk-in
Online and Mobile App Bookings
By End User
Women
Men
Couples
Family / Group
By Region
North America Canada
United States
Mexico
South America Brazil
Peru
Chile
Argentina
Rest of South America
Asia-Pacific India
China
Japan
Australia
South Korea
South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines)
Rest of Asia-Pacific
Europe United Kingdom
Germany
France
Spain
Italy
BENELUX (Belgium, Netherlands, Luxembourg)
NORDICS (Denmark, Finland, Iceland, Norway, Sweden)
Russia
Rest of Europe
Middle East & Africa United Arab Emirates
Saudi Arabia
South Africa
Nigeria
Rest of Middle East & Africa
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Key Questions Answered in the Report

What is the current valuation of the global spa market?

The spa market is valued at USD 155.25 billion in 2025 and is on track to reach USD 211.71 billion by 2030.

Which service segment is expanding the fastest?

Medical and medi-spa treatments are expected to grow at a 9.22% CAGR through 2030, outpacing traditional massage services.

Why is Asia-Pacific viewed as the most promising growth region?

Economic expansion, rising middle-class incomes, and more than 4,000 commercially developed hot-spring sites enable Asia-Pacific to post a 9.21% CAGR, the highest worldwide.

How are technology advances affecting spa operations?

AI-driven personalization tools, cloud-based booking platforms, and even massage robots increase therapist efficiency and enhance guest experiences while aiding revenue-management accuracy.

What challenges do spa operators face in 2025?

High labor costs, therapist shortages, and seasonal demand swings in resort locations are the main restraints, collectively trimming expected CAGR by up to 2.3 percentage points.

Which booking channel is gaining the greatest momentum?

Online and mobile reservations are climbing at an 8.34% CAGR, driven by integrated platforms such as “Reserve with Google” and spa-branded loyalty apps.

Page last updated on: July 3, 2025

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