Hospitality in South Africa Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 1.36 Billion |
| Market Size (2029) | USD 1.68 Billion |
| CAGR (2024 - 2029) | 4.43 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Hospitality in South Africa Market Analysis
The Hospitality Industry in South Africa Market size is estimated at USD 1.36 billion in 2024, and is expected to reach USD 1.68 billion by 2029, growing at a CAGR of 4.43% during the forecast period (2024-2029).
South Africa has been of the top tourist destinations in the African continent. However, the COVID-19 pandemic has had a severe economic impact on South Africa's hotel sector, with several hotels facing bankruptcy and permanent closure. As governments implemented extraordinary measures to contain the virus, such as travel restrictions and physical separation, the hotel industry halted during the pandemic. Job losses, reduced pay, and layoffs have all had a significant impact on employment. Concerns for hotels include cash flow, travel restrictions, guest cancellations, low consumer spending, and the industry's overall economic uncertainty during the COVID-19 pandemic. However, the measures were lifted in April 2022, and the tourism industry has started recovering. As per the Bureau for Economic Research, since all COVID-19 restrictions have been lifted, there has been an increase in the number of patrons from the previous quarter, which caused this growth in the hospitality sector in South Africa in 2022.
The hospitality industry in South Africa is emerging, with a rising number of travelers visiting the country for business and leisure purposes. According to Stats SA, in the ports of entry and exit into and out of South Africa in April 2022, 1,696,851 travelers (arrivals, departures, and transits) passed through South African ports of entry/exit. A comparison of movements in April 2021 and April 2022 shows that the volume of arrivals, departures, and transit travelers increased for South African residents and foreign visitors. Arrivals grew by 145.4% for South African residents (from 117,557 in April 2021 to 288,430 in April 2022). To accommodate rising travelers, the hospitality industry is expanding rapidly in the country and is scoring dynamic key performance indicators. Africa is at around 2.8 million for 2020 and 2.5 million for 2021, far from the 2019 figure of 10.2 million, let alone the projected figures for the two respective years had the pandemic not occurred. Furthermore, the growth of hotel rooms and keys is growing, with an additional 3,500 rooms, which will be added in the coming years. Short-term home rentals like Airbnb have been growing rapidly in the region.
Hospitality in South Africa Market Trends
This section covers the major market trends shaping the South Africa Hospitality Market according to our research experts:
Growth in Tourism Sector in South Africa is Expected to Outpace Hospitality Industry
South Africa has been gaining more significance as the leading convention destination in the continent as Cape Town, which is known as the Events Capital of Africa, was listed as one of the top 50 convention cities across the globe. According to the World Travel & Tourism Council (WTTC), South Africa's travel and tourism GDP is expected to drive the country's economic recovery over the next decade. According to the WTTC's Economic Impact Report (EIR), the South African Travel & Tourism sector is expected to grow at a 7.6% annual rate over the next decade, far outpacing the country's overall economic growth rate of 1.8%. By 2032, the sector's contribution to GDP could reach more than ZAR 554.6 billion (7.4% of the total economy), injecting nearly ZAR 287 billion into the national economy. The sector is also expected to create more than 800,000 jobs over the next decade, to reach more than 1.9 million by 2032.
Advancements of Technologies in the Hospitality Sector is Propelling the Market
Like their global counterparts, South African hotels are accelerating technology adoption to meet customer-driven demand in the hospitality sector. Although, the COVID-19 pandemic hard hit the hospitality industry. However, this allowed business introspection and the acceleration of innovation and technology. With the industry showing signs of an uptrend, there are opportunities to capitalize on prevailing trends through these technologies' continued, enhanced use. Hotels are implementing technology that is transforming the consumer experience. Certain technologies result in major benefits and cost reductions in the hospitality industry. The use of near-field field communication (NFC) advanced technologies, infrared technologies, and robots are by far the most important trends in this market. Hotel owners and operators are investing in systems and technologies that automate processes and personalize the guest experience. For instance, in 2021, the Hotel Sky in Johannesburg was the first African hotel to employ robots. It is the first hotel in Africa to use automated attendants. Incorporating technology in the hotel industry is expected to increase the number of visitors in South Africa. This is expected to surge growth in the hospitality industry.
Hospitality in South Africa Industry Overview
The hospitality industry in South Africa is a combination of international hotel brands and domestically grown brands. The country has several individual hotel properties that are spread across the major cities of the country. Key players are focusing on delivering customized and innovative services targeted to gain more customers. The customization is based on factors such as brands of products used, duration of service, and others. Some of the key players operating in the market are Marriott International Inc., Accor SA, Hilton Worldwide Holdings Inc, Radisson Hotels, and Meliá Hotels International SA, among others.
Hospitality in South Africa Market Leaders
Marriott International Inc
Accor SA
Hilton Worldwide Holdings Inc
Radisson Hotels
Meliá Hotels International SA
*Disclaimer: Major Players sorted in no particular order
Hospitality in South Africa Market News
- In March 2022, Kasada announced the purchase of the Cap Grace Hotel in Cape Town, South Africa. Kasada's hotel acquisition marks the company's first foray into the South African hotel operator market. It also helps Kasada's strategy of expanding into all major cities in Sub-Saharan Africa.
- In May 2022, Millat Investments took over the iconic Winston Hotel in Rosebank, Johannesburg, South Africa, adding another key property to its rapidly expanding hospitality portfolio. The purchase of the Winston property comes on the heels of the successful Africa Travel Indaba in Durban, an event aimed at reviving tourism to South Africa and the continent following the global pandemic lockdown.
Hospitality in South Africa Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porters' Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitutes
4.5 Insights of Technology Innovations in the Market
4.6 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Chain Hotels
5.1.2 Independent Hotels
5.2 By Segment
5.2.1 Service Apartments
5.2.2 Budget and Economy Hotels
5.2.3 Mid and Upper mid scale Hotels
5.2.4 Luxury Hotels
6. COMPETITVE INTELLIGENCE
6.1 Market Concentration Overview
6.2 Company profiles
6.2.1 Accor SA
6.2.2 Marriott International Inc
6.2.3 Hilton Worldwide Holdings Inc.
6.2.4 Radisson Hotels
6.2.5 Melia Hotels International SA
6.2.6 Rotana Hotels
6.2.7 InterContinental Hotels Group
6.2.8 Mangalis Hotel Group
6.2.9 Best Western Hotels & Resorts
6.2.10 Hyatt International*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER AND ABOUT US
Hospitality in South Africa Industry Segmentation
South Africa is geopolitically unique, with natural and cultural diversity that supports a globally compelling tourism proposition. The country has a sizable tourism industry and is one of the world's most popular long-distance destinations. The market is segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid and Upper Mid Scale Hotels, and Luxury Hotels). The report also covers a complete background analysis of the hospitality industry in the South African market, including the assessment of the economy and the contribution of the sectors in the economy, a market overview of key segments and emerging trends in the market segments, market dynamics, insights, and key statistics. The report offers market size and forecasts for Hospitality Industry in South Africa in value (USD million) for all the above segments.
| By Type | |
| Chain Hotels | |
| Independent Hotels |
| By Segment | |
| Service Apartments | |
| Budget and Economy Hotels | |
| Mid and Upper mid scale Hotels | |
| Luxury Hotels |
Hospitality in South Africa Market Research FAQs
How big is the South Africa Hospitality Market?
The South Africa Hospitality Market size is expected to reach USD 1.36 billion in 2024 and grow at a CAGR of 4.43% to reach USD 1.68 billion by 2029.
What is the current South Africa Hospitality Market size?
In 2024, the South Africa Hospitality Market size is expected to reach USD 1.36 billion.
Who are the key players in South Africa Hospitality Market?
Marriott International Inc, Accor SA, Hilton Worldwide Holdings Inc, Radisson Hotels and Meliá Hotels International SA are the major companies operating in the South Africa Hospitality Market.
What years does this South Africa Hospitality Market cover, and what was the market size in 2023?
In 2023, the South Africa Hospitality Market size was estimated at USD 1.30 billion. The report covers the South Africa Hospitality Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the South Africa Hospitality Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Hospitality in South Africa Industry Report
Statistics for the 2024 Hospitality in South Africa market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hospitality in South Africa analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
