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The South Korean pet food market is projected to register a CAGR of 8.9% during the forecast period 2022-2027.
The COVID-19 pandemic resulted in supply chain disruptions across the world, including in South Korea, which led to declines in the export and import of pet food. Online pet food sales increased as consumers were forced to consolidate their shopping trips due to lockdown restrictions.
The societal change toward animals is fostering the trend of pet humanization. These factors are driving the market further, as consumers now prefer specialized or commercial foods. The other important driver for the market is the increase in the elderly and single populations who usually prefer pets for companionship and security. The increase in disposable incomes and the societal acceptance of pets in restaurants and apartments are the other important drivers for the market.
The dog segment dominates the market. On average, pet owners spend KRW 176,000 (USD 157) monthly on their dogs, while cat owners spend up to KRW 149,900. Although low-priced pet food currently dominates the market, premium pet food sales have been increasing significantly as more pet owners view their pets as family members. Pet owners are increasingly providing their pets with human-like products and experiences, which is resulting in growth in the pet treats category and suggesting that consumers are willing to spend more on high-quality pet food and pet products.
The increasing import of pet food from other countries is also driving the market growth. Mars Incorporated, LG Unicharm, ANF by Texas Farm Products Co. Inc., CJ CheilJedang Corp., and Nestle Purina SA are some of the leading companies in the market studied.
Scope of the Report
Pet food includes the food for pets, like cats, dogs, birds, and other animals, typically sold in supermarkets, pet stores, etc.
The South Korean pet food market is segmented by pet type (dogs, cats, and other pet types), product type (dry pet foods, wet pet foods, veterinary diets, treats and snacks, and other product types), and distribution channel (specialty stores, supermarkets/hypermarkets, online channels, and other distribution channels). Market sizing in the report would be provided in terms of value (USD million).
|Other Pet Types|
|Dry Pet Foods|
|Wet Pet Foods|
|Treats and Snacks|
|Other Product Types|
|Other Distribution Channels|
Key Market Trends
Changing Attitude Toward Pets
Pet humanization is becoming a globally accepted term in the pet industry because more pet owners are willing to provide their pets with human-like products and experiences.
Rapid urbanization and changing lifestyles have brought about a renewed interest in pets, especially cats and dogs, in the country. One out of every four South Korean adults owns a pet. The number of households raising pets was found to be 6.38 million in 2020, up by 8% from the previous year's 5.91 million, as per a survey conducted by the Ministry of Agriculture, Food, and Rural Affairs.
People are increasingly paying attention to pet food and pet care, which has led to increasing pet food spending and product differentiation in the market. According to the Korea Pet Food Association, in 2016, the dog and cat populations were 4.2 million and 1.6 million, respectively, which increased to 6 million and 2.6 million by 2020. These figures demonstrate the changing attitude toward pets, which is leading to a higher rate of pet humanization. Owing to these reasons, the pet food market is projected to grow over the coming years.
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Increasing Import of Pet Food
The growing pet humanization trend and shift in the way pets are viewed have led to concerns over the quality of food given to pets. According to the Korea ITC Trademap data, in 2020, the United States was the largest exporter of pet food to Korea by volume, while China was the largest exporter by value. The United States supplied 22.5% of Korea’s dog and cat food products, amounting to 17,560 ton, followed by Thailand, which supplied 8,755 ton. Consumers have strong brand loyalty toward US food brands. Nevertheless, the United States is facing increasing competition from other exporters, such as China, Thailand, and Canada. Pet food imports from China increased by 83% by 2018. Premium pet food products are the fastest-growing segment in the country. Since the majority of pet food products on the market are imported, many Korean companies have recently entered the pet food market and are launching high-quality, lower-priced products to compete with imported pet food. This might be hindering the import market in the country.
The South Korean pet food market is consolidated, with the top players holding a major share. Mars Incorporated, LG Unicharm, ANF by Texas Farm Products Co. Inc., CJ CheilJedang Corp., and Nestle Purina SA are the prominent companies in the market.
In January 2022, Dongwon F&B entered into a partnership with Bmsmile, an operator of a domestic pet product brand, to develop functional moist pet food packed in sealed pouches and cans. The partnership would also help the company expand its presence in South Korea.
In November 2020, V Planet, a leading international vegan dog food company, launched 100% plant-based, nutritionally complete, and non-GMO products in South Korea. Pet parents in the country can purchase V Planet's plant-powered kibble through a new partnership with its distributor, Dream Pet Foods Co. Ltd.
In July 2018, ANF launched a product, Organic 95, a completely organic meal containing organic boneless protein and 5% of essential nutrients. It helps in the muscle development of dogs.
In June 2018, ANF launched the '6 free' dog food. The product is called '6 free' because genetic-modified substances, chemical preservatives, insecticides, hormones, and synthetic coloring agents are not used in the product. The product helps in providing good nutrition and promoting dog health.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Pet Type
5.1.3 Other Pet Types
5.2 Product Type
5.2.1 Dry Pet Foods
5.2.2 Wet Pet Foods
5.2.3 Veterinary Diets
5.2.4 Treats and Snacks
5.2.5 Other Product Types
5.3 Distribution Channel
5.3.2 Specialty Stores
5.3.3 Online Channels
5.3.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Inc.
6.3.2 Nestle SA (Purina)
6.3.3 LG Unicharm
6.3.5 CJ CheilJedang Corp.
6.3.6 Hill's Pet Nutrition Inc.
6.3.7 Cargill Inc.
6.3.9 Diamond Pet Foods
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. AN ASSESSMENT OF THE COVID-19 IMPACT ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The South Korea Pet Food Market market is studied from 2017 - 2027.
What is the growth rate of South Korea Pet Food Market?
The South Korea Pet Food Market is growing at a CAGR of 8.9% over the next 5 years.
Who are the key players in South Korea Pet Food Market?
Mars, Incorporated, LG UNICHARM, ANF, CJ CheilJedang Corp. , Nestle purina are the major companies operating in South Korea Pet Food Market.