South America Pet Diet Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

South America Pet Diet Market Analysis

The South America Pet Diet Market size is estimated at 1.84 billion USD in 2025, and is expected to reach 3.47 billion USD by 2030, growing at a CAGR of 13.53% during the forecast period (2025-2030).

The South American pet veterinary diet industry is experiencing a significant transformation driven by changing consumer attitudes toward pet nutrition and wellness. Veterinary diets have emerged as a crucial segment, accounting for 10.6% of the total pet food market in 2022, reflecting the growing emphasis on specialized pet nutrition for pets with specific health conditions. The increasing sophistication of pet owners' understanding of animal nutrition has led to a shift from generic pet food to specialized dietary solutions. This evolution is particularly evident in markets like Brazil, where the pet population has reached 156.4 million, demonstrating the region's substantial pet ownership base and potential for specialized pet diet products.

Product innovation and specialization have become key differentiators in the market, with manufacturers focusing on developing targeted solutions for specific health conditions. Companies are investing in research and development to create advanced formulations that address various pet health issues, from digestive sensitivities to urinary tract problems. The industry has witnessed a notable trend toward premium and super-premium products, with pet owners increasingly willing to invest in high-quality, specialized diets for their pets. This trend is supported by the growing collaboration between pet food manufacturers and veterinary professionals to develop scientifically-backed dietary solutions.

The distribution landscape has undergone significant evolution, with specialty stores emerging as the dominant channel, accounting for 32.6% of the market in 2022. The success of specialty retailers is exemplified by companies like Petz, which has established a strong presence with 138 stores and 116 veterinary clinics across Brazil. This retail transformation reflects the market's shift toward specialized outlets that can provide expert guidance and a comprehensive range of veterinary diet products. The rise of omnichannel distribution strategies has further enhanced market accessibility, with retailers integrating physical stores, veterinary clinics, and online platforms to create seamless shopping experiences.

The competitive landscape is characterized by a mix of global and regional players, with companies focusing on product differentiation and market expansion. Manufacturers are increasingly investing in local production facilities and distribution networks to better serve the growing market demand. The industry has seen a trend toward strategic partnerships between pet food companies and veterinary clinics, creating integrated ecosystems that combine product offerings with professional healthcare services. This evolution has led to the development of more sophisticated marketing approaches that emphasize the scientific basis and health benefits of pet nutrition and veterinary diets, contributing to increased consumer awareness and market penetration.

South America Pet Diet Market Trends

Brazil accounted for the largest cat population in the region due to their advantages of adaptability to smaller living spaces and lower maintenance

• The pet cat population in South America has been steadily growing, increasing by 13.3% between 2019 and 2022. This upward trend can be attributed to the higher adoption rates of cats as companions during the extended periods of home confinement brought on by the COVID-19 pandemic. Among the countries in the region, Brazil holds the largest cat population, accounting for about 55.5% of the total cat population as of 2022. In South America, cats comprised 19.3% of the overall pet population in 2022. This relatively lower proportion of cats can be attributed to cultural perceptions wherein dogs are considered more practical and valued pets. The number of cats represents only 50.0% of the total dog population in the region.
• The adaptability of cats to smaller living spaces without feeling confined, coupled with their lower maintenance costs compared to dogs, contributed to an increasing preference for cat ownership. This trend has led to a significant rise in the pet cat population across the region. In Brazil alone, as of 2020, about 14.3 million households owned cats as pets. In Argentina, the rate of cat ownership was even higher, with 31.4% of households, which is 4.6 million households with cats as pets.
• An important emerging trend in the region is the establishment of cat cafes. As of 2021, there were around 20 cat cafes in Brazil, providing customers with a unique opportunity to enjoy a drink while interacting with cats in a comfortable setting. This growing trend of cat cafes, coupled with the cat's ability to adapt to smaller living spaces, has the potential to further enhance the adoption of cats as popular pets in the region.

Higher consumption of premium pet veterinary diets and growing pet humanization have increased pet expenditure

• Pet expenditure in South America has shown consistent growth, with an increase of about 18.1% between 2019 and 2022. This upward trend can be attributed to the rising number of pet owners across the region. In Brazil, the number of households owning a pet grew in the same period, registering a CAGR of 1.3%. In Argentina, pet ownership increased, registering a CAGR of 1.4% between 2016 and 2020.
• Pet owners in the region are increasingly focused on pet humanization, with higher-income individuals driving sales growth by opting for products made with natural ingredients, driving pet product premiumization. The expenditure on pet veterinary diets accounted for about 15.7% of the total pet expenditure per pet in 2022. The pet nutraceutical expenditure per pet in the country increased from USD 158.4 in 2017 to USD 200.2 in 2022. From 2017 to 2022, the number of pet owners spending on pet veterinary diets increased by about 39.6% for dogs, 18.7% for cats, and 14.7% for other pet animals annually. Among South American countries, Brazil had the highest pet expenditure per animal, reaching USD 88.4, followed closely by Argentina at USD 65.1 in 2022. This higher pet expenditure in Brazil is mainly due to the country's increased spending on pet health.
• Among distribution channels, offline retail channels such as pet shops, vet clinics, and supermarkets are the preferred distribution channels for pet veterinary diet products in the region. However, during the COVID-19 pandemic, the adoption of e-commerce for pet veterinary diets increased.
• The higher consumption of premium pet veterinary diets and growing pet humanization are anticipated to drive pet expenditure in the region during the forecast period.

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

• Dogs are the most popular and valued pets in South America, accounting for 29.8% of the total population
• Brazil had a major population of other pets, including birds, ornamental fish, and mammals, due to the presence of a unique ecosystem

Segment Analysis: SUB PRODUCT

Digestive Sensitivity Segment in South America Pet Veterinary Diet Market

The Digestive Sensitivity segment dominates the South American pet veterinary diet market, commanding approximately 27% market share in 2024. This significant market position is driven by the increasing prevalence of digestive issues among pets, including food allergies, infections, and insufficient digestive enzyme production. Certain dog breeds, such as Great Danes, German Shepherds, Golden Retrievers, and Collies, are particularly prone to digestive problems, further driving demand in this segment. Pet food manufacturers have responded by expanding their product offerings to include various specialized diets such as limited ingredient diets, grain-free options, and novel protein formulations to address different types of digestive sensitivities. The focus on pet nutrition has been crucial in developing these specialized diets.

Oral Care Diets Segment in South America Pet Veterinary Diet Market

The Oral Care Diets segment is emerging as the fastest-growing category in the South American pet veterinary diet market, projected to grow at approximately 15% CAGR from 2024 to 2029. This remarkable growth is primarily attributed to increasing awareness among pet owners about the significance of dental hygiene in preventing oral diseases. These specialized diets are designed to minimize plaque and tartar accumulation while promoting overall oral well-being. The segment's growth is further supported by the rising adoption of preventive healthcare practices among pet owners and the increasing availability of innovative oral care diet formulations through various distribution channels, particularly specialty stores and online platforms.

Remaining Segments in Sub Product Segmentation

The other significant segments in the South American pet veterinary diet market include Renal, Urinary Tract Disease, and Other Veterinary Diets, each serving specific health needs of pets. The Renal segment focuses on supporting pets with kidney-related issues, particularly beneficial for senior pets and those with chronic conditions. The Urinary Tract Disease segment addresses the growing concerns of urinary health, especially prevalent in cats. The Other Veterinary Diets segment encompasses specialized diets for various conditions including weight management, skin and coat health, and stress support, providing comprehensive nutritional solutions for diverse pet health challenges.

Segment Analysis: PETS

Dogs Segment in South American Pet Veterinary Diet Market

The dogs segment dominates the South American pet veterinary diet market, accounting for approximately 59% of the total market value in 2024. This significant market share can be attributed to the larger dog population in the region, particularly in Brazil, which accounts for about 60% of the region's pet dog population. The segment's strong performance is driven by increasing pet humanization trends, where dogs are increasingly considered family members, leading to higher spending on specialized veterinary diets. Additionally, the segment is experiencing robust growth with a projected growth rate of nearly 16% during 2024-2029, driven by the rising awareness among pet owners about specific health conditions in dogs and the growing focus on preventive healthcare through specialized diets. The emphasis on pet diet and pet nutrition is essential in catering to these health needs.

Cats Segment in South American Pet Veterinary Diet Market

The cats segment is emerging as the fastest-growing segment in the South American pet veterinary diet market, with a projected growth rate of approximately 16% during 2024-2029. This remarkable growth is primarily driven by the increasing adoption of cats as pets, particularly in urban areas where their adaptability to smaller living spaces makes them ideal companions. The segment's growth is further fueled by the rising prevalence of specific health conditions in cats, such as urinary tract diseases and digestive sensitivities, which require specialized veterinary diets. The increasing awareness among cat owners about the importance of specialized nutrition, coupled with the growing availability of cat-specific veterinary diet products, is expected to sustain this growth momentum.

Remaining Segments in Pet Veterinary Diet Market

The other pets segment, which includes birds, small mammals, and rodents, plays a significant role in the South American pet veterinary diet market. These pets have unique nutritional requirements that can only be met with specialized diets. For instance, rabbits require high-fiber diets for digestive health, while small mammals may need specific nutrient compositions to prevent obesity and other health issues. The segment's impact on the market is particularly notable in Brazil, which has the largest variety of pet species beyond cats and dogs worldwide, influenced by its unique ecosystem near the Amazon forest. The growing trend of keeping exotic pets and increasing awareness about their specific dietary needs continues to drive innovation in specialized veterinary diets for these animals.

Segment Analysis: DISTRIBUTION CHANNEL

Specialty Stores Segment in South American Pet Veterinary Diet Market

Specialty stores have emerged as the dominant distribution channel in the South American pet veterinary diet market, commanding approximately 34% of the market share in 2024. These stores have gained significant traction due to their comprehensive product offerings and specialized expertise in pet nutrition and health. The success of specialty stores can be attributed to their ability to provide personalized guidance to pet owners, maintain a wide range of veterinary diet products, and offer expert consultation services. Major specialty store chains like Petz have established a strong market presence with extensive networks of stores and veterinary clinics across the region. These stores particularly excel in distributing key veterinary diet categories including digestive sensitivity, urinary tract, and renal care products, with digestive sensitivity diets alone accounting for a substantial portion of their sales. The presence of well-trained personnel who possess in-depth knowledge about specific dietary requirements has made specialty stores the preferred destination for pet owners seeking specialized veterinary diets.

Online Channel Segment in South American Pet Veterinary Diet Market

The online channel segment is experiencing remarkable growth in the South American pet veterinary diet market, projected to expand at approximately 18% annually from 2024 to 2029. This impressive growth trajectory is driven by several factors, including the increasing adoption of e-commerce platforms for pet care products and the convenience of home delivery services. The segment's growth is further accelerated by the emergence of omnichannel strategies adopted by major specialty pet stores, which combine traditional retail presence with robust online platforms. The digital transformation of pet food retail has been particularly notable in Brazil, where established online marketplaces like Petz and Cobasi, along with online-exclusive shops such as PetLove, have created comprehensive digital ecosystems for pet care products. The ability to offer competitive pricing, wider product selection, and convenient comparison shopping options has made online channels increasingly attractive to pet owners, especially in urban areas with high internet penetration. This growth is a significant aspect of the Americas Animal Health Market by Distribution Channel.

Remaining Segments in Distribution Channel

The South American pet veterinary diet market is also served through several other significant distribution channels, each playing a unique role in meeting consumer needs. Supermarkets and hypermarkets remain important players, offering convenience for customers who prefer one-stop shopping solutions for both human and pet needs. Convenience stores, while having a smaller market share, provide accessibility and quick purchase options for pet owners in local neighborhoods. Other channels, including veterinary clinics and small local retail shops, contribute to the market by offering professional guidance along with product sales. These traditional retail formats continue to maintain their relevance by focusing on specific consumer segments and geographical areas, particularly in regions where digital adoption is still developing. Each of these channels serves distinct consumer preferences and shopping behaviors, contributing to the overall market dynamics and ensuring widespread availability of pet veterinary diets across the region.

South America Pet Diet Market Geography Segment Analysis

Pet Veterinary Diet Market in Brazil

Brazil dominates the South American pet diet market, commanding approximately 59% of the total market value in 2024. The country's market leadership is driven by its substantial pet population, with Brazil ranking second globally in terms of pet dog population. The presence of well-established manufacturing facilities and growing premiumization trends have further strengthened Brazil's position. The country has witnessed significant developments in its pet retail infrastructure, with specialty stores like Petz rapidly expanding their presence through both physical stores and veterinary clinics. The increasing awareness about pet nutrition and wellness among Brazilian pet owners has led to a higher adoption of specialized veterinary diets. Additionally, the country's veterinary diet market benefits from a robust distribution network, encompassing specialty stores, supermarkets, and a growing e-commerce presence. The trend of pet humanization is particularly strong in Brazil, with pet owners increasingly treating their pets as family members and willing to invest in premium nutrition solutions.

Pet Veterinary Diet Market in Argentina

Argentina represents a dynamic market in the South American pet veterinary diets sector, projected to grow at approximately 13% annually from 2024 to 2029. The market's robust growth is fueled by increasing pet ownership rates and a growing emphasis on pet nutrition and health. Argentine pet owners are becoming increasingly sophisticated in their approach to pet care, particularly in urban areas where access to veterinary services and specialized pet stores is more prevalent. The country has witnessed a significant shift in consumer behavior, with pet owners showing greater willingness to invest in premium and specialized diet solutions. The market is characterized by a strong presence of both international and local players, contributing to product innovation and market competitiveness. The veterinary diet segment has particularly benefited from the expansion of specialty pet stores and veterinary clinics, which serve as key channels for product distribution and consumer education about pet health needs.

Pet Veterinary Diet Market in Chile

Chile's pet veterinary diet market demonstrates strong potential, supported by the country's robust pet care infrastructure and increasing pet ownership rates. The market is characterized by sophisticated urban consumers who prioritize pet health and wellness, leading to increased adoption of specialized diet solutions. Chilean pet owners show a strong preference for premium products, particularly in major urban centers where veterinary services and specialized pet stores are readily available. The country's retail landscape for pet products has evolved significantly, with both traditional and modern retail channels adapting to meet the growing demand for specialized pet diets. The market benefits from strong veterinary networks and professional recommendations, which play a crucial role in driving consumer awareness and product adoption. Additionally, the increasing trend of pet humanization in Chile has led to greater emphasis on preventive healthcare, including specialized nutrition solutions for pets with specific health conditions.

Pet Veterinary Diet Market in Colombia

Colombia's pet veterinary diet market exhibits promising growth potential, driven by increasing urbanization and rising disposable incomes. The market has witnessed significant evolution in recent years, with pet owners becoming more conscious about their pets' health and nutritional needs. Colombian cities have seen a proliferation of specialized pet stores and veterinary clinics, contributing to better access to premium pet care products, including veterinary diets. The country's pet food industry has been adapting to changing consumer preferences, with a growing focus on specialized nutrition solutions. Pet humanization trends are particularly strong among urban Colombian households, leading to increased spending on premium pet care products. The market also benefits from a growing veterinary professional network that actively promotes specialized diet solutions for pets with specific health conditions. The retail landscape continues to evolve, with both traditional and modern trade channels expanding their offerings of specialized pet nutrition products.

Pet Veterinary Diet Market in Other Countries

The pet veterinary diet market in other South American countries, including Peru, Uruguay, Paraguay, and Venezuela, demonstrates varying degrees of development and potential. These markets are characterized by growing pet ownership rates and increasing awareness about pet health and nutrition. While these countries may have less developed pet care infrastructure compared to larger markets, they show promising signs of growth in the specialized pet food segment. The trend of pet humanization is gradually taking hold across these markets, particularly in urban areas. Local and regional players are increasingly focusing on these markets, adapting their strategies to meet specific market needs and preferences. The development of modern retail channels and veterinary networks in these countries is contributing to better market penetration for specialized pet diets. These markets also benefit from the spillover effects of trends and developments in larger neighboring countries, particularly in terms of product awareness and consumer education.