South America Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

South America oral care market is segmented by Product type into breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste & by Distribution channel into supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2021
CAGR: 8.47 %
Fastest Growing Segment: Online Retail Stores
Largest Segment: Toothpaste

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Market Overview

South America oral care market is forecasted to reach USD 9.4 billion by 2025 growing at a CAGR of 8.47% during the forecast period (2020 - 2025)

  • Toothpaste remains the largest shareholder in the South America oral care market, owing to the number of variants available and the growing preferences for natural, organic, vegan, and herbal toothpaste.
  • In the region, Brazil leads the market attributed high-level hygiene practices followed by Brazilians. It was found that 66% of the Brazilian population brush their teeth three times a day, whereas the global average is just 9%. Moreover, the volume of toothpaste used by the Brazilian people is five times higher than the number of brushes in the country.

Scope of the Report

South America oral care market offers a range of products including breath fresheners, dental floss, denture care, mouthwashes and rinses, toothbrushes and replacements, toothpaste through supermarkets/hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, other distribution channels. The study also covers the market analysis of major countries such as Argentina and Brazil

By Product Type
Breath Fresheners
Dental Floss
Denture Care
Mouthwashes and Rinses
Toothbrushes and Replacements
By Distribution Channel
Convenience Stores
Pharmacies And Drug Stores
Online Retail Stores
Other Distribution Channels
South America
Rest of South America

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Key Market Trends

Increased Demand for Sensitivity or Pain Relief

Consumers across South America are highly conscious with regards to their oral health. Key players of the sensitivity or pain relief Toothpaste and mouthwash market, such as GlaxoSmithKline Brasil Ltd, are focusing on bringing new products on the retail shelves, and are considering investing in offering innovative packaging options in the related market with interesting discounts, thus contributing toward the market growth. Moreover, •markets, such as Colombia, Nicaragua, Peru, Uruguay, Paraguay, and Costa Rica are showing significant growth, in terms of value in the rest of the Latin American market.

Trend 1

Brazil Dominates the Regional Market

Many manufacturers are attracted to this prevalent market, and are strategically planning the business expansions and partnering with small manufacturers to increase market penetration, by strengthening product distribution in the country. In 2017, the American giant, Procter & Gamble, introduced three versions of the best-selling toothpaste in the United States, Crest, in the Brazilian market, by providing distribution rights to the country’s premium drugstore chain,  Drogaria Iguatemi. Moreover, key players are heavily investing in R&D and are working to introduce technologically advanced oral care products, such as an electric toothbrush.

Trend 2

Competitive Landscape

South America oral care market is highly consolidated and is driven by the presence of global companies such as Procter & Gamble, Colgate-Palmolive Company, and Unilever. Manufacturers are investing to launch technologically advanced oral care products in the region. For instance, in 2016, Oral-B brought Oral-B GENIUS, the world’s first electric toothbrush in the selected markets, including Brazil.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Breath Fresheners

      2. 5.1.2 Dental Floss

      3. 5.1.3 Denture Care

      4. 5.1.4 Mouthwashes and Rinses

      5. 5.1.5 Toothbrushes and Replacements

      6. 5.1.6 Toothpaste

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies And Drug Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble

      2. 6.4.2 Colgate-Palmolive Company

      3. 6.4.3 Unilever

      4. 6.4.4 GlaxoSmithKline plc

      5. 6.4.5 Henkel AG & Co. KGaA

      6. 6.4.6 Sunstar Suisse S.A.

      7. 6.4.7 Johnson & Johnson

      8. 6.4.8 Hain Celestial

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The South America Oral Care Market market is studied from 2016 - 2026.

The South America Oral Care Market is growing at a CAGR of 8.47% over the next 5 years.

The South America Oral Care Market is valued at Online Retail Stores in 2026.

Procter & Gamble, Colgate-Palmolive Company, Unilever, GlaxoSmithKline plc, Henkel AG & Co. KGaA are the major companies operating in South America Oral Care Market.

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