North America E-bike Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Report covers North America E Bike Sales Statistics and is segmented by Propulsion Type (Pedal Assisted, Speed Pedelec, Throttle Assisted) , by Application Type (Cargo/Utility, City/Urban, Trekking) , by Battery Type (Lead Acid Battery, Lithium-ion Battery, Others) and by Country (Canada, Mexico, US, Rest-of-North America)

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North America E-bike Market Size

North America E-bike Market Summary
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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2023) USD 1.76 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2028) USD 4.10 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2023 - 2028) 18.43 %
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Concentration High
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Propulsion Type Pedal Assisted

Major Players
major-player-company-image major-player-company-image major-player-company-image major-player-company-image

*Disclaimer: Major Players sorted in no particular order

Key Players

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North America E-bike Market Analysis

The North America E-bike Market size is expected to grow from USD 1.76 billion in 2023 to USD 4.10 billion by 2028, at a CAGR of 18.43% during the forecast period (2023-2028).

  • Largest Segment by Propulsion Type - Pedal Assisted : In most of the countries in the region, with speeds lesser than 45 Kmph, are not subject to the requirement of driver's license, registration, certificates of title, and license plates, thus boosting the demand for pedal-assisted e-bikes in recent years.
  • Largest Segment by Application Type - City/Urban : The increased demand for e-bikes post-COVID-19, due to the shift away from mobility and public transit to reduce the risk of infection, has supported the demand for city/urban e-bikes.
  • Largest Segment by Battery Type - Lithium-ion Battery : Prices of batteries have been falling sharply over the last 10 years, at a rate of ~20% annually. The fall is expected to continue at a rate of around 10% annually over the next five years. The decline in battery prices is expected to increase the demand further during the forecast period.
  • Largest Country - US : In North America, the US e-bike market is gaining momentum as users are adopting e-bikes not only for recreational or health purposes but also for commuting from one place to other.

North America E-bike Market Trends

This section covers the major market trends shaping the North America E-bike Market according to our research experts:

Pedal Assisted is the largest segment by Propulsion Type.

  • The electric vehicle industry is steadily revolutionizing the automobile sector in North America, mostly with the yearly introduction of increasingly efficient and powerful electric vehicles. Apart from being a cleaner and greener mode of transportation for short distances, e-bikes are being used across a wide range of industries and applications in the United States. The long-term benefits of riding a pedal-assisted e-bike involve working out while traveling to and from work instead of having to set aside a specific time for exercising. Most employees spend their workdays sitting at their desks. E-bikes help in exercising while saving time.
  • In order to address major issues like traffic congestion and pollution, regional governments are boosting the construction of e-bike infrastructure. Several businesses are entering the market with innovative pedal-assisted e-bikes. Many companies are working on more product innovations to cater to these issues.
  • Transportation agencies and other organizations are investing in e-bike rentals and sharing passes to increase the popularity of electronic modes of travel. E-bikes are typically fitted with GPS, thereby helping operators and organizations plan systematic expansions by analyzing mobility data. Future technology-based vehicles, like speed pedelecs and pedal-assisted bikes with higher functionalities, are expected to meet the enormous demand for and the sales of e-bikes in the North American region. 
North America E-bike Market: North America E-bike Market, CAGR, %, By Propulsion Type, 2023 - 2029

US is the largest segment by Country.

  • The North American market for e-bikes is an extremely fragmented one, with the presence of both local and international players in the region. Major cities in the region face transportation challenges related to traffic congestion, injury and loss of life due to road crashes, local air quality, climate change, obesity and physical inactivity, economic burden, and the international supply rate of oil. Shifting people from cars to other modes of transportation, such as bicycles, can help address these challenges.
  • The demand for e-bikes in North America is soaring as commuters are looking for suitable means of personal transportation. Purchasing an e-bike leads to increased commute, rising from 2.1 km to 9.2 km per day on average. E-bikes can be used by people of different age groups. Younger people use them for commutes and exercise, and older people mainly use them for shorter and safer commutes.
  • Local governments are encouraging the use of e-bikes on public roadways to help in the process of electrification. According to the aforementioned trends, the demand for e-bikes for last-mile deliveries and public bicycle-sharing networks is likely to rise in the future.
North America E-bike Market: North America E-bike Market, CAGR, %, By Country, 2023 - 2029

North America E-bike Industry Overview

The North America E-bike Market is fragmented, with the top five companies occupying 33.43%. The major players in this market are Cannondale Bicycle Corporation, Giant Manufacturing Co., Riese & Müller, Trek Bicycle Corporation and Yamaha Bicycles (sorted alphabetically).

North America E-bike Market Leaders

  1. Cannondale Bicycle Corporation

  2. Giant Manufacturing Co.

  3. Riese & Müller

  4. Trek Bicycle Corporation

  5. Yamaha Bicycles

*Disclaimer: Major Players sorted in no particular order

North America E-bike Market Concentration

North America E-bike Market News

  • November 2022: Cannondale announced a new global unified organizational structure that will eliminate regional GM and, the company said, leverage Pon.Bike to enhance operations and growth.
  • November 2022: Cannondale enters urban e-mobility market with Compact Neo electric bicycle.
  • September 2022: All electric bicycles made by Aventon have been updated with new features like better frames, integrated LED lighting, and full-color displays with Bluetooth connectivity. With the introduction of the Aventon Level.2 commuter e-bike, the Level has now been updated.

North America E-bike Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Bicycle Sales

    2. 2.2. GDP Per Capita

    3. 2.3. Inflation Rate

    4. 2.4. Adoption Rate Of E-Bikes

    5. 2.5. Percent Population/Commuters With 5-15 Km Daily Travel Distance

    6. 2.6. Bicycle Rental

    7. 2.7. E-Bike Battery Price

    8. 2.8. Price Chart Of Different Battery Chemistry

    9. 2.9. Hyper-Local Delivery

    10. 2.10. Dedicated Bicycle Lanes

    11. 2.11. Number Of Trekkers

    12. 2.12. Battery Charging Capacity

    13. 2.13. Traffic Congestion Index

    14. 2.14. Regulatory Framework

    15. 2.15. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION

    1. 3.1. Propulsion Type

      1. 3.1.1. Pedal Assisted

      2. 3.1.2. Speed Pedelec

      3. 3.1.3. Throttle Assisted

    2. 3.2. Application Type

      1. 3.2.1. Cargo/Utility

      2. 3.2.2. City/Urban

      3. 3.2.3. Trekking

    3. 3.3. Battery Type

      1. 3.3.1. Lead Acid Battery

      2. 3.3.2. Lithium-ion Battery

      3. 3.3.3. Others

    4. 3.4. Country

      1. 3.4.1. Canada

      2. 3.4.2. Mexico

      3. 3.4.3. US

      4. 3.4.4. Rest-of-North America

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Cannondale Bicycle Corporation

      2. 4.4.2. Giant Manufacturing Co.

      3. 4.4.3. Propella Electric Bikes

      4. 4.4.4. Rad Power Bikes

      5. 4.4.5. Ride Aventon Inc.

      6. 4.4.6. Riese & Müller

      7. 4.4.7. Royal Dutch Gazelle

      8. 4.4.8. Trek Bicycle Corporation

      9. 4.4.9. VanMoof

      10. 4.4.10. Yamaha Bicycles

  7. 5. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter's Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. NORTH AMERICA E-BIKE MARKET, BICYCLE SALES, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 2:  
  2. NORTH AMERICA E-BIKE MARKET, GDP PER CAPITA, VALUE, USD, 2017 - 2029
  1. Figure 3:  
  2. NORTH AMERICA E-BIKE MARKET, INFLATION RATE, VALUE, PERCENT, 2017 - 2029
  1. Figure 4:  
  2. NORTH AMERICA E-BIKE MARKET, ADOPTION RATE, VOLUME, PERCENT, 2017 - 2029
  1. Figure 5:  
  2. NORTH AMERICA E-BIKE MARKET, COMMUTERS WITH 5-15 KM TRAVEL DISTANCE, VOLUME, PERCENT, 2017 - 2029
  1. Figure 6:  
  2. NORTH AMERICA E-BIKE MARKET, BICYCLE RENTAL, VALUE, USD MILLION, 2017 - 2029
  1. Figure 7:  
  2. NORTH AMERICA E-BIKE MARKET, E-BIKE BATTERY PRICE, VALUE, USD, 2017 - 2029
  1. Figure 8:  
  2. NORTH AMERICA E-BIKE MARKET, PRICE CHART OF DIFFERENT BATTERY CHEMISTRY, VALUE, USD, 2017 - 2029
  1. Figure 9:  
  2. NORTH AMERICA E-BIKE MARKET, HYPER-LOCAL DELIVERY, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 10:  
  2. NORTH AMERICA E-BIKE MARKET, DEDICATED BICYCLE LANES, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 11:  
  2. NORTH AMERICA E-BIKE MARKET, NUMBER OF TREKKERS, VOLUME, THOUSAND UNITS, 2017 - 2029
  1. Figure 12:  
  2. NORTH AMERICA E-BIKE MARKET, BATTERY CHARGING CAPACITY, VOLUME, UNITS, 2017 - 2029
  1. Figure 13:  
  2. NORTH AMERICA E-BIKE MARKET, TRAFFIC CONGESTION INDEX, VOLUME, PERCENT, 2017 - 2022
  1. Figure 14:  
  2. NORTH AMERICA E-BIKE MARKET, VOLUME, UNITS, 2017 - 2029
  1. Figure 15:  
  2. NORTH AMERICA E-BIKE MARKET, VALUE, USD MILLION, 2017 - 2029
  1. Figure 16:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 17:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 18:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, SHARE (%), 2017 - 2029
  1. Figure 19:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, SHARE (%), 2017 - 2029
  1. Figure 20:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 21:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 22:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 23:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 24:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 25:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 26:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 27:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 28:  
  2. NORTH AMERICA E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 29:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 30:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 31:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, SHARE (%), 2017 - 2029
  1. Figure 32:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, SHARE (%), 2017 - 2029
  1. Figure 33:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 34:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 35:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 36:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 37:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 38:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 39:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 40:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 41:  
  2. NORTH AMERICA E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 42:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 43:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 44:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, SHARE (%), 2017 - 2029
  1. Figure 45:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, SHARE (%), 2017 - 2029
  1. Figure 46:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 47:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 48:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 49:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 50:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 51:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 52:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
  1. Figure 53:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD MILLION, 2017 - 2029
  1. Figure 54:  
  2. NORTH AMERICA E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 - 2029
  1. Figure 55:  
  2. NORTH AMERICA E-BIKE MARKET, ALL , VOLUME, UNITS, 2017 - 2029
  1. Figure 56:  
  2. NORTH AMERICA E-BIKE MARKET, ALL , VALUE, USD MILLION, 2017 - 2029
  1. Figure 57:  
  2. NORTH AMERICA E-BIKE MARKET, ALL , VOLUME, SHARE (%), 2017 - 2029
  1. Figure 58:  
  2. NORTH AMERICA E-BIKE MARKET, ALL , VALUE, SHARE (%), 2017 - 2029
  1. Figure 59:  
  2. NORTH AMERICA E-BIKE MARKET, CANADA , VOLUME, UNITS, 2017 - 2029
  1. Figure 60:  
  2. NORTH AMERICA E-BIKE MARKET, CANADA , VALUE, USD MILLION, 2017 - 2029
  1. Figure 61:  
  2. NORTH AMERICA E-BIKE MARKET, CANADA , VALUE SHARE (%), 2022 - 2029
  1. Figure 62:  
  2. NORTH AMERICA E-BIKE MARKET, MEXICO , VOLUME, UNITS, 2017 - 2029
  1. Figure 63:  
  2. NORTH AMERICA E-BIKE MARKET, MEXICO , VALUE, USD MILLION, 2017 - 2029
  1. Figure 64:  
  2. NORTH AMERICA E-BIKE MARKET, MEXICO , VALUE SHARE (%), 2022 - 2029
  1. Figure 65:  
  2. NORTH AMERICA E-BIKE MARKET, US , VOLUME, UNITS, 2017 - 2029
  1. Figure 66:  
  2. NORTH AMERICA E-BIKE MARKET, US , VALUE, USD MILLION, 2017 - 2029
  1. Figure 67:  
  2. NORTH AMERICA E-BIKE MARKET, US , VALUE SHARE (%), 2022 - 2029
  1. Figure 68:  
  2. NORTH AMERICA E-BIKE MARKET, REST-OF-NORTH AMERICA , VOLUME, UNITS, 2017 - 2029
  1. Figure 69:  
  2. NORTH AMERICA E-BIKE MARKET, REST-OF-NORTH AMERICA , VALUE, USD MILLION, 2017 - 2029
  1. Figure 70:  
  2. NORTH AMERICA E-BIKE MARKET, REST-OF-NORTH AMERICA , VALUE SHARE (%), 2022 - 2029
  1. Figure 71:  
  2. NORTH AMERICA E-BIKE MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2018 - 2021
  1. Figure 72:  
  2. NORTH AMERICA E-BIKE MARKET, MOST ADOPTED STRATEGIES, 2018 - 2021
  1. Figure 73:  
  2. NORTH AMERICA E-BIKE MARKET SHARE(%), BY MAJOR PLAYERS, 2022

North America E-bike Industry Segmentation

Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type. Canada, Mexico, US, Rest-of-North America are covered as segments by Country.
Propulsion Type
Pedal Assisted
Speed Pedelec
Throttle Assisted
Application Type
Cargo/Utility
City/Urban
Trekking
Battery Type
Lead Acid Battery
Lithium-ion Battery
Others
Country
Canada
Mexico
US
Rest-of-North America

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Market Definition

  • By Application Type - E-bikes considered under this segment include city/urban, trekking, and cargo/utility e-bikes. The common types of e-bikes under these three categories include off-road/hybrid, kids, ladies/gents, cross, MTB, folding, fat tire, and sports e-bike.
  • By Battery Type - This segment includes lithium-ion batteries, lead-acid batteries, and other battery types. The other battery type category includes nickel-metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
  • By Propulsion Type - E-bikes considered under this segment include pedal-assisted e-bikes, throttle-assisted e-bikes, and speed pedelec. While the speed limit of pedal and throttle-assisted e-bikes is usually 25 km/h, the speed limit of speed pedelec is generally 45 km/h (28 mph).

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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the historical and forecast years have been provided in revenue and volume terms. For sales conversion to volume, the average selling price (ASP) is kept constant throughout the forecast period for each country, and inflation is not a part of the pricing.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms

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North America E-bike Market Research FAQs

The North America E-bike Market size is expected to reach USD 1.14 billion in 2023 and grow at a CAGR of 18.43% to reach USD 1.61 billion by 2029.

In 2023, the North America E-bike Market size is expected to reach USD 1.14 billion.

Cannondale Bicycle Corporation, Giant Manufacturing Co., Riese & Müller, Trek Bicycle Corporation and Yamaha Bicycles are the major companies operating in the North America E-bike Market.

In the North America E-bike Market, the Pedal Assisted segment accounts for the largest share by propulsion type.

In 2023, US accounts for the largest share by country in the North America E-bike Market.

North America E-bike Industry Report

Statistics for the 2023 North America E-bike market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America E-bike analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

North America E-bike Market Report Snapshots