| Study Period | 2020 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2020 - 2023 |
| CAGR | 5.00% |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
South Africa Laundry Appliances Market Analysis by Mordor Intelligence
The South Africa Laundry Appliances Market is expected to register a CAGR of greater than 5% during the forecast period.
With the advent of Covid-19, the time spent by people at home observed an increase resulting in the average revenue per household for the sales of washing machines increasing to USD 29.36, with sales of 1.1 Million pieces. Pandemic Onwards GDP Per capita is observing a continuous fluctuation existing at a level of USD 6,694 last year, these uncertainties are restricting the spending of people to necessary goods.
After observing a few years of precautionary spending by the people during covid, post covid the average revenue per user for major household appliances in South Africa observed recovery at USD 101 last year with expected positive growth forward. This trend will be having a positive spillover effect on sales of Laundry appliances in South Africa.
South Africa Laundry Appliances Market Trends and Insights
Automatic Washing Machines Driving The Market
The number of households with washing machines has risen significantly in South Africa. Revenue from Smart Appliances in South Africa is observing a continuous rise post covid increasing to a level of USD 335 Billion last year, this is leading to more technological innovation for laundry appliances in the region. Washing machine manufacturers such as Hisense are equipping their products with smart-wifi features for controlling washing machines with the user's smartphone.
Samsung, Defy, LG, and Hi Sense are among the leading Laundry appliance manufacturer in South Africa and leading the market with their product expansion and technological innovation.
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Rising Sales Of E-Commerce Driving The Market
Online Revenue Share of Washing Machines in South Africa is observing a continuous increase rising to the percentage share of 10.5% last year. Post Covid share of electronics in E-commerce of South Africa had observed a significant increase rising to a revenue share of USD 2 Billion last year with average revenue per user after the negative impact of the pandemic is expected to observe a significant rise over the coming years.
Among the payment methods cards are having a significant share in making online transactions in the purchase of Laundry appliances with E-wallets and cash on delivery as the next majorly used options. With this in line to attract more consumers and increase sales and durability companies such as Samsung are offering their products with an extended warranty period and availability of extending warranty online with certain products.
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Competitive Landscape
There is a rise in competition in the market and it is fragmented with local and international manufacturers present in the market. Imports are higher than exports for laundry appliances like washer-dryers and dryers. Small and medium enterprises are intensifying the competition by providing quick services to the customers and offering click and collect services. Unilever's brand has a good reputation among households of South Africa due to rising awareness among consumers and retail penetration of the brands. Major players in the market include Defy, Hisense. LG and Samsung.
South Africa Laundry Appliances Industry Leaders
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Miele
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Defy
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Hisense SA
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Bosch
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LG Electronics
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- On August 2022, Samsung and OMO detergent partnered to offer a combination of Samsung's state-of-the-art washing machines and OMO Auto's incredible cleaning power, creating a seamless, stress-free, and sustainable laundry experience.
- On July 2022, Samsung Electronics launched the Bespoke AI Washer and Dryer, delivering sustainable, efficient, and intelligent Samsung washer and dryer. With an energy rating of A+++ the Bespoke AI Dryer uses eco-conscious Digital Inverter Compressor technology to dry loads as quickly and efficiently as possible.
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South Africa Laundry Appliances Market Report Scope
Laundry equipment/appliance refers to the objects incorporated for cleaning, drying, washing, and ironing clothes efficiently with different appliances functioning according to their needs. Washing machine is a laundry appliance used to wash various types of clothes without applying any physical efforts
South Africa Laundry Appliances Market is segmented by Type (Freestanding Laundry Appliances, Built-in Laundry Appliances), by Product (Washing Machines, Dryers, Electric Pressing Machines, and Others), By Technology (Automatic, Semi-Automatic / Manual, Others), By Distribution Channel (Offline and Online), and By End-use (Residential, Commercial). The report offers market size and forecasts for the South Africa Laundry Appliances Market in value (USD million) for all the above segments.
By Type
| Built-in |
| Free Standing |
By Product
| Washing Machines |
| Dryers |
| Electric Pressing Machines |
| Others |
By Technology
| Automatic |
| Semi-Automatic |
| Others |
By Distribution Channel
| Offline |
| Online |
By End Use
| Residential |
| Commercial |
| By Type | Built-in |
| Free Standing | |
| By Product | Washing Machines |
| Dryers | |
| Electric Pressing Machines | |
| Others | |
| By Technology | Automatic |
| Semi-Automatic | |
| Others | |
| By Distribution Channel | Offline |
| Online | |
| By End Use | Residential |
| Commercial |
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Key Questions Answered in the Report
What is the current South Africa Laundry Appliances Market size?
The South Africa Laundry Appliances Market is projected to register a CAGR of greater than 5% during the forecast period (2025-2030)
Who are the key players in South Africa Laundry Appliances Market?
Miele, Defy, Hisense SA, Bosch and LG Electronics are the major companies operating in the South Africa Laundry Appliances Market.
What years does this South Africa Laundry Appliances Market cover?
The report covers the South Africa Laundry Appliances Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the South Africa Laundry Appliances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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South Africa Laundry Appliances Market Report
Statistics for the 2025 South Africa Laundry Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. South Africa Laundry Appliances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
