Market Trends of South Africa Laundry Appliances Industry
Automatic Washing Machines Driving The Market
The number of households with washing machines has risen significantly in South Africa. Revenue from Smart Appliances in South Africa is observing a continuous rise post covid increasing to a level of USD 335 Billion last year, this is leading to more technological innovation for laundry appliances in the region. Washing machine manufacturers such as Hisense are equipping their products with smart-wifi features for controlling washing machines with the user's smartphone.
Samsung, Defy, LG, and Hi Sense are among the leading Laundry appliance manufacturer in South Africa and leading the market with their product expansion and technological innovation.
Rising Sales Of E-Commerce Driving The Market
Online Revenue Share of Washing Machines in South Africa is observing a continuous increase rising to the percentage share of 10.5% last year. Post Covid share of electronics in E-commerce of South Africa had observed a significant increase rising to a revenue share of USD 2 Billion last year with average revenue per user after the negative impact of the pandemic is expected to observe a significant rise over the coming years.
Among the payment methods cards are having a significant share in making online transactions in the purchase of Laundry appliances with E-wallets and cash on delivery as the next majorly used options. With this in line to attract more consumers and increase sales and durability companies such as Samsung are offering their products with an extended warranty period and availability of extending warranty online with certain products.
