Kombucha Market - Growth, Trends, and Forecast (2023 - 2028)

The Global Kombucha Market is segmented by type (original/regular and flavored), distribution channel (supermarkets/hypermarkets, convenience stores, specialist stores, online retailers, and other distribution channels), and geography (North America, Europe, Asia-Pacific, South America, and Middle-East & Africa). The report offers market size and forecast value in (USD million) for the abovementioned segments.

Kombucha Market Size

Kombucha Market Summary
Study Period: 2017-2027
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 22.35 %

Major Players

Kombucha Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Kombucha Market Analysis

The global kombucha market is projected to register a CAGR of 22.35% over the next five years.

The COVID-19 pandemic outbreak resulted in multiple businesses, factories, and warehouse closures due to social distancing and lockdowns implemented by the government of various countries. However, the kombucha market experienced a slight uptick in demand as convenience stores and medicinal shops remained functional to offer essential health supplies to consumers. According to a study by the National Center for Biotechnology Information (NCBI), kombucha consumption aids in supporting the immune system due to its antioxidant, anti-inflammatory, and cholesterol-reducing properties, which further prompted sales during the pandemic.

Rising health consciousness among consumers and the preference for healthy hydration is a crucial market-driving factor. The requisite need to supplement daily nutrition intake to draw nutrients lost in ailing eating habits primarily boosted kombucha sales in the market studied. Moreover, on-the-go and convenient attributes associated with the products further propelling the market's growth.

Consumers are increasingly becoming aware of the health implications associated with the soft drinks categories. Thus, concerned drinkers are shifting toward healthy drinks like kombucha and other functional drinks. Due to increased demand for kombucha in the past few years, beverage manufacturers are coming up with flavor variants for kombucha, as consumers prefer flavored over original kombucha. Besides traditional kombucha flavors, such as ginger, grapefruit, and elderflower, flavors like cherry blossom, winter mint, pumpkin spice, and spicy pineapple are gaining consumer attention.

Kombucha Industry Segmentation

Kombucha is a fermented tea beverage that is lightly effervescent, sweetened, and black or green, commonly consumed for its supposed health benefits. The beverage is also called kombucha tea to differentiate it from the culture of bacteria and yeast. The global kombucha market is segmented by type, distribution channel, and geography. The market is segmented by type into original/regular kombucha and flavored kombuchas, such as herbs and spices, flowers, and fruits. The market segmentation by distribution channel includes supermarkets/hypermarkets, convenience stores, specialist stores, online retailers, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The market sizing and forecasts have been done based on value (in USD million) for each segment.

By Type
By Distribution Channel
Specialist Stores
Convenience Stores
Online Retailers
Other Distribution Channel
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Kombucha Market Trends

This section covers the major market trends shaping the Kombucha Market according to our research experts:

Rising Health Awareness Among Consumers

There exists a high prevalence of chronic diseases across the globe. Changing lifestyles due to rising health awareness and the need to opt for functional food and beverages are growing among consumers. They are increasingly opting for fortified food and beverage products that are less processed as they retain potential health benefits. Fermented drinks are recognized as helpful in fighting cancer, arthritis, and other kinds of degenerative diseases. Kombucha is one such product that is rich in enzymes and bacterial acids. It boosts energy and the immune system, eliminates toxins and detoxifies the body, rebuilds connective tissues, reduces headaches, and helps maintain weight. Thus, the frequency of kombucha consumption is rising globally, attributed to consumers’ need for healthy options. As many consumers are still unaware of the health benefits of kombucha, the market represents a beautiful opportunity for the brands to enhance awareness and sales of their products.

Kombucha Market - Global Kombucha Market: Kombucha Consumption Motivation, in Percentage, United States, 2021

Asia-Pacific is the Fastest Growing Region

Asia-Pacific is the fastest-growing region in the kombucha market. China is one of the leading markets for kombucha in Asia-Pacific. The popularity of packaged kombucha drinks in China remains attributed to their perceived health benefits. In India, the population suffering from joint health problems, like arthritis, is attracted more toward kombucha, which is expected to drive market growth throughout the forecast period. The rising urbanization, with the easy kombucha availability on local retail shelves, especially in countries like Australia, China, and Japan, is supporting market growth in the region. Predominantly, kombucha is a native drink from Japan. Japanese consumers prefer it to be mild brownish and fermented using kelp-based tea. In other countries, kombucha is a lightly carbonated and sweet fermented tea. Consumers in Japan prefer light-tasting umami-flavored kombucha. The Japanese kombucha market started to gain traction among consumers due to high product innovation and the increasing penetration of brands.

Kombucha Market - Kombucha Market: Market Size (%), By Geography, Global, 2021

Kombucha Industry Overview

GT Living Foods, Kevita, Brew Dr. Kombucha, Health-Ade, Humm Kombucha LLC, etc., are the prominent players in the global kombucha market. Numerous private-label brands are expanding a variety of kombucha drinks in exotic flavors, such as ginger, lemon, turmeric, pineapple, etc., in their product portfolio at a competitive price and attractive packaging compared to global players. Thus, the market competition intensified, leading to a fragmented market. The key strategies that aid the key players with a prominent market share are new product launches, expansions, investment in research and development, new market initiatives, global presence, expansion of production capacities and facilities, etc.

Kombucha Market Leaders

  1. Health-Ade LLC

  2. Brew Dr. Kombucha

  3. Humm Kombucha LLC

  4. PepsiCo, Inc. (Kevita)

  5. GT's Living Foods

*Disclaimer: Major Players sorted in no particular order

Kombucha Market Concentration

Kombucha Market News

  • February 2022: Brew Dr. launched their first-ever peach-flavored kombucha, Just Peachy. It is made with high-quality loose-leaf green tea and then blends in five varieties of organic peaches. The result is a delicious balance of sweet, ripe, and tart flavors, with hints of honey and summer flowers.
  • February 2022: Superfoods Company launched an 'instant kombucha' formula available in various flavors. The kombucha is infused with hand-picked black tea and provides enough recipes for 30 drinks. The company claims the product is rich in polyphenols, flavonoids, and prebiotics to improve gastrointestinal health and metabolism.
  • March 2021: Health-Ade Kombucha expanded its platform with the launch of Health-Ade Mixers, a new line of kombucha-based cocktail bases. The new line, which rolled out as a whole foods market exclusive, is made with kombucha and additional ingredients, including simple syrup, bitters, and juice, to create a unique cocktail mixer.

Kombucha Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Original/Regular

      2. 5.1.2 Flavored

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Specialist Stores

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retailers

      5. 5.2.5 Other Distribution Channel

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 GT's Living Foods

      2. 6.3.2 PepsiCo Inc. (Kevita)

      3. 6.3.3 Health-Ade

      4. 6.3.4 Revive Kombucha

      5. 6.3.5 Hain Celestial

      6. 6.3.6 Brew Dr. Kombucha

      7. 6.3.7 Humm Kombucha LLC

      8. 6.3.8 Wonder Drink

      9. 6.3.9 Makana Beverages Inc.

      10. 6.3.10 NessAlla Kombucha

    4. *List Not Exhaustive

**Subject to Availability
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Kombucha Market Research FAQs

The Kombucha Market market is studied from 2017 - 2027.

The Kombucha Market is growing at a CAGR of 22.35% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Health-Ade LLC, Brew Dr. Kombucha, Humm Kombucha LLC, PepsiCo, Inc. (Kevita), GT's Living Foods are the major companies operating in Kombucha Market.

Kombucha Industry Report

Statistics for the 2023 Kombucha market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Kombucha analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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