LAUNDRY APPLIANCES MARKET Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Market is Segmented By Product (Washing Machine, Dryers, Electric Smoothing Irons, Others), By Technology (Automatic, Semi-Automatic/Manual, and Others), By Distribution Channel (Multi-brand Stores, Exclusive Stores, Online, and Other Distribution Channels), By Geography (North America, Latin America, Asia-Pacific, Europe, and the Middle East and Africa).

Laundry Appliances Market Size

Laundry Appliances Market
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Study Period 2019 - 2028
Base Year For Estimation 2022
CAGR > 3.00 %
Fastest Growing Market Asia Pacific
Largest Market Asia Pacific
Market Concentration Low

Major Players


*Disclaimer: Major Players sorted in no particular order


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Laundry Appliances Market Analysis

Laundry appliances are those devices that are used to clean clothes and textiles. The growth of the laundry appliances market is fuelled by factors such as rising number of middle-class populations which can afford washing machine and dryers, increased disposable income, changing lifestyle and increased level of standard of living. A growing number of working women populations is also acting as a growth driver for the laundry appliances market. Trends include innovating to increase efficiency and energy efficiency, as well as water consumption, due to environmental guidelines highlighted by several governments. The smart appliances trend is pervasive through the usage of sensors, and other components used in smart technology. This market, dependent on real estate growth, both purchase and rental refurbishing are also innovating for smaller appliances, because of different housing arrangements across the world.

Laundry Appliances Market Trends

This section covers the major market trends shaping the Laundry Appliances Market according to our research experts:

Rise in Population is Driving the Market

An increase in population fosters the demand for laundry appliances. The increasing population and rising working-class population are the driving forces of the laundry appliances industry. The growth of the laundry appliances market is fuelled by factors such as rising number of middle-class populations which can afford washing machine and dryers, increased disposable income, changing lifestyle and increased level of standard of living. An increase in the number of women working population is driving the demand for appliances such as Washing Machine that assists women with household chores. Moreover, the increasing urban population across the world is anticipated to display a higher adoption rate and substantial growth in laundry appliances market revenue over the forecast period.

Growth in the population living in urban areas resulting in increased levels of disposable income that have made these appliances affordable; these factors are expected to drive the market growth. Asia-Pacific will be the fastest-growing region due to the rising economy level and a large population offers huge market potential.

Laundry Appliances Market 1

Smart Homes are Driving the Market

The growth of the smart home market is driven by various factors, such as the increasing number of internet users, rising consumer disposable income in developing economies, the growing importance of home monitoring in remote locations, growing need for energy-saving and low carbon emission-oriented solutions, the rapid proliferation of smartphones and smart gadgets, expansion of smart home product portfolio by a large number of players, growing concern about safety, security, and convenience among the general population. Technological advancement in the smart homes category is resulting in higher demand for connected appliances, such as smart washers, as a source of luxury and convenience.

Increased adoption of the automatic washing process as an essential part of everyday housekeeping activity among Europeans has created lucrative growth prospects in the region. Moreover, the higher indulgence of Americans in smart devices and smart homes is ramping up the sales of smart washing machines owing to the increased prominence of connected devices. Moreover, the growing scarcity of water across the globe is compelling manufactures to devise products with technology that minimizes the use of water. Thus, these smart washing machines with Energy Star ratings can save a lot of water as compared to conventional washing machines.

Laundry Appliances Market 2

Laundry Appliances Industry Overview

The report covers major international players operating in the Laundry Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

Laundry Appliances Market Leaders

  1. Whirlpool Corporation

  2. LG Electronics

  3. Samsung

  4. Haier

  5. Bosch

*Disclaimer: Major Players sorted in no particular order

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Laundry Appliances Market News

August 2020 - Samsung Introduced AI-Powered Laundry Lineup with Top-Tier Energy Efficiency. The new laundry lineup is the washing machine equipped with artificial intelligence (AI) features that customize the laundry process to achieve the same powerful wash with less time, energy, and effort, as well as Samsung’s EcoBubble and QuickDrive technology.

January 2021 - LG Electronics has introduced its new LG ThinQ front-load washing machine that features an Artificial Intelligent Direct Drive (AI DD) motor which detects not only the weight, but also senses softness of fabric, and chooses the optimal motions for the fabric by itself. The LG ThinQ washing machine can be operated via the Smart ThinQ Wi-Fi giving one access to control the machine from anywhere and anytime, creating an integrated experience for its user.

Laundry Appliances Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of Covid-19 on the Market

    7. 4.7 Insights On Technological Innovations In The Market

    8. 4.8 Insights On Government Regulation In The Market


    1. 5.1 Type

      1. 5.1.1 Freestanding

      2. 5.1.2 Built in

    2. 5.2 Product

      1. 5.2.1 Washing Machine

      2. 5.2.2 Dryers

      3. 5.2.3 Electric Smoothing Irons

      4. 5.2.4 Others

    3. 5.3 Technology

      1. 5.3.1 Automatic

      2. 5.3.2 Semi-Automatic/ Manual

      3. 5.3.3 Others

    4. 5.4 Distribution Channel

      1. 5.4.1 Multi-brand Stores

      2. 5.4.2 Exclusive Stores

      3. 5.4.3 Online

      4. 5.4.4 Other Distribution Channels

    5. 5.5 Geography

      1. 5.5.1 North America

      2. 5.5.2 Latin America

      3. 5.5.3 Asia-Pacific

      4. 5.5.4 Europe

      5. 5.5.5 Middle East and Africa


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool

      2. 6.2.2 Alliance Laundry Systems

      3. 6.2.3 Videocon

      4. 6.2.4 Bosch

      5. 6.2.5 Toshiba

      6. 6.2.6 Candy Group

      7. 6.2.7 Sharp

      8. 6.2.8 Electrolux

      9. 6.2.9 GD Midea Holding Co. Ltd.

      10. 6.2.10 Samsung

      11. 6.2.11 Panasonic Corp

      12. 6.2.12 Godrej Group

      13. 6.2.13 Haier Group

      14. 6.2.14 Miele & Cie KG

      15. 6.2.15 Hitachi Appliances Inc.

      16. 6.2.16 LG Electronics

      17. 6.2.17 IFB Industries Limited

    3. *List Not Exhaustive


Laundry Appliances Industry Segmentation

A complete background analysis of the Laundry Appliances Market, which includes an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and market overview, is covered in the report.

Built in
Washing Machine
Electric Smoothing Irons
Semi-Automatic/ Manual
Distribution Channel
Multi-brand Stores
Exclusive Stores
Other Distribution Channels
North America
Latin America
Middle East and Africa

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Laundry Appliances Market Research FAQs

The Laundry Appliances Market is projected to register a CAGR of greater than 3% during the forecast period (2023-2028).

Whirlpool Corporation, LG Electronics, Samsung, Haier and Bosch are the major companies operating in the Laundry Appliances Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia Pacific accounts for the largest market share in the Laundry Appliances Market.

Laundry Appliances Industry Report

Statistics for the 2023 Laundry Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Laundry Appliances analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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