Laundry Appliances Market - Growth, Trends, and Forecasts (2020 - 2025)

Laundry Appliances Market is Segmented by Product, by Technology, by Distribution Channel, and by Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific


3 %

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Market Overview

Laundry Appliances Market is expected to grow with a steady CAGR in the forecast period. Laundry appliances are those devices that are used to clean the clothes and textiles. The growth of the laundry appliances market is fuelled by factors such as rising number of middle-class populations which can afford washing machine and dryers, increased disposable income, changing lifestyle and increased level of standard of living. A growing number of working women populations is also acting as a growth driver for the laundry appliances market. Trends include innovating for increase efficiency and energy efficiency, as well as water consumption, due to environmental guidelines highlighted by several governments. Smart appliances trend is pervasive through the usage of sensors, and other components used in smart technology. This market, dependent on real estate growth, both purchase and rental refurbishing are also innovating for smaller appliances, because of different housing arrangements across the world.

Scope of the report

A complete background analysis of the Laundry Appliances Market, which includes an assessment of the National accounts, economy, and the emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report.

Built in
Washing Machine
Electric Smoothing Irons
Semi-Automatic/ Manual
Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels
North America
Latin America
Middle East and Africa

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Key Market Trends

Rise in Population is Driving the Market

An increase in population fosters the demand for laundry appliances. The increasing population and rising working-class population are the driving forces of the laundry appliances industry. The growth of the laundry appliances market is fuelled by factors such as rising number of middle-class populations which can afford washing machine and dryers, increased disposable income, changing lifestyle and increased level of standard of living. An increase in the number of women working population is driving the demand for appliances such as Washing Machine that assists women with household chores. Moreover, the increasing urban population across the world is anticipated to display a higher adoption rate and substantial growth in laundry appliances market revenue over the forecast period.

Growth in the population living in urban areas resulting in increased levels of disposable income that have made these appliances affordable; these factors are expected to drive the market growth. Asia-Pacific will be the fastest-growing region due to the rising economy level and a large population offers huge market potential.

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Smart Homes are Driving the Market

The growth of the smart home market is driven by various factors, such as increasing number of internet users, rising consumer disposable income in developing economies, growing importance of home monitoring in remote locations, growing need for energy-saving and low carbon emission-oriented solutions, the rapid proliferation of smartphones and smart gadgets, expansion of smart home product portfolio by a large number of players, growing concern about safety, security, and convenience among the general population. Technological advancement in the smart homes category is resulting in higher demand for connected appliances, such as smart washers, as a source of luxury and convenience.

Increased adoption of the automatic washing process as an essential part of everyday housekeeping activity among Europeans has created lucrative growth prospects in the region. Moreover, the higher indulgence of Americans in smart devices and smart homes is ramping up the sales of smart washing machines owing to the increased prominence of connected devices. Moreover, growing scarcity of water across the globe is compelling manufactures to devise products with technology that minimizes the use of water. Thus, these smart washing machines with Energy Star ratings can save a lot of water as compared to conventional washing machines.

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Competitive Landscape

The report covers major international players operating in the Laundry Appliances Market. In terms of market share, some of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

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Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of Covid-19 on the Market


    1. 5.1 Type

      1. 5.1.1 Freestanding

      2. 5.1.2 Built in

    2. 5.2 Product

      1. 5.2.1 Washing Machine

      2. 5.2.2 Dryers

      3. 5.2.3 Electric Smoothing Irons

      4. 5.2.4 Others

    3. 5.3 Technology

      1. 5.3.1 Automatic

      2. 5.3.2 Semi-Automatic/ Manual

      3. 5.3.3 Others

    4. 5.4 Distribution Channel

      1. 5.4.1 Supermarkets and Hypermarkets

      2. 5.4.2 Specialty Stores

      3. 5.4.3 Online

      4. 5.4.4 Other Distribution Channels

    5. 5.5 Geography

      1. 5.5.1 North America

      2. 5.5.2 Latin America

      3. 5.5.3 Asia-Pacific

      4. 5.5.4 Europe

      5. 5.5.5 Middle East and Africa


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool

      2. 6.2.2 Alliance Laundry Systems

      3. 6.2.3 Videocon

      4. 6.2.4 Bosch

      5. 6.2.5 Toshiba

      6. 6.2.6 Candy Group

      7. 6.2.7 Sharp

      8. 6.2.8 Electrolux

      9. 6.2.9 GD Midea Holding Co. Ltd.

      10. 6.2.10 Samsung

      11. 6.2.11 Panasonic Corp

      12. 6.2.12 Godrej Group

      13. 6.2.13 Haier Group

      14. 6.2.14 Miele & Cie KG

      15. 6.2.15 Hitachi Appliances Inc.

      16. 6.2.16 LG Electronics

      17. 6.2.17 IFB Industries Limited

  7. *List Not Exhaustive

  9. 8. APPENDIX


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