South Africa Alfalfa Hay Market - Growth, Trends, and Forecast (2020-2025)

The South African Alfalfa Hay Market is Segmented by Type (Bales, Pellets, and Cubes) and Application (Meat/Dairy Animal Feed, Poultry Feed, Horse Feed, and Other Applications)

Market Snapshot

Study Period:

2016-2025

Base Year:

2019

CAGR:

7.4 %

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Market Overview

The alfalfa hay market in South Africa registered a volume of 1,318 000 metric ton in 2017, and it is expected to reach 2,047 000 metric ton by 2023, witnessing a CAGR of 7.49% during the forecast period. Alfalfa is grown mostly under irrigated conditions and as a dryland crop and is cultivated on a large scale in Jankempdorp, Hopetown, Jacobsdal, and Douglas regions of South Africa. South Africa holds a market share of 63.4%, in terms of rhe volume of hay. The use of alfalfa hay has become significant to poultry feed and animal feed in recent years, due to its crude protein content. Dependence on alfalfa hay for animal feed may continue to drive the alfalfa hay market, globally as well as regionally, over the forecast period.

Scope of the Report

Alfalfa is obtained from the alfalfa plant, which is also known as Lucerne and Medicago Sativa. It is cultivated as an important forage crop in many countries around the world. This study discusses the alfalfa market's share, growth, and trends throughout the study period (2016-2025). 

Application
Meat/Dairy Animal Feed
Poultry Feed
Horse Feed
Other Applications
Type
Bales
Pellets
Cubes

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Key Market Trends

Increased Global Demand for South African Alfalfa

South Africa's alfalfa (Lucerne) has been sort globally because of its quality and grading. From the Comtrade data, it is seen that South Africa exports 106337.198 tonnes of Alfalfa globally during 2018. It is also noted that the South African Lucerne is grade 1 certified by the National Lucerne Trust (NLT) under the National Lucerne Trust's new lucerne hay quality index (NLQI) which is used to grade the quality of the Lucerne depending on the amount of Protein and Fibre. The major importer of South African alfalfa is Saudi Arabia, United Arab Emirates, Botswana, Qatar, Namibia and so on.

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Increasing Demand for Dairy and Meat Products

Livestock is a major factor responsible for the growth of the alfalfa hay market because of the demand for high-quality hay which helps in increasing milk production in dairy cattle. Taking the alfalfa benefits such as high nutrient content with the high level of protein and fiber which helps in improving the reproduction, lactation, and growth of the livestock, the alfalfa market is expected to grow significantly. The demand for alfalfa hay is increasing significantly in China and is driven due to changing production practices in the Chinese dairy industry. This is essentially due to the increasing number of cows raised by modern dairy farmers who prefer using imported hay and commercial feeds.

As per the UN Comtrade report, it is seen that in 2018, china imported Lucerne worth USD 200,591 from South Africa to increase productivity and meet the demand for quality dairy and meat products due to stringent regulations imposed by the Ministry of Agriculture aftermath the melanin scandal. According to the regulations in China Ministry of Agriculture’s National Dairy Industry Development Plan for 2016-2020, 75% of dairy consumed in china should be produced domestically and only 15% is allowed for the import of dairy products. Increased demand and strict government regulations play a significant role in driving the import of quality alfalfa in china.

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Competitive Landscape

The South African alfalfa market is highly fragmented, with the presence of various domestic small- and medium-scale players. Alfalfa is known to have a rich history of cultivation, dating back to the seventeenth century, when the crop was introduced for being used as fodder in Northern Africa. Suitable cultivars are selected for South African climatic conditions. Alfalfa consumption is concentrated in Saudi Arabia, the United Arab Emirates, Botswana, Qatar, and Namibia.

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Table Of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Application

      1. 5.1.1 Meat/Dairy Animal Feed

      2. 5.1.2 Poultry Feed

      3. 5.1.3 Horse Feed

      4. 5.1.4 Other Applications

    2. 5.2 Type

      1. 5.2.1 Bales

      2. 5.2.2 Pellets

      3. 5.2.3 Cubes

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Market Share Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 Alpha Alfa

      2. 6.3.2 Hill Top Farmers

      3. 6.3.3 Alfalfa Monegros

      4. 6.3.4 J and Sharp Holdings Pty Ltd

      5. 6.3.5 HALMAC TRADING

  7. *List Not Exhaustive
  8. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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