Alfalfa Hay Market - Growth, Trends, and Forecast (2019 - 2024)

The Alfalfa Hay Market is segmented by Type (Bales, Pellets, and Cubes), Application (Meat/Dairy Animal Feed, Poultry Feed, Horse Feed, and Other Applications), and Geography.

Market Snapshot

Market Snapshot
Study Period:

2015-2024

Base Year:

2018

Fastest Growing Market:

Middle East and Africa

Largest Market:

North America

Key Players:

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Market Overview

  • The global production of alfalfa hay was 226.3 million metric ton in 2018, and it is expected to register a CAGR of 7.3% during the forecast period (2019-2024).
  • North America is projected to be the largest market for alfalfa hay. China, UAE, and Saudi Arabia are major importers of alfalfa hay from the US. The US and Spain are major exporters of alfalfa hay, globally.
  • Use of alfalfa hay has become critical to poultry feed, followed by animal feed in recent years, due to its importance for crude protein content. Dependence on alfalfa hay for animal feed may continue to drive the alfalfa hay market, globally, over the forecast period.

 

Scope of the Report

Alfalfa hay is obtained from the Alfalfa plant, which is also known as Lucerne and Medicago Sativa. It is cultivated as an important forage crop in many countries around the world. 

Type
Bales
Pellets
Cubes
Application
Meat/Dairy Animal Feed
Poultry Feed
Horse Feed
Other Applications
Geography
North America
US
Canada
Mexico
Rest of North America
Europe
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
UAE
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Increasing Demand for Dairy and Meat Products

Livestock is a major factor responsible for the growth of the alfalfa hay market. Annual growth of meat production and milk production in the developing countries is projected to be 2.4% and 2.5%, respectively, till 2030. This is expected to increase the developing countries' share in the world meat production to 66% (247 million metric ton) and in milk production to 55% (484 million metric ton). Furthermore, there has been immense pressure on the livestock sector to meet the increasing demand for high-value animal protein.

The demand for alfalfa hay is increasing significantly in China and is driven due to changing production practices in the Chinese dairy industry. This is essentially due to the increasing number of cows raised by modern dairy farmers who prefer using imported hay and commercial feeds. Furthermore, the Chinese government is focusing on boosting the domestic production of alfalfa hay, in order to meet its high demand. The dairy sector is essentially boosting the demand for alfalfa hay in China. The country has about 15 million cows in the dairy industry, among which, 1.5 million are high producers (nine-ton annual milk yield).

Trend1

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North America to Dominate the Global Market

Some of the alfalfa hay producing states in the United States, as of 2017, are California (5,175 thousand metric ton), Idaho (4,400 thousand metric ton), Montana (3,150 thousand metric ton), and Minnesota (2,610 thousand metric ton). These account for nearly 27% of the alfalfa hay production in the country. China, Japan, Saudi Arabia, and the United Arab Emirates are the top export destinations to the United States, and China is expected to remain as the key market for the US alfalfa hay exports in the near future and almost half of the exports of alfalfa hay is to China. The domestic production of alfalfa hay in Saudi Arabia decreased. As the country needs to satisfy its dairy market demand for alfalfa hay, it mainly relies on imports and is also expected to remain as one of the key buyers from the US alfalfa hay market.

INOCULANT1

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Competitive Landscape

The alfalfa hay market is highly fragmented. Alfalfa hay supply is concentrated in the United States and Spain, and consumption is concentrated in China, Japan, UAE, and Saudi Arabia. 

Major Players

  1. Al Dahra ACX Global Inc.
  2. Alfalfa Monegros SL
  3. Anderson Hay & Grain Inc.
  4. Bailey Farms
  5. Border Valley

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Demand for Dairy and Meat Products

      2. 4.3.2 Growing Industrial Livestock Production

    4. 4.4 Market Restraints

      1. 4.4.1 Ban on Forage Crop Cultivation in Saudi Arabia

      2. 4.4.2 Requirement of Large Quantities of Water for Irrigation

      3. 4.4.3 High Cost of Production as Compared to Other Forage Crops

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type

      1. 5.1.1 Bales

      2. 5.1.2 Pellets

      3. 5.1.3 Cubes

    2. 5.2 Application

      1. 5.2.1 Meat/Dairy Animal Feed

      2. 5.2.2 Poultry Feed

      3. 5.2.3 Horse Feed

      4. 5.2.4 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 US

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 UK

        2. 5.3.2.2 France

        3. 5.3.2.3 Spain

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Middle East and Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 UAE

        3. 5.3.5.3 Saudi Arabia

        4. 5.3.5.4 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Vendor Market Share

    2. 6.2 Mergers and Acquisitions

    3. 6.3 Company Profiles

      1. 6.3.1 Al Dahra ACX Global Inc.

      2. 6.3.2 Alfalfa Monegros SL

      3. 6.3.3 Anderson Hay & Grain Inc.

      4. 6.3.4 Bailey Farms

      5. 6.3.5 Border Valley

      6. 6.3.6 Coaba

      7. 6.3.7 Cubeit Hay Company

      8. 6.3.8 Glenvar Hay

      9. 6.3.9 Green Prairie International

      10. 6.3.10 Grupo Osés

      11. 6.3.11 Gruppo Carli

      12. 6.3.12 Hay USA

      13. 6.3.13 Haykingdom Inc.

      14. 6.3.14 Knight AG Sourcing

      15. 6.3.15 Los Venteros SC

      16. 6.3.16 M&C Hay

      17. 6.3.17 McCracken Hay Company

      18. 6.3.18 Riverina (Australia) Pty Ltd

      19. 6.3.19 SL Follen Company

      20. 6.3.20 Standlee Hay Company

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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