Smokeless Tobacco Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Global Smokeless/Chewing Tobacco Market Analysis and is segmented by Type (Chewing Tobacco, Dipping Tobacco, Dissolvable Tobacco, Snuff, and Others); by Form (Dry and Moist); by Distribution Channel (Supermarket/Hypermarket, Tobacco Stores, and Others); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and forecasts in value (USD million) for the above segments.

Smokeless Tobacco Market Size

Smokeless Tobacco Market Summary
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Study Period 2018 - 2028
Market Size (2023) USD 94.35 Billion
Market Size (2028) USD 118.20 Billion
CAGR (2023 - 2028) 4.61 %
Fastest Growing Market South East Asia
Largest Market Asia

Major Players

Smokeless Tobacco Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Smokeless Tobacco Market Analysis

The Smokeless Tobacco Market size is expected to grow from USD 94.35 billion in 2023 to USD 118.20 billion by 2028, at a CAGR of 4.61% during the forecast period (2023-2028).

All COVID-19 studies to date have found that the worst affected cohort had at least one of the comorbid conditions associated with tobacco usage. Further, because of lax laws and enforcement, as well as a lack of infrastructure, "spitting" is most commonly done in open public places, putting the rest of the community at risk of a variety of communicable diseases, including COVID. This isn't just a problem in low- and middle-income countries. Hence, due to these factors, there was a reduction in the smokeless tobacco sale by about 4% during 2019-2020.

The smokeless tobacco market is anticipated to grow due to growing smoking bans and awareness associated with cigarette consumption. The product choices are expected to evolve based on ease of use, cost, and regulatory sights. Government authorities in various countries have increased the excise duty on cigarettes. Consumers are inclined to opt for alternatives such as smokeless tobacco products as they cannot afford to buy cigarettes on a regular basis.

Convenience in consuming tobacco chewing bags is one of the major reasons consumers prefer smokeless tobacco products over cigarettes.

Smokeless Tobacco Market Trends

This section covers the major market trends shaping the Smokeless Tobacco Market according to our research experts:

Increasing Demand For Flavored And Innovative Smokeless Tobacco Products

Although the prevalence of smokeless tobacco, such as chewing tobacco, snuff, snus, and dissolved tobacco, is low relative to regular smoking, the market is expected to witness considerable growth over the years due to the benefits it possesses, such as added flavor like peach, apple, honeydew, strawberry, pineapple, honeysuckle, champagne, and prune. The distribution of smokeless tobacco was highly skewed, with consumption concentrated among certain segments of the population (rural residents, males, whites, and low-educated individuals). Recently, it has been adopted by the new demographics, including the young and high-income groups.

Smokeless Tobacco Market : Sales Volume of Smokeless Tobacco, in Metric Tons, Global, 2020-2021

Increasing Consumption of Dry Smokeless Tobacco in Asia-Pacific

The growth of the market in the Asia-Pacific is anticipated to be driven by the government's initiatives to reduce cigarette consumption by increasing prices and imposing additional taxes on the cigarette. For instance, the impending tax increase in Japan and India affects traditional cigarette sales, creating a big opportunity for the growth of smokeless tobacco products. In Asia-Pacific, India is one of the prominent destinations of the smokeless tobacco market. In India, smokeless tobacco in some forms is illegal, but the consumption of smokeless tobacco in rural areas is high. China has been reported to be the highest producer of smokeless tobacco globally and will continue to dominate the market growth in the future.

Smokeless Tobacco Market : Market Share, in %, by Region, Global, 2021

Smokeless Tobacco Industry Overview

The smokeless tobacco market is fragmented. Leading key players in the smokeless tobacco products market are focusing on increasing their consumer base by leveraging opportunities posed by emerging markets of South East Asia to expand their revenue base. New product offerings both in moist and dry smokeless tobacco and the acquisition of small players are expected to change the market dynamics during the cast period. Some of the prominent players in the smokeless tobacco company include Altaris Group, Inc., British American Tobacco PLC, Swedish Match AB, Japan Tobacco Inc., and Imperial Brand PLC, among others.

Smokeless Tobacco Market Leaders

  1. Altria Group, Inc.

  2. British American Tobacco plc

  3. Swedish Match AB

  4. Japan Tobacco Inc.

  5. Imperial Brand PLC

*Disclaimer: Major Players sorted in no particular order

Smokeless Tobacco Market Concentration

Smokeless Tobacco Market News

In 2021, Phillip Morris International Inc., which is a tobacco company, acquired the Danish-based snus manufacturer AG Snus Aktieselskab and its range of snus brands.

In 2021, United States Smokeless Tobacco Company LLC launched four new smokeless tobacco products- Verve Discs Blue Mint, Verve Discs Green Mint, Verve Chews Blue Mint, and Verve Chews green mint.

In 2021, Scandinavian Group AS acquired a majority stake in Moderno Opificio del Sigaro Italiano which has production facilities in Orsago in the Northern part of Italy.

Smokeless Tobacco Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Chewing Tobacco

      2. 5.1.2 Dipping Tobacco

      3. 5.1.3 Dissolvable Tobacco

      4. 5.1.4 Snuff

      5. 5.1.5 Others

    2. 5.2 By Form

      1. 5.2.1 Dry

      2. 5.2.2 Moist

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Tobacco Stores

      3. 5.3.3 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Altria Group, Inc.

      2. 6.4.2 British American Tobacco PLC

      3. 6.4.3 Imperial Brands PLC

      4. 6.4.4 Japan Tobacco Inc.

      5. 6.4.5 Swedish Match AB

      6. 6.4.6 Swisher International Group Inc.

      7. 6.4.7 Harald Halberg Holding AS

      8. 6.4.8 Scandinavian Tobacco Group AS

      9. 6.4.9 U.S. Smokeless Tobacco Company LLC

      10. 6.4.10 DS Group

    5. *List Not Exhaustive


**Subject to Availability

Smokeless Tobacco Industry Segmentation

A type of tobacco that is not smoked or burned is known as smokeless tobacco. It covers products such as chewing tobacco, dipping tobacco, dissolvable tobacco, snuff, and others. By form, the market is segmented into dry and moist. By distribution channel, the market is segmented into supermarket/hypermarkets, tobacco stores, and others. Also, the study provides an analysis of the smokeless tobacco market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. The report offers market size and forecasts in value (USD million) for the above segments.

By Type
Chewing Tobacco
Dipping Tobacco
Dissolvable Tobacco
By Form
By Distribution Channel
Tobacco Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Smokeless Tobacco Market Research FAQs

The Smokeless Tobacco Market size is expected to reach USD 94.35 billion in 2023 and grow at a CAGR of 4.61% to reach USD 118.20 billion by 2028.

In 2023, the Smokeless Tobacco Market size is expected to reach USD 94.35 billion.

Altria Group, Inc., British American Tobacco plc, Swedish Match AB, Japan Tobacco Inc. and Imperial Brand PLC are the major companies operating in the Smokeless Tobacco Market.

South East Asia is estimated to grow at the highest CAGR over the forecast period (2023-2028).

In 2023, the Asia accounts for the largest market share in the Smokeless Tobacco Market.

Snuff Tobacco Industry Report

Statistics for the 2023 Snuff Tobacco market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Snuff Tobacco analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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