Smokeless Tobacco Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Smokeless Tobacco Market is segmented by Type (Chewing Tobacco, Dipping Tobacco, Dissolvable Tobacco, Snuff, and Others), Form (Dry and Moist), by Distribution Channel (Supermarket/Hypermarket, Tobacco Stores, and Others); and Geography

Market Snapshot

nutraceuticals market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: South East Asia
Largest Market: Asia
CAGR: 4.7 %

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Market Overview

The global smokeless tobacco market is projected to grow at a CAGR of 4.7% during the forecast period (2019 - 2024).

  • The smokeless tobacco market is anticipated to grow due to growing smoking bans and awareness associated with cigarette consumption. The product choices are expected to evolve based on ease of use, cost, and regulatory sights. Government authorities in various countries have increased the excise duty on cigarettes due to which consumers are inclined to opt for alternatives such as smokeless tobacco products as they cannot afford to buy cigarettes on a regular basis.
  • Convenience in the consumption of tobacco chewing bags is one of the major reasons consumers are preferring smokeless tobacco products over the cigarette. For instance, Denmark is witnessing significant growth in consumption of smokeless tobacco, especially in chew bag form due to changing consumer preference.

Scope of the Report

The smokeless tobacco market majorly covers products such as chewing tobacco, dipping tobacco, dissolvable tobacco, snuff, and others. By form, the market is segmented in to dry and moist. By distribution channel, the market is segmented into supermarket/hypermarket, tobacco stores and others. Also, the study provides an analysis of the smokeless tobacco market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Type
Chewing Tobacco
Dipping Tobacco
Dissolvable Tobacco
By Form
By Distribution Channel
Tobacco Stores
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Increasing Demand For Flavored And Innovative Smokeless Tobacco Products

Although the prevalence of smokeless tobacco such as chewing tobacco, snuff, snus and dissolved tobacco are low relative to regular smoking, still the market is witnessed to have considerable growth over years owing to the benefits it possesses such as added flavor such as peach, apple, honeydew, strawberry, pineapple, honeysuckle, champagne, and prune. The distribution of smokeless tobacco was highly skewed with consumption concentrated among certain segments of the population (rural residents, males, whites, low-educated individuals). Recently, it has been adopted by the new demographics, which include the young and high-income groups. In 2014, the prevalence of flavored smokeless tobacco use among past 30-day smokeless tobacco users was 64.7% among high school students, and 36.1% among middle school students in the United States.

Smokeless Tobacco Market1

Increasing Consumption of Dry Smokeless Tobacco to Drive Market Growth in Asia Pacific

The growth of the market in the Asia-Pacific is anticipated to be driven by the government’s initiatives to reduce cigarette consumption by increasing prices and imposing additional taxes on the cigarette. For instance, the impending tax increase in Japan and India affecting traditional cigarette sales which is creating a big opportunity for the growth of smokeless tobacco products. In Asia-Pacific, India is one of the prominent destinations of the smokeless tobacco market. In India, smokeless tobacco in some forms is illegal but the consumption of smokeless tobacco in the rural area is high. China has been reported to be the highest producer of smokeless tobacco in the world and it will continue to dominate the market growth in the future.

Smokeless Tobacco Market2

Competitive Landscape

The smokeless tobacco market is fragmented. Leading key players in the smokeless tobacco products market focusing on increasing their consumer base by leveraging opportunities posed by emerging markets of South East Asia to expand their revenue base. New product offerings both in moist and dry smokeless tobacco and acquisition of small players are expected to change the market dynamics during the cast period.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Chewing Tobacco

      2. 5.1.2 Dipping Tobacco

      3. 5.1.3 Dissolvable Tobacco

      4. 5.1.4 Snuff

      5. 5.1.5 Others

    2. 5.2 By Form

      1. 5.2.1 Dry

      2. 5.2.2 Moist

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/Hypermarkets

      2. 5.3.2 Tobacco Stores

      3. 5.3.3 Others

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Altria Group, Inc.

      2. 6.4.2 British American Tobacco PLC

      3. 6.4.3 Imperial Brands PLC

      4. 6.4.4 Japan Tobacco, Inc.

      5. 6.4.5 Swedish Match AB

      6. 6.4.6 Swisher International Group, Inc

      7. 6.4.7 Harald Halberg Holding A/S

      8. 6.4.8 DS Group

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Smokeless Tobacco Market market is studied from 2016 - 2026.

The Smokeless Tobacco Market is growing at a CAGR of 4.7% over the next 5 years.

South East Asia is growing at the highest CAGR over 2021- 2026.

Asia holds highest share in 2020.

Altria Group, Inc., British American Tobacco plc, Imperial Brands plc, Swedish Match AB, Japan Tobacco Inc. are the major companies operating in Smokeless Tobacco Market.

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