Singapore Car Rental Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Car Rentals Market in Singapore Report is Segmented by Vehicle Type (Economy, Premium, and More), Booking Channel (Online and Offline), Rental Duration (Short-Term and Long-Term), Application (Tourism and General Commuting), Powertrain Type (ICE, Hybrid, and Electric Vehicle ), and End-User (Individual and Corporate). Market Forecasts are Provided in Terms of Value (USD).

Singapore Car Rental Market Size and Share

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Singapore Car Rental Market Analysis by Mordor Intelligence

The Singapore car rental market is currently valued at USD 256 million in 2025 and is forecast to reach USD 305.52 million by 2030, registering a steady 3.60% CAGR. Growth appears modest on the surface, yet underlying forces, including record‐high Certificate of Entitlement (COE) premiums, a tourism recovery that saw 16.50 million visitors in 2024, and government incentives that cut electric-vehicle acquisition costs by up to SGD 15,000, are intensifying structural shifts in favor of rental and shared mobility schemes. Operators that leverage digital booking channels, data-driven fleet optimization, and expanding cross-border offerings are well-positioned to capture the latent elasticity created by constrained private-car ownership.

Key Report Takeaways

  • By vehicle type, the economy segment captured 38.10% of Singapore car rental market share in 2024 and is expanding at a 12.70% CAGR through 2030.  
  • By booking channel, online platforms accounted for 72.14% revenue share in 2024, while the same channel is growing at a 13.40% CAGR.  
  • By rental duration, short-term hires led with 61.18% of the Singapore car rental market size in 2024; long-term contracts are projected to grow at an 11.10% CAGR to 2030.  
  • By application, tourism commanded 54.22% share of the Singapore car rental market size in 2024, whereas general commuting is rising at a 10.50% CAGR.  
  • By powertrain, internal combustion engine vehicles held 82.26% share in 2024, but electric rentals represent the fastest-growing slice at a 32.70% CAGR.  
  • By end user, individuals made up 64.30% of the Singapore car rental market size in 2024, yet corporate customers are growing at a 12.30% CAGR.

Segment Analysis

By Vehicle Type: Economy Segment Drives Democratic Access

The economy category accounted for 38.10% of the Singapore car rental market share in 2024 and is on track to post a 12.70% CAGR through 2030, demonstrating that value-oriented demand remains the backbone of fleet utilization. Budget-sensitive tourists and corporate procurement teams favor these models for city travel, while rising COE premiums keep even modest private-car ownership out of reach for many residents, enlarging the addressable base of renters. 

As the Singapore car rental market widens its customer pool, operators are bundling petrol vouchers and ERP credits with economy models to push utilization during off-peak periods. Premium providers differentiate via upgraded cabin filtration systems and concierge services aimed at business travelers who value safety and convenience. Players targeting the luxury niche employ personalized meet-and-greet handovers to justify higher daily tariffs. Multi-utility vehicles are increasingly booked for cross-border excursions to Malaysia, leveraging large luggage space and fuel efficiency for weekend trips.

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Note: Segment shares of all individual segments available upon report purchase

By Booking Channel: Digital Transformation Accelerates

Digital platforms already hold 72.14% of total revenues and are growing at 13.40% CAGR, propelled by Singapore’s 97% smartphone penetration and the adoption of e-payments such as PayNow and GrabPay. Integrated apps allow users to compare packages, locate nearby vehicles, and unlock cars via Bluetooth, significantly increasing booking conversions and lowering counter staffing costs.

Scaling algorithms let platforms re-price inventory in real time, optimizing yield like airline revenue management. Upsell modules, such as GPS add-ons, child seats, and cross-border insurance, are seamlessly embedded, lifting average revenue per transaction. The Singapore car rental market is thus transitioning into a data-rich environment where user behavior drives dynamic fleet allocation. Traditional counter-based operators counteract by integrating QR-based express-pick-up kiosks at Changi Airport and major hotels, reducing physical paperwork while preserving brand presence.

By Rental Duration: Long-Term Contracts Gain Corporate Traction

Short-term rentals, defined as bookings up to 30 days, comprised 61.18% of revenue in 2024,while long-term hires are accelerating at an 11.10% CAGR, boosted by firms that require flexible but ongoing mobility for regional sales teams and project staff. Long-term packages often include maintenance, insurance, and replacement vehicles, rendering them an efficient operating expenditure substitute to leasing or outright ownership.

Operators capture higher lifetime value from long-duration users owing to lower acquisition costs and predictable utilization. Many now provide subscription bundles where corporates can swap vehicle classes monthly to match project needs. Over time, the Singapore car rental market expects average rental tenure to rise, smoothing demand variance across seasons and mitigating dependency on tourist cycles.

By Application: General Commuting Emerges as Growth Driver

Tourism applications dominated with 54.22% market share in 2024, benefiting from Singapore's record 16.5 million visitor arrivals and projected growth to 17-18.5 million in 2025[3]"Singapore Achieves Historical High in Tourism Receipts in 2024", Singapore Tourism Board, stb.gov.sg.. The tourism segment benefits from Singapore Tourism Board's strategic focus on quality visitors who demonstrate higher per-capita spending and longer average stays, creating sustained demand for rental services as tourists seek independence from public transportation for exploring attractions and conducting business activities. Operators offer hourly and overnight packages tailored to commuters who need vehicles for brief intervals rather than entire days, boosting utilization during non-tourism lulls. The Singapore car rental market thus gains a more balanced demand curve, reducing reliance on seasonal tourist inflows and improving fleet‐return predictability.

Although tourism is rising in Singapore, general commuting still has a 10.5% CAGR growth rate. General commuting applications increasingly target young professionals, expatriates, and families who require regular vehicle access but cannot justify ownership economics. Operators are developing specialized products, including monthly subscriptions, corporate packages, and flexible hour-based pricing, to capture this growing segment.

Market Analysis of Car Rental Market in Singapore: Chart for Application Type
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By Powertrain Type: Electric Transition Accelerates

Internal combustion engine vehicles maintain 82.26% market share, reflecting established infrastructure and operator familiarity. Electric vehicles exhibit an exceptional 32.70% CAGR growth. Despite infrastructure limitations, Mercedes-Benz's electric commercial vehicle launch and Cycle & Carriage's Electric Commercial Vehicle Hub demonstrate manufacturer and dealer commitment to electrification. 

The government's extension of CVES incentives through March 2027, while increasing diesel surcharges to SGD 20,000, creates compelling economics for rental operators to accelerate fleet electrification, particularly as Singapore targets 60,000 charging points by 2030 to support widespread EV adoption, which will also play a major role in driving the segment growth.

By End User: Corporate Adoption Accelerates

Individuals comprised 64.30% of rentals in 2024, driven largely by tourism and occasional personal trips. Corporate segment grows quicker at 12.30% CAGR as companies abandon fleet ownership in favor of asset-light arrangements. Policies that limit COE supply and require businesses to hold private-hire certificates for three years reinforce this shift, making rentals the most flexible option for fluctuating headcount.

For fleet providers, corporate users deliver higher ticket sizes through long‐term, multi-vehicle contracts. Service-level agreements often stipulate guaranteed replacement vehicles and scheduled maintenance, supporting premium pricing. Element Fleet Management's Singapore expansion reflects global recognition of corporate fleet outsourcing trends in high-ownership-cost markets.Corporate growth patterns favor longer rental durations and premium vehicle categories, creating higher-value customer segments that improve operator profitability despite lower transaction volumes.

Geography Analysis

Singapore’s compact land area means the entire nation functions as a single metropolitan market, yet demand clusters vary markedly by zone. The Central Business District (CBD) and Orchard Road attract business travelers and luxury shoppers who favor premium sedans and chauffeur services. High ERP charges in these locales restrain low-budget rentals, but companies frequently book peak-hour slots for client meetings, ensuring steady weekday utilization. Meanwhile, Changi Airport remains the principal gateway, with operators maintaining 24/7 counters and dedicated parking decks to capture inbound tourists immediately upon arrival.

Residential precincts, particularly large Housing Development Board estates, are fast becoming the growth frontier of the Singapore car rental market. Residents priced out of COE certificates now opt for weekend or evening rentals parked within walking distance of their flats. Operators use geofencing to deploy vehicles in high-density lots, leveraging predictive algorithms that shift idle inventory from the CBD to the suburbs after office hours. Overnight parking subsidies offered by town councils further improve the economics of suburban distribution.

Cross-border demand is another emergent lever. Operators package Johor Bahru shopping excursions and Kuala Lumpur weekend getaways, bundling Malaysian toll cards and insurance. While regulatory paperwork and varying fuel grades impose operational complexity, the incremental revenue offsets the hurdles. Over time, the Singapore car rental market could see double-digit utilization growth from regional leisure travel, provided diplomatic and pandemic-related border measures remain stable.

Competitive Landscape

The Singapore car rental market exhibits moderate concentration. International brands like Avis, Hertz, and Sixt primarily serve airport and hotel channels, banking on global loyalty programs and corporate tie-ups. Domestic tech-enabled entrants deploy asset-light models: fleet-less peer-to-peer operators curate private vehicles.

Technology is the key differentiator. Local platforms integrate AI route-planning, remote immobilizers, and telematics-based pricing, lowering per-km operating costs. Established multinationals counter with ISO-certified safety protocols and multi-country booking integration, appealing to corporate travel managers and risk-averse tourists. The result is a dynamic equilibrium where no single model dominates, fostering continual product iteration across the Singapore car rental market.

Strategic activity is brisk. Element Fleet Management’s 2025 acquisition of Autofleet Solutions strengthens its procurement and optimization offerings for multinational clients. Meanwhile, Cycle & Carriage opened an Electric Commercial Vehicle Hub in late 2024, ensuring maintenance capacity ahead of fleet electrification mandates. Such moves illustrate how supply-chain alignment, technology stack depth, and regulatory foresight shape competitive advantage more than mere fleet size.

Singapore Car Rental Industry Leaders

  1. SIXT SE

  2. Avis Budget Group

  3. Drive Sg

  4. Europcar Mobility Group

  5. Hertz Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Singapore Car Rental Market Concentration
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Recent Industry Developments

  • August 2024: Element Fleet Management completed a strategic expansion into Singapore by acquirin Autofleet Solutions, adding advanced optimization technology and procurement scale for regional clients.
  • January 2024: Cycle & Carriage announced the opening of a new branch of its myCarriage car rental service, which has a reception counter located at Changi Airport Terminal 3. The expansion is part of the company's strategy to expand its footprint throughout Singapore.

Table of Contents for Singapore Car Rental Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising COE premiums pricing out ownership
    • 4.2.2 Tourism rebound and inbound arrivals
    • 4.2.3 Corporate demand for flexible mobility solutions
    • 4.2.4 Government EV-rental incentives (CVES, tax rebates)
    • 4.2.5 Growth of subscription and peer-to-peer rental platforms
    • 4.2.6 AI-driven fleet optimisation lowering operator costs
  • 4.3 Market Restraints
    • 4.3.1 Security-deposit disputes eroding trust
    • 4.3.2 High ERP congestion charges dampen rental utilisation
    • 4.3.3 Spiking insurance premiums for rental fleets
    • 4.3.4 Scarcity of overnight public EV chargers
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook (connected and autonomous add-ons)
  • 4.7 Porter’s Five Forces
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitute Products/Services
    • 4.7.5 Intensity of Competitive Rivalry

5. Market Size and Growth Forecasts (Value, USD)

  • 5.1 By Vehicle Type
    • 5.1.1 Economy
    • 5.1.2 Premium
    • 5.1.3 Luxury
    • 5.1.4 Sport Utility Vehicle and Multi-Purpose Vehicle
  • 5.2 By Booking Channel
    • 5.2.1 Online
    • 5.2.2 Offline
  • 5.3 By Rental Duration
    • 5.3.1 Short-term (Less Than 30 days)
    • 5.3.2 Long-term (More Than 30 days)
  • 5.4 By Application
    • 5.4.1 Tourism
    • 5.4.2 General Commuting
  • 5.5 By Powertrain Type
    • 5.5.1 Internal Combustion Engine (ICE)
    • 5.5.2 Hybrid
    • 5.5.3 Electric Vehicle (EV)
  • 5.6 By End User
    • 5.6.1 Individual
    • 5.6.2 Corporate

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves (M&A, fleet electrification, tech tie-ups)
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)}
    • 6.4.1 Avis Budget Group
    • 6.4.2 Hertz Corporation
    • 6.4.3 Sixt SE
    • 6.4.4 Europcar Mobility Group
    • 6.4.5 GetGo Technologies Pte Ltd
    • 6.4.6 Car Club Pte Ltd (TribeCar)
    • 6.4.7 Drive.SG Pte Ltd
    • 6.4.8 AKA Car Rental
    • 6.4.9 Ride Now
    • 6.4.10 Motorist Pte Ltd

7. Market Opportunities and Future Outlook

  • 7.1 White-space and Unmet-Need Assessment
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Singapore Car Rental Market Report Scope

Car rental refers to the service of providing vehicles for temporary use by individuals or organizations. This involves renting a car for a specific period, usually by the hour, day, or week, in exchange for a fee.

The Singaporean car rental market is segmented by vehicle type, booking type, rental duration type, and application type. By vehicle type, the market is segmented into economy and premium. By booking type, the market is segmented into offline and online. By rental duration type, the market is segmented into short-term and long-term. By application type, the market is segmented into tourism and general commuting. The report offers market size and forecasts for all the above segments in terms of value (USD).

By Vehicle Type Economy
Premium
Luxury
Sport Utility Vehicle and Multi-Purpose Vehicle
By Booking Channel Online
Offline
By Rental Duration Short-term (Less Than 30 days)
Long-term (More Than 30 days)
By Application Tourism
General Commuting
By Powertrain Type Internal Combustion Engine (ICE)
Hybrid
Electric Vehicle (EV)
By End User Individual
Corporate
By Vehicle Type
Economy
Premium
Luxury
Sport Utility Vehicle and Multi-Purpose Vehicle
By Booking Channel
Online
Offline
By Rental Duration
Short-term (Less Than 30 days)
Long-term (More Than 30 days)
By Application
Tourism
General Commuting
By Powertrain Type
Internal Combustion Engine (ICE)
Hybrid
Electric Vehicle (EV)
By End User
Individual
Corporate
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Key Questions Answered in the Report

What is the current size of the Singapore car rental market?

The Singapore car rental market size stands at USD 256 million in 2025 and is projected to reach USD 305.52 million by 2030 at a 3.60% CAGR.

Why are COE premiums important for rental demand?

Record COE bids above SGD 97,000 make private ownership costly, pushing residents and companies toward rental solutions backed by more predictable costs.

How fast is the electric vehicle segment growing?

Electric rentals account for 7.10% of fleet composition but are expanding at a 32.70% CAGR, supported by SGD 15,000 CVES rebates and imminent cleaner-energy regulations.

What years does this Singapore Car Rental Market cover, and what was the market size in 2024?

In 2024, the Singapore Car Rental Market size was estimated at USD 247.10 million. The report covers the Singapore Car Rental Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Singapore Car Rental Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Singapore Car Rental Market Report Snapshots