Market Overview
| Study Period | 2017 - 2030 |
|---|---|
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 373.5 Million |
| Market Size (2030) | USD 470.6 Million |
| Growth Rate (2025 - 2030) | 4.73% CAGR |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order Image © Mordor Intelligence. Reuse requires attribution under CC BY 4.0. |
|
Vietnam Seed Market Analysis by Mordor Intelligence
The Vietnam Seed Market size is estimated at 373.5 million USD in 2025, and is expected to reach 470.6 million USD by 2030, growing at a CAGR of 4.73% during the forecast period (2025-2030).
Vietnam's seed industry analysis is experiencing a significant transformation driven by government initiatives to promote domestic seed production and reduce import dependency. The government has implemented strategic price restrictions on international seed companies while actively supporting locally bred varieties to ensure affordability for farmers. This policy framework has resulted in open-pollinated varieties and hybrid derivatives (OPVs) commanding a substantial 56% market share in 2022, with 90.7% of these OPVs being utilized specifically in row crops. These measures are particularly aimed at supporting low-income farmers by providing them access to quality seeds at reasonable prices.
The market structure reflects a strong preference for non-transgenic varieties, which accounted for 95.2% of the hybrid seed market in 2022. This dominance is attributed to factors including traditional farming practices, regulatory frameworks, and consumer preferences for conventional crop varieties. The industry has witnessed a significant dependence on imports, with approximately 70-80% of hybrid seeds being sourced from international markets, highlighting the need for strengthening domestic seed production capabilities.
The Vietnamese seed market is characterized by a complex interplay between traditional and modern agricultural practices. The market demonstrates a particular strength in maize seed production, with maize seeds holding 36.7% of the non-transgenic hybrid market share in 2022. This significant share reflects the crop's importance in both food security and agricultural economics, particularly in the northern midland and mountainous regions where hybrid seed adoption is notably high.
The vegetable seed segment presents a unique dynamic within the market, with approximately 80% of hybrid vegetable seeds being imported from countries including Thailand, China, Japan, South Korea, and France. This high import dependency is primarily attributed to the sophisticated breeding technologies and research capabilities required for vegetable seed production, which are still developing within Vietnam. The government's focus on enhancing domestic seed production capabilities, combined with efforts to improve research and development infrastructure, is gradually reshaping the market landscape, although the transition remains a long-term process.
Vietnam Seed Market Trends and Insights
Rice and corn accounted for more than 96% of the cultivated area of cereal crops as they are staple foods in the country
- Vietnam is one of the major producers of grains and cereals in the Asia-Pacific region. Among cereals, rice and corn are the major crops in the country; they accounted for a share of more than 96% of the area under cultivation in 2022. In Vietnam, the area harvested for rice accounted for 7.2 million ha in 2022, and the production was 43.8 million metric tons in 2021. The Mekong River Delta and the Red River Delta are the major rice-cultivating regions in the country. In 2022, these regions accounted for 70% of the rice cultivation area in the country. Furthermore, Maize is an important grain crop cultivated in the country; it had a cultivation area of 908.8 thousand hectares in 2022. The major maize-producing regions in Vietnam are the Northern mountains, the central provinces, and the central highlands. The Northern midland and mountainous regions accounted for around 46% of the total area in the country in 2022.
- In 2022, soybeans were cultivated on 37 thousand hectares. In Vietnam, the soybean planting area is not stable. Domestic soybean production is only enough to supply about 8-10% of demand. The fluctuation in the area is due to farmers switching to more profitable crops. However, due to rising demand from the food and feed industries, the area under cultivation is estimated to increase during the forecast period. However, the area under the cultivation of forage corn in the country decreased from 32.9 thousand hectares in 2017 to 27.2 thousand hectares in 2022. This decrease in acreage was associated with farmers shifting to other crops in the country.
- The high demand for consumption is expected to increase the cultivation area for field crops during the forecast period.
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Vietnam extensively cultivates cucumber hybrids with disease resistance and other attributes and high-yielding varieties of asparagus with multiple traits
- Cucumbers and asparagus are the major vegetable crops grown in Vietnam. Quality attributes such as color, size, shape, aroma, and taste have the highest demand from cucumber growers as these traits help them sell their crops at a higher price and meet the growing demand for salads. For instance, Rijk Zwaan's Sugoy RZ F1, Khassib RZ F1, and Groupe Limagrain's CAESAR 17 F1 have these traits, and these varieties are among the largest sellers of cucumber crops in the country. Furthermore, Bejo Zaden has about eight products with traits such as shoot size, shape, and size of asparagus.
- Disease-resistant traits for cucumbers are majorly adopted by growers in the market as cucumbers are widely affected by powdery mildew, black rot, and fusarium wilt, which affect the yield by 10-20%. Hence, there is an increasing demand for seeds that are resistant to these diseases. Cengel RZ F1, AKIDO RZ F1, and Sakura are some of the products by Rijk Zwaan and Vina Seed that help build resistance to these diseases.
- High uniformity, long shelf life, and wider adaptability are the other traits in high demand in the country. These traits are preferred by growers as they allow cultivation in different climatic conditions and soil types with longer storage capacity, as well as fetch higher prices. Companies such as Groupe Limagrain, Vina Seed, and Bejo Zaden have seed varieties with these traits.
- High-quality vegetables produced by resisting different diseases and increasing their shelf life will help increase the demand for these traits and boost the growth of the seed market during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Chili, onion, tomato, cabbage, and potato are the major vegetable crops grown in Vietnam due to the increasing consumption demand and high profit for growers
- Vietnam's rice and corn farmers are increasingly using advanced trait hybrids for disease resistance and wider adaptability
- Open-pollinated varieties are the most demanded row crop seeds in the country, while hybrid seeds are the most utilized seeds among vegetable crops
- Vietnam extensively cultivates cucumber hybrids with disease resistance and other attributes and high-yielding varieties of asparagus with multiple traits
- Hybrid tomato seeds with disease resistance and quality traits dominate, while cabbage varieties with high uniformity and quality attributes are cultivated, driving the demand for new seeds
Segment Analysis: Breeding Technology
Open Pollinated Varieties & Hybrid Derivatives Segment in Vietnam Seed Market
Open Pollinated Varieties and Hybrid Derivatives (OPVs) constitute the dominant segment in Vietnam's seed market, commanding approximately 56% of the total market value in 2024. The segment's leadership position is primarily attributed to the Vietnamese government's active promotion of locally bred open-pollinated varieties through price control measures on international seed companies. OPVs have gained significant traction among farmers due to their lower input requirements, better affordability for low-income farmers, and superior adaptation to local environmental conditions. The segment's strength is particularly evident in row crops, where it holds about 90% of the OPVs seed market, demonstrating its crucial role in Vietnam's agricultural landscape. The reduced reliance on hybrid seed imports and the development of locally adapted seeds have provided farmers with high-yielding varieties at more competitive prices, further solidifying the segment's market position.
Hybrids Segment in Vietnam Seed Market
The Hybrids segment, encompassing both non-transgenic and transgenic varieties, is projected to demonstrate the strongest growth trajectory in Vietnam's seed market between 2024-2029. This growth is driven by the segment's superior productivity characteristics, wider adaptability, and enhanced resistance to insects and diseases. The segment's expansion is particularly notable in the vegetable sector, where hybrid adoption rates exceed 73% due to their ability to provide resistance against various diseases such as Tomato Leaf Curl Virus (TCLV) and Cucumber Leaf Curl Virus (CLCV), while also offering early maturity and improved product characteristics. The increasing demand for higher yields, coupled with the growing adoption of hybrid seeds in major crops like maize, where hybrid usage is prevalent especially in the northern midland and mountainous regions, continues to drive this segment's growth. The development of new hybrid varieties with enhanced traits and the expansion of research and development activities by major seed companies are further accelerating the segment's growth momentum.
Segment Analysis: Cultivation Mechanism
Open Field Segment in Vietnam Seed Market
The open field cultivation segment dominates the Vietnam seed market, accounting for approximately 99.9% of the total market value in 2024. This overwhelming dominance is primarily attributed to its widespread adoption across both row crops and vegetable cultivation. Row crops contribute significantly to this segment, holding about 80% share of open field cultivation, as these crops require seeds in high volume and are exclusively cultivated under open field conditions. The Mekong River Delta and Red River Delta regions are the major cultivation hubs, particularly for rice which occupies over 7.2 million hectares. The segment's strength is further reinforced by the cultivation of other major crops like corn, which covers nearly 908,800 hectares, primarily in the Northern mountains, central provinces, and central highlands. The lower initial investment requirements compared to protected cultivation, combined with the increasing availability of more seed varieties specifically developed for open-field cultivation, continue to drive the segment's dominance in the Vietnamese seed market.
Protected Cultivation Segment in Vietnam Seed Market
The protected cultivation segment in Vietnam's seed market is experiencing rapid growth, projected to expand at approximately 13% annually from 2024 to 2029. This growth is primarily driven by the increasing adoption of modern agricultural practices, particularly in vegetable cultivation, as farmers seek to combat the challenges posed by climate change and ensure year-round production. The segment's expansion is supported by government initiatives introducing subsidies for setting up indoor farms and greenhouses, encouraging wider adoption among farmers. The area under protected cultivation has shown significant expansion, driven by the introduction of new seed varieties specifically developed for controlled environments. The segment's growth is further accelerated by the advantages it offers, including improved product quality, higher yields, and the ability to command premium prices during off-seasons. The increasing awareness among farmers about the benefits of protected cultivation, coupled with proper training programs and the availability of specialized seed varieties, is expected to maintain this strong growth trajectory.
Segment Analysis: Crop Type
Grains & Cereals Segment in Vietnam Seed Market
The grains and cereals segment dominates the Vietnam seed market, accounting for approximately 71% of the total market value in 2024. Rice and corn are the major crops within this segment, with rice alone representing nearly 72% of the grains and cereals seed market. The Mekong River Delta and Red River Delta regions are the primary rice-cultivating areas, accounting for about 70% of the rice cultivation area in the country. The segment's dominance is driven by rice being the primary staple food crop, requiring an additional 150,000-200,000 metric tons annually to meet growing domestic consumption demands. Meanwhile, corn cultivation is concentrated in the Northern mountains, central provinces, and central highlands, with the Northern midland and mountainous regions accounting for around 46% of the total corn cultivation area, primarily driven by demand from the aquaculture and poultry sectors for feed production.
Solanaceae Segment in Vietnam Seed Market
The Solanaceae segment is emerging as the fastest-growing category in the Vietnam seed market, projected to grow at approximately 5% during 2024-2029. This remarkable growth is primarily attributed to the increased production and rising demand from the processing industry, along with the segment's adaptability to wider growing environments. The segment's growth is further supported by the increasing adoption of hybrid varieties, particularly in tomatoes and chilies, which offer improved disease resistance and higher yields. The expansion of protected cultivation methods for Solanaceae crops, especially in regions with adverse weather conditions, is also contributing to the segment's growth. Additionally, the development of new varieties with enhanced traits such as resistance to Tomato Mosaic Virus (TMV), Tomato Brown Rugose Fruit Virus (ToBRFV), and bacterial wilts is driving farmer adoption and market expansion.
Remaining Segments in Crop Type
The Vietnam seed market encompasses several other significant segments including fiber crops, forage crops, oilseeds, pulses, brassicas, cucurbits, and roots & bulbs. The fiber crops segment, primarily dominated by cotton, plays a crucial role in supporting the country's textile industry. Forage crops are essential for supporting the growing livestock sector, while oilseeds contribute to both food security and industrial applications. The pulses segment is gaining importance due to increasing protein demand and sustainable agriculture practices. In the vegetables category, brassicas, cucurbits, and roots & bulbs segments each serve specific market niches, with varying levels of hybrid adoption and protected cultivation practices. These segments collectively contribute to the market's diversity and help meet the varied agricultural needs of different regions within Vietnam.
Competitive Landscape
Top Companies in Vietnam Seed Market
The Vietnam seed market features a mix of global agricultural giants and regional specialists actively competing through various strategic initiatives. Product innovation emerges as a primary strategy, with Vietnam seed companies focusing on developing varieties adapted to local growing conditions and resistant to regional pests and diseases. Operational agility is demonstrated through extensive research and development networks, with many companies maintaining dedicated breeding stations and production facilities within Vietnam. Strategic partnerships, particularly between international and local players, have become increasingly common to enhance market penetration and distribution capabilities. Companies are expanding their footprint through investments in research facilities, production centers, and distribution networks, while simultaneously strengthening their engagement with farmers through training programs and technical support services.
Fragmented Market with Strong Local Presence
The Vietnamese seed market exhibits a fragmented structure with a balanced presence of both international conglomerates and domestic specialists. Global agricultural companies like Bayer AG and Groupe Limagrain compete alongside strong regional players such as Vietnam National Seed Group and Known You Seed Co., creating a dynamic competitive environment. The market demonstrates a relatively low level of consolidation, with multiple players maintaining significant market shares across different crop segments, particularly in rice, corn, and vegetable seeds.
The market has witnessed strategic mergers and acquisitions aimed at expanding product portfolios and strengthening regional presence. International companies are increasingly pursuing partnerships with local seed producers and distributors to enhance their market penetration and better understand regional farming practices. Local companies, meanwhile, are leveraging their deep understanding of domestic agricultural conditions and established farmer relationships to maintain their competitive position, while simultaneously seeking technological collaborations with global players to enhance their breeding capabilities.
Innovation and Distribution Drive Market Success
Success in the Vietnamese seed market increasingly depends on companies' ability to develop locally adapted varieties while maintaining strong distribution networks. Companies must invest in research and development to create seeds that address specific regional challenges, including climate resilience and disease resistance. Building strong relationships with farmers through demonstration programs, technical support, and training initiatives has become crucial for market success. The development of efficient distribution channels, particularly in rural areas, combined with competitive pricing strategies, plays a vital role in gaining market share.
Future market leadership will require companies to balance technological innovation with local market understanding. Established players need to continue investing in research and development while maintaining strong farmer relationships and distribution networks. New entrants must focus on developing niche market segments or specialized crop varieties while building trust with local farming communities. The increasing focus on sustainable agriculture and changing climatic conditions will require companies to develop more resilient seed varieties. Additionally, companies must navigate the regulatory environment, particularly regarding genetically modified organisms, while maintaining compliance with national agricultural policies.
Vietnam Seed Industry Leaders
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Bayer AG
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Enza Zaden
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Groupe Limagrain
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Known You Seed Co. Ltd
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Vietnam National Seed Group (VINASEED)
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
- July 2023: Enza Zaden introduced new lettuce varieties that exhibit high resistance to three new Bermian races, namely, Bl: 38EU, Bl: 39EU, and Bl: 40EU. The new lettuce varieties not only offer high resistance to these races but also have the capability to grow in various soil types while still achieving high yields.
- July 2023: Enza Zaden acquired the carrot breeding program from the German company Carosem. This strategic acquisition aims to expand Enza Zaden's product portfolio by incorporating carrot seeds with several commercial varieties and inventories.
- May 2023: Enza Zaden launched a new line of HREZ tomato varieties that are highly resistant to the tomato brown rugose fruit virus (ToBRFV) and deliver exceptional taste, yield, and quality. The HREZ tomatoes are available in various types, including Roma, Beef, Grape, Cherry, and Cocktail.
Vietnam Seed Market Report Scope
Hybrids, Open Pollinated Varieties & Hybrid Derivatives are covered as segments by Breeding Technology. Open Field, Protected Cultivation are covered as segments by Cultivation Mechanism. Row Crops, Vegetables are covered as segments by Crop Type.
Breeding Technology
| Hybrids | Non-Transgenic Hybrids | |
| Transgenic Hybrids | Herbicide Tolerant Hybrids | |
| Insect Resistant Hybrids | ||
| Open Pollinated Varieties and Hybrid Derivatives | ||
Cultivation Mechanism
| Open Field |
| Protected Cultivation |
Crop Type
| Row Crops | Fiber Crops | Cotton |
| Other Fiber Crops | ||
| Forage Crops | Alfalfa | |
| Forage Corn | ||
| Other Forage Crops | ||
| Grains and Cereals | Corn | |
| Rice | ||
| Other Grains and Cereals | ||
| Oilseeds | Canola, Rapeseed and Mustard | |
| Soybean | ||
| Other Oilseeds | ||
| Pulses | ||
| Vegetables | Brassicas | Cabbage |
| Carrot | ||
| Cauliflower and Broccoli | ||
| Other Brassicas | ||
| Cucurbits | Cucumber and Gherkin | |
| Pumpkin and Squash | ||
| Other Cucurbits | ||
| Roots and Bulbs | Garlic | |
| Onion | ||
| Potato | ||
| Other Roots and Bulbs | ||
| Solanaceae | Chilli | |
| Eggplant | ||
| Tomato | ||
| Other Solanaceae | ||
| Unclassified Vegetables | Asparagus | |
| Spinach | ||
| Other Unclassified Vegetables | ||
| Breeding Technology | Hybrids | Non-Transgenic Hybrids | |
| Transgenic Hybrids | Herbicide Tolerant Hybrids | ||
| Insect Resistant Hybrids | |||
| Open Pollinated Varieties and Hybrid Derivatives | |||
| Cultivation Mechanism | Open Field | ||
| Protected Cultivation | |||
| Crop Type | Row Crops | Fiber Crops | Cotton |
| Other Fiber Crops | |||
| Forage Crops | Alfalfa | ||
| Forage Corn | |||
| Other Forage Crops | |||
| Grains and Cereals | Corn | ||
| Rice | |||
| Other Grains and Cereals | |||
| Oilseeds | Canola, Rapeseed and Mustard | ||
| Soybean | |||
| Other Oilseeds | |||
| Pulses | |||
| Vegetables | Brassicas | Cabbage | |
| Carrot | |||
| Cauliflower and Broccoli | |||
| Other Brassicas | |||
| Cucurbits | Cucumber and Gherkin | ||
| Pumpkin and Squash | |||
| Other Cucurbits | |||
| Roots and Bulbs | Garlic | ||
| Onion | |||
| Potato | |||
| Other Roots and Bulbs | |||
| Solanaceae | Chilli | ||
| Eggplant | |||
| Tomato | |||
| Other Solanaceae | |||
| Unclassified Vegetables | Asparagus | ||
| Spinach | |||
| Other Unclassified Vegetables | |||
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Market Definition
- Commercial Seed - For the purpose of this study, only commercial seeds have been included as part of the scope. Farm-saved Seeds, which are not commercially labeled are excluded from scope, even though a minor percentage of farm-saved seeds are exchanged commercially among farmers. The scope also excludes vegetatively reproduced crops and plant parts, which may be commercially sold in the market.
- Crop Acreage - While calculating the acreage under different crops, the Gross Cropped Area has been considered. Also known as Area Harvested, according to the Food & Agricultural Organization (FAO), this includes the total area cultivated under a particular crop across seasons.
- Seed Replacement Rate - Seed Replacement Rate is the percentage of area sown out of the total area of crop planted in the season by using certified/quality seeds other than the farm-saved seed.
- Protected Cultivation - The report defines protected cultivation as the process of growing crops in a controlled environment. This includes greenhouses, glasshouses, hydroponics, aeroponics, or any other cultivation system that protects the crop against any abiotic stress. However, cultivation in an open field using plastic mulch is excluded from this definition and is included under open field.
| Keyword | Definition |
|---|---|
| Row Crops | These are usually the field crops which include the different crop categories like grains & cereals, oilseeds, fiber crops like cotton, pulses, and forage crops. |
| Solanaceae | These are the family of flowering plants which includes tomato, chili, eggplants, and other crops. |
| Cucurbits | It represents a gourd family consisting of about 965 species in around 95 genera. The major crops considered for this study include Cucumber & Gherkin, Pumpkin and squash, and other crops. |
| Brassicas | It is a genus of plants in the cabbage and mustard family. It includes crops such as carrots, cabbage, cauliflower & broccoli. |
| Roots & Bulbs | The roots and bulbs segment includes onion, garlic, potato, and other crops. |
| Unclassified Vegetables | This segment in the report includes the crops which don’t belong to any of the above-mentioned categories. These include crops such as okra, asparagus, lettuce, peas, spinach, and others. |
| Hybrid Seed | It is the first generation of the seed produced by controlling cross-pollination and by combining two or more varieties, or species. |
| Transgenic Seed | It is a seed that is genetically modified to contain certain desirable input and/or output traits. |
| Non-Transgenic Seed | The seed produced through cross-pollination without any genetic modification. |
| Open-Pollinated Varieties & Hybrid Derivatives | Open-pollinated varieties produce seeds true to type as they cross-pollinate only with other plants of the same variety. |
| Other Solanaceae | The crops considered under other Solanaceae include bell peppers and other different peppers based on the locality of the respective countries. |
| Other Brassicaceae | The crops considered under other brassicas include radishes, turnips, Brussels sprouts, and kale. |
| Other Roots & Bulbs | The crops considered under other roots & bulbs include Sweet Potatoes and cassava. |
| Other Cucurbits | The crops considered under other cucurbits include gourds (bottle gourd, bitter gourd, ridge gourd, Snake gourd, and others). |
| Other Grains & Cereals | The crops considered under other grains & cereals include Barley, Buck Wheat, Canary Seed, Triticale, Oats, Millets, and Rye. |
| Other Fibre Crops | The crops considered under other fibers include Hemp, Jute, Agave fibers, Flax, Kenaf, Ramie, Abaca, Sisal, and Kapok. |
| Other Oilseeds | The crops considered under other oilseeds include Ground nut, Hempseed, Mustard seed, Castor seeds, safflower seeds, Sesame seeds, and Linseeds. |
| Other Forage Crops | The crops considered under other forages include Napier grass, Oat grass, White clover, Ryegrass, and Timothy. Other forage crops were considered based on the locality of the respective countries. |
| Pulses | Pigeon peas, Lentils, Broad and horse beans, Vetches, Chickpeas, Cowpeas, Lupins, and Bambara beans are the crops considered under pulses. |
| Other Unclassified Vegetables | The crops considered under other unclassified vegetables include Artichokes, Cassava Leaves, Leeks, Chicory, and String beans. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases, and Subscription Platforms
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