Saudi Arabia Poultry Market Size
| Study Period: | 2018-2028 |
| CAGR: | 4.11 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Saudi Arabia Poultry Market Analysis
The Saudi Arabia poultry market is projected to record a CAGR of 4.11% over the next five years.
The Saudi Arabia poultry market is flourishing and providing various opportunities for potential market entrants due to the large poultry meat consumption by the heavily concentrated Muslim population in the Kingdom and beyond. The market witnessed significant growth due to increasing tourism, the booming foodservice industry, changing consumer trends, and advanced retail distribution networks. The increasing demand for animal protein, along with the increasing preference for low-fat and high-protein diets among consumers, led to a remarkable increase in the consumption of poultry meat and eggs in the Kingdom. With the growing demand for convenience and storage, the market has witnessed a significant demand for processed eggs.
Though Saudi Arabia has a significant domestic poultry meat production capacity, it is not enough to meet the domestic demand. The US Department of Agriculture (USDA) report for 2021 projected that local chicken meat production to reach 950,000 million tons in 2022. Due to increasingly busy lifestyles, the consumer demand for processed chicken products is increasing. Owing to this factor, market players are launching processed meat products like sausages and burgers. For instance, in January 2021, Burgerrizr, the largest chain of burgers in Saudi Arabia, opened its 80th restaurant in Riyadh. The restaurants provide fresh and high-quality beef and chicken burgers. Over the medium term, the market is expected to grow due to the increasing demand for frozen and processed meat.
Saudi Arabia Poultry Industry Segmentation
Poultry is a category of animals that includes chicken, ducks, and other animals and their products, like eggs and meat. Saudi Arabia's poultry market is segmented by product type and distribution channel. By product type, the market is segmented into eggs, broiler meat, and processed meat. Processed meat is further segmented into nuggets and popcorn, burgers, mortadella, franks, sausages, hot dogs, marinated poultry products, and other processed meat products. By distribution channel, the market is segmented into hotels, restaurants, catering, modern trade (hypermarkets/supermarkets), and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | ||||||||
| Eggs | ||||||||
| Broiler Meat | ||||||||
|
| Distribution Channel | |
| Hotels | |
| Restaurants | |
| Catering | |
| Modern Trade (Hypermarkets/Supermarkets) | |
| Other Distribution Channels |
Saudi Arabia Poultry Market Trends
Favorable Government Initiatives to Boost Production
Saudi Arabia has one of the highest consumption levels in the Middle Eastern region. The rising preference for a high-protein and low-fat diet, along with the escalating demand for animal protein, is increasing the consumption of poultry products, such as eggs and meat, in the country. The country significantly depends on imports to meet consumer demand for poultry meat and other products. According to Saudi Arabia's customs data, it imported approximately 652,283 MT of chicken meat and products in 2021. The country is engaged in multiple trade deals and establishing new bonds with major poultry-meat-producing countries to meet rising consumer demand for high-quality meat. According to the US Department of Agriculture data from 2021, Saudi Arabia imported 304,564 million tons of chicken in 2021. The Saudi government has taken various initiatives to boost production in the country over the past few years. Thus, favorable government initiatives and significant investments may augment the market’s growth during the forecast period.
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Broiler Meat is the Largest Product Segment
Saudi Arabian consumers have gradually transformed their consumption patterns due to their evolving lifestyles. An increase in the number of working women in the country, coupled with a growing preference for convenient, ready-to-eat, and ready-to-cook products, has resulted in more packaged food products, including broiler meat. These products are easy to prepare and can be stored in home refrigerators for prolonged periods. The foodservice channel in the country has been actively purchasing broiler meat in fresh, chilled, and frozen formats, as per the demand. Packaged forms also found wide applications in the industry due to the high demand for non-vegetarian snacks and processed fast foods.
Local market players are forming partnerships with global players to expand their product reach. For instance, in July 2022, Tamiah Foods and Tyson Foods signed a partnership agreement. In this agreement, Tyson Foods acquired 15% stakes in Agriculture Development Company, a subsidiary of Tamiah. Due to the rising market demand, leading players are increasingly investing in the broiler meat segment to consolidate their market shares. Therefore, the growing investment into the broiler meat segment by manufacturers is expected to drive its demand during the forecast period.
Saudi Arabia Poultry Industry Overview
The Saudi Arabian poultry market is highly competitive, with market players looking to increase their share. In terms of market share, the market is dominated by players such as Al-Watania Poultry, Almarai Co., Americana Group Inc., Sunbulah Group, and Tanmiah Food Group. Al-Watania Poultry is one of the leading market players, adopting strategic partnerships to enhance its consumer base and presence in the region. For instance, in November 2021, Al Watania Poultry and Americana Group partnered to develop local content in the poultry sector and provide markets with fresh, high-quality, and reliable products. The market players are increasing their spending on marketing and R&D and expanding their capacities to maintain their positions in the market.
Saudi Arabia Poultry Market Leaders
Al Watania Poultry
Americana Group Inc.
Almarai Company
Tanmiah Food Company
Sunbulah Group
*Disclaimer: Major Players sorted in no particular order
Saudi Arabia Poultry Market News
- In October 2022, Brazil’s BRF started a poultry project with the Halal Products Development Company (HPDC) in Saudi Arabia to develop the halal meat industry in the Middle East with a combined investment of USD 500 million. The venture is expected to operate in the entire chicken production chain in Saudi Arabia, and the company will sell fresh, frozen, and processed products.
- In August 2022, Seara, a JBS SA brand, launched its high-quality frozen foods in the Middle East. The products include frozen whole chicken, chicken parts, breaded chicken, chicken burgers and beef burgers, minced meats, sausages, and meatballs.
- In June 2022, Tanmiah Food Company expanded its poultry production capacity in Saudi Arabia by upgrading its primary processing facility in Riyadh. The expansion includes the processing of 90,000 birds per day.
Saudi Arabia Poultry Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Eggs
5.1.2 Broiler Meat
5.1.3 Processed Meat
5.1.3.1 Nuggets and Popcorn
5.1.3.2 Burgers
5.1.3.3 Mortadella
5.1.3.4 Franks, Sausages, and Hot Dogs
5.1.3.5 Marinated Poultry Products
5.1.3.6 Other Processed Poultry Meats
5.2 Distribution Channel
5.2.1 Hotels
5.2.2 Restaurants
5.2.3 Catering
5.2.4 Modern Trade (Hypermarkets/Supermarkets)
5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Al Watania Poultry
6.3.2 Almarai Company Limited
6.3.3 Saudi Radwa Food Company Ltd
6.3.4 Al Kabeer Group Me
6.3.5 Balady Poultry Trading Company
6.3.6 Sunbulah Group
6.3.7 Arabian Farms Development Company Ltd
6.3.8 Americana Group Inc.
6.3.9 Tanmiah Food Company
6.3.10 Almunajem Foods Co.
6.3.11 JBS SA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Saudi Arabia Poultry Market Research FAQs
What is the study period of this market?
The Saudi Arabia Poultry Market is studied from 2018 - 2028.
What is the growth rate of Saudi Arabia Poultry Market?
The Saudi Arabia Poultry Market is growing at a CAGR of 4.11% over the next 5 years.
Who are the key players in Saudi Arabia Poultry Market?
Al Watania Poultry, Americana Group Inc., Almarai Company, Tanmiah Food Company, Sunbulah Group are the major companies operating in Saudi Arabia Poultry Market.
Saudi Arabia Poultry Industry Report
Statistics for the 2023 Saudi Arabia Poultry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia Poultry analysis includes a market forecast outlook to for 2023 to 2028) and historical overview. Get a sample of this industry analysis as a free report PDF download.
