Market Size of Saudi Arabia Pizza Restaurants Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 11.35 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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Saudi Arabia Pizza Restaurants Market Analysis
Saudi Arabia's Pizza Restaurant Market is anticipated to register a CAGR of 11.35% over the next five years.
Pizzas are authentic Italian food that is loved by all age groups. In Saudi Arabia, the penetration of Western culture is slowly increasing due to education, jobs, and other factors owing to which the demand for Western food is increasing in the country. Additionally, consumer demand for ready-to-eat convenience food is also increasing in the country due to busy lifestyles, hectic work schedules, and an increasing working population. Pizza restaurants provide a variety of pizzas under one roof with the addition of different cuisines. The market players are adopting new strategies to increase their consumer base. For instance, in November 2021, Domino's Pizza offered Curated meal deliveries to consumers in the Middle East. Under this offer, the brand provided a variety of products with different flavors and top-quality ingredients according to consumer preferences.
The increasing demand for home delivery of pizza, aided by the increasing internet connectivity and consumer spending, is projected to extensively drive the market growth. Due to busy lifestyles, consumers are opting for online food delivery systems for their pizza delivery. Additionally, due to increasing competition, the market players are applying schemes for online delivery. For instance, Dominos claims that if the delivery is not done within 30 minutes, the pizza will be free to the customers. Such schemes are attracting consumers in the country. However, the rising burger chains and other fast-food chains with more economical and satiating food offerings entice a larger share of consumers. As a result, it hampers the growth of the market studied.