Saudi Arabia Pizza Restaurants Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Saudi Arabia Pizza Restaurants Market is segmented by Category (Chained Pizza Outlets and Independent Pizza Outlets).

Market Snapshot

Saudi Arabia Pizza Restaurants Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 11.35 %
Saudi Arabia Pizza Restaurants Market Major Players

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Market Overview

Saudi Arabia pizza restaurants market is anticipated to register a CAGR of 11.35% during the forecast period (2020-2025).

  • The increasing demand for home delivery of pizza, aided by the increasing internet connectivity and consumer spending, is projected to extensively drive the market growth. Moreover, the strong influence of western culture, especially in the food sector, further assists the growth of pizza consumption in Saudi Arabia.
  • However, the rising burger chains and other fast-food chains with more economical and satiating food offerings entice the larger share of consumers. As a result, it hampers the growth of the market studied.

Scope of the Report

The report on the Saudi Arabian pizza restaurants market offers key insights into the latest market developments. It analyzes recent trends, drivers, and challenges affecting the market studied. Saudi Arabia Pizza Restaurants Market is segmented by category into Chained Pizza Outlets and Independent Pizza Outlets.

By Category
Chained Pizza Outlets
Independent Pizza Outlets

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Key Market Trends

Strong Influence Of Western Culture In The Market

The market studied has been experiencing rapid socio-cultural changes since the past few years, mainly due to the accelerating economy, which allowed people from the country to travel to western countries for tourism and education, thus, exposing them to western food and culture. Furthermore, the market studied unveiled a raft of major tourism initiatives. Thus, this proves that Saudi Arabia is moving toward becoming a world-class global tourism hub, backed by competitive advantages that attract international travelers looking for new experiences. Thus, this creates a huge opportunity for pizza restaurants in the country, as they are the convenient go-to option. As westernization is influencing consumers’ dietary habits, the KSA population is increasingly opting for pizza from international food chains, like Domino’s and Pizza Hut. As a result, international food chains are continuously expanding their stores in the country to continue dominating the market share.

Saudi Arabia Pizza Restaurants Market Key Trends

Increasing Internet Connectivity And Consumer Spending

The growth of the online food delivery market is significantly driving the pizza restaurants market growth. This is due to the rising young futuristic population, enhanced purchasing power, internet connectivity, and modern and changing lifestyles. According to the International Telecommunication Union, in 2018, the individuals using the internet in Saudi Arabia rose to 93.3% of the total Saudi population, as compared to 60.5% in 2013, reflecting a sharp rise in internet connectivity. Thus, there is an improvement in terms of accessibly of the internet for ordering food through the online channel. This, in turn, is expected to propel the market’s growth. Moreover, the additional efforts put by the pizza restaurants in Saudi Arabia are further enticing the consumers to opt for a convenient online delivery system. For instance, in January 2019, Domino’s partnered with what3words, a location technology company, to improve its online pizza deliveries in Saudi Arabia. The partnership enabled customers to provide just three-words of their address in English or Arabic and eliminates the need for phone calls about lost deliveries. This resulted in the quick delivery of hot pizza to a precise location.

Saudi Arabia Pizza Restaurants Market Growth Rate

Competitive Landscape

The Saudi Arabian pizza restaurants market is competitive and fragmented and comprises regional and international competitors. The United States-based fast-food chains continue to dominate the pizza restaurant sector in this region, with food chains, like Domino's Pizza and Yum! Brands Inc. accounting for a significant presence. However, few local players, such as Maestro Pizza and Pizza Inn, have also witnessed to invest heavily to compete with these leading international brands for the market share in the region.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Category

      1. 5.1.1 Chained Pizza Outlets

      2. 5.1.2 Independent Pizza Outlets

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Domino's Pizza Inc.

      2. 6.3.2 DAILY FOOD CO. (Maestro Pizza)

      3. 6.3.3 Yum! Brands Inc. (Pizza Hut)

      4. 6.3.4 Little Caesar Enterprises Inc.

      5. 6.3.5 Rave Restaurant Group (Pizza Inn)

      6. 6.3.6 Sbarro LLC

      7. 6.3.7 Pizza Era

    4. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Saudi Arabia Pizza Restaurants Market market is studied from 2016 - 2026.

The Saudi Arabia Pizza Restaurants Market is growing at a CAGR of 11.35% over the next 5 years.

Domino's Pizza, Daily Food Co. , Yum! Brands Inc. , Little Caesar Enterprises Inc., Rave Restaurant Group are the major companies operating in Saudi Arabia Pizza Restaurants Market.

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