Sales Enablement Platform Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Global Sales Enablement Platforms Market Trends & Statistics and it is Segmented by Component (Platform and Services), Organization Size (Large Enterprises and Small and Medium-Sized Enterprises), Deployment Type (Cloud and On-premises), End-user Industry (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences and Manufacturing), and Geography.

Sales Enablement Platform Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Sales Enablement Platform Market Size

Sales Enablement Platform Market Size
Study Period 2019 - 2030
Market Size (2025) USD 4.21 Billion
Market Size (2030) USD 10.57 Billion
CAGR (2025 - 2030) 20.23 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Sales Enablement Platform Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Sales Enablement Platform Market with other markets in Technology, Media and Telecom Industry

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Sales Enablement Platform Market Analysis

The Sales Enablement Platform Market size is estimated at USD 4.21 billion in 2025, and is expected to reach USD 10.57 billion by 2030, at a CAGR of 20.23% during the forecast period (2025-2030).

Organizations across industries are adopting the sales enablement platform, enabling their sales and marketing teams to enhance their efficiencies in various areas, including sales communication, content management, onboarding, and training.

  • Internal and external market/competitive forces are driving the need for Sales Enablement within Mid-sized Enterprises as it aligns marketing and sales operations, processes, content, roles, and responsibilities with technology and systems. Depending on the seller's maturity, these platforms envisage enablement right from product-level information to advanced analytics, enabling superior lead conversion ratios.
  • Sales enablement tools ensure that any sales representative can find the appropriate content, submit it to prospects, and track prospect engagement within that piece of content by combining intelligent content management, training, contextual guidance, customer engagement, and actionable analytics. For instance, MindTickle provides a sales readiness platform to gain the ability to develop, coach, and improve the performance of sales representatives independent of their location and reduces sales ramp by 60%.
  • In recent years, digital sales rooms (DSRs) are gaining traction. Further, it is expected that an increase in awareness regarding the DSRs would result in their significant adoption. They are expected to be offered by sales enablement platform vendors through persistent microsites for internal or external collaboration, embedded video conferencing, and engagement, sentiment, and emotional analysis. Showpad has already made headway in delivering on this vision with its Shared Spaces, dedicated microsites for buyer-seller collaboration, and as the first in the industry to support 3D models and augmented reality for more immersive product demonstrations.
  • Due to the outbreak of COVID-19, there is a slowdown across various world economies due to a temporary halt in production. Thus, every industry has a trickle-down effect, including the sales enablement market. Triggered by the COVID19 crisis, sales enablement challenges and opportunities have become more apparent than ever. To survive in such critical times, sales enablement has to be integrated with the digital transformation strategy. In the long run, aligning all internal selling processes to relevant customer journeys is essential to implement a foundation for effective sales enablement.
  • Many employers globally began transitioning to remote work in 2020 to keep operations running amid the pandemic. While working from home was initially a result of health and safety concerns, many employees enjoyed the change of pace. For instance, according to the State Of Remote Work In 2021: A Survey Of The American Workforce, by GoodHire, based on 3500 workers, 68% of respondents prefer to work remotely over in-office work.

Sales Enablement Platform Industry Overview

The sales enablement platform market has gained a competitive edge in recent years. With a prominent share in the market, major players are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market share and profitability.

  • June 2022 - APX Stream, Inc., an independent investment data management and distribution company, has announced a partnership with Seismic, a significant enablement provider, to offer asset managers a seamless pipeline for data submission and automated marketing collateral generation. The Seismic Enablement Cloud helps companies of all sizes engage customers, allow teams, and ignite revenue growth.
  • January 2021 - Upland Software, Inc., a provider of cloud-based tools for digital transformation, announced the acquisition of Second Street Media, Inc., an audience engagement cloud software platform to build promotions and email campaigns that grow revenue, customer databases, and consumer engagement.

Sales Enablement Platform Market Leaders

  1. GetAccept Inc.

  2. Bigtincan Holdings

  3. Upland Software

  4. Showpad

  5. Seismic Software, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Sales Enablement Platform Market - Market Concentration.png
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Sales Enablement Platform Market News

  • March 2022 - Ceros, the cloud-based, no-code design platform for interactive content, today announced its partnership with Highspot and Showpad, sales enablement vendors. These partnerships will provide the company achieve its mission to create an innovative integrated suite for all designers and marketers, from enterprise clients to citizen creators.
  • February 2022 - Semrush, an online visibility management SaaS platform, announced its plan to acquire Kompyte, competitive intelligence automation and sales enablement platform. The acquisition will enable Semrush's capability to competitive intelligence automation, and sales enablement platform considering 88% of Kompyte's total user base falls within sales organizations.

Sales Enablement Platform Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Assessment of Impact of COVID-19 on the Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Need to Improve the Internal Business Process
    • 5.1.2 Scaling Sales Efforts With the Help of Advanced Technology
  • 5.2 Market Restraints
    • 5.2.1 Inconsistent User Experience Across Various Access Channels

6. MARKET SEGMENTATION

  • 6.1 Component
    • 6.1.1 Platform
    • 6.1.2 Services
  • 6.2 Organization Size
    • 6.2.1 Large Enterprises
    • 6.2.2 Small and Medium-Sized Enterprises
  • 6.3 Deployment Mode
    • 6.3.1 Cloud-based
    • 6.3.2 On-premises
  • 6.4 End-user Industry
    • 6.4.1 BFSI
    • 6.4.2 Consumer Goods and Retail
    • 6.4.3 IT and Telecom
    • 6.4.4 Media and Entertainment
    • 6.4.5 Healthcare and Life Sciences
    • 6.4.6 Manufacturing
    • 6.4.7 Other End-user Industries
  • 6.5 Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle-East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 GetAccept Inc.
    • 7.1.2 Bigtincan Holdings
    • 7.1.3 Upland Software
    • 7.1.4 Showpad
    • 7.1.5 Seismic Software Inc.
    • 7.1.6 Outreach
    • 7.1.7 Accent Technologies
    • 7.1.8 ClearSlide
    • 7.1.9 Brainshark
    • 7.1.10 Quark
    • 7.1.11 Highspot, Inc
    • 7.1.12 DocSend Inc.
    • 7.1.13 Qorus Software Ltd
    • 7.1.14 Pitcher
    • 7.1.15 Mediafly
    • 7.1.16 Rallyware Inc.
    • 7.1.17 MindTickle
    • 7.1.18 Qstream Inc.
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

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Sales Enablement Platform Industry Segmentation

Sales enablement is a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training, and coaching services for salespeople and front-line sales managers along the entire customer's buying journey, powered by technology.

The Sales Enablement Platform Market is Segmented by Component (Platform and Services), Organization Size (Large Enterprises and Small and Medium-Sized Enterprises), Deployment Type (Cloud and On-premises), End-user Industry (BFSI, Consumer Goods and Retail, IT and Telecom, Media and Entertainment, Healthcare and Life Sciences and Manufacturing), and Geography.

Component Platform
Services
Organization Size Large Enterprises
Small and Medium-Sized Enterprises
Deployment Mode Cloud-based
On-premises
End-user Industry BFSI
Consumer Goods and Retail
IT and Telecom
Media and Entertainment
Healthcare and Life Sciences
Manufacturing
Other End-user Industries
Geography North America
Europe
Asia-Pacific
Latin America
Middle-East and Africa
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Sales Enablement Platform Market Research FAQs

How big is the Sales Enablement Platform Market?

The Sales Enablement Platform Market size is expected to reach USD 4.21 billion in 2025 and grow at a CAGR of 20.23% to reach USD 10.57 billion by 2030.

What is the current Sales Enablement Platform Market size?

In 2025, the Sales Enablement Platform Market size is expected to reach USD 4.21 billion.

Who are the key players in Sales Enablement Platform Market?

GetAccept Inc., Bigtincan Holdings, Upland Software, Showpad and Seismic Software, Inc. are the major companies operating in the Sales Enablement Platform Market.

Which is the fastest growing region in Sales Enablement Platform Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Sales Enablement Platform Market?

In 2025, the North America accounts for the largest market share in Sales Enablement Platform Market.

What years does this Sales Enablement Platform Market cover, and what was the market size in 2024?

In 2024, the Sales Enablement Platform Market size was estimated at USD 3.36 billion. The report covers the Sales Enablement Platform Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Sales Enablement Platform Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Sales Enablement Platform Industry Report

Statistics for the 2025 Sales Enablement Platform market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sales Enablement Platform analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.