Sales Software Market Size
| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 31.26 Billion |
| Market Size (2030) | USD 63.15 Billion |
| CAGR (2025 - 2030) | 15.10% |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Sales Software Market Analysis
The Sales Software Market size is estimated at USD 31.26 billion in 2025, and is expected to reach USD 63.15 billion by 2030, at a CAGR of 15.1% during the forecast period (2025-2030).
- Sales software, equipped with built-in analytics tools, empowers sales teams to monitor performance metrics, forecast sales trends, and make data-driven decisions. This analytical approach not only enhances decision-making but also propels revenue growth, subsequently boosting market demand. Furthermore, by automating sales processes, sales software enhances organizational efficiency, accuracy, and productivity. As businesses strive to streamline operations for cost-cutting and speed, the demand for sales software continues to surge.
- There's a growing trend of integrating sales software with other essential business tools, including Customer Relationship Management (CRM) systems, marketing automation platforms, and enterprise resource planning (ERP) systems. Such integrations foster seamless workflows and bolster sales performance, further driving the software's adoption. With the digital transformation wave, sales software has become pivotal in automating CRM, forecasting, data analytics, and communication, especially with the burgeoning popularity of SaaS (Software as a Service) and cloud solutions.
- Cloud-based solutions democratize access to sales software, enabling businesses, regardless of size, to adopt without hefty upfront costs or extensive infrastructure. The inherent scalability, flexibility, and accessibility of cloud models further fuel global sales software adoption. By facilitating personalized outreach, tailored recommendations, and efficient lead tracking, sales software enables companies to better understand and meet customer needs. This not only boosts customer satisfaction and engagement but also propels sales and overall business growth.
- Lastly, the pandemic-induced shift towards remote and hybrid work models has amplified the demand for sales software, enabling teams to collaborate and communicate seamlessly from any location. This capability proves invaluable for organizations managing global teams and clientele.
- Cloud-based solutions have indeed lowered infrastructure costs. However, certain sales software still demands hefty upfront investments or costly subscription models. This poses a considerable hurdle for small and medium-sized businesses (SMBs) looking to adopt such technologies. Furthermore, many sales software solutions necessitate considerable time, resources, and expertise for implementation and integration into pre-existing systems. This challenge is magnified for companies relying on legacy systems or those with constrained IT capabilities.
- Inflation, geopolitical concerns and wars create economic instability and uncertainty, influencing businesses' readiness to invest in new software solutions. During conflicts, many companies prioritize immediate survival and operational stabilization, often postponing non-essential investments like adopting or upgrading sales software. Such conflicts can unsettle global markets, diminishing international trade and affecting businesses dependent on cross-border sales or operations. As companies recalibrate their sales strategies and processes, those with inflexible sales software might experience a temporary slowdown in adoption.
Sales Software Market Trends
Retail and E-commerce is Expected to Witness Remarkable Growth
- The surge in online shopping, evolving consumer behaviours, and the pressing need for businesses to harness technology for efficiency and personalised experiences are propelling the demand for sales software in the retail and e-commerce sectors. The rise of e-commerce has significantly reshaped the retail landscape. According to the United States Census Bureau, in 2023, the United States witnessed retail e-commerce sales soaring to an estimated 275 million U.S. dollars, a significant increase from 142 million dollars in 2019.
- As consumers increasingly turn to online platforms for shopping, businesses are adopting sophisticated sales software to navigate online sales channels, manage customer interactions, and oversee order fulfilment. Such software empowers e-commerce entities to streamline operations, refine sales strategies, and enhance personalized services for their clientele.
- In today's retail and e-commerce arenas, offering a tailored customer experience is paramount for staying competitive. Sales software, particularly CRM and analytics tools, equips retailers to gather and interpret customer data, shedding light on preferences, behaviours, and purchasing trends. This intelligence allows businesses to customize product suggestions, marketing communications, and sales approaches, enriching the shopping journey and boosting conversion rates.
- With the rise of omni-channel strategies, retailers aim to ensure a cohesive shopping experience, whether online or offline. Sales software plays a pivotal role in managing diverse touchpoints—be it online platforms, brick-and-mortar stores, mobile applications, or social media—by consolidating data for a holistic view of customer interactions. Such integration not only facilitates tracking sales across various platforms but also aids in refining strategies to enhance revenue.
- Sales software automates crucial tasks in retail and e-commerce, including lead generation, follow-up communications, order processing, inventory oversight, and sales reporting. This automation curtails manual effort, reduces errors, and speeds up workflows, empowering businesses to swiftly address customer demands and adapt to market dynamics. AI and ML are transforming sales software with features like predictive analytics, tailored recommendations, and automated customer segmentation. With AI-driven sales tools, retailers can anticipate customer actions, streamline product suggestions, and project upcoming sales trends, leading to boosted sales and enhanced customer loyalty.
Asia Pacific is Expected to Witness a High Market Growth Rate
- The Asia Pacific (APAC) region is set to witness significant growth in the sales software market, driven by rapid digital transformation, increased e-commerce adoption, rising demand for automation, and favourable economic conditions in key countries. Businesses are increasingly leveraging technology to enhance sales and customer relationship management processes. Many APAC countries are quickly adopting cloud-based solutions due to their scalability, flexibility, and cost-effectiveness. Sales software providers are offering SaaS (Software as a Service) models, which attract businesses seeking low upfront costs, easy implementation, and seamless updates. Consequently, businesses in APAC are embracing cloud-based sales software to optimise their sales processes.
- Companies in APAC are prioritising digital tools to streamline operations. Sales software is viewed as essential for improving efficiency, customer relationship management, and sales performance. This trend is particularly strong in emerging markets such as India, Indonesia, and Vietnam, where businesses are shifting from traditional methods to digital solutions.
- APAC hosts some of the world's largest e-commerce markets, including China, India, Japan, and South Korea. The ongoing expansion of online retail in these countries is driving demand for sales software that supports e-commerce platforms, manages customer relationships, optimises sales processes, and integrates with various sales channels (online and offline). As e-commerce continues to grow, sales software adoption is likely to accelerate.
- Retailers in APAC are increasingly adopting omni-channel strategies to reach customers across both online and physical stores. Sales software helps businesses integrate various sales channels and manage customer interactions from a central platform. This demand for omni-channel sales solutions is expected to significantly boost the growth of the sales software market in the region.
Sales Software Industry Overview
The sales software market is highly fragmented, with global and local conglomerates and specialized players operating across various segments. While several large multinational companies dominate specific high-value segments, numerous regional and niche players contribute to the overall competition, making the market highly diverse. This fragmentation is driven by the demand for sales software across a wide range of end-user verticals, allowing both large and small companies to coexist and thrive in the market.
Leading companies in the sales software market include Microsoft Corporation, Zoho Corporation Pvt. Ltd., Salesforce, Inc., HubSpot, Inc., Pipedrive, Nimble, ActiveCampaign, , Infusion Software, Oracle Corporation, and Freshworks, Inc. These companies have established strong brand recognition and extensive global operations, enabling them to command significant market share. Their strengths lie in innovation, broad product portfolios, and strong distribution networks. These leaders often engage in strategic acquisitions and partnerships to maintain their competitive edge and expand their market reach.
Sales software vendors are continuously innovating their products to align with the evolving demands of businesses. Recent enhancements include AI-driven sales insights, machine learning for predictive analytics, automation tools for lead generation, and seamless integrations with other business systems. Many vendors are eyeing expansion into emerging markets like Asia Pacific, Latin America, and Africa, where digital transformation is gaining momentum. By localizing solutions, offering support in regional languages, and adjusting to local business practices, vendors position themselves to seize these new growth opportunities.
Sales Software Market Leaders
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Microsoft Corporation
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Salesforce, Inc.
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Zoho Corporation Pvt. Ltd.
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Oracle Corporation
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Freshworks, Inc.
- *Disclaimer: Major Players sorted in no particular order
Sales Software Market News
- September 2024: Salestech startup Linq has unveiled Linq One, a groundbreaking customer relationship management (CRM) system tailored for sales professionals on the move. Linq One serves as a comprehensive platform, enabling mobile sales experts to connect with leads, oversee communications, and finalize deals. In a strategic move, Linq has merged its previous offerings—Linq Pro, Linq Pro Plus, and Linq for Teams—into the singular, all-encompassing Linq One. This consolidated subscription grants users seamless access to Linq's full suite of tools, empowering them to navigate the entire customer journey through a user-friendly, mobile-centric interface.
- June 2024: Zoho has launched a suite of product offerings tailored for its global enterprise clientele. This includes an upgraded version of "Zoho CRM for Everyone," designed to foster customer growth and elevate their experience. According to the company, these new features enhance visibility for all stakeholders in the customer journey, bridge coordination gaps, and shorten turnaround times. Additionally, Zoho has bolstered its offerings for professional developers on "Catalyst" – its pro-code, full-stack development platform. They've also enhanced "Zoho Apptics," an application analytics tool that empowers developers to monitor in-app usage and application performance.
Sales Software Industry Segmentation
Sales software encompasses a range of tools and applications tailored to assist businesses in managing, automating, and refining their sales processes. Sales teams and managers utilize these tools to enhance activities such as lead generation, customer relationship management (CRM), sales forecasting, performance tracking, and customer communications.
The study tracks the revenue accrued through the sale of sales software by various players across the globe. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyses the overall impact of COVID-19 aftereffects and other macroeconomic factors on the market. The report’s scope encompasses market sizing and forecasts for the various market segments.
The sales software market is segmented by type (CRM software, CRM all-in-one software, AI sales assistant software, auto dialer software, and others), deployment type (cloud-based and on-premise), enterprise size (large enterprises and small and medium enterprises), and geography (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The market sizes and forecasts regarding value (USD) for all the above segments are provided.
| By Type | CRM Software |
| CRM All-in-One Software | |
| AI Sales Assistant Software | |
| Auto Dialer Software | |
| Other | |
| By Deployment Type | Cloud-based |
| On-premise | |
| By Enterprise Size | Large Enterprises |
| Small and Medium Enterprises | |
| By End-user | Retail & E-commerce |
| IT & Telecom | |
| BFSI | |
| Healthcare & Life Sciences | |
| Manufacturing | |
| Automotive | |
| Others | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Middle East and Africa | |
| Latin America |
| CRM Software |
| CRM All-in-One Software |
| AI Sales Assistant Software |
| Auto Dialer Software |
| Other |
| Cloud-based |
| On-premise |
| Large Enterprises |
| Small and Medium Enterprises |
| Retail & E-commerce |
| IT & Telecom |
| BFSI |
| Healthcare & Life Sciences |
| Manufacturing |
| Automotive |
| Others |
| North America |
| Europe |
| Asia |
| Australia and New Zealand |
| Middle East and Africa |
| Latin America |
Sales Software Market Research FAQs
How big is the Sales Software Market?
The Sales Software Market size is expected to reach USD 31.26 billion in 2025 and grow at a CAGR of 15.10% to reach USD 63.15 billion by 2030.
What is the current Sales Software Market size?
In 2025, the Sales Software Market size is expected to reach USD 31.26 billion.
Who are the key players in Sales Software Market?
Microsoft Corporation, Salesforce, Inc., Zoho Corporation Pvt. Ltd., Oracle Corporation and Freshworks, Inc. are the major companies operating in the Sales Software Market.
Which is the fastest growing region in Sales Software Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Sales Software Market?
In 2025, the Asia Pacific accounts for the largest market share in Sales Software Market.
What years does this Sales Software Market cover, and what was the market size in 2024?
In 2024, the Sales Software Market size was estimated at USD 26.54 billion. The report covers the Sales Software Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Sales Software Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Sales Software Industry Report
Statistics for the 2025 Sales Software market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sales Software analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
