Digital Experience Platform Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Digital Experience Platform Market is Segmented by Component (Platform, Services), Deployment Type (On-Premises, Cloud), Organization Size (Large Enterprises, Smes), End-User Industry (Retail and E-Commerce, IT and Telecom, BFSI, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Digital Experience Platform Market Size and Share

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Digital Experience Platform Market Analysis by Mordor Intelligence

The digital experience platform market size is estimated at USD 16.05 billion in 2025 and is projected to reach USD 26.54 billion by 2030, expanding at a 10.58% CAGR. Persistent demand for unified engagement layers that connect websites, mobile applications, social presences, and emerging conversational interfaces is the principal engine of this growth. Regulatory pressure—most notably the EU Data Act, which obliges cloud providers to remove switching fees by January 2027—intensifies the need for open, interoperable architectures. Cloud deployment already dominates as enterprises standardize around multicloud and hybrid strategies, while Asia-Pacific’s mobile-first commerce ecosystems set the benchmark for next-generation customer journeys. A parallel talent shortage keeps services specialists in high demand, accelerating the shift toward partner-led implementation models. Vendors therefore compete not only on feature depth but also on the breadth of their ecosystem alliances and the speed with which they embed generative AI into campaign workflows.

Key Report Takeaways

  • By deployment type, cloud solutions accounted for 67.7% of digital experience platform market share in 2024, and this segment is forecast to expand at an 11.9% CAGR to 2030.
  • By component, services contributed 34.7% of 2024 revenue while advancing at a 12.3% CAGR, the highest among all components through 2030.
  • By organization size, large enterprises held a 68.4% share of the digital experience platform market size in 2024, whereas small and medium enterprises are growing at a 13.1% CAGR.
  • By end-user industry, the Banking, Financial Services, and Insurance sector led with 25.3% revenue share in 2024; IT and Telecommunications is projected to record the fastest 12.7% CAGR through 2030.
  • By geography, North America captured 32.3% revenue share in 2024, while Asia-Pacific is set to grow at an 11.6% CAGR through 2030.

Segment Analysis

By Component: Services Drive Implementation Excellence

The services segment recorded a 12.3% CAGR outlook through 2030, outpacing platform licensing even though platform revenue held a 65.3% share in 2024. Enterprises acknowledge that orchestration, change management, and data migration expertise determine whether deployments achieve promised retention and lifetime-value uplifts. The digital experience platform market size for services is projected to widen as customers adopt MACH patterns requiring custom integration layers and continuous optimisation. 

Demand also stems from the scarcity of in-house talent fluency in headless or composable reference architectures. Systems integrators therefore package accelerators, reference APIs, and vertical templates to shrink launch horizons from months to weeks. Consultancy contracts increasingly bundle agile coaching and content-supply-chain redesign to ensure that marketing, product, and IT teams converge on shared workflows.

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By Deployment Type: Cloud Dominance Reshapes Architecture

Cloud deployment captured 67.7% of digital experience platform market share in 2024 and is forecast to compound at 11.9% annually to 2030. The digital experience platform market size attributable to cloud services will therefore reach double the value of on-premises installations by the end of the decade. Enterprises favour elastic consumption models that align cost with traffic peaks and de-risk innovation cycles. Upcoming rules that forbid cloud switching fees remove lingering concerns about vendor lock-in and reinforce cloud as default. 

On-premises estates persist chiefly in sectors such as defence and public safety, where data sovereignty thresholds are strict. Hybrid patterns have emerged: core identity and consent services reside on-premises while interaction-heavy workloads run in public clouds closer to edge users. Vendors differentiate by offering portability tooling and transparent runtime costs rather than pure feature counts.

By Organization Size: SME Growth Challenges Enterprise Dominance

Large enterprises held 68.4% revenue in 2024, yet SME adoption grows faster at 13.1% annually. Modular subscription bundles let smaller firms bypass up-front license commitments that once restricted entry to top-tier budget holders. Marketplace templates, auto-provisioned sandboxes, and low-code orchestration panels further reduce the skill threshold. 

The digital experience platform market nevertheless remains weighted toward Fortune-ranked buyers with complex omnichannel estates. Many of these firms deploy multiple platforms—commerce, CMS, and marketing automation—inside a federated pattern that consolidates global governance while honouring local compliance. Their expansion, however, is tempered by lingering integration debt that raises operating costs when multiple brand sites share infrastructure.

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By End-User Industry: BFSI Leadership Drives Innovation

The BFSI sector generated 25.3% of 2024 revenue as banks and insurers race to match fintech service levels. Real-time AI advisors, contextual offers, and omnichannel servicing require unified data layers that legacy core banking platforms lack. The digital experience platform market continues to see high ticket sizes from BFSI deals that bundle data consolidation, customer-identity resolution, and advanced analytics. 

Telecommunications and IT services exhibit a 12.7% CAGR trajectory, positioning them as the fastest-growing adopters. Telcos deploy DXPs to unify post-sales journeys across prepaid, post-paid, and broadband lines of business. Technology vendors simultaneously use their own DXPs to showcase reference architectures, fostering proof-of-concept momentum in adjacent verticals. Healthcare, manufacturing, and the public sector follow at a steadier pace, often hindered by regulated data domains and multi-site governance requirements.

Geography Analysis

North America maintains a 32.3% revenue lead owing to high cloud penetration, deep partner ecosystems, and generous innovation budgets. Reference accounts in financial services and retail continue to generate network effects that pull laggards toward modern stacks. Strong privacy frameworks coexist with investment incentives, encouraging responsible but rapid rollouts. 

Asia-Pacific represents the headline growth engine with an 11.6% CAGR projection. Mobile-first super-app landscapes in Southeast Asia, digitally advanced consumer bases in South Korea and Japan, and cross-border e-commerce corridors across ANZ and ASEAN together create a fertile proving ground for AI-augmented personalisation. Regional policy sandboxes—such as Singapore’s MAS guidelines on trusted data sharing—add regulatory clarity that accelerates vendor entry and experimentation. 

Europe records steady expansion underpinned by regulatory alignment. The EU Data Act compels platform openness, and the Digital Markets Act limits gatekeeper self-preferencing, both of which broaden competitive choices for buyers. Cloud-and-edge providers collaborate on Gaia-X data-space initiatives that elevate data-sovereignty assurances. South America and the Middle East and Africa present emerging opportunities, with governments investing in broadband coverage and digital public-goods frameworks. Localised payment rails and multilingual content demands necessitate flexible, componentised DXPs that can tune to regional nuances.

Digital Experience Platform Market
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Competitive Landscape

Incumbent suite vendors—Adobe, Salesforce, and Sitecore—anchor the digital experience platform market with broad portfolios that integrate content, commerce, analytics, and customer data platforms. Their strategy blends organic research and development with targeted acquisitions that fortify AI and data governance capabilities. Salesforce’s USD 8 billion acquisition of Informatica in May 2025 underscores the premium placed on master-data management and no-code integration.

Rivals focusing on composable microservices, such as Contentstack and Bloomreach, champion modularity and rapid experimentation. They court mid-market buyers and business units inside large companies that favour best-of-breed deployments. Partnerships with cloud hyperscalers and domain-centric ISVs expand reach without heavy sales overhead. The emergence of AI agent orchestration as a differentiator nudges all suppliers toward platform openness: Adobe launched ten specialised AI agents for campaign and journey tasks in March 2025. 

Ecosystem breadth becomes a decisive advantage. Implementation partners, boutique consultancies, and independent software vendors create solution blueprints that lower risk for enterprise adopters. Strategic alliances—Adobe with AWS and Microsoft, Sitecore with Microsoft Azure OpenAI Service, and Acquia with Drupal community maintainers—signal a pivot from monolithic control toward collaborative value networks. As buyer priorities converge on rapid ROI and future-proof architectures, consolidation is expected to continue, especially around data unification and vertical domain accelerators.

Digital Experience Platform Industry Leaders

  1. Adobe Inc.

  2. Oracle Corporation

  3. SAP SE

  4. IBM Corporation

  5. PROGRESS SOFTWARE CORPORATION

  6. *Disclaimer: Major Players sorted in no particular order
Digital Experience Platform Market Concentration
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Recent Industry Developments

  • May 2025: Press Ganey Forsta acquired InMoment to expand its Human Experience Platform across 43,000 clients.
  • May 2025: Capillary Technologies bought Kognitiv, its fourth loyalty acquisition since 2021, to scale AI-powered personalisation in North America.
  • May 2025: IgniteTech acquired Khoros, adding omni-channel engagement tools for 2,000 enterprises to its portfolio.
  • March 2025: Adobe introduced Customer Experience Orchestration and the Experience Platform Agent Orchestrator featuring ten AI agents.

Table of Contents for Digital Experience Platform Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cloud-first enterprise IT strategies accelerate DXP adoption
    • 4.2.2 Rapid shift to omnichannel, AI-driven personalisation
    • 4.2.3 Democratization of composable/headless DXPs
    • 4.2.4 Mobile-commerce boom in emerging Asia drives mid-market demand
    • 4.2.5 EU Data Act and US Open Data initiatives mandate interoperability
    • 4.2.6 Gen-AI content-ops cuts time-to-market for campaigns
  • 4.3 Market Restraints
    • 4.3.1 Integration complexity with legacy stacks
    • 4.3.2 Escalating data-privacy compliance costs
    • 4.3.3 Shortage of skilled MACH-architecture talent
    • 4.3.4 Proprietary schema lock-in raises migration risk
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Force Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Assesment of Macroeconomic Trends on Market

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Component
    • 5.1.1 Platform
    • 5.1.2 Services
  • 5.2 By Deployment Type
    • 5.2.1 On-Premises
    • 5.2.2 Cloud
  • 5.3 By End-User Industry
    • 5.3.1 Retail and E-commerce
    • 5.3.2 IT and Telecom
    • 5.3.3 BFSI
    • 5.3.4 Healthcare
    • 5.3.5 Manufacturing
    • 5.3.6 Others
  • 5.4 By Organisation Size
    • 5.4.1 Large Enterprises
    • 5.4.2 Small and Medium Enterprises
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Italy
    • 5.5.3.5 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 Japan
    • 5.5.4.3 South Korea
    • 5.5.4.4 India
    • 5.5.4.5 Rest of Asia-Pacific
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 Middle East
    • 5.5.5.1.1 Saudi Arabia
    • 5.5.5.1.2 United Arab Emirates
    • 5.5.5.1.3 Turkey
    • 5.5.5.1.4 Rest of Middle East
    • 5.5.5.2 Africa
    • 5.5.5.2.1 South Africa
    • 5.5.5.2.2 Nigeria
    • 5.5.5.2.3 Egypt
    • 5.5.5.2.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Adobe Inc.
    • 6.4.2 Oracle Corporation
    • 6.4.3 SAP SE
    • 6.4.4 IBM Corporation
    • 6.4.5 Progress Software Corporation
    • 6.4.6 Salesforce Inc.
    • 6.4.7 OpenText Corporation
    • 6.4.8 RWS Holdings plc
    • 6.4.9 Sitecore Holding II A/S
    • 6.4.10 Acquia Inc.
    • 6.4.11 Squiz Pty Ltd
    • 6.4.12 Bloomreach Inc.
    • 6.4.13 Crownpeak Technology Inc.
    • 6.4.14 Magnolia International Ltd
    • 6.4.15 Jahia Solutions Group SA
    • 6.4.16 Microsoft Corporation
    • 6.4.17 Optimizely Inc.
    • 6.4.18 Liferay Inc.
    • 6.4.19 Kentico Software
    • 6.4.20 Ibexa AS
    • 6.4.21 Episerver AB

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Global Digital Experience Platform Market Report Scope

The digital experience platform (DXP) engages a wide array of audiences across various digital touchpoints. Organizations are using these to build, deploy, and improve their portals, websites, and other digital experiences. The study tracks the demand for digital experience platforms and services globally. The analysis is based on the market insights captured through primary and secondary research.

The digital experience platform market is segmented by component (platform and services), deployment type (on-premise and cloud), end-users (retail, IT and telecom, BFSI, healthcare, other end-users), and geography (North America, Europe, Asia-pacific, Rest of the World). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component Platform
Services
By Deployment Type On-Premises
Cloud
By End-User Industry Retail and E-commerce
IT and Telecom
BFSI
Healthcare
Manufacturing
Others
By Organisation Size Large Enterprises
Small and Medium Enterprises
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Rest of Europe
Asia-Pacific China
Japan
South Korea
India
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Egypt
Rest of Africa
By Component
Platform
Services
By Deployment Type
On-Premises
Cloud
By End-User Industry
Retail and E-commerce
IT and Telecom
BFSI
Healthcare
Manufacturing
Others
By Organisation Size
Large Enterprises
Small and Medium Enterprises
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Rest of Europe
Asia-Pacific China
Japan
South Korea
India
Rest of Asia-Pacific
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Egypt
Rest of Africa
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Key Questions Answered in the Report

How large is the digital experience platform market in 2025?

The market stands at USD 16.05 billion in 2025 and is forecast to reach USD 26.54 billion by 2030, reflecting a 10.58% CAGR.

Which deployment model leads the digital experience platform market?

Cloud-based DXPs dominate with 67.7% market share in 2024 and are projected to grow at an 11.9% CAGR through 2030 as enterprises prioritise scalability and lower ownership costs.

Why is Asia-Pacific considered the fastest-growing region for DXPs?

Asia-Pacific is forecast to expand at an 11.6% CAGR because its mobile-commerce ecosystems and super-app culture drive demand for advanced, API-rich customer-experience solutions.

What is the main hurdle to successful DXP implementation?

Integration complexity with legacy systems remains the top barrier, capable of adding up to 30% to project costs and delaying time-to-value.

How are generative AI capabilities influencing DXP investment decisions?

Vendors are embedding AI agents that automate content creation and journey orchestration, prompting 94% of banking leaders and many other executives to prioritise DXPs that can natively support generative AI workflows.

Digital Experience Platform Market Report Snapshots