Rapid Application Development Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The rapid application development market is segmented by Type** (Low-Code Development Platforms, No-Code Development Platforms), Tool** (Mobile-based, Web-based, Desktop-based, Server-based), Deployment Mode (On-Premise, Cloud), Organization Size (Small and Medium-sized Enterprises, Large Enterprises), End-User (Telecommunications and IT, BFSI, Government, Retail), and Geography.

Market Snapshot

Rapid Application Development Market
Study Period: 2018 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 42.6 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The rapid application development market is expected to reach a CAGR of 42.6% during the forecast period (2021 - 2026). The growth of the market is attributed to the advantages over other development models such as requirements that can be changed at any time, encourages and priorities customer feedback, and time between prototypes and iterations is short, among others.

  • Moreover, the rising need for customized applications and expanding BYOD into enterprise have changed the mobile landscape, thus accelerating the adoption of rapid application development. Furthermore, the growing accessibility to business applications, services, and data on the go is a significant factor for growing business mobility.
  • For instance, in 2019, Apple saw a rise in people’s spending habits towards mobile applications with the total coming to USD120 billion that further prove to how this ever-growing industry has become a key focus area for many businesses looking to upscale.
  • Rapid application development is used across diverse business functions to provide flexibility by giving customized solutions as per an organization’s dynamic requirements, security, and privacy. For instance, the RAD platform develops applications to implement the best practices for customer service, measure the performance of key metrics, such as market attribution, RoI, and ad-campaign effectiveness, and monitor the performance of the sales force in sales and marketing organizations.
  • However, the need for highly skilled developers and complexities like systems that can only be modularised can be developed using rapid application development are some factors that are likely to hinder the growth of the market.
  • Due to the COVID-19 outbreak, industries are still adjusting to new internal logistics like WFH or building infrastructure to cope with the new demand. With the changing needs, rapid application development is likely to be adopted at a higher pace by companies to meet the changing requirements of their customers.

Scope of the Report

Rapid application development is an agile development model that prioritizes rapid prototyping and quick feedback over long, drawn-out development and testing cycles. The model comprises four steps - defining the requirements, prototype, receiving feedback, and finalizing software.

By Type**
Low-Code Development Platforms
No-Code Development Platforms
By Tool**
By Deployment Mode
By Organization Size
Small and Medium-sized Enterprises
Large Enterprises
By End-User
Telecommunications and IT
Other End Users
North America
Rest of the World

Report scope can be customized per your requirements. Click here.

Key Market Trends

Small and Medium-sized Enterprises To Drive the Market Growth

  • Small and Medium-sized Enterprises are likely to drive the growth of the market due to their adoption of rapid application development platforms to develop customer-centric applications at lower costs and for better productivity.
  • SMEs are significantly contributing to the economy for most regions. According to the US Small Business Administration (SBA), more than 50% of Americans either own or work for a small business. SMBs also account for 40% of the country’s GDP. Approximately 99% of all enterprises in the EU employ fewer than 250 persons.
  • Small businesses need access to their data on the go, with no overhead for storage maintenance and hardware maintenance costs. Moreover, SMEs are looking for cloud-based RAD platforms to save money, time, and resources. This further boost the growth of the market.
cloud strategy.png

Asia-Pacific to Witness Highest Growth

  • The increasing technical expertise, the growing presence of large enterprises, enhanced services, and expanding cloud-based service providers are contributing to tremendous growth in the APAC region.
  • Moreover, countries like China, Japan, India, and Singapore adopt the latest technologies in the region that influence the rapid application development vendors to expand in the region further.
  • Furthermore, Singapore is home to companies like Point Share, Octal Info Solution, Hermes Infotech, Ranosys Technologies, and MindCraft Singapore, among others that provide technology solutions that propel the businesses to higher levels and increase the efficiency of the application.
  • Also, SME's in the region are shifting towards cloud computing and migrating their services to clouds for better business results and productivity. According to recent data from the Indian Ministry of Micro, Small and Medium Enterprises, India has 50 million MSMEs, making it among the world's largest MSMEs, which further boosts the market's growth.

Competitive Landscape

The rapid application development market is moderately concentrated. Players in the market are launching new products, developing new technologies, and mergers & acquisitions to remain competitive. Some of the key development in the market are:

  • In March 2019 - Zudy's Microsoft Cloud Solution combined with its application development platform, Vinyl, to accelerate all areas of the enterprise. This combination of rapid application development allows for seamless interaction of all existing data systems.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Innovation in the Businesses and Integration of Advanced Technologies

      2. 4.2.2 Flexibility to Customize Solutions as per an Organization’s Dynamic Requirements

    3. 4.3 Market Restraints

      1. 4.3.1 Lack Of Skilled Professionals

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porters Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Assessment on the Impact of COVID-19 on the market


    1. 5.1 By Type**

      1. 5.1.1 Low-Code Development Platforms

      2. 5.1.2 No-Code Development Platforms

    2. 5.2 By Tool**

      1. 5.2.1 Mobile-based

      2. 5.2.2 Web-based

      3. 5.2.3 Desktop-based

      4. 5.2.4 Server-based

    3. 5.3 By Deployment Mode

      1. 5.3.1 On-Premise

      2. 5.3.2 Cloud

    4. 5.4 By Organization Size

      1. 5.4.1 Small and Medium-sized Enterprises

      2. 5.4.2 Large Enterprises

    5. 5.5 By End-User

      1. 5.5.1 Telecommunications and IT

      2. 5.5.2 Government

      3. 5.5.3 BFSI

      4. 5.5.4 Retail

      5. 5.5.5 Healthcare

      6. 5.5.6 Other End Users

    6. 5.6 Geography

      1. 5.6.1 North America

      2. 5.6.2 Europe

      3. 5.6.3 Asia-Pacific

      4. 5.6.4 Rest of the World


    1. 6.1 Company Profiles*

      1. 6.1.1 Oracle Corporation

      2. 6.1.2 Microsoft Corporation

      3. 6.1.3 Salesforce.com Inc.

      4. 6.1.4 IBM Corporation

      5. 6.1.5 Amazon Web Services

      6. 6.1.6 Appian Corporation

      7. 6.1.7 ServiceNow

      8. 6.1.8 Zoho Corporation Private Limited

      9. 6.1.9 OutSystems

      10. 6.1.10 LANSA



**Subject to Availability
**Qualitative Analysis

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Rapid Application Development Market market is studied from 2018 - 2026.

The Rapid Application Development Market is growing at a CAGR of 42.6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., IBM Corporation, Amazon Web Service are the major companies operating in Rapid Application Development Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!