Salad Dressing Market - Growth, Trends, and Forecasts (2023 - 2028)

Salad Dressing Market is segmented by Type (Mayonnaise, Sauces, Oil-based Dressings, and Others), by Distribution Channel (Off-Trade and On-Trade), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

Salad Dressing Industry Overview

Salad Dressing Market Summary
Study Period: 2020-2027
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.13 %

Major Players

Salad Dressing Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Salad Dressing Market Analysis

The salad dressing market is projected to register a CAGR of 6.13% over the forecast period.

Consumption of food products, such as pasta and rice, with various sauces, condiments, and dressings remains in vogue globally. Increasing the shift toward consuming processed food products is expected to boost the demand for salad dressings. Consumers are more attracted to new ethnic flavor trends such as Japanese, Thai, and Chinese foods, which utilize a considerable quantity of salad dressings to serve. Factors such as convenience, affordability, and innovative food preparation are responsible for the shift from restaurants and cuisines to household consumption of salads and salad dressings.

Additionally, health claims associated with plant-based salad dressings have been gaining popularity among consumers. Moreover, salads are increasingly recommended for weight-management diets, and salad dressing plays a crucial role in enhancing salads' aesthetic appeal and palatability. Taking advantage of the opportunity, product development in this category is becoming increasingly competitive. For instance, in January 2021, Heinz introduced three different bean burger variations along with veganized salad creams and mayonnaises. The two vegan-friendly bean burgers come in original and Mexican flavors, and the egg-free mayonnaise alternatives come in original, garlic aioli, and chili flavors.

Salad Dressing Industry Segments

Salad dressing is a sauce that combines mayonnaise or vinaigrette with other ingredients to make a topping or flavor that can be incorporated into salad greens or salad items being prepared. The global salad dressing market is segmented by type, distribution channels, and geography. Based on type, the market is segmented into mayonnaise, sauces, oil-based dressings, and others. Based on the distribution channel, the market is segmented into off-trade and on-trade. The off-trade channel is further segmented into supermarkets and hypermarkets, convenience stores, specialty retailers, online retail stores, and other off-trade. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Oil-based Dressings
Other Types
Distribution Channel
Convenience Stores
Specialty Retailers
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa

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Salad Dressing Market Trends

Rising Demand for Cream-Based Salad Dressing

With the development of science and technology, the consumer's lifestyle is changing. Consumers are becoming more aware of health issues and several chronic diseases. Therefore, consumers mostly prefer healthy food as their first preference. Consumers eat salad dressing with salads mainly because the product provides them with better taste and nutrition. According to the USDA Foreign Agricultural Service, in 2021, the sales volume of sauces, dressings, and condiments in the Indian packaged foods market amounted to 814 thousand metric tons.

Consumers also prefer cream-based salad dressings. In contrast, mayonnaise is used by many consumers as a base for salad dressing around the globe, as consumers prefer the product as an alternative to regular ketchup. According to a survey by Ajinomoto, in 2021, the market size of mayonnaise in Japan was USD 0.52 billion. Japanese mayonnaise is commonly thicker in texture than Western products and sold in soft squeeze bottles, with Kewpie being the most recognized brand in the domestic market. Rising demand for cream-based salad dressing is also due to the variety of flavors and tastes available to consumers. Consumers are attracted to mayonnaise, one of the primary reasons driving the market.

Salad Dressing Market: Market Size of Mayonnaise, in USD Billion, Japan, 2016-2021

North America Holds A Prominent Share in The Market

North America has the world's largest salad dressing market. This is because of this region's salad dressing and salad consumption rate. The primary reason for shifting toward this market is the consumer's tastes and preferences towards optimizing the consumption of nutritious products, which is one major factor driving the growth of the salad dressings market in the region. For example, in the United States of America, the most preferred salad dressing flavor is ranch, followed by Caesar and vinaigrette. According to Progressive Grocer, in 2021, mayonnaise will be the top condiment in the United States. The ranch was in second place, with almost USD 103 million of ranch sold in 2021. With the rising awareness towards health and consumers preferring salad as their regular meal, consumers are eventually using salad dressing for a better taste and to gain additional health benefits, which is one of the significant reasons driving the market.

Salad Dressing Market: Market CAGR (%), By Region, Global, 2021

Salad Dressing Market Competitor Analysis

The global salad dressing market is competitive due to the presence of a huge number of domestic and international players. Some major key players in the salad dressing market include Unilever PLC, Dr. Oetker KG, American Garden, Conagra Brands, Inc., and Hormel Foods Corporation. Emphasis is given to corporate mergers, expansions, acquisitions, and partnerships, as these strategies are used by leading companies to boost their brand presence among consumers. In addition, unique strategies by prominent players attract many consumers toward the impulsive buying of the product, thus increasing the demand for the product. Some of the top players also use product innovation as their key strategy, which empowers these companies to meet the consumer's taste by introducing new products to the market.

Salad Dressing Market Top Players

  1. Unilever PLC

  2. Dr. Oetker KG

  3. American Garden

  4. Conagra Brands, Inc.

  5. Hormel Foods Corporation

*Disclaimer: Major Players sorted in no particular order

Salad Dressing Market Concentration

Salad Dressing Market Recent Developments

  • June 2022: Kewpie has recently redesigned and relaunched its website for the American market, To promote the launch of the new website, Kewpie has created an "essentials" bundle that includes the two most popular products among consumers. The set includes Kewpie Mayonnaise and Deep Roasted Sesame Dressing.
  • March 2022: Unilever's Hellmann's brand launched a new gravy mayonnaise, including gravy-flavored Mayo. The new condiment is the first of its kind and is part of a new trio of flavors that also includes Coronation and Chilli Charger.The company claims it is the perfect dipping sauce for chicken and chips.
  • August 2021: Mizkan America, a subsidiary of Mizkan Holdings, acquired Born Simple, a barbecue and broth brand. According to Mizkan Holdings, the acquisition of Born Simple will add additional benefits to the company because the acquired company is one of the leaders in the United States' sauce and vinegar category.

Salad Dressing Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Mayonnaise

      2. 5.1.2 Sauces

      3. 5.1.3 Oil-based Dressings

      4. 5.1.4 Other Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Off-Trade

        1. Hypermarkets/Supermarkets

        2. Convenience Stores

        3. Specialty Retailers

        4. Online Retail Stores

        5. Other Distribution Channels

      2. 5.2.2 On-Trade

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Russia

        5. Italy

        6. Spain

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. India

        2. China

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Unilever PLC

      2. 6.3.2 Dr. Oetker KG

      3. 6.3.3 Conagra Brands, Inc.

      4. 6.3.4 Kewpie Corporation

      5. 6.3.5 Mizkan Holdings Co. Ltd.

      6. 6.3.6 The Kraft Heinz Company

      7. 6.3.7 Veeba Food Services Pvt Ltd

      8. 6.3.8 Remia International

      9. 6.3.9 Campbell Soup Company

      10. 6.3.10 Hormel Foods Corporation

      11. 6.3.11 American Garden

    4. *List Not Exhaustive

**Subject to Availability
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Salad Dressing Market Research FAQs

The Salad Dressing Market market is studied from 2020 - 2027.

The Salad Dressing Market is growing at a CAGR of 6.13% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Unilever PLC, Dr. Oetker KG, American Garden, Conagra Brands, Inc., Hormel Foods Corporation are the major companies operating in Salad Dressing Market.

Salad Dressing Industry Reports

In-depth industry statistics and market share insights of the Salad Dressing Market sector for 2020, 2021, and 2022. The Salad Dressing Market research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Salad Dressing Market report PDF.

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