Russia Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The Foodservice Market in Russia is segmented by Type (Full-service Restaurant, Self-service Restaurant, Fast Food, Street Stall and Kiosk, Café and Bar, and 100% Home Delivery Restaurant) and Structure (Independent Consumer Foodservice and Chained Consumer Foodservice). For each segment, the market sizing and forecast have been done based on value (in USD million).

Market Snapshot

1
Study Period: 2016 -2027
Base Year: 2021
CAGR: 4.7 %

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Market Overview

The Russian foodservice market is likely to witness a CAGR of 4.7% during the forecast period (2022-2027).

The COVID19 outbreak significantly affected the market due to the closure of several quick-service and other restaurants, owing to the rules and regulations imposed by the government. Thus, this factor led to a decline in product sales as consumers’ movement was restricted during the pandemic. Starbucks, one of the major players in the industry, witnessed a decline in sales during the pandemic. According to the company, the major loss was due to the closures of its shops across the country.

Over the medium term, consumer demand for different delicacies may foster the market's growth, with increasingly busy schedules and rising household budgets. Growing promotional offers like happy hours and coupon discounts are also driving the market sales.

The increasing number of fast-food chains, cafes/bars, and other restaurants with unique, innovative formats, concepts, and services/delivery options also drives the market’s growth.

Scope of the Report

Foodservice includes the companies/restaurants that prepare meals outside the home. The market is segmented by type and structure. For each segment, the market sizing and forecast have been done based on value (USD million).

By Type
Full-service Restaurant
Self-service Restaurant
Fast Food
Street Stall and Kiosk
Cafe and Bar
100% Home Delivery Restaurant
By Structure
Independent Consumer Foodservice
Chained Consumer Foodservice

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Key Market Trends

Increasing Prevalence of Eating/Dining Out

Due to the enhanced convenience in food consumption, there was a high preference for food outlets for breakfast, lunch, and dinner among those with busy lifestyles during the study period. According to the Russian Federal State Statistics Service, Russian households, on average, spend around 4.5% of their total expenditure on eating out. However, with the COVID-19 outbreak, the rate decreased to around 2.7% in 2020. Visiting a restaurant was the most expensive type of eating out in Russia, with an average consumer price of a meal for one person exceeding RUB 2.8 thousand in 2020. Russia is witnessing an increase in the number of food chain outlets, with more individuals preferring cuisines, meals, and dishes of other countries, like pancakes, burgers, sandwiches, pizza, and baked potatoes, thus driving the market’s sales.

Russia Food-Service Restaurants

Chained Consumer Foodservice Became the Fastest-growing Segment

Chained foodservice like fast-food restaurants and coffee houses/cafes are growing rapidly in Russia compared to fine dining and mid-range restaurants. Young and middle-aged consumers in Russia heavily purchase food from chained restaurants. Chained fast-food outlets are performing well in the country due to the overall popularity of franchising in Russia and the customers’ preference for well-known and consistent foodservice standards provided by chained outlets. Therefore, more global players are expanding into the market landscape. For instance, the number of Starbucks outlets in Russia grew from 106 in 2016 to around 146 in 2020.

Russia Food Service

Competitive Landscape

Major players in the Russian foodservice market include McDonald's, Yum! Brands RSC, Starbucks Coffee Company, Restaurant Brands International Inc., and Rosinter Restaurants. Chained food restaurants in Russia have been recording an increase in value sales by developing various outlets, thus increasing their presence. Companies are increasing their production capacities and expanding their distribution networks by signing contracts with logistics service providers to grow their business and gain a competitive advantage.

Recent Developments

  • In 2022, Shell Cafe expanded its business by opening a new café in Moscow. According to the company, the café will offer several cuisines to consumers.
  • In 2021, KFC Russia opened its 1,000threstaurant in the city of Vladivostok. The restaurant in Vladivostok is a two-story in-liner with a drive-thru, the first among QSR chains in the city. With this opening, KFC Russia has achieved its 2017 goal to open 1,000 restaurants in Russia. The restaurant was opened in partnership with GoodFood.
  • In 2020, McDonald's Corp. announced its plans to expand into Khabarovsk and Vladivostok.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Full-service Restaurant

      2. 5.1.2 Self-service Restaurant

      3. 5.1.3 Fast Food

      4. 5.1.4 Street Stall and Kiosk

      5. 5.1.5 Cafe and Bar

      6. 5.1.6 100% Home Delivery Restaurant

    2. 5.2 By Structure

      1. 5.2.1 Independent Consumer Foodservice

      2. 5.2.2 Chained Consumer Foodservice

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 McDonald's

      2. 6.4.2 Yum! Brands RSC

      3. 6.4.3 Restaurant Brands International Inc.

      4. 6.4.4 Starbucks Coffee Company

      5. 6.4.5 Wendy's Fast Food Restaurant Company

      6. 6.4.6 Teremok

      7. 6.4.7 Domino's Pizza Restaurant Company

      8. 6.4.8 Papa John's Pizza

      9. 6.4.9 Doctor's Associates Inc.

      10. 6.4.10 Rosinter Restaurants

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Russia Foodservice Market market is studied from 2016 - 2027.

The Russia Foodservice Market is growing at a CAGR of 4.7% over the next 5 years.

Yum! Brands RSC, Starbucks Coffee Company, Rosinter Restaurants, Restaurant Brands International Inc., McDonald's are the major companies operating in Russia Foodservice Market.

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