Russia Beauty and Personal Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Russia Beauty and Personal Care Products Market is Segmented by Type (Personal Care Products and Cosmetics/Make-up Products); by Category (Premium Skin Care Products and Mass Skin Care Products) and Distribution Channel ( Specialist Retail Stores Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels and Others)

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 5.09 %
Largest Segment: Premium Skin Care Products

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Russia beauty and personal care products market is forecasted to grow at a CAGR of 5.09% during the forecast period.

  • The market is characterized by pockets of regions which are un-penetrated, more scope of introducing new products in existing large and mid-sized city markets, and an undermined purchasing power because of the Crimea annexation and subsequent economic sanctions. 
  • High disposable income of high and mid-income Russians, an inclination to spend on appearance, a large section of the world’s teens growing older, younger, a large section of the country’s population being older and ageing, a union of for skin-benefiting and beautifying aspects in new makeup products through research into use of natural products, continuation of research on breakthrough technologies for premium and other products, introduction of a range of new product classes (DD and EE creams, etc.) are some of the drivers of this market.

Scope of the Report

The Russian beauty and personal care products market report is segmented based on product type and distribution channel. The segmentation based on product type includes facial care, lip care, and body care. By category, the market is segmented as premium skincare products and mass skincare products. Distribution channels include specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and others.

By Product Type
Personal Care
Hair Care
Hair Oil
Skin Care
Facial Care
Body Care
Lip Care
Bath and Shower
Shower Gels
Bath Salts
Bathing Accessories
Oral Care
Toothbrushes and Replacements
Mouthwashes and Rinses
Men's Grooming
Deodrants and Antiperspirants
Beauty & Make-up / Cosmetics Market
Colour Cosmetics
Facial Make-up Products
Eye Make-up Products
Lip and Nail Make-up Products
Hair styling and coloring products
By Category
Premium Skin Care Products
Mass Skin Care Products
By Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels

Report scope can be customized per your requirements. Click here.

Key Market Trends

Overview: Hair Care Segment in Russia

The hair care segment of the Russia beauty and personal care products market is fairly dominated by  Schwarzkopf & Henkel, claiming around 23% of the market, L’Oreal Russia, and others. Both have a strong presence in both home-based and salon products. An aging population (almost 60% of Russians are aged between 25 to 64) is driving the hair colorant and hair styling market. An increasingly urban population of both men and women is further expanding the scope of the market. However, an economic slowdown in the wake of Russia-Ukraine crisis leading to the declining purchase of high-value hair care and styling items and salon visits, preference for natural products leading to decline in styling product purchase, and negative reviewing of products will form the bottlenecks in hair care sales in Russia.

trend 1

Leading Specialized Cosmetic Chains In Russia

Among the specialized cosmetic retail, the Magnit Cosmetic retail chain at the end of 2018 for the first time in 15 years overtook the revenue of the long-term segment leader, L'Etoile. Revenue Magnit Cosmetic grew last year by 16%, and L'Etuali - by 3%. The third place is reserved for the Riv Gauche network, whose sales increased by only 1%, to 37 billion rubles. Notably, general sales of cosmetics, perfumes and personal care in specialized retail in 2018 were recorded to attain a growth rate of 10% which also makes it the fastest-growing channel of distribution among all.

trend 2

Competitive Landscape

Distribution is pervasive through exclusive stores of personal care and beauty products in malls or standalone, while e-commerce is emerging as a competitor to direct sales for all mass and premium brands. Hence, major players are seeking to make a presence in all forms of distributing channels. Also, the scope of innovation in the beauty and cosmetics range is high. The leading players in the Russia beauty and personal care market are L'Oreal Group, Procter & Gamble, Beiersdorf  AG, Avon Products, Inc., Unilever, The Estée Lauder Companies Inc., Shiseido Company, Limited, etc.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Personal Care

        1. Hair Care

          1. Shampoo

          2. Conditioner

          3. Hair Oil

          4. Others

        2. Skin Care

          1. Facial Care

          2. Body Care

          3. Lip Care

        3. Bath and Shower

          1. Soaps

          2. Shower Gels

          3. Bath Salts

          4. Bathing Accessories

          5. Others

        4. Oral Care

          1. Toothbrushes and Replacements

          2. Toothpaste

          3. Mouthwashes and Rinses

          4. Others

        5. Men's Grooming

        6. Deodrants and Antiperspirants

      2. 5.1.2 Beauty & Make-up / Cosmetics Market

        1. Colour Cosmetics

          1. Facial Make-up Products

          2. Eye Make-up Products

          3. Lip and Nail Make-up Products

          4. Hair styling and coloring products

    2. 5.2 By Category

      1. 5.2.1 Premium Skin Care Products

      2. 5.2.2 Mass Skin Care Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 Revlon

      3. 6.4.3 Oriflame Cosmetics SA

      4. 6.4.4 Avon Products, Inc

      5. 6.4.5 Unilever PLC

      6. 6.4.6 Beiersdorf AG

      7. 6.4.7 L'Oreal S.A.

      8. 6.4.8 Shiseido Company

    5. *List Not Exhaustive

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Russia Beauty and Personal Care Market market is studied from 2016 - 2026.

The Russia Beauty and Personal Care Market is growing at a CAGR of 5.09% over the next 5 years.

The Russia Beauty and Personal Care Market is valued at Premium Skin Care Products in 2026.

L'Oréal S.A., The Procter & Gamble Company, Unilever, Shiseido Company, Beiersdorf AG are the major companies operating in Russia Beauty and Personal Care Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!