Russia Beauty and Personal Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Russia Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products and Cosmetics/Make-up Products); by Category (Premium Skin Care Products and Mass Skin Care Products); and Distribution Channel ( Specialist Retail Stores Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels and Others). The report offers market size and forecast in value terms in USD million for all the above segments.

Market Snapshot

Study Period: 2016 -2027
Base Year: 2021
CAGR: 5.09 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

Russia's beauty and personal care products market is forecasted to grow at a CAGR of 5.09% during the forecast period 2022-2027.

A major issue faced by the manufacturers during the COVID-19 situation was the disrupted supply chains, especially for cosmetics, for during the lockdown, countries closed their borders or raised trade barriers. As a result, manufacturers and exporters faced high competition to export their goods. Furthermore, the on-premise sales through supermarkets and convenience stores witnessed a decline due to the subsequent lockdowns and the closure of retail stores, as individuals have been practicing social distancing measures and avoiding gatherings and outings. However, the sales through online retail channels majorly supported the market penetration.

High disposable income of high and mid-income Russians, an inclination to spend on appearance, a large section of the world's teens growing older and younger, a large section of the country's population is older and aging, a union of for skin-benefiting and beautifying aspects in new makeup products through research into the use of natural products, the continuation of research on breakthrough technologies for premium and other products, introduction of a range of new product classes (DD and EE creams, etc.) are some of the drivers of this market.

Scope of the Report

The Russian beauty and personal care products market report is segmented based on product type and distribution channel. By type, the market studied is segmented into personal care products and cosmetic and make-up products. The personal care products segment is further segmented into hair care products, skincare products, bath and shower products, oral care products, men's grooming products, and deodorants and antiperspirants. The cosmetics/make-up products​ segment is further segmented into facial cosmetic, eye cosmetic products, and lip and nail make-up products​. By category, the market studied is segmented into premium and mass products. By distribution channel, the market studied is segmented into specialist retailers, hypermarkets/supermarkets, online retail channels, convenience stores, and other distribution channels. The report offers market size and forecast in value terms in USD million for all the above segments.

By Product Type
Personal Care
Hair Care
Hair Oil
Skin Care
Facial Care
Body Care
Lip Care
Bath and Shower
Shower Gels
Bath Salts
Bathing Accessories
Oral Care
Toothbrushes and Replacements
Mouthwashes and Rinses
Men's Grooming
Deodrants and Antiperspirants
Beauty & Make-up / Cosmetics Market
Colour Cosmetics
Facial Make-up Products
Eye Make-up Products
Lip and Nail Make-up Products
Hair styling and coloring products
By Category
Premium Skin Care Products
Mass Skin Care Products
By Distribution Channel
Specialist Retail Stores
Convenience Stores
Pharmacies/Drug Stores
Online Retail Channels

Report scope can be customized per your requirements. Click here.

Key Market Trends

Demand for Organic Cosmetic Products

The popularity boost for natural products containing ingredients such as minerals, proteins, and herbs from traditional Russian medicine has been attributed to numerous factors. These include; the rising GDP per capita (PPP), fall in the unemployment rates, increase in disposable incomes, growing awareness, and rise in the number of distribution channels for organic products. Other factors to aid the forecasted growth include the growing aging female population’s demand for anti-aging products, such as moisturizers, creams, and anti-hair loss products. Meanwhile, the rising spending power of females aged over 25 is also helping sales.

Russia Beauty  and Personal Care Market

Consumers Prefer Branded Hair Care Products Over Private Labels

Haircare brands like Avon, L’Oreal, and P&G dominated the Russian hair care market. The rising inclination of consumers toward branded products is making Russia a lucrative market for multinationals. Owing to the rising demand for branded products, companies are expanding their product portfolio and manufacturing facilities in the country. However, companies like Loreal S.A. have put in place measures to improve their environmental performance, particularly concerning sustainable water management, along with expanding its hair care plant in Russia.

Russia Beauty & Personal Care

Competitive Landscape

Distribution is pervasive through exclusive stores of personal care and beauty products in malls or standalone, while e-commerce is emerging as a competitor to direct sales for all mass and premium brands. Hence, major players are seeking to make a presence in all forms of distributing channels. Also, the scope of innovation in the beauty and cosmetics range is high. The leading players in the Russian beauty and personal care market are L'Oreal Group, Procter & Gamble, Beiersdorf AG, Avon Products Inc., Unilever, The Estée Lauder Companies Inc., Shiseido Company Limited, Oriflame Cosmetics SA, Revlon, Fructis, etc.

Recent Developments

In May 2020, with stores closed, M·A·C Cosmetics expanded AR (Augmented Reality) try-on for its e-commerce website. Its AR try-on tool comes when shopping habits and the retail environment continue to change post-COVID-19 shutdowns. The company hopes its AR-play will be used as an omnichannel tool. The tool is available for lip and eye products, and the company is expanding the feature to its other range of products.

In July 2019, Procter & Gamble Co. launched a new line of hair care products under the brand “My Black Beautiful” in Europe. The products include its hydrating sulfate-free shampoo, fortifying conditioner, and Tangle Slayer conditioning creams (two variants).

In April 2019, Unilever acquired the Fluocaril and Parogencyl oral care brands from Procter & Gamble. Fluocaril and Parogencyl are well-known therapeutics brands sold in pharmacies, primarily in France and Spain.

Table of Contents


    1. 1.1 Study Deliverables and Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Personal Care

        1. Hair Care

          1. Shampoo

          2. Conditioner

          3. Hair Oil

          4. Others

        2. Skin Care

          1. Facial Care

          2. Body Care

          3. Lip Care

        3. Bath and Shower

          1. Soaps

          2. Shower Gels

          3. Bath Salts

          4. Bathing Accessories

          5. Others

        4. Oral Care

          1. Toothbrushes and Replacements

          2. Toothpaste

          3. Mouthwashes and Rinses

          4. Others

        5. Men's Grooming

        6. Deodrants and Antiperspirants

      2. 5.1.2 Beauty & Make-up / Cosmetics Market

        1. Colour Cosmetics

          1. Facial Make-up Products

          2. Eye Make-up Products

          3. Lip and Nail Make-up Products

          4. Hair styling and coloring products

    2. 5.2 By Category

      1. 5.2.1 Premium Skin Care Products

      2. 5.2.2 Mass Skin Care Products

    3. 5.3 By Distribution Channel

      1. 5.3.1 Specialist Retail Stores

      2. 5.3.2 Supermarkets/Hypermarkets

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Pharmacies/Drug Stores

      5. 5.3.5 Online Retail Channels

      6. 5.3.6 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 Revlon

      3. 6.4.3 Oriflame Cosmetics SA

      4. 6.4.4 Avon Products, Inc

      5. 6.4.5 Unilever PLC

      6. 6.4.6 Beiersdorf AG

      7. 6.4.7 L'Oreal S.A.

      8. 6.4.8 Shiseido Company

      9. 6.4.9 The Estee Lauder Companies Inc.

      10. 6.4.10 Fructis

    5. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Russia Beauty and Personal Care Market market is studied from 2016 - 2027.

The Russia Beauty and Personal Care Market is growing at a CAGR of 5.09% over the next 5 years.

L'Oréal S.A., The Procter & Gamble Company, Unilever, Shiseido Company, Beiersdorf AG are the major companies operating in Russia Beauty and Personal Care Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!