Russia Car Rental Market - Growth, Trends, COVID-19 Impact, and Forecast (2022-2027)

Russia Car Rental Market is segmented by booking type (Online Booking and Offline Booking), by Application (Leisure/Tourism and Business), by Rental Length (Short Term and Long Term), and by car type (Hatchback, Sedan, and Utility Vehicle). The report covers the market size and forecast in value (USD Billion) for all the above segments.

Market Snapshot

Russia Car Rental Market
Study Period: 2018-2027
Base Year: 2021
CAGR: 8 %

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Market Overview

The Russia Car Rental Market was valued at USD 1.63 Billion in 2021 and is projected to grow to USD 2.41 Billion by 2027, registering a CAGR of 8% in terms of revenue during the forecast period (2022-2027).

The COVID-19 pandemic has restricted the growth of the market. Travel restrictions and strict lockdowns across the country have witnessed a major downfall in car rental revenue which is around 50% less as compared to 2019. The war between Russia and Ukraine also increase the cost of new cars which creates an opportunity for car rental services across the country.

over the medium term, The Russia-Ukraine war has halted OEM production and surge in vehicle prices across the country, which in turn is likely to enhance the demand for car rental services. The rise in the number of visitors across the country is likely to increase the car rental services across the country. Growing digitization across the country witnessing major growth for online car rental services.

Increased concern and awareness of lower emissions have primarily led to an increase in car rental options. Additionally, vehicle rental also provides the option of increased mobility, without the concern of paying the costs associated with car ownership.

Scope of the Report

Car rental services allow users to hire a car for a certain period of time generally for a few hours to a few weeks. The car rental service allows users to book a car through the internet or mobile application.

Russia Car Rental Service is segmented by booking type, application, rental length, and car type. Based on the booking type, the market is segmented into Online Booking and Offline Booking. Based on the Application, the market is segmented into Leisure/Tourism and Business.

Based on the Rental Length, the market is segmented into Short Term and Long Term. Based on the car type, the market is segmented into Hatchback, Sedan, and Utility Vehicle. For each segment, market sizing and forecast have been done on the basis of value (USD Billion).  

By Booking Type
Online Booking
Offline Booking
By Car Type
By Rental Length
Short Term
Long Term
By Application

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Key Market Trends

Online Booking Segment Likely to Drive Demand in the Market

Online booking is dominating the Russian car rental market in terms of revenue in 2021 and is projected to grow during the forecast period. The rise in the number of smartphone users across the country to carry out a variety of activities such as online booking and vehicle tracking is witnessing major growth in the car rental market. In 2021, the number of smartphone users in Russia will reach around 110 million which is likely to increase the use of car rental services across the country.

Major car rental companies across the country such as Delmobil, YouDrive, Belka Car, and Yandex Drive upgrade smartphone applications for online booking and update the application for ease of use. For instance, In 2021, Yandex Drive upgraded its mobile application to provide IoT features that monitor vehicle movements, provide driving profiles and identify dangerous driving.

Online booking offers extra features for real-time monitoring of a rental car's operation, performance, and maintenance. The online booking platform offers vehicle tracking, route map and traffic updates owing to which the plaform gaining more popularity acorss the country.


Short Term Rental Service Likely to Hold Dominant Share in the Market

The short-term duration of Car rental is used for short trips, tours, and journeys. This type of rental duration is also applicable for local usage, and short-distance outstation journeys.

Short-term car rentals have become a popular alternative to ownership and to continue building on this momentum, car rental companies have had to become much more competitive by offering greater options, flexibility, and subscription-based services.

With smartphone apps, rental services have entered a new realm of possibilities to facilitate this mode of short-term car rentals. Vehicles are collected and returned at several possible predetermined spaces for durations that are measured in blocks of 1 hour or 30 minutes. The entire transaction can even be completed on the phone without any human interaction.

Many players are launching flexible plans to provide customers with a wide variety of options. For instance, In March 2021, Europcar Mobility Group launched a brand-new range of subscription offers for companies, allowing fully flexible vehicle rentals with 3 offers, “Flex”, “Superflex”, “DuoFlex”- which are alternatives to fixed-term leasing or ownership, offering the convenience of a monthly subscription.

With car rental industry offering several vehicle subscription models to meet the expectations of customers, it is noticed that higher demand for in-city travels vs outstation visits, as well as a significant emphasis on shorter-term subscriptions to help market to grow significantly over forecast period. The above mentioned developments in the market to drive demand in the market over coming years. 


Competitive Landscape

Russia's Car rental market is dominated by moderately consolidated one owing to the presence of several global and regional players. some of the key players in the market include Europcar, Avis, Hertz, Delimobil, Naprocat, and many others. Further expansion of car rental companies, their strategies like collaborations subscription services expansion, etc. across the country influencing the market positively during the forecast period. For instance,

  • In June 2021, Delimobil Russian car-sharing company expanded its business across the country and offers long-term rental services.
  • In June 2021, SberAuto, a Russia-based auto vertical selling new cars, and SberLeasing launched SberAutoSubscription, a new-car rental service that allows users to rent a car for a period of six months to three years.
  • In October 2020, Porsche launched a car rental service in Moscow at a price of 22 thousand rubles per day (USD 364). In September 2020, KIA in Russia suggested a rental subscription to cars at a price of 33,000 rubles per month (USD 546).

Recent Development

  • In May 2022, Mercedes Benz and BMW AG jointly introduced a car rental service in Russia. The service allows the user to rent a car by the minute. The vehicles were booked over a smartphone application and can be returned anywhere in the business area. 
  • In Oct 2021, MINI Russia has launched a fully digital service called EASY2DRIVE, providing customers in Russia with the ability to choose and rent cars via a mobile app.
  • In March 2021, Audi Russia launched a new premium subscription service, Audi Drive, through which the user can easily and quickly subscribe to the brand's car with four rings for a period of 12 months. The program is being implemented in Moscow and the Moscow region together with BelkaCar on their technological platform.
  • In June 2021, Yandex Drive launched a platform for customers that can be used to operate their own vehicle fleets. The new platform has been tested on a Yandex.Drive fleet of about 16,000 vehicles. The platform monitors vehicle movements, providing driving profiles and identifying dangerous driving. It also helps predict emergency situations and forecasts fuel consumption.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value (USD Billion)

    1. 5.1 By Booking Type

      1. 5.1.1 Online Booking

      2. 5.1.2 Offline Booking

    2. 5.2 By Car Type

      1. 5.2.1 Hatchback

      2. 5.2.2 Sedan

      3. 5.2.3 SUV

    3. 5.3 By Rental Length

      1. 5.3.1 Short Term

      2. 5.3.2 Long Term

    4. 5.4 By Application

      1. 5.4.1 Leisure/Tourism

      2. 5.4.2 Business


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles*

      1. 6.2.1 Budget Rent a Car System Inc.

      2. 6.2.2 Enterprise Holding Inc.

      3. 6.2.3 Europcar International

      4. 6.2.4 The Hertz Corporation

      5. 6.2.5 Delimobil

      6. 6.2.6 Avis

      7. 6.2.7 Yandex Drive

      8. 6.2.8 Belka Car

      9. 6.2.9 YouDrive

      10. 6.2.10 Naprokat.Ru


**Subject to Availability

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Frequently Asked Questions

The Russia Car Rental Market market is studied from 2018 - 2027.

The Russia Car Rental Market is growing at a CAGR of 8% over the next 5 years.

The Russia Car Rental Market is valued at 1.63 Billion USD in 2018.

The Russia Car Rental Market is valued at 2.4 Billion USD in 2027.

Europcar, Delimobil, Avis, Naprokar.Ru, The Hertz Corporation are the major companies operating in Russia Car Rental Market.

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