Rich Communication Services Market - Growth, Trends, and Forecast (2019 - 2024)

The market is segmented by End Solution (VOIP, Social Presence Information, Web Conferencing, SIP Options, Online Storage, Unified Messaging and Multimedia), Deployment (Cloud and On-premise), Application (Cloud Storage/Access, VoLTE, Rich Calls & Messaging, Mobile Commerce and Value Added Services (VAS)), and Geography.

Market Snapshot

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Study Period:

2018-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

North America

CAGR:

40.51%

Key Players:

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Market Overview

The rich communication service market is expected to register a CAGR of 40.51% during the forecast period, 2019-2024. Text messaging is still the most direct and widely used form of communication. As a result, two-way automated enterprise-to-person text messaging, known as A2P mobile messaging, has become essential for businesses.

  • GSMA, an association that represents the interests of nearly 800 mobile operators worldwide, is backing a universal RCS profile to provide RCS messaging right across the Android ecosystem and include Apple iPhone apps to receive and send RCS messages.
  • In early 2017, nearly 49 operators launched RCS across their network. Despite Google’s purchasing of Jibe to streamline the service, interoperability remains to pose challenges. AT&T in the United States, for instance, implemented an older standard that does not work with T-Mobile or Verizon’s version.
  • RCS presents a platform to participate in testing an upcoming technology and to be able to make RCS as the default messaging experience worldwide. Companies deploying RCS will have the opportunity to deliver a consistent GSMA Universal Profile and to actively benefit from industry players partnering for the cutting edge of mobile communications.

Scope of the Report

Rich communications service (RCS) is the platform which enables enriched communication services/experiences beyond simple text, a universal solution providing consumers with instant messaging, live video, and file sharing across all types of communication devices.

By Solution
VoIP
Social Presence Information
File transfer/Content Sharing
Web Conferencing
SIP options/Presence based capability Exchange
Online Storage
Unified Messaging
Multimedia
Other Solutions
By Deployment
Cloud
On-premise
By Application
Cloud Storage/Access
VoLTE
Rich Calls and Messaging
Mobile Commerce
Value Added Services (VAS)
Other Applications
Geography
North America
United States
Canada
Europe
Germany
United Kingdom
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Latin America
Middle East & Africa

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Key Market Trends

VoLTE to Witness the Highest Growth Rate Over the Forecast Period

  • The biggest factors driving the growth of VoLTE services will be from operators reducing costs and increasing capacity of operators by moving voice calls from 3G and 4G networks to the 5G VoLTE network.
  • With 5G wireless communication on its way, the use of smartphones would increase multifold, increasing the demand for the latest models to raise the bar continuously, facilitating the growth for rich communication services.
  • Organizations are heavily investing in the mitigation of interoperability issues that network operators face. For instance, in 2016, TIM and Vodafone PLC rolled out tests to ensure open, interoperable standards to maximize the ease of use and offer the best services in the market. 
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North America to Hold the Largest Market Share

  • In North America, RCS is gaining traction as the default messaging client, coupled with VoLTE to share the IMS stack that enhances the efficiency of the devices, network, and simplifies the deployment of RCS services.
  • VoLTE calls in this region make up 80% of all voice calls on the T-Mobile US network. The smartphone market in the United States stood at 1444 million units in 2017, according to the Consumer Technology Association.
  • The strong financial position of North America has enabled organizations to invest in advanced solutions and technologies. The United States is leading the charge with the rollout of the first 5G commercial networks. In 2018, trials took place in every major market worldwide with Verizon's plans to launch a 5G handset in early 2019. 
  • In 2018, at Mobile World Congress Americas, Redbox leveraged RCS at Google’s Innovation City Booth. This is indicative of business adopting RCS as a way ahead for personalized marketing.
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Competitive Landscape

The competitive rivalry in the market is intense with companies leveraging onto the newer possibilities that the rich communication services market offers. Organizations are partnering with tech companies and network operators for technological capabilities and innovation.

  • March 2019 - HDFC Bank Limited, one of India's largest private sector banks partnered with Route Mobile Limited to showcase rich communication services (RCS) on Google's RCS Business Messaging platform at the Mobile World Congress (MWC), 2019.

Major Players

  1. Huawei Technologies Co. Ltd
  2. Vodafone Group PLC
  3. Ribbon Communications Operating Company
  4. D2 Technologies Inc.
  5. Neusoft Corporation

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Introduction to Market Drivers and Restraints

    4. 4.4 Market Drivers

      1. 4.4.1 Penetration of Smart Phones in the Market

      2. 4.4.2 Global Interoperability and Collaboration Between Carriers

      3. 4.4.3 Direct Association of the Service Providers

    5. 4.5 Market Restraints

      1. 4.5.1 Competition of OTT Players

      2. 4.5.2 Lack of Awareness Among Organizations About the Deployment and Usage

    6. 4.6 Product Life Cycle Analysis

  5. 5. TECHNOLOGY SNAPSHOT

  6. 6. MARKET SEGMENTATION

    1. 6.1 By Solution

      1. 6.1.1 VoIP

      2. 6.1.2 Social Presence Information

      3. 6.1.3 File transfer/Content Sharing

      4. 6.1.4 Web Conferencing

      5. 6.1.5 SIP options/Presence based capability Exchange

      6. 6.1.6 Online Storage

      7. 6.1.7 Unified Messaging

      8. 6.1.8 Multimedia

      9. 6.1.9 Other Solutions

    2. 6.2 By Deployment

      1. 6.2.1 Cloud

      2. 6.2.2 On-premise

    3. 6.3 By Application

      1. 6.3.1 Cloud Storage/Access

      2. 6.3.2 VoLTE

      3. 6.3.3 Rich Calls and Messaging

      4. 6.3.4 Mobile Commerce

      5. 6.3.5 Value Added Services (VAS)

      6. 6.3.6 Other Applications

    4. 6.4 Geography

      1. 6.4.1 North America

        1. 6.4.1.1 United States

        2. 6.4.1.2 Canada

      2. 6.4.2 Europe

        1. 6.4.2.1 Germany

        2. 6.4.2.2 United Kingdom

        3. 6.4.2.3 France

        4. 6.4.2.4 Rest of Europe

      3. 6.4.3 Asia-Pacific

        1. 6.4.3.1 China

        2. 6.4.3.2 Japan

        3. 6.4.3.3 India

        4. 6.4.3.4 Rest of Asia-Pacific

      4. 6.4.4 Latin America

      5. 6.4.5 Middle East & Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Company Profiles

      1. 7.1.1 Huawei Technologies Co. Ltd

      2. 7.1.2 Xura Inc.

      3. 7.1.3 Deutsche Telekom AG

      4. 7.1.4 Acme Packet Inc.

      5. 7.1.5 Neusoft Corporation

      6. 7.1.6 Infinite Convergence Solutions Inc.

      7. 7.1.7 Summit Technology Inc.

      8. 7.1.8 Vodafone Group PLC

      9. 7.1.9 D2 Technologies Inc.

      10. 7.1.10 Ribbon Communications Operating Company

      11. 7.1.11 Myriad Group AG

    2. *List Not Exhaustive
  8. 8. INVESTMENT ANALYSIS

  9. 9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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