Rice Seed Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Rice Seed Market is segmented Type (Hybrid and Open Pollinated) and Geography (North America, South America, Europe, Asia-Pacific, and Africa).

Market Snapshot

Rice Seed Market Bar Graph
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: North America
Largest Market: Asia Pacific
CAGR: 7.4 %

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Market Overview

The rice seed market is expected to register a CAGR of 7.4% during the forecast period (2021-2026). The commercialization of rice has not been much significantly affected by the impact of COVID-19, as compared to other industries, as its demand has always been on the higher side. However, a substantial disruption in the functioning of both demand and supply, posing hurdles for all stakeholders, including consumers, has been witnessed in the rice market. The disruptions were majorly due to the measures taken by the government, which led to increasing losses in the rice market. Amid pandemic spread, the FAO, in partnership with the Department of Agricultural Extension, distributed rice seed to 24,000 farmers in Cox’s Bazar of Bangladesh in the month of July 2020 in response to the COVID-19 pandemic. By market size, Asia-Pacific is the largest in all the regions due to advancements in China and India. According to a report by the Directorate of Rice Research (IIRR), hybrid seeds may result in a yield advantage of 1-1.5 t/ha, which may translate into an incremental income of USD 1200-1400/ha, or 70-90%. Furthermore, the Africa Rice Center (AfricaRice), with a mission to contribute to poverty alleviation and food security in Africa, aimed at increasing the productivity and profitability of the rice sector while ensuring the sustainability of the farming environment. Therefore, the future for rice seed is bright with various opportunities with respect to varietal development and development of GM Rice. The two most popular varieties of rice grown globally are Oryza sativa and Oryza glaberrima, of which Oryza sativa L, the most widely grown rice, is the staple crop for over half the world’s population. The market is driven by factors, such as rapid advancement in hybrid seed production, increasing consumption of rice as a staple crop, and increasing trade of rice seed.

Scope of the Report

As defined by the Rice Association, UK, a rice seed or paddy is a complete seed of rice, and one grain of paddy contains one rice kernel. The report presents a wide-range analysis of the market share, size, and trends of the rice seed market. The market operates at a B-to-C level, and market sizing has been done at the consumer level. The rice seed market is segmented type (hybrid and open pollinated) and geography (North America, South America, Europe, Asia-Pacific, and Africa).

Open Pollinated
North America
United States
Rest of North America
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Rest of Middle-East and Africa

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Key Market Trends

Technological Advancement to Enhance Rice Yield

The continuous technological advancements in the field of molecular biology and biotechnology have led to developments in hybrid rice breeding. This will give a boost to the growth of the rice seeds market over the forecast period. The farmers in the Asia Pacific widely use the hybrid rice production system, which led to increased output of the hybrid rice seeds in this region. The major rice seed-producing companies are expanding their business in Asian countries. The strong support from the government in providing subsidies for hybrid seeds has encouraged the farmers to adopt hybrid breeding technologies. For instance, in 2017, Bayer CropScience partnered with ACI Ltd of Bangladesh and introduced hybrid seed technology to farmers. They introduced "Arize® Dhani Gold," which has Bacterial Leaf Blight (BLB) tolerance, which is one of the major concerns for Bangladeshi farmers in the Aman season. The large-scale adoption of hybrid rice in the future largely depends on further improvement of grain quality comparable with that of popular inbreed varieties. The advancement in new technologies has provided new approaches to develop rice varieties with increased yield potential, improved grain quality, and multiple resistance or tolerance toward various biological and environmental stresses.

Rice Seed Market Recent Trends

Increasing Rice Consumption in the Asia-Pacific Region

About 90% of the world’s rice is grown in the Asia-Pacific region, which is endowed with a wet environment suitable for rice cultivation. Rice-based farming is the main economic activity for millions of poor rural farmers in the region. China is the largest producer and consumer of rice seeds, followed by India and Vietnam. China's National Rice Research Institute is in plans to enter into the seed markets of Southeast Asia, Africa, and South America, by promoting its hybrid rice varieties over the next five years. In India, efforts are being made by the government to promote the cultivation of hybrid rice through various crop development programs such as National Food Security Mission (NFSM), Bringing Green Revolution to Eastern India (BGREI), and Rashtriya Krishi Vikas Yojana (RKVY). With the private sector playing a major role in rice hybridization, according to the Indian Council of Food and Agriculture, the hybrid rice seed market touched more than 45 thousand metric ton volume sales in 2016. In 2018, the open-pollinated varieties were estimated to dominate the rice seeds market. Increasing adoption of hybrid seeds and increasing seed replacement rates across the countries of Asia Pacific, particularly in India, Thailand, China, and Vietnam, are projected to impact the market growth.

Rice Seed Market Size By Region

Competitive Landscape

The rice seed market is moderately consolidated. DuPont, Syngenta, Kaveri Seeds, Bayer CropScience, Biostadt India Limited, Rallis India Limited, Yuan Longping Hitech, Nuziveedu Seeds Limited (NSL), and SL Agritech are the most active players in terms of strategic development in the rice seed industry. Most of the companies are gaining market share by developing high–yielding, disease-resistant, and hybrid rice seed variety, suited to the local growing condition of various countries. A few of the key strategies adopted by top players in the rice seeds market are new product launches, partnerships, collaborations, acquisitions, expansions, and investments.

Recent Developments

In 2019, Bayer Crop Science partnered with the Department of Agriculture Regional Office XII (DA-RFO XII), Philippines, to implement a pilot project aimed at boosting the hybrid rice production of farmers in North Cotabato, South Cotabato, Sarangani, and Sultan Kudarat.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Buyers

      3. 4.4.3 Threat of Substitute Products

      4. 4.4.4 Threat of New Entrants

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Open Pollinated

      2. 5.1.2 Hybrids

        1. Transgenic

        2. Non-transgenic

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Rest of North America

      2. 5.2.2 Europe

        1. Ukraine

        2. Russia

        3. Turkey

        4. France

        5. Germany

        6. Rest of Europe

      3. 5.2.3 Asia-Pacific

        1. Australia

        2. China

        3. India

        4. Japan

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Argentina

        2. Brazil

        3. Rest of South America

      5. 5.2.5 Middle-East and Africa

        1. South Africa

        2. Rest of Middle-East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 UPL Limited

      2. 6.3.2 Sakata

      3. 6.3.3 ChemChina Corporation (Syngenta)

      4. 6.3.4 Corteva Agriscience

      5. 6.3.5 Groupe Limagrain

      6. 6.3.6 KWS AG

      7. 6.3.7 Takii & Co. Ltd

      8. 6.3.8 Nuzivedu Seeds

      9. 6.3.9 Pannar Seeds



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Frequently Asked Questions

The Rice Seed Market market is studied from 2016 - 2026.

The Rice Seed Market is growing at a CAGR of 7.4% over the next 5 years.

North America is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Bayer CropScience AG, Nuziveedu Seeds Ltd, Syngenta, UPL Limited, China National Seed Group Co., Ltd. are the major companies operating in Rice Seed Market.

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