Taiwan Retail Sector - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Market Is Segmented By Product Category (Food, Beverage, and Tobacco Products, Personal Care and Household, Apparel, Footwear, and Accessories, Furniture, Toys, and Hobby, Industrial and Automotive, Electronics and Household Appliances, and Other Products) and By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Department Stores, Specialty Stores, Online, and Other Distribution Channels).

Market Snapshot

Taiwan Retail Market Size
Study Period: 2017- 2026
Base Year: 2021
CAGR: <4 %
Taiwan Retail Market key players

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Market Overview

The Taiwan retail sector is projected to register a CAGR of less than 4% during the forecast period, 2021-2026. Retail sales in Taiwan jumped 3.56 % year-on-year in January 2021, following a 1.69% increase in the previous month. It was the fastest growth in retail sales since August 2020, mainly attributed to motor vehicles, motorcycles and parts, construction materials, e-commerce, and household appliances.

Taiwan’s success in containing the COVID-19 pandemic has helped it prevent the large-scale closure of retail businesses. However, changing consumer behavior may push retailers to adapt models to the new normal.

Demographics are playing a major role in determining shopping preferences, with many older Taiwanese consumers buying their meat, fish, fruits, and vegetables at specialist markets. In response, some supermarkets are trying to attract this consumer group by recreating the look of a more traditional market within their stores; they have achieved some success, particularly in urban areas. Taiwanese consumers shop for food at least twice a week and sometimes daily. However, those who favor shopping at supermarkets and hypermarkets tend to do one big grocery shopping per week. Top-up food shopping occurs on a daily basis in Taiwan, and it is carried out mostly in convenience stores.

The new normal in the retail sector will accelerate the development of online shopping platforms, which only contributed 2% of sales in the department store and supermarket segments previously and may push them to adopt technology to create a safer physical shopping environment.

Scope of the Report

Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. A complete background analysis of the Taiwan retail sector, which includes an assessment of the emerging trends by segments, significant changes in market dynamics, and market overview, is covered in the report. The Market Is Segmented By Product Category (Food, Beverage, and Tobacco Products, Personal Care and Household, Apparel, Footwear, and Accessories, Furniture, Toys, and Hobby, Industrial and Automotive, Electronics and Household Appliances, and Other Products) and By Distribution Channel (Hypermarkets, Supermarkets, and Convenience Stores, Specialty Stores, Department Stores, E-Commerce, and Other Distribution Channels). 

Product Type
Food, Beverage, and Tobacco Products
Personal Care and Household
Apparel, Footwear, and Accessories
Furniture, Toys, and Hobby
Industrial and Automotive
Electronic and Household Appliances
Other Products
Distribution Channel
Hypermarkets, Supermarkets, Convenience Stores, and Department Stores
Specialty Stores
Other Distribution Channels

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Key Market Trends

Consumer Confidence to Strengthen on Minimum Wage Hike.

Consumer confidence in Taiwan is expected to strengthen on the back of the recent pay increase. The current net minimum wage in Taiwan is TWD 24,000 per month (USD 854/EUR 704) and TWD 160 (USD 5.7/EUR 4.7) per hour, as of January 1, 2021. Minimum wages in Taiwan increased to TWD 24000/month in 2021 from TWD 23800/month in 2020. Improved consumer confidence and higher income levels are expected to have a positive impact on the retail market, especially the F&B sector. With changing lifestyles and family structure resulting in the growing prevalence of one-person households, more Taiwanese consumers, especially young adults living in urban cities like Taipei, prefer eating out for convenience and for the variety of cuisines on offer. Currently, the number of eateries on the island is growing at an average of 3% to 6% each year to over 120,000, according to Channel News Asia. In 2017, the total revenue of the catering sector in Taiwan topped TWD 452.3 billion, smashing the record high of TWD 439.4 billion in 2016. The average Taiwanese consumer prefers to dine out, while dining-in is most carried out by older people or young families co-habiting with their parents. There is a tide of fashionable, urban, singles, couples, and young families turning that notion around, viewing cooking as a recreational activity.

Taiwan Retail Market trends

High Growth of the Apparel and Footwear Industry.

At present, Taiwan is one of the major manufacturers and exporters of textile and apparel in the world. The country has invested in and developed a new technology to integrate the entire value chain of the industry. The apparel industry of the country is highly export-oriented. Approximately 75% of the apparel produced are exported. The total production value of Taiwan’s apparel industry is estimated at USD 13.1 billion in 2021. The apparel market is expected to grow annually by 3.5% by 2024. The retail apparel market includes baby clothing, formalwear, formal wear, toddler clothing, casual wear, essentials, and outerwear for men, women, boys, and girls; the market excludes sports-specific clothing. The children’s wear segment was the industry’s most lucrative segment in 2018, holding a 45.1% share of the apparel market. Fast fashion has also proven to be a lucrative sector in the industry, particularly for millennial customers. The fast-fashion brand H&M opened its first store in 2015, and it now has a total of 12 outlets across the country. The industry is now highly aware of the power of combining design with aesthetic and cultural creativity. Encouraged and supported by government policies, the industry is actively integrating creativity, innovation, and cultural heritage into designs to create unique and refined products. Crossover collaboration is also a new direction to augment market coverage.

Taiwan Retail Market analysis

Competitive Landscape

The report covers the major international players operating in the Taiwan retail sector. In terms of market share, few of the major players currently dominate the market. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping into new markets.

Recent Developments

  • In January 2021, Bolttech expanded in Taiwan via a device protection partnership with Samsung. Its latest partnership with Samsung in Taiwan includes arranging for mobile device protection to owners of new Samsung Galaxy smartphones and tablets through the Samsung Care+ program.
  • In November 2020, Foodpanda expanded its e-commerce with more than 2,500 7-Eleven stores across Singapore, Malaysia, Taiwan, and the Philippines. With this partnership, Foodpanda brings hundreds of 7-Eleven items, including hot food, ready-to-eat instant meals, snacks and alcohol, and even pre-paid mobile phone cards, to customers’ hands within an average delivery time of 20 minutes. Deliveries can be made anytime, anywhere, 24*7 via Foodpanda.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain/Supply Chain Analysis

    5. 4.5 Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 Product Type

      1. 5.1.1 Food, Beverage, and Tobacco Products

      2. 5.1.2 Personal Care and Household

      3. 5.1.3 Apparel, Footwear, and Accessories

      4. 5.1.4 Furniture, Toys, and Hobby

      5. 5.1.5 Industrial and Automotive

      6. 5.1.6 Electronic and Household Appliances

      7. 5.1.7 Other Products

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets, Supermarkets, Convenience Stores, and Department Stores

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Company Profiles

      1. 6.1.1 President Chain Store Corp.

      2. 6.1.2 Taiwan FamilyMart Co. Ltd

      3. 6.1.3 Mercuries & Associates Holding Ltd

      4. 6.1.4 Far Eastern Group

      5. 6.1.5 POYA International Co. Ltd

      6. 6.1.6 The Eslite Corporation

      7. 6.1.7 Sogo Department Stores Co. Ltd

      8. 6.1.8 Kayee International Group Co. Ltd

      9. 6.1.9 Carrefour

      10. 6.1.10 RT - Mart

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Taiwan Retail Sector market is studied from 2017 - 2026.

The Taiwan Retail Sector is growing at a CAGR of <4% over the next 5 years.

President Chain Store Corp., Taiwan FamilyMart Co., Ltd., Mercuries & Associates Holding Ltd., Far Eastern Group, POYA International Co., Ltd. are the major companies operating in Taiwan Retail Sector .

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