Software Development Market Size and Share

Software Development Market (2025 - 2030)
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Software Development Market Analysis by Mordor Intelligence

The Software Development Market size is estimated at USD 0.57 trillion in 2025, and is expected to reach USD 1.04 trillion by 2030, at a CAGR of 12.90% during the forecast period (2025-2030). Strong enterprise appetite for artificial-intelligence-enabled tooling, rapid cloud-native adoption, and unrelenting digital-transformation mandates are accelerating spending across every major vertical, and generative AI already contributes 30% of enterprise code output, reshaping productivity expectations and widening the gap between early adopters and laggards. Cloud deployment models dominate current spend and post the fastest growth at 24.0% CAGR, highlighting the shift away from on-premise infrastructure. Small and medium enterprises (SMEs) are pivotal to demand expansion as low-code platforms and pay-as-you-go cloud services lower entry barriers. Asia-Pacific's 19.4% CAGR challenges North America's 37.2% revenue lead, underscoring an increasingly multipolar growth narrative.

Key Report Takeaways

  • By product type, solutions led with 43.0% of software development market share in 2024; services are projected to expand at 13.90% CAGR through 2030. 
  • By deployment type, cloud models captured 71.5% share of the software development market size in 2024 and will advance at a 13.80% CAGR to 2030. 
  • By organization size, SMEs accounted for 59.0% adoption in 2024 in the software development market, while large-enterprise projects trail at a 15.4% CAGR through 2030. 
  • By end-user, healthcare digitization is projected to grow at a 18.7% CAGR in the software development market, surpassing IT and telecom’s 13.80% share of 2024 revenues. 
  • By region, North America held 37.2% of 2024 revenues; Asia-Pacific is on track for a 13.70% CAGR to 2030.

Segment Analysis

By Product Type: Services Outpace Solutions Growth

Services revenue is accelerating at a 31.6% CAGR from 2025-2030, reflecting a pivot toward end-to-end development partnerships that bundle strategy, implementation, and managed operations. The segment’s expansion aligns with Microsoft and Accenture’s generative-AI alliances that fuse cloud platforms with consulting expertise, highlighting client demand for turnkey engagements. Solutions maintained 13.90% of the software development market share in 2024, yet face competitive headwinds as buyers favor subscription bundles over perpetual licenses. Mobile-centric frameworks such as React Native and Flutter are converging with progressive-web-app tooling, enabling single-code-base outputs that behave like native experiences across devices.

The solutions portfolio continues to evolve toward AI-native features, including automated UI generation and embedded test-case creation. Vendors are enhancing interoperability by exposing REST and GraphQL endpoints, facilitating composable architectures that mesh with existing ERP and CRM layers. As enterprises mature, demand for platform engineering, infrastructure-as-code accelerators, and post-deployment optimization services lifts overall spend, reinforcing the growth trajectory for Services inside the software development market

Software Development Market: Market Share by Product Type
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By Deployment Type: Cloud Dominance Accelerates

Cloud deployments delivered 71.5% of 2024 revenue and are projected to grow 13.80% CAGR to 2030, underscoring the structural migration away from on-premise stacks. AWS’s USD 7.8 billion Ohio investment and its joint custom-chip roadmap with Intel exemplify hyperscalers’ commitment to AI-ready capacity.[1]Amazon Web Services, “AWS and NVIDIA Extend Collaboration to Advance Generative AI Innovation,” press.aboutamazon.com On-premise estates remain essential for data-sovereign workloads and latency-critical processes, yet hybrid frameworks now extend zero-touch automation to private clusters, narrowing functional gaps. Edge computing introduces a complementary paradigm, pushing event processing closer to sensors for IoT and real-time analytics use cases.

Cloud providers embed AI model-as-a-service options, making pre-trained language models accessible via API calls, which encourages development teams to offload MLOps complexity. Multi-cloud strategies help mitigate vendor lock-in and optimize cost structures, evidenced by enterprises like Coca-Cola running Azure OpenAI side-by-side with AWS analytics services. These synergies underpin the sustained expansion of the software development market.

By Organization Size: SMEs Lead Adoption

SMEs captured 59.0% of 2024 revenue and are expanding at 15.4% CAGR through 2030, benefiting from subscription-based pricing, pay-as-you-go cloud runtimes, and intuitive AI assistants that reduce learning curves. Citizen-developer programs flourish as departmental analysts build workflow apps, dashboards, and lightweight integrations without waiting for central IT backlogs. Bundled security and governance features allow SMEs to comply with data-protection rules using templated policies and automated audits, lowering barriers to entry in the software development market.

Large enterprises still dominate mission-critical workloads requiring complex integrations, custom encryption modules, and high-throughput data pipelines. However, they increasingly prototype on low-code environments before handing projects to professional development teams for hardening and scale-out. Converging needs across enterprise tiers stimulate demand for platforms offering tiered capabilities that add advanced modules, AI explainability, federated learning, or on-premise gateways, when organizations mature.

Software Development Market: Market Share by Organization Size
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By End-user: Healthcare Emerges as Growth Leader

IT & Telecommunication maintained 13.80% of revenue in 2024, driven by network-modernization cycles and consumer-app refreshes. Healthcare, advancing at an 18.7% CAGR, exemplifies rising demand for regulatory-compliant low-code tooling and AI-driven diagnostics. SDA SE deployed a patient-engagement app on AWS to meet strict data-sovereignty mandates while shortening release cycles from months to weeks.[2]CISA, “We Must Consider Software Developers a Key Part of the Cybersecurity Workforce,” cisa.gov Florida Blue’s claims-processing overhaul achieved a 40% performance uplift after refactoring for cloud-native microservices.[3]Intellisoft Technologies, “Florida Blue – Modernizing Transaction Processing System,” online.intellisoft-tech.com

BFSI institutions reinvest heavily in DevSecOps, with IDFC FIRST Bank quantifying USD 5 million in annual savings after fully automating its CI/CD and security gate. Manufacturing pursues predictive-maintenance apps powered by IoT telemetry; Intel and Fujitsu reported lead-time reductions of up to 20% in pilot lines using edge analytics. These sectoral dynamics expand the total addressable base for the software development market.

Geography Analysis

North America held 37.2% revenue in 2024 due to a dense concentration of software vendors, hyperscale data centers, and healthy enterprise IT budgets. Federal modernization, including the U.S. Air Force’s 82.7% cost reduction after cloud migration, exemplifies the region’s willingness to re-platform legacy assets. Microsoft’s large multi-cloud agreements and Intel–AWS custom-chip initiatives reinforce North America’s central role in defining architectural standards for the software development market.

Asia-Pacific is projected to expand at 13.70% CAGR between 2025-2030, underpinned by India’s developer community reaching 15.4 million on GitHub and Japan’s 28.48% annual growth targeting its “2025 cliff” modernization milestone. Hitachi’s multi-billion-dollar partnership with Microsoft to train 50,000 AI professionals shows domestic champions scaling generative-AI adoption at speed.[4]Hitachi Ltd., “Hitachi to Accelerate System Development Transformation with Generative AI,” hitachi.com China’s double-digit software-sector revenue growth further bolsters regional momentum, supported by state incentives for cloud and AI infrastructure.

Europe remains steady as sustainability regulations and GDPR compliance drive adoption of green-coding frameworks and sovereign-cloud options. Enterprises embed carbon-budget dashboards into CI workflows, aligning with EU taxonomy rules. South America, the Middle East, and Africa show rising demand as connectivity improves and governments digitize citizen services, opening new footholds for vendors targeting the software development market.

Software Development Market
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Competitive Landscape

The software development market displays moderate consolidation. The top tier—Microsoft, AWS, Google, Oracle, and IBM—pursues vertical integration, embedding AI copilots, managed databases, and DevSecOps toolchains into cohesive stacks. Microsoft broadened its ecosystem through multi-billion-dollar collaborations with Accenture, Hitachi, and Kyndryl, aligning consulting capacity with Azure OpenAI consumption. AWS strengthened hardware differentiation by co-designing CPUs and AI accelerators with Intel, lowering cost-per-inference for serverless applications.

Mid-tier players such as Red Hat, GitLab, Atlassian, and ServiceNow compete via open-source leadership, workflow orchestration, and niche compliance modules. IBM’s watsonx Code Assistant and Oracle’s AI-accelerated OCI clusters exemplify the pivot toward specialized AI services. Start-ups focusing on domain-specific code generation raise capital to carve out vertical niches, healthcare, embedded systems, or financial risk modeling, challenging incumbent breadth with depth.

Partnerships rather than outright acquisitions dominate strategy as providers seek to avoid culture clashes and retain developer mindshare. Press releases from Adobe, Salesforce, and EPAM show alliances that embed AI into pre-existing SaaS and consulting offerings, expanding cross-sell potential without diluting brand identity. Pricing innovation, usage-based AI tokens, tiered seat licenses, and outcome-linked SLAs, emerges as a differentiator in the software development market.

Software Development Industry Leaders

  1. Apple Inc

  2. Google LLC

  3. Microsoft Corporation

  4. IBM

  5. NVIDIA Corporation

  6. *Disclaimer: Major Players sorted in no particular order
Software Development Market Concentration
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Recent Industry Developments

  • March 2025: Adobe announced new collaborative offerings with AWS and Amazon Ads, integrating Adobe Experience Platform with AWS services to personalize customer interactions at scale.
  • February 2025: Salesforce and Google Cloud deepened their alliance, integrating Gemini language models into Salesforce Agentforce for AI-powered service workflows.
  • January 2025: EPAM Systems agreed to acquire NEORIS, expanding near-shore delivery capacity across Latin America for digital-transformation projects.
  • December 2024: AWS and poolside signed a multi-year deal to embed poolside’s generative-AI models in Amazon Bedrock and EC2, enabling secure, customizable code assistants for enterprise developers

Table of Contents for Software Development Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Low-code / No-code adoption surge
    • 4.2.2 Cloud-native and serverless development
    • 4.2.3 Enterprise digital-transformation budgets
    • 4.2.4 Gen-AI code assistants scaling productivity
    • 4.2.5 Sustainability-driven green-coding" mandates"
    • 4.2.6 AI-Augmented DevSecOps Integration
  • 4.3 Market Restraints
    • 4.3.1 Escalating cyber-security threats
    • 4.3.2 Global shortage of senior developers
    • 4.3.3 Rising compute energy-costs for AI-powered builds
    • 4.3.4 Licence-model shifts in open-source ecosystems
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUES)

  • 5.1 By Product Type
    • 5.1.1 Solutions
    • 5.1.1.1 Mobile-based
    • 5.1.1.2 Web-based
    • 5.1.2 Services
  • 5.2 By Deployment Type
    • 5.2.1 On-premise
    • 5.2.2 Cloud
  • 5.3 By Organization Size
    • 5.3.1 Small and Medium Enterprises (SMEs)
    • 5.3.2 Large Enterprises
  • 5.4 By End-user
    • 5.4.1 BFSI
    • 5.4.2 Media and Entertainment
    • 5.4.3 Government and Defense
    • 5.4.4 IT and Telecommunication
    • 5.4.5 Healthcare
    • 5.4.6 Manufacturing
    • 5.4.7 Others
  • 5.5 By Region
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.2 South America
    • 5.5.2.1 Brazil
    • 5.5.2.2 Argentina
    • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 France
    • 5.5.3.4 Spain
    • 5.5.3.5 Italy
    • 5.5.3.6 Rest of Europe
    • 5.5.4 Asia-Pacific
    • 5.5.4.1 China
    • 5.5.4.2 India
    • 5.5.4.3 Japan
    • 5.5.4.4 South Korea
    • 5.5.4.5 Australia and New Zealand
    • 5.5.4.6 Rest of Asia-Pacific
    • 5.5.5 Middle East
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 United Arab Emirates
    • 5.5.5.3 Turkey
    • 5.5.5.4 Rest of Middle East
    • 5.5.6 Africa
    • 5.5.6.1 South Africa
    • 5.5.6.2 Egypt
    • 5.5.6.3 Nigeria
    • 5.5.6.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Microsoft Corporation
    • 6.4.2 Amazon.com Inc. (AWS)
    • 6.4.3 Google LLC
    • 6.4.4 IBM Corporation
    • 6.4.5 Accenture plc
    • 6.4.6 Apple Inc.
    • 6.4.7 Oracle Corporation
    • 6.4.8 Salesforce Inc.
    • 6.4.9 Adobe Inc.
    • 6.4.10 NVIDIA Corporation
    • 6.4.11 Infosys Ltd.
    • 6.4.12 Tata Consultancy Services (TCS)
    • 6.4.13 Cognizant Technology Solutions
    • 6.4.14 Wipro Ltd.
    • 6.4.15 Capgemini SE
    • 6.4.16 SAP SE
    • 6.4.17 Intuit Inc.
    • 6.4.18 ServiceNow Inc.
    • 6.4.19 Atlassian Corp.
    • 6.4.20 GitLab Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment
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Research Methodology Framework and Report Scope

Market Definitions and Key Coverage

Our study defines the software development market as all revenue generated worldwide from planning, designing, coding, testing, deploying, and maintaining bespoke or packaged application software, inclusive of project-based professional services and ongoing managed development contracts. Activities tied purely to hardware supply, stand-alone software license resale, or generic IT support sit outside this boundary.

Pure play hardware sales, shrink-wrapped off-the-shelf licenses, and generic help-desk outsourcing are not counted.

Segmentation Overview

  • By Product Type
    • Solutions
      • Mobile-based
      • Web-based
    • Services
  • By Deployment Type
    • On-premise
    • Cloud
  • By Organization Size
    • Small and Medium Enterprises (SMEs)
    • Large Enterprises
  • By End-user
    • BFSI
    • Media and Entertainment
    • Government and Defense
    • IT and Telecommunication
    • Healthcare
    • Manufacturing
    • Others
  • By Region
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Rest of South America
    • Europe
      • Germany
      • United Kingdom
      • France
      • Spain
      • Italy
      • Rest of Europe
    • Asia-Pacific
      • China
      • India
      • Japan
      • South Korea
      • Australia and New Zealand
      • Rest of Asia-Pacific
    • Middle East
      • Saudi Arabia
      • United Arab Emirates
      • Turkey
      • Rest of Middle East
    • Africa
      • South Africa
      • Egypt
      • Nigeria
      • Rest of Africa

Detailed Research Methodology and Data Validation

Primary Research

We supplement desk work through structured conversations with software engineering leads, procurement managers, and regional trade-body representatives in North America, Europe, Asia-Pacific, and key emerging hubs. These interviews test price assumptions, project duration norms, cloud adoption inflection points, and talent availability, letting us tighten model variables flagged as uncertain during secondary review.

Desk Research

Mordor analysts begin with publicly available macro and industry datasets from organizations such as the World Bank ICT indicators, Eurostat's Digital Economy statistics, the US Bureau of Labor Statistics, GitHub's Octoverse developer census, and UN COMTRADE software-related trade codes, which outline employment, wage, and export baselines across regions. Company filings, investor presentations, and association portals (for example, NASSCOM, BSA, and OECD digital economy briefs) add context on pricing models, contract structures, and regional policy.

Paid repositories are tapped sparingly. D&B Hoovers supplies revenue splits for listed and privately held vendors, while Dow Jones Factiva helps us follow large project wins and M&A signals that influence average deal values. This list is indicative; many other sources support data collection and validation.

Market-Sizing & Forecasting

A top-down build starts with national software output and IT-services spend; these pools are then filtered by the share attributable to custom development, product engineering, and enhancement contracts. Select bottom-up cross-checks, supplier roll-ups, sampled average selling price × project volume, and channel checks ensure internal consistency before final adjustments. Key drivers in the model include developer wage inflation, enterprise digital-transformation budgets, cloud-native workload penetration, low-/no-code adoption rates, and the share of AI-assisted coding hours. Multivariate regression combined with scenario analysis projects each driver to 2030; parameters are stress-tested with our expert panel before locking the forecast.

Data Validation & Update Cycle

Outputs pass a three-layer review: automated variance scans flag anomalies, senior analysts reconcile gaps, and a final peer audit precedes sign-off. Reports refresh annually, with mid-cycle updates whenever M&A, regulatory, or macro shocks alter the baseline; a fresh validation sweep is performed just before client delivery.

Why Mordor's Software Development Baseline Commands Reliability

Published figures often diverge because firms carve different slices of the broader IT pie, apply varying pricing ladders, or refresh their models on dissimilar cadences.

Key gap drivers include some studies that bundle packaged software license revenue, others that restrict scope to custom projects, a few that apply aggressive cloud cost-deflation curves, while Mordor adopts a balanced wage-plus-productivity trajectory, and refresh cycles range from biennial to annual, whereas Mordor revisits inputs every twelve months with interim triggers.

Benchmark comparison

Market Size Anonymized source Primary gap driver
USD 0.57 Tn (2025) Mordor Intelligence -
USD 0.73 Tn (2024) Global Consultancy A Includes packaged software licensing and maintenance revenue
USD 0.50 Tn (2025) Trade Journal B Counts only project-based services, excludes managed enhancement contracts
USD 0.053 Tn (2025) Industry Association C Focuses solely on custom solutions, omits off-the-shelf adaptation and tooling work

The comparison shows that once scope and variable choices are aligned, Mordor's disciplined mix of timely desk evidence, field validation, and recurring audits offers decision-makers a balanced, transparent baseline they can confidently build upon.

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Key Questions Answered in the Report

What is the current value of the software development market?

The software development market is valued at USD 0.57 trillion in 2025 and is projected to reach USD 1.04 trillion by 2030.

Which region is growing fastest in the software development market?

Asia-Pacific leads with a forecast 13.70% CAGR (2025-2030) driven by rapid developer-community expansion and aggressive cloud-infrastructure investments.

Who are the key players in Software Development Market?

Apple Inc, Google LLC, Microsoft Corporation, IBM and NVIDIA Corporation are the major companies operating in the Software Development Market.

Why are services growing faster than solutions in this market?

Enterprises increasingly demand end-to-end partnerships that combine strategy, AI integration, and managed operations, resulting in a 31.6% CAGR for the Services segment.

How are generative-AI code assistants impacting developer productivity?

Tools like GitHub Copilot and IBM’s watsonx Code Assistant cut task times by up to 88% and achieve acceptance rates exceeding 80%, accelerating release cycles.

What deployment model dominates the software development market?

Cloud deployment holds 71.5% of 2024 revenue and continues to rise due to scalable infrastructure, integrated AI services, and lower total-cost-of-ownership.

How are SMEs benefiting from modern application development platforms?

Subscription pricing, low-code interfaces, and embedded AI allow SMEs to build enterprise-grade applications without large development teams, explaining their 59.0% revenue share in 2024.

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