Online Lottery Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Global Online Lottery Companies and is segmented by end-user (desktop and mobile) and geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa). The report offers market size and values in (USD million) during the forecasted years for the above segments.

Online Lottery Market Size

Online Lottery Market Summary
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Study Period 2017-2027
Base Year For Estimation 2022
CAGR 0.42 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Online Lottery Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Online Lottery Market Analysis

The Online Lottery Market is projected to grow at a CAGR of 0.42% over the next five years.

The increasing lottery popularity created a whole different category of gaming on the internet. The shift in demand from traditional draw-based games to virtual ones is escalating the online lottery market growth. Additionally, the lottery offers a good return on comparatively low investment, which attracts customers to invest and play the games online. Moreover, lottery companies' widely used promotional strategy is attracting a vast customer base through social media. Companies focus on posting the winning prizes on social media, enhancing lottery sales.

The increased smartphone penetration is giving rise to several mobile application-based lottery games. The end users have the convenience and comfort of gambling within their space comfort, which is one of the primary drivers of the segment. Companies are engaged in enhancing their graphical user interface to increase these mobile application downloads and create an upsurge in the number of footfalls on websites. However, the market growth can get hindered due to the growing concern about cybercrime. In June 2021, Inc., the first digital platform that helps purchase lottery tickets via any device without the requirement of app download or deposits, announced its official launch in New Jersey. The company partnered with QuickChek, which created a and brick-and-mortar convenience store combination.

Online Lottery Industry Segmentation

An online lottery is a system where one can bet an amount online and gain returns. These games are linked to a central computer, further connected through a telecommunication network, allowing players to play and win tickets by chance and luck. The online lottery market is segmented by end-user type and geography. The market is segmented into desktop and mobile users based on end users. By Geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

End User
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Online Lottery Market Trends

This section covers the major market trends shaping the Online Lottery Market according to our research experts:

Improved Internet Connections, Advances in Security, and Increased Number of Internet Users

The increasing acceptance and popularity of the lottery, in general, has resulted in a different form of gaming on the internet. The upsurge in consumer choice for the online lottery is supported by faster internet connectivity and increased internet users, allowing operators to stream various events from around the world and the consumers to bet on them. The growth opportunity for lottery operators through online channels forced online vendors to improve betting processes in terms of security and reliability, propelling online lotteries' popularity worldwide. Additionally, consumers have been concerned about banking security while conducting any kind of transaction over the internet for a long time. However, advances in both online encryption and banking technology helped in resolving this concern, resulting in consumers paying online securely and, in turn, driving the market studied. Additionally, auditing companies like eCommerce and Online Gaming Regulation (eCOGA) ensure that random number generator (RNG) software is genuinely random while evaluating the security methods of storing players' deposits.

Online Lottery Market: Lottery Sales, USD Million, South Korea, By Product Type, 2021

Europe Holds a Major Share in the Market

The shift in demand from traditional modes of physical draw-based games to virtual ones is augmenting the European online lottery market growth. The market includes stringent rules regarding online lottery and gambling, which help individuals stay secure while playing lottery games and transacting online. Germany is one of the most strictly regulated markets in Europe. The new German Interstate Treaty on gambling came into force in July 2021. This Interstate Treaty brought many changes in the legal framework of online gambling. According to Camelot Group, Camelot United Kingdom Lotteries Limited announced National Lottery sales of USD 8946.67 million for the financial year 2020-21. Participants' inclination towards online lottery led to an increase in lottery sales, indicating intense internet penetration and improved betting process in terms of security and reliability, boosting the market's growth. The growing popularity of draw-based and scratch-based instant games can be seen across European countries, adding to the surging market growth.

Online Lottery Market - Market Size (%), By Region, Global, 2021

Online Lottery Industry Overview

The global online lottery market is highly competitive, with the involvement of numerous local and international players. The market is fragmented because of the diversified presence of these players geographically. There are strong competitors in the market with diversified portfolios, leading to intense competition among the existing players. Key players, like Lotto Agent, Lotto Direct Limited, Camelot Group, Zeal Network, and Francaise des Jeux, are focusing on optimizing their offerings, along with geographical expansion. Companies are expanding their investment in research and development into developing user-friendly online games and their gaming portfolio with mergers and acquisitions. These players are also focused on a strategic partnership to enhance their future market growth opportunities.

Online Lottery Market Leaders

  1. Lotto Direct Limited

  2. Lotto Agent

  3. Camelot Group

  4. Zeal Network

  5. Francaise des Jeux

*Disclaimer: Major Players sorted in no particular order

Online Lottery Market Concentration

Online Lottery Market News

  • October 2022: Zeal Network SE expanded its games business internationally. The German market leader for online lotteries collaborated with American online lottery provider Park Avenue Gaming to integrate the online instant games of Zeal into its video lottery terminal business in Argentina and its online platforms in Peru.
  • February 2022: Zeal Network SE launched a partnership with Lotto Hessian for instant win games. In this partnership, Zeal provided Hessian with 15 online games of the state lottery, such as crosswords, bingo, or the world cup.
  • December 2021: Crypto Millions Lotto announced the launch of four new lottery games on its official website. Two of the above four games are India-based, namely, India Fantasy 5 and India Million Lotto, while the others are US-based, viz, Powerball+ and Mega Millions+.

Online Lottery Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 End User

      1. 5.1.1 Desktop

      2. 5.1.2 Mobile

    2. 5.2 Geography

      1. 5.2.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.2.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Sweden

        7. Rest of Europe

      3. 5.2.3 Asia Pacific

        1. China

        2. India

        3. Japan

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.2.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.2.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Lotto Direct Limited

      2. 6.3.2 Camelot Group

      3. 6.3.3 Lottoland

      4. 6.3.4 Lotto Agent

      5. 6.3.5 LottoKings

      6. 6.3.6 WinTrillions

      7. 6.3.7 Lotto247

      8. 6.3.8 ZEAL Network SE

      9. 6.3.9 Francaise des Jeux

      10. 6.3.10 Annexio Limited

    4. *List Not Exhaustive

**Subject to Availability
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Online Lottery Market Research FAQs

The Online Lottery Market is projected to register a CAGR of 0.42% during the forecast period (2023-2027).

Lotto Direct Limited, Lotto Agent, Camelot Group, Zeal Network and Francaise des Jeux are the major companies operating in the Online Lottery Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2023-2027).

In 2023, the Europe accounts for the largest market share in the Online Lottery Market.

Online Lotteries Industry Report

Statistics for the 2023 Online Lotteries market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Online Lotteries analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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