Probiotic Cosmetic Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Probiotic Cosmetic Products Market is segmented by Product Type (Skin Care, Hair Care, and Other Product Types), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Other Distribution Channels), and Geography ( North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The report offers the market size and forecasts for in terms of value (in USD million) for all the above segments.

Market Snapshot

Probiotic Cosmetic Products Market Overview
Study Period: 2016 -2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 7.2 %

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Market Overview

The global probiotic cosmetic products market is forecasted to grow at a CAGR of 7.2% during the forecast period (2022-2027).

The COVID-19 pandemic presented new avenues for companies to promote their products. With more people spending time on social media and many fashion and skincare influencers bursting onto the scene, brands could proliferate their digital presence with partnerships and increase their brand equity through promotions. This, in turn, increased traffic to the companies' websites and allowed cosmetic brands to sell direct-to-consumer with minimal focus on logistics.

The rise in popularity of probiotics as a main functional ingredient, which is efficient against various skin concerns, such as acne, wrinkle, and blemishes, is anticipated to drive the market growth during the study period. Furthermore, a rise in demand for natural cosmetics among various consumer groups, particularly millennials, supported by growing awareness about their clinical evidence and efficacy, has also increased the market's growth.

Factors such as growth in personal appearance, skin, hair, health, and wellness coupled with demand for multi-functional beauty products, which allow consumers to extract maximum value by spending on a single product, are the key trends driving the probiotic cosmetic products market in the coming years.

Scope of the Report

Probiotic cosmetic products are beauty products that contain specific strains of probiotic microbes that are beneficial for skin health. The probiotic cosmetic products market is segmented by product type into skincare, haircare, and other product types. By distribution channel, the scope includes specialty stores, supermarkets/hypermarkets, convenience stores, online retail, and other distribution channels. The scope includes North America, Europe, Asia-Pacific, South America, and Middle East & Africa by geography. For each segment, the market sizing and forecast have been done based on value (in USD million).

By Product Type
Skin Care
Hair Care
Other Product Types
By Distribution Channel
Speciality Stores
Convenience Stores
Online Retail
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Probiotic Skincare Serums and Creams to Grow at a Significant Rate

There has been an increase in demand for specialized products, which include serums and creams that contain probiotic skincare solutions. Both the young and the old population are interested in buying them because the products target common issues like wrinkles, skin tone, inflammation, and acne. Additionally, consumers worldwide are continuously seeking skincare products with pure organics, such as probiotics. Furthermore, product innovation is anticipated to drive market growth in the coming years. For instance, in 2021, Shielded Beauty launched its skincare collection specific to improving skin health and nourishing the microbiome.

Probiotic Cosmetic Products Market1

North America Holds Significant Share in the Market

North America has witnessed an increase in the percentage of the population inclined towards healthier lifestyles, supported by a rise in demand for products that have a low impact on the environment are the major factors driving the market growth in the region. Furthermore, the growing acceptance of probiotic products, including cosmetics, especially among millennials, will likely contribute to the market's growth in the coming years. Furthermore, awareness about the harmful effects of chemicals and synthetic products are a few factors enhancing the market's growth. The United States holds the major share in the North American probiotic cosmetic products market.

Probiotic Cosmetic Products Market2

Competitive Landscape

The probiotic cosmetics market is fragmented, with various regional and global players. Companies are investing in expanding their product offerings, improving functionality, and marketing activities. Due to constantly changing consumer preferences, firms must continue to innovate, operate, and develop in the market. Furthermore, organizations leverage digital and social media to promote new products and gain market share. Key players in the market include Esse Skincare, L’Oreal S.A., Unilever PLC, Estée Lauder Inc., and H&H Group.

Recent Developments

In September 2021, Italian microbiome health startup Lac2Biome launched a white label skincare blend containing live probiotics and hyaluronic acids InfiniteSkin Microbiome Serum​, made from a clinically studied blend of hyaluronic acids and proprietary live probiotic strain m.biomeLiveSkin88. The product was designed using a patented two-phase delivery system where a powder-form live probiotic strain is stored and protected from moisture migration to the hyaluronic acid liquid within a 15ml vial.

In August 2021, New Zealand biotech firm Blis Technology launched a new brand with a ‘skin-specific’ probiotic strain, Unconditional Skincare Co., which utilizes a probiotic strain naturally found in the skin. The firm recently entered the skincare space with the development of BLIS Q24, a patented micrococcus luteus strain that features the brand as the key active ingredient. Unconditional Skincare Co. is available through its official website in New Zealand and Australia.

In July 2021, South Korea-based company The April launched its products in Singapore, Malaysia, and the Philippines. Their flagship products targeted issues like wrinkles, skin tone, inflammation, and acne and were co-developed and manufactured by Cosmax NBT Inc. In their product, ' Super Balance,' used for acne prevention, three strains of probiotic bacteria are present.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Skin Care

      2. 5.1.2 Hair Care

      3. 5.1.3 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Speciality Stores

      2. 5.2.2 Supermarkets/Hypermarkets

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 L'Oreal S.A.

      2. 6.4.2 Esse Skincare

      3. 6.4.3 Unilever PLC

      4. 6.4.4 Estee Lauder Inc

      5. 6.4.5 H&H Group

      6. 6.4.6 Eminence Organic Skin Care

      7. 6.4.7 The Clorox Company

      8. 6.4.8 Andalou Naturals

      9. 6.4.9 Tula Life Inc.

      10. 6.4.10 LaFlore Probiotic Skincare

    5. *List Not Exhaustive


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Frequently Asked Questions

The Probiotic Cosmetic Products Market market is studied from 2016 - 2027.

The Probiotic Cosmetic Products Market is growing at a CAGR of 7.2% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Unilever PLC, Estée Lauder Inc, L'Oréal S.A., Esse Skincare, H&H Group are the major companies operating in Probiotic Cosmetic Products Market.

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