Print And Apply Labeling And Labeling Equipment Market Size and Share

Print And Apply Labeling And Labeling Equipment Market Summary
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Print And Apply Labeling And Labeling Equipment Market Analysis by Mordor Intelligence

The print and apply labeling and labeling equipment market size stood at USD 5.21 billion in 2025 and is forecast to reach USD 6.40 billion by 2030, advancing at a 4.21% CAGR. Rising industrial automation, stricter product-traceability rules and the rapid diffusion of Industry 4.0 platforms are anchoring steady demand for integrated print-and-apply systems across packaging, logistics and life-science plants. Investment momentum is strongest where sustainability mandates converge with digital transformation, pushing converters toward liner-free formats, hybrid digital presses and AI-enabled quality control. Asia-Pacific is setting the growth pace, backed by green-field capacity additions from multinational OEMs and a widening base of domestic mid-tier manufacturers. Meanwhile, rising e-commerce parcel volumes and cold-chain expansion are opening new opportunities for high-output pallet, case and dual-temperature labelers that cut downtime and energy use.

Key Report Takeaways

  • By technology, fully automatic systems led with 47.78% of the print and apply labeling and labeling equipment market share in 2024. By technology, fully automatic systems are projected to expand at a 4.29% CAGR through 2030.
  • By print engine, thermal transfer captured 55.34% share of the print and apply labeling and labeling equipment market size in 2024. By print engine, RFID/encoder solutions record the fastest 4.44% CAGR to 2030.
  • By label type, pressure-sensitive formats held 63.73% revenue share in 2024; liner-less labels are advancing at a 4.54% CAGR.
  • By orientation, wrap-around units accounted for 38.39% share in 2024, while top/bottom systems are growing at a 4.34% CAGR.
  • By substrate, paper commanded 45.10% of the print and apply labeling and labeling equipment market size in 2024; PET films show a 4.36% CAGR trajectory.
  • By end-user industry, food & beverage held 32.89% share in 2024; logistics and shipping is the fastest-growing segment at 4.41% CAGR.
  • By geography, Asia-Pacific dominated with a 34.61% share in 2024; the region also posts the highest 4.37% CAGR through 2030.

Segment Analysis

By Technology: Automation Drives Market Evolution

Fully automatic systems generated 47.78% of 2024 revenue within the print and apply labeling and labeling equipment market, and the segment is on track for a 4.29% CAGR through 2030. This dominance mirrors global labor shortages and the requirement for 24/7 line uptime. The print and apply labeling and labeling equipment market size accruing to fully automatic platforms stood at USD 2.49 billion in 2024 and benefits from robot-assisted reel handling and AI vision that shrink changeovers to under five minutes.

Semi-automatic units remain relevant for regional fillers and contract packers managing short runs, while manual guns occupy niche roles such as field labeling of oversized loads. The integration of mobile cobots from Dexterity that depalletize, relabel and repalletize 15 cases/min exemplifies how automation is becoming modular and retrofit-friendly. As subscription financing gains traction, automatic adoption rates are likely to accelerate across Tier-2 plants, reinforcing the segment’s leadership in the print and apply labeling and labeling equipment market.

Print And Apply Labeling And Labeling Equipment Market: Market Share by Technology
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By Print Engine: Thermal Transfer Dominance Challenged by Digital Innovation

Thermal transfer engines accounted for 55.34% of 2024 sales value thanks to proven reliability and low consumable cost. Yet the print and apply labeling and labeling equipment market share for RFID/encoder platforms is rising fastest, buoyed by retail mandates such as Walmart’s UPC+RFID program. RFID/encoder revenue is set for a 4.44% CAGR, lifting the segment’s contribution to an estimated USD 0.71 billion by 2030.

Inkjet and laser systems are narrowing the gap with flexible hybrid modules that deliver flexographic-level speed while enabling late-stage personalization. Domino’s compact monochrome inkjet heads illustrate how converters can retrofit digital capability without floor-space penalties. Direct thermal retains traction in shipping labels where image permanence beyond 12 months is non-critical, whereas laser etching thrives in applications demanding indelible marks on metallized films and glass.

By Label Type: Pressure-Sensitive Leadership Faces Sustainability Challenge

Pressure-sensitive labels secured 63.73% of 2024 sales but liner-less alternatives now post the quickest 4.54% CAGR as eco-regulations eliminate release-liner waste. UPM Raflatac’s OptiCut WashOff demonstrates how adhesive chemistries allow PET bottles to be rinsed and reused without glue residue.. Converter investment in liner-less applicators therefore grows in parallel, enlarging the addressable print and apply labeling and labeling equipment market size for specialty knives and tension-control modules.

Shrink sleeves continue as the format of choice for 360° decoration and tamper evidence in beverage and personal care. Glue-applied paper remains economical in mass-volume beer lines, while in-mold and heat-transfer stay essential for durable outdoor goods. Across all types, FINAT’s CELAB program targets 75% recycling of spent liner by 2025, incentivizing OEM collaboration on closed-loop collection.

Print And Apply Labeling And Labeling Equipment Market: Market Share by Label Type
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By Orientation: Wrap-Around Dominance Meets Top/Bottom Innovation

Wrap-around labeling held 38.39% revenue in 2024 by virtue of its versatility across cylindrical containers. Yet top/bottom orientation equipment records a 4.34% CAGR as e-commerce shippers seek scannable codes on carton tops for automated sorters. Primera’s AP380 applicator adds automatic liner rewinding, pushing throughput 30% higher than prior models and improving ergonomics for operators.

Side-apply formats remain crucial for jars and oblong bottles requiring brand-forward shelf presence, whereas front-and-back tools support multilingual compliance on nutraceutical packs. Vision-guided applicators detect bottle orientation in real time and pivot heads to maintain ±0.5 mm placement accuracy, reinforcing quality regardless of line speed.

By Substrate Material: Paper Leadership Amid Supply Chain Pressures

Paper substrates captured 45.10% of 2024 sales and still post a healthy 4.36% CAGR despite pulp shortages. Trimco’s PaperMark plastic-free RFID inlays prove that paper can now carry high-frequency antennas without PET support, aligning with brand plastic-reduction goals.

PP and PE films defend niches requiring moisture resistance, while PET gains share in premium beverages owing to clarity and scuff resistance. Billerud’s USD 112 million (SEK 1.2 billion) board mill upgrade expands supply of barrier paper that can replace plastics in cold-chain sleeves. Hybrid foil-paper laminates are emerging for nutraceutical blister cards where both barrier and recyclability are demanded.

Print And Apply Labeling And Labeling Equipment Market: Market Share by Substrate Material
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By End-User Industry: F&B Leadership Challenged by Logistics Growth

Food and beverage absorbed 32.89% of revenue in 2024, cementing its role as the foundational sector for the print and apply labeling and labeling equipment market. Branded beverage lines now integrate cap printers that eliminate sleeve labels, as evidenced by Domino’s bottle-closure station printing 44,000 caps/hour.

Conversely, logistics and shipping shows the strongest 4.41% CAGR, propelled by omnichannel retail and pallet-level RFID mandates. Volvo’s adoption of RAIN RFID across assembly plants underscores how automotive OEMs also feed the logistics demand wave. Healthcare spending is sustained by serialization, while personal care expands through premiumization and short-run SKUs that favor digital print lines.

Geography Analysis

Asia-Pacific held 34.61% of global value in 2024 and will sustain the lead with a 4.37% CAGR through 2030. Major OEMs are scaling local capacity, including Multivac’s new 10,000 m² plant in India and Bosch Packaging’s second Chinese site worth EUR 17 million. The region also nurtures domestic digital press adopters such as India’s Multi-Label Tech-Print, which installed a Domino N610i to serve e-commerce label runs.

North America, representing mature installed bases, grows as pharma and food firms retrofit lines for DSCSA and FDA lot-code rules. Adoption of electric pallet labelers that lower compressed-air throughputs complements broader carbon-reduction pledges. European markets pivot around circular-economy statutes, spurring liner-less and wash-off adhesive adoption; Krones’ 2024 revenue fuelled by EU beverage sustainability projects reached EUR 5.29 billion.

Middle East and Africa record rising investments in beverage and dairy packaging complexes, while South America’s sugar-ethanol belt drives demand for durable full-body sleeve labelers. Across emerging regions, suppliers package lower-cost semi-automation kits, broadening adoption without compromising reliability.

Print And Apply Labeling And Labeling Equipment Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The print and apply labeling and labeling equipment industry shows moderate consolidation. Omnia Technologies’ acquisition of SACMI beverage and labeling assets created an end-to-end high-speed packaging platform with blow-fill-cap-label synergies. Global leader Krones raised revenue 12.1% year-on-year to EUR 5.29 billion in 2024 by leveraging a 100-country service network and cross-selling digital twin software.

Strategic thrusts focus on sustainability, software and servitization. Domino’s Mx-Series pallet labeler cuts energy use 40% and integrates RESTful APIs for MES connectivity, positioning the firm as a partner for decarbonized smart factories. Sidel’s cobot with 18-reel capacity automates reel changeover and aligns with labor-scarce plants. ProMach’s HMC Products purchase broadens horizontal form-fill-seal integration, highlighting a trend toward packaging group consolidation.

Tier-two players differentiate via rapid-turnaround digital presses and localized support. Patent filings reveal focus on RFID inlay embedding, machine-vision calibration and AI condition monitoring, setting the stage for tech-led competition over the next five years.

Print And Apply Labeling And Labeling Equipment Industry Leaders

  1. SIDEL (Tetra Laval Group)

  2. Krones AG

  3. Sacmi Imola S.C.

  4. KHS GmbH

  5. Marchesini Group SpA

  6. *Disclaimer: Major Players sorted in no particular order
Print and Apply Labeling and Labeling Equipment Market Concentration
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Recent Industry Developments

  • June 2025: Sidel released an automated labeling cobot with 18-reel capacity
  • January 2024: Domino unveiled the Mx350i-eP electric pallet labeler, trimming plant energy use 40%
  • October 2024: Trimco Group launched PaperMark plastic-free RAIN RFID inlays made from FSC paper
  • October 2024: ProMach acquired HMC Products, adding horizontal form-fill-seal capacity
  • September 2024: Domino introduced Dx-Series CO₂ laser coders with 30% higher throughput
  • July 2024: Domino debuted closure printers for labelless water bottles at 44,000 bph

Table of Contents for Print And Apply Labeling And Labeling Equipment Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions nad Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Evolution of digital printing and fully-automatic applicators
    • 4.2.2 Stringent trace-and-trace and serialization mandates
    • 4.2.3 Automation demand in F&B high-speed packaging lines
    • 4.2.4 E-commerce cold-chain dual-temperature label needs
    • 4.2.5 Sustainability push toward liner-less label formats
    • 4.2.6 IoT-edge predictive maintenance for labeling lines
  • 4.3 Market Restraints
    • 4.3.1 Cap-ex intensity of high-speed print-and-apply systems
    • 4.3.2 Durability issues in extreme humidity / freezer tunnels
    • 4.3.3 Shortage of integration and maintenance technicians
    • 4.3.4 RFID inlay supply volatility inflating raw-material cost
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Technology
    • 5.1.1 Fully Automatic
    • 5.1.2 Semi-Automatic
    • 5.1.3 Manual / Hand-held
  • 5.2 By Print Engine
    • 5.2.1 Thermal Transfer
    • 5.2.2 Direct Thermal
    • 5.2.3 Ink-Jet
    • 5.2.4 Laser
    • 5.2.5 RFID / Encoders
  • 5.3 By Label Type
    • 5.3.1 Pressure-Sensitive
    • 5.3.2 Shrink-Sleeve
    • 5.3.3 Glue-Applied (Cut-&-Stack, Wet-Glue)
    • 5.3.4 In-Mold
    • 5.3.5 Heat-Transfer & Others
  • 5.4 By Orientation
    • 5.4.1 Top / Bottom
    • 5.4.2 Side
    • 5.4.3 Wrap-Around
    • 5.4.4 Front-and-Back
  • 5.5 By Substrate Material
    • 5.5.1 Paper
    • 5.5.2 Polypropylene (PP)
    • 5.5.3 Polyethylene (PE)
    • 5.5.4 Polyethylene-Terephthalate (PET)
    • 5.5.5 Metal Foil and Others
  • 5.6 By End-User Industry
    • 5.6.1 Food and Beverage
    • 5.6.2 Pharmaceutical and Healthcare
    • 5.6.3 Personal Care and Cosmetics
    • 5.6.4 Logistics and Shipping
    • 5.6.5 Industrial and Automotive
    • 5.6.6 Electronics
    • 5.6.7 Others
  • 5.7 By Geography
    • 5.7.1 North America
    • 5.7.1.1 United States
    • 5.7.1.2 Canada
    • 5.7.1.3 Mexico
    • 5.7.2 South America
    • 5.7.2.1 Brazil
    • 5.7.2.2 Argentina
    • 5.7.2.3 Rest of South America
    • 5.7.3 Europe
    • 5.7.3.1 Germany
    • 5.7.3.2 United Kingdom
    • 5.7.3.3 France
    • 5.7.3.4 Italy
    • 5.7.3.5 Spain
    • 5.7.3.6 Netherlands
    • 5.7.3.7 Russia
    • 5.7.3.8 Rest of Europe
    • 5.7.4 Asia-Pacific
    • 5.7.4.1 China
    • 5.7.4.2 Japan
    • 5.7.4.3 India
    • 5.7.4.4 South Korea
    • 5.7.4.5 Australia and New Zealand
    • 5.7.4.6 Rest of Asia-Pacific
    • 5.7.5 Middle East
    • 5.7.5.1 Saudi Arabia
    • 5.7.5.2 United Arab Emirates
    • 5.7.5.3 Turkey
    • 5.7.5.4 Rest of Middle East
    • 5.7.6 Africa
    • 5.7.6.1 South Africa
    • 5.7.6.2 Egypt
    • 5.7.6.3 Nigeria
    • 5.7.6.4 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)}
    • 6.4.1 SIDEL (Tetra Laval Group)
    • 6.4.2 Krones AG
    • 6.4.3 Sacmi Imola S.C.
    • 6.4.4 KHS GmbH
    • 6.4.5 Marchesini Group SpA
    • 6.4.6 Worldpack Automation Systems
    • 6.4.7 HERMA GmbH
    • 6.4.8 Novexx Solutions GmbH
    • 6.4.9 Weber Packaging Solutions Inc.
    • 6.4.10 Quadrel Labeling Systems
    • 6.4.11 Axon LLC (ProMach)
    • 6.4.12 PDC International Corporation
    • 6.4.13 Kunshan Bojin Trading Co. Ltd
    • 6.4.14 Heuft Systemtechnik GmbH
    • 6.4.15 Wuxi Sici Auto Co. Ltd
    • 6.4.16 Label-Aire Inc.
    • 6.4.17 Videojet Technologies Inc.
    • 6.4.18 Domino Printing Sciences plc
    • 6.4.19 SATO Holdings Corporation
    • 6.4.20 Accraply (Barry-Wehmiller)

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-Space and Unmet-Need Assessment
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Global Print And Apply Labeling And Labeling Equipment Market Report Scope

The study takes into account the profits made from the sales of labeling equipment as well as from the sales of label printing and application equipment by various market vendors. Print and apply labeling and labeling equipment revenue (USD) is considered for the market size and forecasts. The market study factors the impact of COVID-19 on the print and apply labeling and labeling equipment markets based on the prevalent base scenarios, key themes, and end-user vertical-related demand cycles.

The print and apply labeling and labeling equipment market is segmented by technology (automatic, semi-automatic, manual), type (pressure sensitive/self-adhesive label, shrink sleeve label, glue-based label, and in-mold label), end-user vertical (pharmaceutical, food and beverage, personal care and household care, and other end-user verticals), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the segments.

By Technology
Fully Automatic
Semi-Automatic
Manual / Hand-held
By Print Engine
Thermal Transfer
Direct Thermal
Ink-Jet
Laser
RFID / Encoders
By Label Type
Pressure-Sensitive
Shrink-Sleeve
Glue-Applied (Cut-&-Stack, Wet-Glue)
In-Mold
Heat-Transfer & Others
By Orientation
Top / Bottom
Side
Wrap-Around
Front-and-Back
By Substrate Material
Paper
Polypropylene (PP)
Polyethylene (PE)
Polyethylene-Terephthalate (PET)
Metal Foil and Others
By End-User Industry
Food and Beverage
Pharmaceutical and Healthcare
Personal Care and Cosmetics
Logistics and Shipping
Industrial and Automotive
Electronics
Others
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
By Technology Fully Automatic
Semi-Automatic
Manual / Hand-held
By Print Engine Thermal Transfer
Direct Thermal
Ink-Jet
Laser
RFID / Encoders
By Label Type Pressure-Sensitive
Shrink-Sleeve
Glue-Applied (Cut-&-Stack, Wet-Glue)
In-Mold
Heat-Transfer & Others
By Orientation Top / Bottom
Side
Wrap-Around
Front-and-Back
By Substrate Material Paper
Polypropylene (PP)
Polyethylene (PE)
Polyethylene-Terephthalate (PET)
Metal Foil and Others
By End-User Industry Food and Beverage
Pharmaceutical and Healthcare
Personal Care and Cosmetics
Logistics and Shipping
Industrial and Automotive
Electronics
Others
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe Germany
United Kingdom
France
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is the current value of the print and apply labeling and labeling equipment market?

The market is valued at USD 5.21 billion in 2025 and is projected to climb to USD 6.40 billion by 2030 at a 4.21% CAGR.

Which region leads the print and apply labeling and labeling equipment market?

Asia-Pacific leads with 34.61% share in 2024 and maintains the highest 4.37% CAGR through 2030.

What technology segment holds the largest print and apply labeling and labeling equipment market share?

Fully automatic systems account for 47.78% of 2024 revenue and are also the fastest-expanding technology segment.

How is sustainability influencing equipment design?

Growth of liner-less labels, energy-saving electric actuators and wash-off adhesives is steering OEM R&D toward eco-efficient systems that curb waste and cut plant energy use.

Why are RFID/encoder print engines gaining momentum?

Retail and automotive sectors are mandating item-level traceability, boosting demand for print-and-apply modules that embed and verify RFID tags inline while meeting throughput expectations.

What key restraint could slow market adoption among small converters?

High upfront capital expenditure for high-speed integrated systems can delay investment decisions, especially for SMEs in emerging markets.

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