Global Label Market - Growth, Trends, COVID -19 Impact, and Forecasts (2022 - 2027)

The Global Label Market is Segmented By Type (Pressure-Sensitive Label, Shrink & Stretch Sleeve Label, In-Mold Label, Wet Glue Label, Thermal Transfer Label, Wrap Around Label ), By End-user Industry ( Food & Beverages, Pharmaceutical & Healthcare ), and Geography.

Market Snapshot

Label Market Overview
Study Period: 2020-2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 4.2 %
Label Market Major Players

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Market Overview

The global label market is expected to witness growth at a CAGR of 4.2% over the forecast period (2022- 2027).

  • Labels have a considerable impact on customer purchasing decisions and play a vital part in brand marketing of the various products currently available on the market. Labels are often made of paper, plastic, cloth, or other material attached to a product. Labels contain general product information.
  • Labels contribute to the packaging of food and consumer goods by giving functional qualities such as product identification, ingredient information, warning signs, and cautionary alerts, among other things. Labels are also important contributors to brand promotion because of their aesthetic aspect.
  • With the rise of e-commerce, there is a greater demand for more environmentally friendly and effective packaging. This encourages customers to seek more environmentally friendly and appealing options, such as recyclable adhesives, liner-free labels, and clear film labels on clear substrates.
  • The increased need for labels from major end-use industries such as food and beverages and the pharmaceutical business is projected to increase demand for labels. Pharmaceutical businesses are increasingly serializing, giving the label a significant competitive advantage in the pharmaceutical industry.
  • The label market has remained relatively stable because of the growing need for food and pharmaceutical packaging during COVID-19. The COVID-19 epidemic, on the other hand, caused supply chain disruptions in a variety of end-user industries, including food and beverage, healthcare, and manufacturing.

Scope of the Report

Labels are used for packaging show the contents, product specifications, contact information, health and safety warnings and directions for usage, and for any extra marketing, branding, or price information.

The study tracks the demand for the label market. The key segments covered in the study include segmentation by type ( Pressure-Sensitive Label,Shrink & Stretch Sleeve Label, In-Mold Label, Wet Glue Label, Thermal Transfer Label, Wrap Around Label ) and end-user (Food & Beverages, Pharmaceutical & Healthcare). The study analyzes the impact of COVID-19 on the overall supply chain and the effect on the demand side market dynamics. Market estimates indicate the revenue in USD Million.

By Type
Pressure-Sensitive Label
By Print Process
Offset Printing
Flexography Printing
Other Analog Printing Process
Digital Printing
By Product Type
Functional & Security
End-User Industry
Food & Beverages
Pharmaceutical & Healthcare
Other End-Users
Shrink & Stretch Sleeve Label
By Type
Shrink Sleeve
Stretch Sleeve
By Material
Other Materials (PO, PLA, etc.)
End-User Industry
Food & Beverages
Pharmaceutical & Healthcare
Other End-Users
In-Mold Label
Wet Glue Label
Thermal Transfer Label
By Material
Other Materials
End-User Industry
Food & Beverages
Pharmaceutical & Healthcare
Other End-Users
Wrap Around Label
North America
Middle East & Africa
Latin America

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Key Market Trends

Food and Beverage End-User Segment is Expected to Drive Growth of Labels

  • Labeling is expected to exhibit maximum adoption in the food and beverage industry due to the importance of the aesthetic value of packaging in the food and beverage sector. Packaging extends the product's shelf life and attracts new customers.
  • Food label carries useful information about a product. It provides information like the name and description of the product, Net weight, Date mark, Ingredient list, Nutrition information panel, Allergy warning or Allergen declaration, Name and address, and Country of origin.
  • Glue-applied labels are the highly rated form of label due to the rise of the food and beverage industry. In-mold labeling is carried out directly on the container's mold, reducing the need for a physical label structure. Because of its durability, affordability, 3D decorating potential, and recycling, this kind is predicted to develop the most in developed countries.
  • In numerous growing regions, modern retail trade outlets such as supermarkets and convenience shops that sell a more significant choice of frozen food goods are becoming more prevalent as global economies improve. Frozen and packaged food items, in particular, have expanded considerably, according to the Organisation for Economic Co-operation and Development (OECD). In Germany 56% increase in customized packaged food sales year over year.
  • According to Label Insight and the Food Marketing Institute, 86 percent of customers are concerned about transparency. At the same time, grocery shopping would place more faith in food producers and retailers that give comprehensive, easy-to-understand ingredient information.
Label Market Share

Asia Pacific is Expected to be the Fastest Growing Market

  • The Asia-Pacific region has the largest population in the world. As consumer awareness of packaging grows, so does the demand for packaging in the food and beverage industry and the need for fast and high-quality labeling solutions. Increased growth in the industrial and manufacturing sectors is expected to lead to positive growth in China and India's label market.
  • Many Asian companies are located locally, shipping their machines to other parts of the world, helping to increase market profits in these parts of the world. For example, A.H. Industries operates more than 1000 machines in the pharmaceutical industry in India, Bangladesh, Egypt, the Philippines, and Syria. Their wide range of machines, such as wet adhesive labeling machines, are widely used to label pharmaceutical machines and have applications in the pharmaceutical industry.
  • In the Asia-Pacific region, China and India, in particular, dominate the market. Throughout the region, the impact of COVID 19 varies from country to country. The manufacturing and production of the packaging and labeling industry work only in certain countries where packaging contributes significantly to GDP.
  • In addition, three major regional industry groups such as the Federation of Indian Chamber of Commerce (FICCI), the All Indian Food Processors Association, the US India Strategic Partnership Forum (USISPF), and major beverage makers such as PepsiCo, Coca-Cola. Nestlé, Mondelez, and others consider the food and beverage manufacturing sector an "essential service" and call on the government to exempt lockdown restrictions from continuing production.
Label Market Analysis

Competitive Landscape

Global Label Market is fragmented, with inetnse competition among the vendors. The market has been witnessing continuous new entrants offering in Label Market. Due to these new entrants, exsisting companies are focusing on making product innovations to gain competitive advantage. Also, the companies are launching new product to interset their customer base.

  • April 2021 - Neenah, Inc. achieved nine verified U.S. Department of Agriculture (USDA) Certified Biobased Products in the durable label solutions lineup as further evidence of its commitment to sustainability efforts. With this third-party verification, various DISPERSA, ENDURA, and PREVAIL durable label and board products have earned the ability to display a unique USDA label highlighting their biobased content ranging from 68-99%.

Recent Development

  • March 2021 - Dearborn Company has announced that it has acquired Hammer Packaging Corporation. The combined organization takes advantage of Hammer’s state-of-the-art technology to enhance Fort Dearborn’s leadership position in the decorative label and packaging marketplace by further expanding the company’s geographic footprint, capacity, and capabilities.
  • February 2021 - Mondi Group has launched a range of new paper-based release liners created using recycled and lightweight materials and providing a more sustainable solution for various applications. The products have been made with FSC 1 or PEFC certified paper to ensure responsible sourcing. Being lighter in weight, they offer a sustainable solution for labels, tapes, envelopes, and industrial usage.

Table of Contents


    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Porters Five Force Analysis

      1. 4.2.1 Threat of New Entrants

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Bargaining Power of Suppliers

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Supply Chain Analysis

    4. 4.4 Assessment of the Impact of COVID -19 on the Market


    1. 5.1 Market Drivers

      1. 5.1.1 The issues related to recycling of release liners and the ability to enable direct digital printing is expected to spur demand

      2. 5.1.2 Ability to conform to any size and shape, and yet provide the necessary protection

    2. 5.2 Market Challenges

      1. 5.2.1 Growing demand for stand-up pouches in the beverage sector and elaborate nature of the overall recycling process


    1. 6.1 By Type

      1. 6.1.1 Pressure-Sensitive Label

        1. By Print Process

          1. Offset Printing

          2. Flexography Printing

          3. Gravure

          4. Other Analog Printing Process

          5. Digital Printing

        2. By Product Type

          1. Liner

          2. Linerless

          3. VIP

          4. Prime

          5. Functional & Security

          6. Promotional

        3. End-User Industry

          1. Food & Beverages

          2. Pharmaceutical & Healthcare

          3. Other End-Users

      2. 6.1.2 Shrink & Stretch Sleeve Label

        1. By Type

          1. Shrink Sleeve

          2. Stretch Sleeve

        2. By Material

          1. PVC

          2. PET

          3. PE

          4. OPP & OPS

          5. Other Materials (PO, PLA, etc.)

        3. End-User Industry

          1. Food & Beverages

          2. Pharmaceutical & Healthcare

          3. Other End-Users

      3. 6.1.3 In-Mold Label

      4. 6.1.4 Wet Glue Label

      5. 6.1.5 Thermal Transfer Label

        1. By Material

          1. Paper

          2. Polyester

          3. PP

          4. Other Materials

        2. End-User Industry

          1. Food & Beverages

          2. Pharmaceutical & Healthcare

          3. Other End-Users

      6. 6.1.6 Wrap Around Label

    2. 6.2 Geography

      1. 6.2.1 North America

      2. 6.2.2 Europe

      3. 6.2.3 Asia-Pacific

      4. 6.2.4 Middle East & Africa

      5. 6.2.5 Latin America


    1. 7.1 Company Profiles

      1. 7.1.1 Neenah, Inc

      2. 7.1.2 Multi-Color Corporation

      3. 7.1.3 Mondi

      4. 7.1.4 Huhtamaki Group

      5. 7.1.5 CCL Industries, LLC

      6. 7.1.6 Constantia Flexibles Group GmbH

      7. 7.1.7 Avery Dennison

      8. 7.1.8 UPM Raflatc

      9. 7.1.9 Lintec

      10. 7.1.10 Bemis Company

      11. 7.1.11 Berry Global

      12. 7.1.12 Klockner Pentaplast

      13. 7.1.13 Taghleef Industries Inc.

      14. 7.1.14 Fort Dearborn Company

      15. 7.1.15 Fort Dearborn

      16. 7.1.16 CPC Packaging

      17. 7.1.17 Royal Sens Group

      18. 7.1.18 3M Company

      19. 7.1.19 Lintec Corporation

      20. 7.1.20 Fuji Seal International, Inc.

      21. 7.1.21 WestRock Company

      22. 7.1.22 Vintech Polymers Private Limited

      23. 7.1.23 KRIS FLEXIPACKS PVT. LTD.

      24. 7.1.24 GTPL

      25. 7.1.25 Leading Edge labels & Packaging

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Global Label Market market is studied from 2020 - 2027.

The Global Label Market is growing at a CAGR of 4.2% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Neenah, Inc, Multi-Color Corporation, Mondi, Huhtamaki Group, CCL Industries are the major companies operating in Global Label Market.

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