Pretzel Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global pretzel market is categorized by type into Salted and Unsalted; by Distribution Channel into Supermarket/Hypermarket, Convenience Store, Food Specialty Store, Online channel, and Others; and by Geography

Market Snapshot

pretzel market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 2.7 %

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Market Overview

Global pretzel market is projected to grow with CAGR of 2.7% during the forecasted period (2020-2025).

  • Germany is considered as the birthplace of the pretzel. Hard pretzels are sold more than soft pretzels since it has a longer shelf life.
  • With the rise of the craft beer movement, artisan pretzel shops are opening up to give customers the opportunity to pair brews with pretzels.
  • The increase in the number of diabetes populations is one of the major reason for the growth of the pretzel market. Pretzel is considered as a healthier snack and is mostly consumed by health-conscious customers.
  • The growth in the consumption of snacks is a major driver of the market. In United States, a large percentage of the population consume pretzel atleast once a day.

Scope of the Report

The global pretzel market is segmented based on type and distribution channel. On the basis of type, the market is segmented into salted and unsalted and distribution channel is further sub-segmented into hypermarket/supermarket, convenience store, food specialty store, online channel, and others. The report also covered detail geographical analysis which includes North America, Europe, Asia-Pacific, South America, Middle East, and Africa regions.

By Product Type
By Distribution Channel
Convenience Stores
Speciality Store
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Consumers Looking for Convenient, and On-the-go Meal and Snack Options

The demand for healthy snacks is growing due to progression in the increasing number of unhealthy population. The increasing popularity of snacks among the young population boosted the necessity for healthy eating habits, and is likely to drive the demand for pretzels.Pretzels are considered to be a healthier alternative, due to the presence of healthier ingredients. For healthier snacking purposes and reduced use of artificial starch, ingredients, such as tapioca, potato, sweet potato, wheat, and corn, are used in the pretzel market, based on the availability of the raw materials. The growing usage of ingredients which comparatively absorb less percentage of oil, is addressing the demand for healthier snacking and is driving the market globally. Growing demand from developing countries are also a factor boosting the global market.

Pretzel Market 1

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North America Is The Largest Region In Pretzel Market

North America is the major region in global pretzel market. Pretzel is considered as a healthier snack alternative, in comparison to other traditional snacks. They have low fat content and are high in nutrients. Majority of the flour used is fortified with vitamins and iron, which helps stimulate the process of digestion and boosts metabolism. The United States is one of the leading countries in terms of consumption  and production of pretzels in North America. Introduction of healthy variants of pretzels, in a wide range of flavors, has been a key factor, driving the growth of the market in this region. Pennsylvania is the center of American pretzel production for both the hard and the soft-bread types pretzels. About 80% of the hard pretzels produced in America are made in Pennsylvania.  Americans eat more hard pretzels than soft pretzels.

Pretzel Market 2

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Competitive Landscape

The global pretzel market is a fragmented market with the presence of various players in the market. Most of the major players of the market hails from North America and Europe. Diversifications are made in the product in terms of raw material, flavor, special ingredient etc.

Table of Contents


    1. 1.1 Study Deliverables & Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Salted

      2. 5.1.2 Unsalted

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality Store

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mr. Pretzels

      2. 6.4.2 Focus Brands (Auntie Anne's)

      3. 6.4.3 PepsiCo, Inc.

      4. 6.4.4 Pretzels Inc.

      5. 6.4.5 Intersnack

      6. 6.4.6 Old Dutch Foods

      7. 6.4.7 Philly Pretzel Factory

      8. 6.4.8 The Campbell Soup Company

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Pretzel Market market is studied from 2016 - 2026.

The Pretzel Market is growing at a CAGR of 2.7% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

Focus Brands, PepsiCo, Inc., Pretzels Inc., Mr.Pretzels, Campbell's Soup Company are the major companies operating in Pretzel Market.

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