|Study Period:||2016 -2027|
|Fastest Growing Market:||Asia Pacific|
|Largest Market:||North America|
Need a report that reflects how COVID-19 has impacted this market and its growth?
The pretzel market is projected to record a CAGR of 2.7% during the forecast period (2022 - 2027).
The COVID-19 crisis had a significant effect on the pretzel market. Companies have observed a change in the buying behavior of consumers. Due to the pandemic, there was continuous closure of retail stores and other offline shopping chambers. But the consumers were elevating the market of nutritious and low-calorie food through online shopping. Eventually, some consumers stocked certain snacky items, including pretzels, which resulted in the increasing demand for the product during the pandemic.
Pretzels are often considered a healthier snack alternative compared to some other salty snacks, making better-for-you strategies resonate with shoppers. The health beneficial factor of the product is eventually dragging the focus of consumers toward this particular market.
The rapid change in tastes and preferences and the busy lifestyles of consumers have created a high dependency on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous foodservice establishments and retail outlets.
Scope of the Report
Pretzel is a dough-based, baked bread food product, which is usually twisted knot shaped, crisp, and brittle in nature. The global pretzel market is segmented based on type and distribution channel. On the basis of product type, the market is segmented into salted and unsalted, and the distribution channel is segmented into hypermarkets/supermarkets, convenience stores, food specialty stores, online channels, and other distribution channels. The report also covered a detailed geographical analysis, which includes North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report offers market size and forecast in value terms (USD million) for all the above segments.
|By Product Type|
|By Distribution Channel|
|Online Retail Stores|
|Other Distribution Channels|
Key Market Trends
Consumers Looking for Convenient Healthy Snack Options
The increasing popularity of snacks among the young population boosted the necessity for healthy and convenient eating habits and is likely to drive the demand for pretzels. According to the National Library of Medicine, 50% of the Brazilian population was suffering from overweight and obesity in 2020. Thus, consumers are engaging with healthy foods to gain a healthier lifestyle. Pretzels are considered to be a healthier alternative due to the presence of healthier ingredients. For healthier snacking purposes and reduced use of artificial starch, ingredients such as tapioca, potato, sweet potato, wheat, and corn are used in the pretzel market based on the availability of raw materials. The growing usage of ingredients that comparatively absorb less percentage of oil is addressing the demand for healthier snacking and is driving the market studied globally. Growing demand from developing countries is also a factor boosting the global market.
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North America is the Largest Market
North America is the major region in the global pretzel market as pretzels are considered a healthier snack alternative compared to other traditional snacks in the region. They have low-fat content and are high in nutrients. The majority of the flour used is fortified with vitamins and iron, which helps to stimulate the process of digestion and boost metabolism. The United States is one of the leading countries in terms of the consumption and production of pretzels in North America. This is because consumers demand healthy snacks as, according to the Centers for Disease Control and Prevention (CDC), in 2020, the country witnessed 34% of the population suffering from obesity in 20 different states, which can even lead to severe cardiac diseases. The introduction of healthy variants of pretzels in a wide range of flavors has been a key factor driving the growth of the market in this region.
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The market studied is competitive in nature. This is due to the presence of various local and international players around the world. The major players in the market include Johnson Auntie Anne's, Boulder Brands, ConAgra Foods, Frito-Lay, Herr Foods, Intersnack, J & J Snacks, Mars, Mr. Pretzel, Old Dutch Foods, Philly Pretzel Factory, and Pretzels Inc. The key strategy that major players are engaged with is product innovation. This particular strategy enables the company to meet the consumer's preferences on a daily basis. Some players also follow mergers and acquisitions as their key strategy because acquiring some local players will eliminate the competition and fix the company on the list of dominant players.
- In 2021, Auntie Anne's announced the launch of its beloved frozen At Home Classic Pretzel Nuggets in Canada at Walmart. The At Home Pretzel Nuggets provide a convenient way to recreate the irresistible taste and smell of fresh-baked Auntie Anne's pretzels in your own kitchen by grabbing a pack from the frozen food aisle.
- In 2020, J&J Snack Foods Corp. announced the launch of a new product, the soft pretzel. Superpretzel Soft Pretzel Fries is the newest addition to the Superpretzel brand within the foodservice segment.
- In 2020, Utz Brands acquired H.K Anderson, which is a subsidy of ConAgra Foods. H.K Anderson is a well-established brand that offers peanut butter-based pretzels in the market. The strategy behind the acquisition is to expand the company's product portfolio.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Product Type
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Speciality Store
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3.1 North America
220.127.116.11 United States
18.104.22.168 Rest of North America
22.214.171.124 United Kingdom
126.96.36.199 Rest of Europe
188.8.131.52 Rest of Asia-Pacific
5.3.4 South America
184.108.40.206 Rest of South America
5.3.5 Middle East & Africa
220.127.116.11 South Africa
18.104.22.168 United Arab Emirates
22.214.171.124 Rest of Middle East & Africa
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Mr. Pretzels
6.4.2 Focus Brands (Auntie Anne's)
6.4.3 PepsiCo. Inc.
6.4.4 Pretzels Inc.
6.4.6 Old Dutch Foods
6.4.7 Utz Brands
6.4.8 The Campbell Soup Company
6.4.9 Conagra Foods
6.4.10 J & J Snacks
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Pretzel Market market is studied from 2016 - 2027.
What is the growth rate of Pretzel Market?
The Pretzel Market is growing at a CAGR of 2.7% over the next 5 years.
Which region has highest growth rate in Pretzel Market?
Asia Pacific is growing at the highest CAGR over 2021- 2026.
Which region has largest share in Pretzel Market?
North America holds highest share in 2021.
Who are the key players in Pretzel Market?
Focus Brands, PepsiCo, Inc., Pretzels Inc., Mr.Pretzels, Campbell's Soup Company are the major companies operating in Pretzel Market.