Pretzel Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Packaged Pretzels Market Analysis and it is segmented by Product Type (Salted and Unsalted), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Food Specialty Stores, Online Channels, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa). The The Market Size and Values Are Provided in Terms of (USD Million) During the Forecasted Years for the Above Segments.

Pretzel Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Pretzel Market Size

Pretzel Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 2.70 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Pretzel Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Pretzel Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Pretzel Market Analysis

The Pretzel Market is expected to register a CAGR of 2.7% during the forecast period.

Pretzels are often considered a healthier snack alternative compared to some other salty snacks, making better-for-you strategies resonate with shoppers. The health-beneficial factor of the product is eventually dragging the focus of consumers toward this particular market. Because of urbanization, industrialization, and busy lifestyles, consumers are opting for quick on-the-go snacks to save time. Consumers prefer ready-to-eat products that are portable and easy to carry.

The rapid change in consumer tastes and preferences has resulted in a high reliance on convenient snacks such as pretzels. Besides this, with the expanding food industry, pretzels are increasingly being sold through numerous food service establishments and retail outlets. Online retailing has grown in the last few years due to convenience and product availability. Additionally, due to health problems like obesity and being overweight, consumers are opting for healthy snack options. The market players are entering the new market and launching new products according to consumer demand. For instance, in August 2021, Pecan Deluxe launched new pretzel pieces. The new crushed pretzel pieces are available in three variants: regular uncoated, milk chocolate coated, and barrier coated with cocoa butter.

Pretzel Industry Overview

The market studied is competitive. This is due to the presence of various local and international players around the world. The major players in the market include The Campbell Soup Company (Snyder's of Hanover), J&J Snack Foods, Pretzels Inc. (Harvest Road), PepsiCo. Inc. (Stacy's, Rold Gold), and Utz Brands (Zap's, Utz, Bachman). The key strategy that major players are engaged with is product innovation. This particular strategy enables the company to meet the consumer's preferences daily. Some players also follow mergers and acquisitions as their key strategy because acquiring some local players will eliminate the competition and fix the company on the list of dominant players.

Pretzel Market Leaders

  1. The Campbell Soup Company (Snyder’s of Hanover)

  2. J&J Snack Foods

  3. Pretzels Inc. (Harvest Road)

  4. PepsiCo. Inc. (Stacy's, Rold Gold)

  5. Utz Brands (Zap's, Utz, Bachman)

  6. *Disclaimer: Major Players sorted in no particular order
Pretzel Market Concentration
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Pretzel Market News

  • September 2022: Snyder's of Hanover, a Campbell Soup Company brand launched a limited edition Beer Cheese Pretzel Pieces. The pretzel pieces are made with rich and creamy beer cheese flavor. The Pretzel pieces are available in convenience stores for consumers.
  • April 2021: Auntie Anne's announced the launch of its beloved frozen At Home Classic Pretzel Nuggets in Canada at Walmart. The At Home Pretzel Nuggets provide a convenient way to recreate the irresistible taste and smell of fresh-baked Auntie Anne's pretzels in your kitchen by grabbing a pack from the frozen food aisle.
  • March 2021: Pretzels Inc. launched Almond Butter Filled Pretzels in the United States under its brand Harvest Road. The products are made with no artificial ingredients, are low in sodium, and are non-GMO products.

Pretzel Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Salted
    • 5.1.2 Unsalted
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets/Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Speciality Store
    • 5.2.4 Online Retail Stores
    • 5.2.5 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
    • 5.3.2.1 Spain
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 Germany
    • 5.3.2.4 France
    • 5.3.2.5 Italy
    • 5.3.2.6 Russia
    • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
    • 5.3.5 Middle East & Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 United Arab Emirates
    • 5.3.5.3 Rest of Middle East & Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 Mr. Pretzels
    • 6.3.2 Focus Brands (Auntie Anne's)
    • 6.3.3 PepsiCo. Inc. (Stacy's, Rold Gold)
    • 6.3.4 Pretzels Inc. (Harvest Road)
    • 6.3.5 Intersnack Group GmbH & Co.
    • 6.3.6 Old Dutch Foods (Old Dutch Project Nice)
    • 6.3.7 Utz Brands (Zap's, Utz, Bachman)
    • 6.3.8 The Campbell Soup Company (Snyder's of Hanover)
    • 6.3.9 Conagra Foods
    • 6.3.10 J & J Snacks
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Pretzel Industry Segmentation

Pretzel is a dough-based, baked bread food product, which is usually twisted knot shaped, crisp, and brittle in nature. The global pretzel market is segmented based on type and distribution channel. On the basis of product type, the market is segmented into salted and unsalted, and the distribution channel is segmented into hypermarkets/supermarkets, convenience stores, food specialty stores, online channels, and other distribution channels. The report also covered a detailed geographical analysis, which includes North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Product Type Salted
Unsalted
Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Speciality Store
Online Retail Stores
Other Distribution Channels
Geography North America United States
Canada
Mexico
Rest of North America
Europe Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia-Pacific China
Japan
India
Australia
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East & Africa South Africa
United Arab Emirates
Rest of Middle East & Africa
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Pretzel Market Research FAQs

What is the current Pretzel Market size?

The Pretzel Market is projected to register a CAGR of 2.7% during the forecast period (2025-2030)

Who are the key players in Pretzel Market?

The Campbell Soup Company (Snyder’s of Hanover), J&J Snack Foods, Pretzels Inc. (Harvest Road), PepsiCo. Inc. (Stacy's, Rold Gold) and Utz Brands (Zap's, Utz, Bachman) are the major companies operating in the Pretzel Market.

Which is the fastest growing region in Pretzel Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Pretzel Market?

In 2025, the North America accounts for the largest market share in Pretzel Market.

What years does this Pretzel Market cover?

The report covers the Pretzel Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Pretzel Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Pretzels Industry Report

Statistics for the 2025 Pretzel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Pretzel analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Pretzels Market Report Snapshots