Polyvinyl Alcohol (PVA) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Polyvinyl Alcohol (PVA) Market is segmented by Grade (Fully Hydrolyzed, Partially Hydrolyzed, Sub-partially Hydrolyzed, Low Foaming Grades, and Other Grades), End User (Food Packaging, Paper Manufacturing, Construction, Electronics, Textile Manufacturing, and Other End Users), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa). The report offers market size and forecasts for Polyvinyl Alcohol (PVA) in value (USD million) for all the above segments.

Market Snapshot

Polyvinyl Alcohol Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: >6 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Global Polyvinyl Alcohol (PVA) Market is projected to register a CAGR of over 6% during the forecast period (2021-2026).

The market was negatively impacted by COVID-19 in 2020. Polyvinyl alcohol is used in co-binder, optical brightener, and clear sizing at the press while manufacturing paper. The paper manufacturing sector was negatively affected due to the pandemic, considering the demand drop from various paper-consuming segments like newspapers, thus the market demand also decreased. However, the increasing usage of packaging in the food industry has been significantly increased, which in turn has stimulated the demand for the polyvinyl alcohol market.

  • Over the short term, increasing usage in the construction industry materials, including caulks and sealants, joint compounds like joint cement and drywall mud, redispersible powders such as grouts and mortars, and furthermore, the growing food packaging industry are expected to drive the market’s growth.
  • Hazardous health effects while manufacturing polyvinyl alcohol are hindering the market’s growth.
  • The growing opportunity in the electronics sector for manufacturing devices like transistor which needs high dielectric permittivity is likely to act as an opportunity for the market in the coming years.
  • Asia-Pacific dominated the market across the globe, with the largest consumption in countries such as India, China, etc.

Scope of the Report

Polyvinyl alcohol (PVA) is a colorless, hydrophilic water-soluble synthetic polymer and poses effective film-forming and adhesive properties. It is manufactured by polymerization of vinyl acetate monomer, followed by hydrolysis, and find its application in the various end-user industries like paper, food packaging, textiles, etc. The polyvinyl alcohol (PVA) market is segmented by grade, end user, and geography. By grade, the market is segmented into Fully Hydrolyzed, Partially Hydrolyzed, Sub-partially Hydrolyzed, Low Foaming Grades, and Other Grades. By end user, the market is segmented into Food Packaging, Paper Manufacturing, Construction, Electronics, Textile Manufacturing, and Other End Users. The report also covers the market size and forecasts for the polyvinyl alcohol (PVA) market in 15 countries across major regions. For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

Fully Hydrolyzed
Partially Hydrolyzed
Sub-partially Hydrolyzed
Low Foaming Grades
Other Grades (Tactified Grades and Fine Particle Grades)
End User
Food Packaging
Paper Manufacturing
Textile Manufacturing
Other End Users (Medical, Printing, etc.)
South Korea
Rest of Asia-Pacific
North America
United States
United Kingdom
Rest of Europe
South America
Rest of South America
Middle-East and Africa
Saudi Arabia
South Africa
Rest of Middle-East and Africa

Report scope can be customized per your requirements. Click here.

Key Market Trends

Food Packaging to Dominate the Market

  • In the food packaging industry, PVA is majorly used as a binding and coating agent. As a film coating agent, it is used in applications where moisture barrier or protection properties are required.
  • PVA protects the active food ingredients from moisture, oxygen, and other environmental components, while simultaneously masking their taste and odor. It allows for easy handling of finished products and facilitates ingestion and swallowing. Furthermore, the viscosity of PVA allows for the application of the PVA coating agents to tablets, capsules, and other forms to which film coatings are typically applied at relatively high solids contents.
  • Emerging new demographic conditions, new customer demands, growing purchasing powers in the emerging markets, increasing emphasis on sustainable, easy-to-use packaging, and out-of-home consumption trends are expected to drive the food packaging market in the future.
  • The global food packaging market was valued at about USD 305 billion in 2019 and is estimated to reach about USD 406 billion by 2024, with a CAGR of about 5.8%, which is likely to stimulate the demand for the polyvinyl alcohol market.
  • The Asia-Pacific region is expected to be the fastest-growing market for the food packaging industry, while emerging economies such as Africa are expected to register significant growth through the forecast period.
  • The food and beverage industry is an essential part of the US economy. E-commerce and delivery are also gaining popularity. With the high internet penetration rate and the rising demand for convenience, consumers are increasingly ordering groceries and other food products online. Services, such as Amazon Fresh, are increasing in number, allowing consumers to shop for fresh produce without leaving the house. Moreover, in New York, bakery manufacturing accounts for the most food and beverage processing plants, followed by wineries and animal slaughter and processing plants.
  • According to Mordor Intelligence, the US packaging industry was valued at USD 183.92 billion in 2019, and it is expected to reach a value of USD 218.36 billion by 2025, at a CAGR of 4.1% over the forecast period, 2020-2025. This positive momentum is expected to drive the growth of the PVA market over the forecast period.
  • Currently, paper packaging accounts for about 40% of the packaging materials used in China, considering the growing awareness about environmental protection and increasing usage of packaging for recyclable food, the value is expected to grow in the coming years, thus led to an increase in demand for polyvinyl alcohol market.
  • Therefore, the aforementioned factors are expected to show a significant impact on the market in the coming years.
Polyvinyl Alcohol Market Revenue Share

China to Dominate the Asia-Pacific Region

  • In Asia-Pacific, China is the largest economy in terms of GDP. In 2019, the country witnessed about 6.1% growth in its GDP, despite having trade disturbance caused due to its trade war with the United States. Currently, the Chinese economy has been severely hit by the COVID-19 outbreak. According to IMF, the country’s economy is expected to slow down to 1.9% in 2020 while recovering to 8.2% growth in 2021. Globally, China dominated the PVA market, with the growing country's construction and textile industry.
  • China ranks at the top in the global textile manufacturing industry. In 2020, Chinese textile and apparel exports were valued at about USD 291.2 billion, with a growth rate of about 9.5% year on year, of which textile exports were valued at USD about 153.8 billion, up by about 29% year on year, and the clothing exports were valued at about USD 137.4 billion, down by 6.4% year on year, thus significantly enhancing the market’s growth for polyvinyl alcohol.
  • The textile industry in China is going through a tough restructuring, with enormous production capacity, oversupply at home, high labor costs, and rising global protectionism, which eroded its competitiveness. Still, the country continues to dominate, both in the textile manufacturing industries and continue being the major exporter of textiles through the years to come.
  • In January 2020, China had produced about 4.15 billion meters of clothing fabric and reached 3.81 billion meters in the month of December 2020, with consistent production above three billion meters throughout 2020, which in turn impacted the market demand for the polyvinyl alcohol (PVA) market.
  • The Chinese food packaging industry is expected to register significant growth, owing to the rising consciousness of health and wellness, expanding middle-class population, and rising purchasing power among consumers.
  • The construction industry is expanding at a significant pace, with the country expected to be among the top contributors to global construction spending (along with the United States and India) through 2023.
  • The gross domestic product (GDP) from construction in China increased to USD 1128.07 billion in the fourth quarter of 2020 from USD 749.78 billion in the third quarter of 2020, with a growth rate of about 33%, which in turn stimulates the demand for the polyvinyl alcohol (PVA) market.
  • Therefore, the aforementioned factors are expected to show a significant impact on the market in the coming years.
Polyvinyl Alcohol Market Growth By Region

Competitive Landscape

The polyvinyl alcohol (PVA) market is fragmented in nature. Some major players include Sekisui Chemical Co. Ltd, Mitsubishi Chemical Corporation, SNP Inc., Merck KGaA, and Kuraray Europe GmbH.

Recent Developments

  • In February 2020, Kuraray Europe GmbH announced to establish a new polyvinyl alcohol (PVA) water-soluble film plant in Poland, and it is expected to start in mid-2022, which in turn will fulfill the increased demand for packaging film for unit dose detergents, pharmaceuticals, and other products.
  • In April 2019, The Nippon Synthetic Chemical Industry Co. Ltd was incorporated into Mitsubishi Chemical Corporation with the integration of polyvinyl businesses, including Soarnol, Gohsenol, and others, to Mitsubishi Chemical Corporation.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Drivers

      1. 4.1.1 Increasing Use in the Construction Industry

      2. 4.1.2 Growing Food Packaging Industry

    2. 4.2 Restraints

      1. 4.2.1 Hazardous Health Effects While Manufacturing

      2. 4.2.2 Unfavorable Conditions Arising due to the Impact of COVID-19

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Bargaining Power of Suppliers

      2. 4.4.2 Bargaining Power of Consumers

      3. 4.4.3 Threat of New Entrants

      4. 4.4.4 Threat of Substitute Products and Services

      5. 4.4.5 Degree of Competition

    5. 4.5 Technological Snapshot

    6. 4.6 Trade Analysis

    7. 4.7 Price Trend Analysis

    8. 4.8 Regulatory Policies


    1. 5.1 Grade

      1. 5.1.1 Fully Hydrolyzed

      2. 5.1.2 Partially Hydrolyzed

      3. 5.1.3 Sub-partially Hydrolyzed

      4. 5.1.4 Low Foaming Grades

      5. 5.1.5 Other Grades (Tactified Grades and Fine Particle Grades)

    2. 5.2 End User

      1. 5.2.1 Food Packaging

      2. 5.2.2 Paper Manufacturing

      3. 5.2.3 Construction

      4. 5.2.4 Electronics

      5. 5.2.5 Textile Manufacturing

      6. 5.2.6 Other End Users (Medical, Printing, etc.)

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. India

        3. Japan

        4. South Korea

        5. Rest of Asia-Pacific

      2. 5.3.2 North America

        1. United States

        2. Canada

        3. Mexico

      3. 5.3.3 Europe

        1. Germany

        2. United Kingdom

        3. Italy

        4. France

        5. Rest of Europe

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle-East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Market Share (%)**/Ranking Analysis

    3. 6.3 Strategies Adopted by Leading Players

    4. 6.4 Company Profiles

      1. 6.4.1 Anhui Wanwei Group

      2. 6.4.2 Astrra Chemicals

      3. 6.4.3 Chang Chun Group

      4. 6.4.4 Japan Vam & Poval Co. Ltd

      5. 6.4.5 Kemipex

      6. 6.4.6 Kuraray Europe GmbH

      7. 6.4.7 Merck KGaA

      8. 6.4.8 Mitsubishi Chemical Corporation

      9. 6.4.9 Polysciences Inc.

      10. 6.4.10 Sekisui Chemical Co. Ltd

      11. 6.4.11 SNP Inc.

    5. *List Not Exhaustive

    1. 7.1 Growing Opportunity in the Electronics Sector

**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Polyvinyl Alcohol (PVA) Market market is studied from 2016 - 2026.

The Polyvinyl Alcohol (PVA) Market is growing at a CAGR of >6% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Sekisui Chemical Co. Ltd , SNP, Inc., Merck KGaA, Kuraray Europe GmbH, Mitsubishi Chemical Corporation are the major companies operating in Polyvinyl Alcohol (PVA) Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!