Polyvinyl Alcohol Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Polyvinyl Alcohol (PVA) Market Report Segments the Industry by Grade (Fully Hydrolyzed, Partially Hydrolyzed, and More), Form (Powder, Granules, and More), Application (Polymerization Additives, Polyvinyl Butyral, Adhesives, and More), End-Use Industry (Food Packaging, Paper Manufacturing, Construction, and More), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa).

Polyvinyl Alcohol (PVA) Market Size and Share

Polyvinyl Alcohol (PVA) Market (2025 - 2030)
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Polyvinyl Alcohol (PVA) Market Analysis by Mordor Intelligence

The Polyvinyl Alcohol Market size is estimated at 1.42 Million tons in 2025, and is expected to reach 1.62 Million tons by 2030, at a CAGR of 2.56% during the forecast period (2025-2030). Demand is underpinned by sustainability mandates in packaging, expanding construction activity, and steady uptake in detergent pods, emulsion polymers, and technical textiles. Water-soluble films are accelerating most rapidly as brand owners replace legacy plastics, while partially hydrolyzed grades dominate volumes by balancing solubility with mechanical strength. Asia-Pacific retains its leadership position thanks to large-scale capacity, proximity to raw materials, and a robust downstream manufacturing base. Price volatility in vinyl acetate monomer (VAM) continues to pressure producer margins, prompting strategic moves toward higher-value PVA formats and supply-chain integration.

Key Report Takeaways

  • By grade, partially hydrolyzed PVA held 37.34% of the polyvinyl alcohol market share in 2024 and is expanding at 2.96% CAGR through 2030.
  • By form, powders accounted for 54.15% of the polyvinyl alcohol market size in 2024, whereas water-soluble films are advancing at 3.31% CAGR.
  • By application, polymerization additives led with 24.45% revenue share in 2024; developing applications are set to grow at 4.44% CAGR to 2030.
  • By end-use industry, food packaging captured 33.59% revenue in 2024 and is rising at 2.97% CAGR, the fastest among all industries.
  • By geography, Asia-Pacific commanded 47.51% of the polyvinyl alcohol market in 2024 and is growing at a 2.89% CAGR. 

Segment Analysis

By Grade: Versatility Propels Partially Hydrolyzed Leadership

Partially hydrolyzed grades captured 37.34% of the 2024 volume, giving them the largest polyvinyl alcohol market share and the fastest 2.96% CAGR outlook. Their balanced solubility lets converters fine-tune viscosity in adhesives, paper coatings, and textile sizing. Fully hydrolyzed variants serve niche electronic and pharmaceutical binders that require higher crystallinity. Low-foaming and fine-particle products are gaining popularity where defect-free coatings and high surface area are essential.

The polyvinyl alcohol market benefits from producers tailoring degree-of-polymerization and hydrolysis to specific end uses. Specialty chemistries provide moisture sensitivity control, permit higher solids processing, and enable faster film formation. As raw-material prices fluctuate, margin resilience hinges on differentiated grades that solve customer pain points and deliver consistent batch-to-batch quality.

Polyvinyl Alcohol (PVA) Market
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Note: Segment shares of all individual segments available upon report purchase

By Form: Powder Dominance Paired with Film Acceleration

Powder remains the workhorse with 54.15% of the 2024 volume. Its long shelf life, easy re-dispersion, and lower freight costs suit bulk applications such as construction admixtures and paper surface sizing. Films, however, are the fastest growing at 3.31% CAGR as sustainability pressures favor water-soluble unit doses and PFAS-free barrier wraps. The polyvinyl alcohol market size for film formats will expand substantially as e-commerce and convenience packaging proliferate.

Granules provide dust-free handling in automated compounding lines, while fibers open high-margin routes in cement reinforcement, ropes, and filtration media. Kuraray’s KURALON exemplifies technical fibers that deliver tensile strength, alkali resistance, and bonding capability to concrete and geotextiles. Form diversification improves portfolio resilience by balancing commodity volumes with specialty niches.

By Application: Developing Uses Outpace Traditional Segments

Polymerization additives led 2024 volume at 24.45%, relying on PVA’s colloidal stabilization during emulsion polymer production. Yet developing applications such as bioelectronics, fuel-cell membranes, and advanced hydrogels are rising at 4.44% CAGR, showing the polyvinyl alcohol market’s ability to capture cutting-edge technologies. Controlled amorphous-crystalline transitions now support miniaturized hydrogel sensors and flexible circuits[2]Nature Communications, “Control of polymers’ amorphous-crystalline transition enables miniaturization,” nature.com.

PVB interlayers for safety glass, adhesives for wood lamination, and sizing agents for warp-yarns remain significant, underscoring PVA’s multifunctional heritage. The polyvinyl alcohol market size for fuel-cell membranes is small today, but can grow as methanol-resistant blends offer cost-effective alternatives to Nafion. Portfolio breadth lets suppliers cross-pollinate process expertise and secure enduring customer partnerships.

By End-Use Industry: Food Packaging Leads a Market Shift

The food sector accounted for 33.59% of 2024 demand and posts the fastest 2.97% CAGR as retailers champion recyclable or compostable packs. The polyvinyl alcohol market provides oxygen and grease barriers that allow thinner laminates, weight reduction, and PFAS-free performance. Construction occupies a rising share as fiber-reinforced concrete and RDP-modified mortars improve workability, crack resistance, and water impermeability.

Paper manufacturing continues to leverage PVA for surface sizing that boosts printability and scuff resistance. Textiles benefit from efficient warp sizing that cuts yarn breakage and water consumption. Electronics, detergents, and agrochemicals absorb the balance, with unit-dose formats and controlled-release coatings highlighting PVA’s dissolution benefits. These heterogeneous outlets buffer the market from single-sector cyclicality and underpin steady long-term growth.

Polyvinyl Alcohol (PVA) Market
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Asia-Pacific generated 47.51% of global PVA demand in 2024 and is growing at a 2.89% CAGR. China anchors regional dominance with integrated acetyl chains and large construction activity, even though VAM price swings squeeze margins. Japan supplies premium resins and fibers, while South Korea and Southeast Asia add incremental capacity aimed at export markets.

In North America, the United States benefits from shale-derived feedstocks, high building-renovation activity, and ongoing reshoring of specialty film production. Europe’s market is shaped by strict environmental directives demanding recyclable or biodegradable materials. Germany leads consumption thanks to its chemical and automotive base, while the United Kingdom, France, and Italy prioritize medical and specialty film uses. 

Smaller but growing adoption is seen in Brazil, where infrastructure repair is accelerating, and Saudi Arabia, which aligns PVA investments with broader petrochemical diversification plans. Regional differences in feedstock economics, regulatory frameworks, and downstream integration create a diverse demand map that seasoned producers navigate through localized supply chains and technical service hubs.

Polyvinyl Alcohol (PVA) Market
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Competitive Landscape

The polyvinyl alcohol market is highly consolidated. Kuraray, Sekisui Chemical, and Nippon Synthetic Chemical maintain strong shares through vertical integration, proprietary technology, and a focus on high-margin niches. Strategic shifts prioritize sustainability credentials and specialty applications over pure tonnage. Mergers and partnerships focus on technology access and regional footprint expansion rather than pure capacity plays.

Polyvinyl Alcohol (PVA) Industry Leaders

  1. SEKISUI CHEMICAL CO., LTD.

  2. KURARAY CO., LTD.

  3. Chang Chun Group

  4. WANWEI CHEMICAL SUPPLY CHAIN CO.,LTD

  5. Nippon Chemical Industrial CO., LTD.

  6. *Disclaimer: Major Players sorted in no particular order
Polyvinyl Alcohol (PVA) Market Concentration
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Recent Industry Developments

  • April 2025: KURARAY CO., LTD., raised PVOH resin prices by JPY 30 (~USD 0.21) per kg in Japan and by at least USD 220 per ton across Asia-Pacific, the Americas, the Middle East, and Africa; Europe prices increased by EUR 200 per ton.
  • May 2024: WANWEI CHEMICAL SUPPLY CHAIN CO., LTD., launched a new PVA product that broadens its materials portfolio in China

Table of Contents for Polyvinyl Alcohol (PVA) Industry Report

1. Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. Research Methodology

3. Executive Summary

4. Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Growing Demand From the Food Packaging Industry
    • 4.2.2 Increasing Usage in the Construction Industry
    • 4.2.3 Growing Demand in Detergent Pods and Water-Soluble Films
    • 4.2.4 Increasing Demand for Emulsion Polymers
    • 4.2.5 Rising Utilziation from Textile Industry
  • 4.3 Market Restraints
    • 4.3.1 Volatile Vinyl Acetate Monomer Prices in China Pressuring PVA Margins
    • 4.3.2 Availability of Suitable Alternatives
    • 4.3.3 Limited Recycling Infrastructure for PVA Films in Emerging Economies
  • 4.4 Value Chain Analysis
  • 4.5 Porter's Five Forces
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Degree of Competition

5. Market Size and Growth Forecasts (Volume)

  • 5.1 By Grade
    • 5.1.1 Fully Hydrolyzed
    • 5.1.2 Partially Hydrolyzed
    • 5.1.3 Sub-Partially Hydrolyzed
    • 5.1.4 Low-Foaming Grades
    • 5.1.5 Other Grades (Tactified Grades, Fine Particle Grades)
  • 5.2 By Form
    • 5.2.1 Powder
    • 5.2.2 Granules
    • 5.2.3 Flakes
    • 5.2.4 Films (Water-Soluble)
    • 5.2.5 Fibers
  • 5.3 By Application
    • 5.3.1 Polymerization Additives
    • 5.3.2 Polyvinyl Butyral
    • 5.3.3 Adhesives
    • 5.3.4 Textile
    • 5.3.5 Paper Pulp and Coating
    • 5.3.6 Developing Application
    • 5.3.7 Other Application
  • 5.4 By End-Use Industry
    • 5.4.1 Food Packaging
    • 5.4.2 Paper Manufacturing
    • 5.4.3 Construction
    • 5.4.4 Electronics
    • 5.4.5 Textile
    • 5.4.6 Other Industries (Detergent, Agrochemicals, etc.)
  • 5.5 By Geography
    • 5.5.1 Asia-Pacific
    • 5.5.1.1 China
    • 5.5.1.2 India
    • 5.5.1.3 Japan
    • 5.5.1.4 South Korea
    • 5.5.1.5 Malaysia
    • 5.5.1.6 Thailand
    • 5.5.1.7 Indonesia
    • 5.5.1.8 Vietnam
    • 5.5.1.9 Rest of Asia-Pacific
    • 5.5.2 North America
    • 5.5.2.1 United States
    • 5.5.2.2 Canada
    • 5.5.2.3 Mexico
    • 5.5.3 Europe
    • 5.5.3.1 Germany
    • 5.5.3.2 United Kingdom
    • 5.5.3.3 Italy
    • 5.5.3.4 France
    • 5.5.3.5 Spain
    • 5.5.3.6 Nordic Countries
    • 5.5.3.7 Turkey
    • 5.5.3.8 Russia
    • 5.5.3.9 Rest of Europe
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Rest of South America
    • 5.5.5 Middle-East and Africa
    • 5.5.5.1 Saudi Arabia
    • 5.5.5.2 Qatar
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Egypt
    • 5.5.5.5 South Africa
    • 5.5.5.6 Rest of Middle-East and Africa

6. Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share(%)/Ranking Analysis
  • 6.4 Company Profiles {(includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)}
    • 6.4.1 Astrra Chemicals
    • 6.4.2 Chang Chun Group
    • 6.4.3 JAPAN VAM & POVAL CO.,LTD.
    • 6.4.4 KURARAY CO., LTD.
    • 6.4.5 Mitsubishi Chemical Corporation
    • 6.4.6 Nippon Chemical Industrial CO., LTD.
    • 6.4.7 Polysciences
    • 6.4.8 SEKISUI CHEMICAL CO., LTD.
    • 6.4.9 Shandong Tiancheng Chemical Co., Ltd.
    • 6.4.10 Shuangxin PVA Tech Co., Ltd.
    • 6.4.11 WANWEI CHEMICAL SUPPLY CHAIN CO.,LTD

7. Market Opportunities and Future Outlook

  • 7.1 White-Space and Unmet-Need Assessment
  • 7.2 Innovations in Polyvinyl Alcohol for Packaging and Medical
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Global Polyvinyl Alcohol (PVA) Market Report Scope

Polyvinyl alcohol (PVA) is a colorless, hydrophilic water-soluble synthetic polymer and poses effective film-forming and adhesive properties. It is manufactured by polymerizing vinyl acetate monomer, followed by hydrolysis, and finds its application in various end-user industries like paper, food packaging, textiles, etc. The polyvinyl alcohol (PVA) market is segmented by grade, end user, and geography. The market is segmented by grade: fully hydrolyzed, partially hydrolyzed, sub-partially hydrolyzed, low foaming grades, and other grades. By end user, the market is segmented into food packaging, paper manufacturing, construction, electronics, textile manufacturing, and other end users. The report also covers the market size and forecasts for the polyvinyl alcohol market in 15 countries across major regions. For each segment, the market sizing and forecasts have been done based on value (USD million).

By Grade Fully Hydrolyzed
Partially Hydrolyzed
Sub-Partially Hydrolyzed
Low-Foaming Grades
Other Grades (Tactified Grades, Fine Particle Grades)
By Form Powder
Granules
Flakes
Films (Water-Soluble)
Fibers
By Application Polymerization Additives
Polyvinyl Butyral
Adhesives
Textile
Paper Pulp and Coating
Developing Application
Other Application
By End-Use Industry Food Packaging
Paper Manufacturing
Construction
Electronics
Textile
Other Industries (Detergent, Agrochemicals, etc.)
By Geography Asia-Pacific China
India
Japan
South Korea
Malaysia
Thailand
Indonesia
Vietnam
Rest of Asia-Pacific
North America United States
Canada
Mexico
Europe Germany
United Kingdom
Italy
France
Spain
Nordic Countries
Turkey
Russia
Rest of Europe
South America Brazil
Argentina
Colombia
Rest of South America
Middle-East and Africa Saudi Arabia
Qatar
United Arab Emirates
Egypt
South Africa
Rest of Middle-East and Africa
By Grade
Fully Hydrolyzed
Partially Hydrolyzed
Sub-Partially Hydrolyzed
Low-Foaming Grades
Other Grades (Tactified Grades, Fine Particle Grades)
By Form
Powder
Granules
Flakes
Films (Water-Soluble)
Fibers
By Application
Polymerization Additives
Polyvinyl Butyral
Adhesives
Textile
Paper Pulp and Coating
Developing Application
Other Application
By End-Use Industry
Food Packaging
Paper Manufacturing
Construction
Electronics
Textile
Other Industries (Detergent, Agrochemicals, etc.)
By Geography
Asia-Pacific China
India
Japan
South Korea
Malaysia
Thailand
Indonesia
Vietnam
Rest of Asia-Pacific
North America United States
Canada
Mexico
Europe Germany
United Kingdom
Italy
France
Spain
Nordic Countries
Turkey
Russia
Rest of Europe
South America Brazil
Argentina
Colombia
Rest of South America
Middle-East and Africa Saudi Arabia
Qatar
United Arab Emirates
Egypt
South Africa
Rest of Middle-East and Africa
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Key Questions Answered in the Report

How big is the polyvinyl alcohol market today?

The market stands at 1.42 million tons in 2025 and is projected to reach 1.62 million tons by 2030, reflecting a 2.56% CAGR.

Which segment leads the polyvinyl alcohol market?

Partially hydrolyzed grades lead with 37.34% share and also record the fastest 2.96% CAGR during 2025-2030.

Why is Asia-Pacific dominant in the polyvinyl alcohol market?

The region holds 47.51% of global volume due to integrated acetyl supply, large downstream manufacturing, and growing construction and packaging demand.

What drives PVA adoption in food packaging?

PVA offers strong oxygen and grease barriers, compatibility with recyclable structures, and compliance with PFAS-free regulations, enabling shelf-life extension without environmental trade-offs.

How are volatile VAM prices affecting producers?

Price swings compress margins for commodity grades, prompting investment in upstream acetyl capacity and a pivot toward higher-margin specialty PVA products.

Polyvinyl Alcohol (PVA) Market Report Snapshots