Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 348.5 Million |
Market Size (2030) | USD 809 Million |
CAGR (2025 - 2030) | 18.35 % |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Philippines Pet Food Market Analysis
The Philippines Pet Food Market size is estimated at 348.5 million USD in 2025, and is expected to reach 809 million USD by 2030, growing at a CAGR of 18.35% during the forecast period (2025-2030).
The Philippines pet food industry is experiencing significant transformation driven by changing consumer preferences and retail dynamics. Supermarkets and hypermarkets continue to dominate the distribution landscape, accounting for 38.7% of the pet food market share in 2022, offering consumers the convenience of purchasing pet food alongside regular groceries. The retail landscape is further evolving with the emergence of specialty pet stores and online channels, with e-commerce platforms projected to grow at an impressive CAGR of 21.5% through 2029, reflecting the increasing digital adoption among pet owners.
The pet market in the Philippines has reached significant numbers, with approximately 60.5 million pets recorded in 2022, creating a substantial market for pet food products. The pet ownership pattern shows interesting demographics, with 67% of households owning at least one dog, indicating a strong cultural affinity towards pet companionship. This high pet ownership rate has led to increased demand for specialized nutrition and premium pet food products, particularly in urban areas where pet humanization trends are more pronounced.
Major industry players are responding to pet food industry trends through significant investments in research and development. In April 2023, Mars Incorporated opened its first pet food research and development center in Asia-Pacific, demonstrating the region's strategic importance. Product innovation continues to drive market growth, with companies like Royal Canin launching a new prescription diet line for pets diagnosed with cancer in March 2023, and Hill's Pet Nutrition introducing MSC-certified pollock and insect protein products in July 2023 for pets with sensitive stomachs.
The distribution network is becoming increasingly sophisticated, with companies adopting multi-channel strategies to reach consumers. Traditional retail channels are being complemented by specialized pet stores that offer expert advice and premium products. The market is witnessing a shift towards organized retail, with major supermarket chains like SM Supermarket, Puregold, and Robinsons Supermarket expanding their pet food sections and offering private label products. This evolution in distribution channels is making pet food more accessible to consumers across different socioeconomic segments while maintaining product quality and variety. The presence of a leading food company in the Philippines further enhances the competitive landscape, ensuring that the pet food industry in the Philippines continues to thrive.
Philippines Pet Food Market Trends
The advantage of adaptability to smaller living spaces in apartments and the need for companionship during the COVID-19 pandemic drive the cat population as pets
- The pet cat population in the Philippines is relatively smaller than dogs and other pet animals, accounting for only 3.5% of the total pet population in the country in 2022. This limited share of pet cats can be attributed to the cultural preferences in the Philippines, where the nation generally has a stronger affinity for dogs. Additionally, negative cultural beliefs associated with cats, such as being associated with bad luck and evil spirits, have contributed to a perception that cats should be avoided or mistreated. Consequently, some individuals fail to provide proper care and shelter to cats.
- The pet cat population was 7.4 times less than the dog population in the country as of 2022. However, there was an increasing trend in the overall pet cat population in the country, which increased by about 10.5% between 2019 and 2022. This trend is mainly due to the growing trend of pet humanization. Cats can be the better option for living in small spaces like apartments, and the need for companionship during the pandemic resulted in higher popularity for cats as pets.
- Popular cat breeds for pets in the Philippines include Persian cats, British Shorthair, and Domestic Shorthair. The rural population owns a larger number of cats compared to the urban population, with the urban-rural pet cat population ratio standing at 46:54 as of 2022. As people's lifestyles and living spaces change, cats are increasingly seen as ideal companions for families, particularly those with children, as they are low-maintenance pets. These factors are expected to contribute to a further increase in the pet cat population during the forecast period, reflecting the evolving preferences and needs of pet owners in the Philippines.
The rise in premiumization and growing concerns about pet health increased the pet food expenditure
- There has been growth in pet expenditure in the Philippines. Pet expenditure increased by 23.1% between 2017 and 2022 because of the availability of different types of pet food and the rise in premiumization. Pet parents are purchasing premium-brand pet food for their pets due to the growing health concerns and to provide adequate nutrition to their pets. In 2022, dogs had a higher share (39.3%) than other pets, as a larger quantity of premium pet food for dogs was purchased than other pets. For instance, the sales of premium dry pet food for dogs increased from USD 36.6 million in 2021 to 39.2 million in 2022, whereas the sales of premium dry pet food for cats increased from USD 4.7 million in 2021 to USD 5.3 million in 2022.
- There is a trend of providing dogs with fresh food in the country, due to which the pet expenditure is lower than in other countries in Asia-Pacific. For instance, fresh food was fed to about 65% of the dog population in 2021.
- Pet food in the country is purchased from different channels, such as offline retailers, online retailers, and non-retailers, such as vet clinics. Offline retailers had the largest share in the country as the sales through offline retailers, such as grocery retailers, pet shops, and others, accounted for 84% of pet food sales. Sales through online retailers witnessed an increase from 9.9% in 2020 to 11.1% in 2021 as a result of the COVID-19 pandemic, the easy ordering process, and the availability of a large number of pet food products available on websites.
- The growing demand for premium pet food and growing concern for pets' health are anticipated to increase pet expenditure in the country during the forecast period.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Dogs are the most popular pets in the country, with about 67.0% of households owning at least one dog as a pet in 2022
- Other pets accounted for a higher share due to the rich biodiversity and the warm and tropical climate in the country
Segment Analysis: PET FOOD PRODUCT
Food Products Segment in Philippines Pet Food Market
The food products segment dominates the Philippines pet food market, accounting for approximately 49% of the market share in 2024. This segment's prominence is primarily driven by the essential role of specialized and balanced nutritional diets in maintaining pet health, with dry pet foods being the major type consumed due to their convenience, longer shelf life, and cost-effectiveness. The segment's strong position is further reinforced by the growing awareness among pet owners regarding pet nutrition, increasing premiumization trends, and pet parents treating their pets as family members. The availability of various brands and products, coupled with the convenience of feeding, has made food products the preferred choice among pet owners in the Philippines.

Pet Treats Segment in Philippines Pet Food Market
The pet treats segment is experiencing remarkable growth in the Philippines pet food market, projected to expand at approximately 20% CAGR from 2024 to 2029. This accelerated growth is driven by increasing consumer interest in purchasing treats to meet pets' nutritional needs and the growing trend of pet humanization. Pet owners are increasingly recognizing the benefits of treats in promoting dental health, supporting training initiatives, and providing additional health benefits such as aiding digestion and promoting healthy skin and coats. The segment's growth is further supported by the introduction of innovative products, including dental treats, crunchy treats, and freeze-dried options, catering to diverse pet preferences and health requirements.
Remaining Segments in Pet Food Products
The veterinary diets and pet nutraceuticals/supplements segments complete the Philippines pet food market landscape, each serving distinct pet health needs. Veterinary diets play a crucial role in managing specific health conditions in pets, offering specialized formulations for issues such as digestive sensitivity, renal problems, and urinary tract diseases. Meanwhile, the pet nutraceuticals/supplements segment focuses on providing additional nutritional support through products like omega-3 fatty acids, probiotics, vitamins, and minerals. Both segments are gaining importance as pet owners become more health-conscious and seek specialized nutrition solutions for their pets' specific health requirements.
Segment Analysis: PETS
Dogs Segment in Philippines Pet Food Market
The dogs segment dominates the Philippines pet food market, commanding approximately 60% of the market share in 2024, with a value of nearly USD 180 million. This significant market position can be attributed to the large dog population in the country, which accounts for about 29% of the total pet population. The segment's dominance is further strengthened by the increasing demand for premium and high-quality dog food brands Philippines, driven by growing awareness among pet owners. The segment is also experiencing the fastest growth trajectory, projected to expand at around 21% annually from 2024 to 2029. This exceptional growth is primarily driven by the increasing trend of using commercial pet food products, growing pet ownership, and rising usage of human-quality pet food products available commercially. The food products and pet treats categories are particularly strong within this segment, reflecting the evolving preferences of pet owners towards higher quality nutrition for their dogs.
Remaining Segments in Pet Food Market
The other pets segment, which includes birds, fish, reptiles, and small mammals, represents a significant portion of the market despite the smaller food consumption quantities per animal. These pets require specific foods with balanced nutritional composition to meet their unique dietary requirements and support their growth and development. The cats segment, while smaller in market share, shows promising growth potential as more urban households adopt cats as pets. This segment is particularly driven by the increasing awareness of specialized nutrition needs for cats and the growing trend of premium cat food products. Both segments benefit from the expanding distribution channels and increasing availability of specialized pet food products across various retail formats.
Segment Analysis: DISTRIBUTION CHANNEL
Supermarkets/Hypermarkets Segment in Philippines Pet Food Market
Supermarkets and hypermarkets maintain their dominance in the Philippines pet food distribution landscape, commanding approximately 38% of the market share in 2024. This channel's leadership position is driven by several key advantages, including the convenience of one-stop shopping where consumers can purchase pet food alongside their regular household items. Major chains like SM Supermarket, Puregold, Robinsons Supermarket, and Rustan's Supermarket have established dedicated pet food sections offering a comprehensive range of products across different price points. These retailers leverage their extensive nationwide presence and strong relationships with suppliers to offer competitive pricing and regular promotional discounts. Additionally, supermarkets have been successful in carrying both mass-market and premium brands, catering to diverse consumer preferences and budget considerations. The segment's strength is further reinforced by the increasing trend of pet owners preferring to purchase their pet food supplies during their regular grocery shopping trips.
Online Channel Segment in Philippines Pet Food Market
The online distribution channel is experiencing remarkable growth in the Philippines pet food market, projected to expand at approximately 22% between 2024 and 2029. This accelerated growth is primarily driven by the increasing digitalization of retail and changing consumer preferences towards convenient shopping options. E-commerce platforms are attracting pet owners through competitive pricing strategies, extensive product selections, and the convenience of doorstep delivery. The channel's growth is further supported by the Philippine government's initiatives to promote e-commerce adoption among small and medium enterprises. Online retailers are leveraging subscription models for regular pet food deliveries, enhancing customer retention and providing additional value through personalized recommendations and detailed product information. The segment's expansion is also facilitated by the increasing penetration of mobile devices and improved internet connectivity across the country, making online shopping more accessible to a broader consumer base.
Remaining Segments in Distribution Channel
The pet food market in the Philippines is also served through specialty stores, convenience stores, and other channels, including veterinary clinics and local stores. Specialty stores distinguish themselves by offering expert advice and a curated selection of premium and specialized pet food products, along with additional services like grooming and pet care consultations. Convenience stores cater to emergency purchases and immediate needs with their extended operating hours and accessible locations. Other channels, including veterinary clinics and local stores, play a crucial role in serving specific market niches and providing specialized dietary products for pets with specific health requirements. These channels collectively contribute to creating a comprehensive distribution network that ensures pet food accessibility across various consumer segments and geographical locations.
Philippines Pet Food Industry Overview
Top Companies in Philippines Pet Food Market
The pet food industry in the Philippines is characterized by companies focusing heavily on product innovation and development to meet evolving consumer preferences and pet nutritional needs. Companies are expanding their product portfolios through new product launches, particularly in premium segments and specialized diets, while also investing in research and development facilities to support innovation. Strategic partnerships, especially with veterinarians, research institutes, and e-commerce platforms, have become crucial for market expansion and product development. Operational agility is demonstrated through companies' efforts to strengthen their distribution networks across various channels, including supermarkets, specialty stores, and online platforms. Manufacturing facility expansions and acquisitions have been key strategic moves to increase production capacity and market presence, with several pet products companies establishing or acquiring production facilities in the region to better serve the local market.
Market Led By Global Pet Food Giants
The Philippines pet food market is dominated by large multinational corporations with established global presence and diverse product portfolios. These companies leverage their extensive research capabilities, established brand recognition, and robust distribution networks to maintain their market positions. The market structure shows a high level of consolidation, with the top players accounting for a significant portion of the market share, making it challenging for smaller players to compete effectively. The presence of local players is limited, with most operating in specific niches or serving as distributors for international brands.
The market has witnessed several strategic acquisitions and partnerships, particularly by global players looking to strengthen their position in the region. These consolidation activities have primarily focused on acquiring companies with complementary product portfolios or strong regional presence. Companies are also forming strategic alliances with local distributors and retailers to enhance their market reach and understanding of local consumer preferences. The high barriers to entry, including significant capital requirements and stringent regulatory standards, have contributed to maintaining the consolidated nature of the market.
Innovation and Distribution Drive Market Success
For incumbent companies to maintain and increase their market share, focusing on product innovation and premiumization remains crucial. This includes developing specialized products for different pet life stages, health conditions, and dietary preferences. Companies need to strengthen their relationships with veterinarians and pet care professionals, as these partnerships significantly influence consumer choices. Expanding distribution networks, particularly in emerging channels like e-commerce and specialty stores, while maintaining a strong presence in traditional retail channels, is essential for sustained growth. Investment in local manufacturing facilities and research centers can provide competitive advantages through better market responsiveness and cost optimization.
New entrants and smaller players can gain ground by focusing on specific market niches or underserved segments, such as natural and organic pet food or specific dietary requirements. Developing a strong online presence and leveraging e-commerce platforms can help overcome traditional distribution barriers. Building relationships with local veterinarians and pet care professionals is crucial for brand credibility and market penetration. Companies must also stay ahead of potential regulatory changes, particularly regarding pet food safety and labeling requirements, while maintaining compliance with existing standards. The market shows limited substitution risk due to increasing pet humanization trends and growing awareness of the importance of proper pet nutrition, though price sensitivity remains a consideration in certain segments. Analysis of the pet food industry indicates that focusing on these areas can significantly enhance market presence.
Philippines Pet Food Market Leaders
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ADM
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Charoen Pokphand Group
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Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
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General Mills Inc.
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Mars Incorporated
- *Disclaimer: Major Players sorted in no particular order
Philippines Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
Philippines Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
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4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
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5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
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5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Charoen Pokphand Group
- 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.4 DoggyMan H. A. Co., Ltd.
- 6.4.5 EBOS Group Limited
- 6.4.6 General Mills Inc.
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
Philippines Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
Other Dry Pet Food | |||||
Wet Pet Food | |||||
Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
Omega-3 Fatty Acids | |||||
Probiotics | |||||
Proteins and Peptides | |||||
Vitamins and Minerals | |||||
Other Nutraceuticals | |||||
Pet Treats | By Sub Product | Crunchy Treats | |||
Dental Treats | |||||
Freeze-dried and Jerky Treats | |||||
Soft & Chewy Treats | |||||
Other Treats | |||||
Pet Veterinary Diets | By Sub Product | Diabetes | |||
Digestive Sensitivity | |||||
Oral Care Diets | |||||
Renal | |||||
Urinary tract disease | |||||
Other Veterinary Diets | |||||
Pets | Cats | ||||
Dogs | |||||
Other Pets | |||||
Distribution Channel | Convenience Stores | ||||
Online Channel | |||||
Specialty Stores | |||||
Supermarkets/Hypermarkets | |||||
Other Channels |
Philippines Pet Food Market Research FAQs
How big is the Philippines Pet Food Market?
The Philippines Pet Food Market size is expected to reach USD 348.52 million in 2025 and grow at a CAGR of 18.35% to reach USD 809.05 million by 2030.
What is the current Philippines Pet Food Market size?
In 2025, the Philippines Pet Food Market size is expected to reach USD 348.52 million.
Who are the key players in Philippines Pet Food Market?
ADM, Charoen Pokphand Group, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), General Mills Inc. and Mars Incorporated are the major companies operating in the Philippines Pet Food Market.
Which segment has the biggest share in the Philippines Pet Food Market?
In the Philippines Pet Food Market, the Dogs segment accounts for the largest share by pets.
Which is the fastest growing segment in the Philippines Pet Food Market?
In 2025, the Dogs segment accounts for the fastest growing by pets in the Philippines Pet Food Market.
What years does this Philippines Pet Food Market cover, and what was the market size in 2025?
In 2025, the Philippines Pet Food Market size was estimated at 348.52 million. The report covers the Philippines Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Philippines Pet Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Philippines Pet Food Market Research
Mordor Intelligence, a leader in the pet food industry analysis, provides comprehensive insights into the rapidly evolving Philippines pet food market. Our extensive research covers the complete ecosystem, from pet food manufacturers in the Philippines to retail distribution channels. It includes a detailed analysis of dog food brands in the Philippines and emerging trends in cat food in the Philippines. The report examines key factors driving market growth, such as rising pet ownership in the Philippines and the expanding variety of cat breeds in the Philippines.
This detailed market analysis offers stakeholders actionable intelligence on pet food industry trends, supply chain dynamics, and competitive landscapes. The report, available as an easy-to-download PDF, provides in-depth coverage of pet food supplier networks, dog food price in the Philippines variations, and pet food delivery in the Philippines services. Our research encompasses various segments, from dog food for puppies in the Philippines to premium pet nutrition products. It also analyzes the role of major food companies in the Philippines in shaping market dynamics. Additionally, the report examines growth drivers in the pet industry in the Philippines, including increasing urbanization and changing consumer preferences in pet care and nutrition.