Philippines Foodservice Market Size
| Study Period: | 2018 - 2028 |
| CAGR: | 7.83 % |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
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Philippines Foodservice Market Analysis
The Philippines Foodservice Market size was valued at USD 11,182.62 million in 2022, and is expected to reach USD 16,302.02 million by 2028, growing at a CAGR of 7.83% during the forecast period (2023-2028).
As the country's economy and supply chain is on the path to recovery, the foodservice industry has recovered in terms of demand. The foodservice market in the Philippines is highly driven by the rise in value-conscious consumers willing to try new restaurants with a wide range of menu options.
The increasing consumer preference for convenient, on-the-go food options has become another primary market driving factor. The changing food consumption patterns and the increasing influence of international cuisines on food consumption are prompting consumers to spend on various types of international cuisine-based foodservice restaurants.
Philippines Foodservice Industry Segmentation
Foodservice includes those businesses, institutions, and companies responsible for any meal prepared outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and other restaurant formats.
The Philippines Foodservice Market is segmented by type and structure. By type, the market is segmented into full-service restaurants, quick-service restaurants, street stalls & kiosks, cafes & bars, and 100% home delivery restaurants. By structure, the market is segmented into independent and chained outlets. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| By Type | |
| Full-service Restaurants | |
| Quick-service Restaurants | |
| Street Stalls and Kiosks | |
| Cafes and Bars | |
| 100% Home Delivery Restaurants |
| Structure | |
| Independent Restaurants | |
| Chained Consumer Restaurants |
Philippines Foodservice Market Trends
This section covers the major market trends shaping the Philippines Foodservice Market according to our research experts:
Increased Preference for Online Ordering of Food
The increased internet penetration, access to smartphones, and simplified e-banking systems in the Philippines have resulted in more purchases through online channels. This has propelled several food chains in the country to shift toward online portals and enhance online ordering by offering customers improved selections, convenience, transparency, and security.
Online food delivery service providers rely on social media promotional campaigns as their primary marketing strategy. They use social media platforms to run their service promotions and campaigns. These platforms increase consumer engagement and create brand awareness. The growing digital platforms and consumer engagement on social media platforms are key factors that will positively impact the online food delivery services market across the country. One-third of all meals consumed by Filipinos in 2021 were ordered from restaurants, while two-thirds were home-cooked. 50% of customers decide what they want to eat based on what they see on the app. Also, subscriptions to food delivery aggregators, like Grab Food and Food Panda, increased by 61% in 2020. Thus, with the growing number of online food service platforms and partnerships of restaurants with food delivery service providers, the food service market across the country is expected to grow at a fast pace.
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Ethnic Diversity and Multiculturalism Driving the Market
Filipino food has been evolving. The influx of foreign cuisines has been compelling homegrown Filipino restaurants to raise not only their food quality and dining experience but also their recipes and presentation. For example, some Filipino restaurants serve fried chicken using the same caramel breading used by BonChon. New cooking techniques like sous-viding, smoking, and foam are also finding their way into local dishes.
In the Philippines, locals and foreigners are embracing Japanese food. Options range from luxury to fast food and street food, from franchised to homegrown, from traditional to progressive, from meals in a box to “conveyor-belt” sushi restaurants, and from hundred-set meal combinations to a la carte dishes. Chinese Filipino cuisine includes many types of food as part of Filipino cuisine in the Philippines because of the contribution of Chinese Filipino residents over centuries and generations. Many Chinese Filipinos have businesses involving Chinese cuisine. The Chinese restaurants in the country are also frequently seen serving Chinese Filipino cuisine; many have been established by Chinese Filipino restaurateurs.
This blend in cultures has increased the demand for food from around the world in the Philippines, which is expected to drive the market studied during the forecast period.
Philippines Foodservice Industry Overview
The Philippines foodservice market is highly competitive. Most of the market is held by some leading players, including McDonald's, Starbucks Corporation, and Jollibee Foods Corporation. The key foodservice brands in the Philippines are embarking on market expansion and innovations in online ordering as their key strategies to achieve consolidation and optimize their offerings. For instance, Foodpanda announced its expansion into more cities in the Philippines, solidifying the brand’s position as the biggest online food and grocery delivery service in the country. The key brands are embarking on mergers and acquisitions and new types of customer-friendly services with the latest technologies as key strategies to achieve consolidation.
Philippines Foodservice Market Leaders
Jollibee Foods Corporation
McDonald’s Corporation
Starbucks Coffee Company
Yum! Brands RSC
Restaurant Brands International inc.
*Disclaimer: Major Players sorted in no particular order
Philippines Foodservice Market News
- Merch 2022: McDonald’s Philippines launched the “Sonic the Hedgehog 2 Happy Meal!”. In its newest Happy Meal collection, McDonald’s gave customers ten toys to collect, including fan-favorite characters Sonic the Hedgehog, Tails, Knuckles, and a surprise toy targeted at movie-watchers.
- February 2022: KFC Philippines saw strong expansion in Mindanao as regional investors began to appreciate the opportunities presented by KFC’s innovative and hassle-free sub-franchising scheme. Proof of this was the opening of the KFC branch on Quezon Avenue, Cotabato City, Maguindanao, the quick-service restaurant’s first sub-franchised outlet in Mindanao.
- April 2021: Starbucks Philippines released four new summer drinks, Sunshine Pineapple Oolong, Sunshine Peach Oolong, Triple Golden Monkey, and Cocoa Golden Monkey. These tea-based drinks were available as iced beverages in a limited-edition reusable cup and provided in-store, via drive-thru, or via GrabFood, for only one size (Grande).
Philippines Foodservice Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Full-service Restaurants
5.1.2 Quick-service Restaurants
5.1.3 Street Stalls and Kiosks
5.1.4 Cafes and Bars
5.1.5 100% Home Delivery Restaurants
5.2 Structure
5.2.1 Independent Restaurants
5.2.2 Chained Consumer Restaurants
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Jollibee Foods Corporation
6.3.2 Domino's Pizza Inc.
6.3.3 McDonald's Corporation
6.3.4 Starbucks Corporation
6.3.5 Yum! Brands Inc.
6.3.6 Max's Kitchen Inc.
6.3.7 Century Pacific Food Inc.
6.3.8 Restaurant Brands International Inc.
6.3.9 Inspire Brands Inc.
6.3.10 The Figaro group
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Philippines Foodservice Market Research FAQs
What is the study period of this market?
The Philippines Foodservice Market is studied from 2018 - 2028.
What is the growth rate of Philippines Foodservice Market?
The Philippines Foodservice Market is growing at a CAGR of 7.83% over the next 5 years.
Who are the key players in Philippines Foodservice Market?
Jollibee Foods Corporation, McDonald’s Corporation, Starbucks Coffee Company, Yum! Brands RSC, Restaurant Brands International inc. are the major companies operating in Philippines Foodservice Market.
Philippines Foodservice Industry Report
Statistics for the 2023 Philippines Foodservice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Philippines Foodservice analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Philippines Foodservice Report Snapshots
