Philippines Foodservice Market Size and Share

Philippines Foodservice Market Summary
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Philippines Foodservice Market Analysis by Mordor Intelligence

The Philippines Foodservice Market size is estimated at 18.41 billion USD in 2025, and is expected to reach 36.27 billion USD by 2030, growing at a CAGR of 14.52% during the forecast period (2025-2030).

The foodservice industry in the Philippines is experiencing significant transformation driven by changing consumer preferences and dietary habits. The increasing health consciousness among consumers has led to a notable shift in menu offerings across restaurants. As of 2022, approximately 2 million people in the country identify as vegetarians, prompting restaurants to expand their plant-based and healthier menu options. Traditional restaurants are adapting by incorporating vegan, low-sugar, and gluten-free alternatives to conventional dishes. This health-conscious trend is particularly evident in the rising demand for nutritious and protein-rich foods, with the annual per capita meat consumption reaching 29 kg in 2022.

The coffee and beverage segment has emerged as a significant contributor to the foodservice landscape, reflecting evolving consumer preferences and lifestyle changes. Statistics indicate that 80% of Filipinos consume an average of 2.5 cups of coffee daily, driving the expansion of specialty coffee shops and international chains. The beverage market has diversified beyond traditional offerings, with bubble tea and specialty drinks gaining substantial popularity. This trend has led to the establishment of numerous specialty beverage outlets and the integration of extensive beverage menus in existing restaurants.

Digital transformation and technology adoption are revolutionizing the foodservice industry's operational landscape. The widespread adoption of food delivery platforms has created new opportunities for restaurants, with 69% of users utilizing Foodpanda in 2022. Major chains are investing in digital infrastructure to enhance customer experience and operational efficiency. Restaurant operators are implementing innovative solutions such as digital payment systems, mobile ordering applications, and customer feedback technology to streamline operations and improve service delivery.

The tourism sector's recovery is significantly influencing the foodservice industry's growth trajectory. In 2022, the Philippines welcomed over 2 million visitors, with 75% being international travelers, creating substantial opportunities for foodservice industry operators. This tourism surge has prompted major chains to expand their presence, with Golden Arches Development Corporation announcing plans to open 50 new McDonald's stores in 2023. International chains are introducing innovative menu items to cater to diverse consumer preferences, exemplified by KFC Philippines' launch of the new Maple Hot and Crispy Chicken in March 2023, demonstrating the industry's adaptability to changing consumer tastes.

Segment Analysis: Foodservice Type

Quick Service Restaurants (QSR) Segment in Philippines Foodservice Market

Quick Service Restaurants (QSR) dominate the Philippines foodservice market, commanding approximately 58% market share in 2024. The segment's strong performance is driven by the increasing preference for fast food in the country, with around 50% of the population consuming fast food at least twice a week. Major international and local chains like Jollibee, McDonald's, Chowking, Greenwich Pizza, and KFC have established a strong presence across the country. The segment's growth is further supported by the rising adoption of online food delivery services, with about 25% of consumers ordering food through delivery apps. QSR operators are also adapting to changing consumer preferences by introducing vegan, low-sugar, and gluten-free options to cater to the health-conscious population. The foodservice sectors are evolving rapidly, with QSR leading the charge.

Market Analysis of Philippines Foodservice Market: Chart for Foodservice Type
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Cloud Kitchen Segment in Philippines Foodservice Market

The cloud kitchen segment is experiencing remarkable growth in the Philippines foodservice market, projected to expand at approximately 26% CAGR from 2024 to 2029. This explosive growth is primarily driven by the increasing penetration of food delivery platforms like GrabFood, Foodpanda, and Pick-A-Roo, which have partnered with over 1,000 restaurants nationwide. The segment's expansion is further supported by the rising number of online food delivery users, with digital payment acceptance becoming more widespread. Cloud kitchen operators are leveraging technology for efficient order management and customer feedback systems, while also introducing innovative concepts like long-distance delivery options. Major brands are actively investing in this space, with companies like Kraver's Canteen planning significant expansions in key cities such as Cebu, Cagayan de Oro, Iloilo, and Davao. The cloud kitchen model is reshaping the foodservice channels landscape.

Remaining Segments in Foodservice Type

The Full-Service Restaurants (FSR) and Cafes & Bars segments complete the Philippines foodservice market landscape. FSRs are particularly notable for their focus on traditional Asian cuisines and international offerings, with operators increasingly incorporating vegan and health-conscious options into their menus. The Cafes & Bars segment has established a strong presence in the market, particularly driven by the country's robust coffee culture and growing preference for specialty beverages. Both segments are characterized by their emphasis on dining experience, quality of service, and adaptation to changing consumer preferences, contributing significantly to the overall market dynamics. The restaurant service industry continues to evolve, with these segments playing a crucial role.

Segment Analysis: Outlet

Independent Outlets Segment in Philippines Foodservice Market

Independent outlets dominate the Philippines foodservice market, commanding approximately 75% market share in 2024. The segment's strong presence is primarily driven by the high consumption of coffee and traditional beverages, with local consumers spending an average of USD 44 on out-of-home coffee consumption. Independent quick service restaurants hold a significant position within this segment, as they focus on providing regional street foods prepared with locally sourced ingredients. These outlets are particularly successful due to their ability to adapt to changing consumer preferences, with many local fast-food shops incorporating healthier food options into their menus. The segment's growth is further supported by the increasing number of specialty coffee shops and artisanal establishments, which cater to the growing demand for premium coffee experiences and unique dining options. The foodservice sectors are significantly influenced by these independent outlets.

Chained Outlets Segment in Philippines Foodservice Market

The chained outlets segment is projected to experience robust growth with a CAGR of approximately 14% during 2024-2029. This growth trajectory is primarily driven by the rapid expansion of quick-service restaurant chains, particularly in the burger and pizza segments. The segment's expansion is supported by the nation's high meat consumption rate of 29 kg per year, which has encouraged major chains to diversify their meat-based menu offerings. Cloud kitchens within the chained segment are witnessing particularly strong growth, with companies like CloudEats expanding their operations across different cities. The segment's growth is further bolstered by the increasing penetration of online food delivery applications and the rising number of startup brands establishing multiple ghost kitchen outlets in key metropolitan areas. The role of foodservice providers is crucial in this segment's expansion.

Segment Analysis: Location

Standalone Segment in Philippines Foodservice Market

The standalone segment continues to dominate the Philippines foodservice market, accounting for approximately 42% market share in 2024. Independent quick service restaurants in standalone locations lead this segment, driven by the expansion of burger and pizza restaurants in densely populated areas across major cities like Quezon, Manila, and Caloocan. Most locals rely on these outlets for convenience meals and frequent them the most for affordable dining options or quick delivery services. The high penetration of online food delivery applications has further strengthened this segment's position, with more than 15 million users actively ordering from standalone establishments. The segment's growth is also supported by the increasing number of vegetarian restaurants opening at standalone locations, catering to the growing vegan population, which reached 2 million people who tend to consume more healthy food options.

Lodging Segment in Philippines Foodservice Market

The lodging segment is projected to be the fastest-growing segment in the Philippines foodservice market from 2024 to 2029. This remarkable growth is primarily attributed to the rising number of tourists and increasing hotel occupancy rates, which currently range from 60% to 80%. The segment's expansion is further driven by the legalization of casinos in resorts and hotels, with the mid-2024 hotel occupancy rate in Metro Manila showing significant improvement. Several hotels and resorts have incorporated diverse dining options into nightclubs, pubs, and bars to cater to the surge in visitors. The presence of rooftop cafes serving gourmet coffee in hotels has become increasingly prevalent, as nearly 13.3 million local travelers prefer to stay in hotels offering such amenities. Premium hotels like The Manila Hotel and Bay Leaf Hotel have established in-house cafes to enhance their foodservice offerings and meet the growing demand for unique dining experiences.

Remaining Segments in Location

The other location segments in the Philippines foodservice market include retail, leisure, and travel establishments. The retail segment encompasses foodservice outlets in supermarkets, convenience stores, hypermarkets, and shopping malls, with major chains like SM Supermarket, WalterMart, and Robinsons hosting various dining establishments. The leisure segment serves amusement parks, casinos, sports events, and movie theaters, providing diverse dining options for entertainment venues. The travel segment covers foodservice establishments in transportation hubs such as railway stations, airports, and highways, catering to both domestic and international travelers with various quick-service and full-service dining options. Each of these segments plays a crucial role in shaping the overall foodservice landscape by serving specific consumer needs and preferences across different locations.

Competitive Landscape

Top Companies in Philippines Foodservice Market

The Philippines foodservice market is characterized by continuous product innovation and operational transformation among leading players. Companies, including top food companies in the Philippines, are actively developing new menu items and expanding their offerings to cater to evolving consumer preferences, particularly in healthy and international cuisines. Operational agility is demonstrated through the widespread adoption of digital technologies, including mobile ordering platforms and delivery partnerships. Strategic moves predominantly focus on expanding store networks, particularly in high-traffic locations like malls and commercial districts. Market leaders, such as a prominent restaurant company in the Philippines, are investing heavily in supply chain optimization and commissary operations to maintain quality standards and operational efficiency. The competitive landscape is further shaped by franchise expansion strategies and the integration of advanced technologies for improved customer service and operational management.

Local Players Dominate Fragmented Market Structure

The Philippines foodservice market exhibits a fragmented structure with a mix of global chains and local operators. Local conglomerates maintain significant market presence through diversified brand portfolios spanning multiple cuisine types and service formats. These domestic players leverage their deep understanding of local tastes and established supply networks to maintain competitive advantages. Global chains primarily operate through master franchise agreements with local business groups, enabling them to benefit from local market expertise while maintaining international standards.

The market is experiencing ongoing consolidation through strategic acquisitions and partnerships, particularly in the quick-service restaurant segment. Major conglomerates are actively acquiring smaller chains and independent operators to expand their market presence and diversify their brand portfolios. This consolidation trend is particularly evident in the coffee shop and casual dining segments, where larger players are acquiring successful local concepts to strengthen their market positions. The competitive dynamics are further influenced by the entry of regional players from neighboring Southeast Asian countries, adding to the market's complexity.

Innovation and Digital Integration Drive Success

Success in the Philippines foodservice market increasingly depends on digital integration and innovative service models. Incumbent players must focus on developing an omnichannel presence through robust delivery networks and digital ordering platforms. Market leaders are strengthening their positions by investing in cloud kitchens and digital-first concepts while maintaining traditional outlet networks. Customer loyalty programs and personalized marketing initiatives are becoming crucial for maintaining market share in an increasingly competitive landscape. The ability to adapt to changing consumer preferences while maintaining operational efficiency will be critical for sustained success.

For new entrants and smaller players, success factors include developing distinctive value propositions and leveraging technology for operational efficiency. The market presents opportunities for specialized concepts targeting specific consumer segments or cuisine types. However, players must navigate challenges including intense price competition and the need for significant marketing investments to build brand awareness. Regulatory compliance, particularly in food safety and labor practices, remains crucial for all market participants. The ability to maintain quality standards while managing costs in an inflationary environment will be essential for long-term success in this dynamic market. The food industry market in the Philippines is ripe for innovation, with opportunities for both established and emerging fast food companies in the Philippines to capitalize on digital trends.

Philippines Foodservice Industry Leaders

  1. Golden Arches Development Corporation

  2. Jollibee Foods Corporation

  3. Seven & I Holdings Co., Ltd.

  4. Starbucks Corporation

  5. Yum! Brands, Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Philippines Foodservice Market Concentration
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Recent Industry Developments

  • October 2023: Starbucks launched two new drinks with the addition of ice cream in the Philippines.
  • May 2023: Inspire Brands, Inc. launched new butter variants to its Butternut portfolio. These variants include the Plain Butternut, Choco Almond Butternut, Ube Cheese Butternut, Strawberry Butternut, Cheesy Butternut, and Choco Butternut.
  • April 2023: The Figaro Coffee Group increased its brand portfolio and launched a new café concept brand called Cafe Portofino.

Table of Contents for Philippines Foodservice Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Key Industry Trends
    • 4.2.1 Number of Outlets
    • 4.2.2 Average Order Value
    • 4.2.3 Menu Analysis
  • 4.3 Market Drivers
    • 4.3.1 Expansion of Cloud and Virtual Kitchens in Major Cities
    • 4.3.2 Experiential, Social‑Media‑Friendly Dine‑in Formats
    • 4.3.3 Strong Cafe Culture and Modern Tea Concepts Boosting Dayparts
    • 4.3.4 Omnichannel Formats and Curbside/Pick‑Up Infrastructure
    • 4.3.5 Sustainability Focus: Food‑Waste Reduction and Responsible Sourcing
    • 4.3.6 Personalization and Build‑Your‑Own Formats Driving Loyalty
  • 4.4 Market Restraints
    • 4.4.1 Perishable Supply Chain Gaps and Cold‑Chain Limitations
    • 4.4.2 Food Safety, Traceability, and Sustainability Compliance Overhead
    • 4.4.3 Consumer Pushback on Ultra‑Processed Items
    • 4.4.4 Labor Shortages and High Staff Turnover
  • 4.5 Regulatory Landscape
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Suppliers
    • 4.6.3 Bargaining Power of Buyers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 Foodservice Type
    • 5.1.1 Cafes & Bars
    • 5.1.1.1 By Cuisine
    • 5.1.1.1.1 Bars & Pubs
    • 5.1.1.1.2 Cafes
    • 5.1.1.1.3 Juice/Smoothie/Desserts Bars
    • 5.1.1.1.4 Specialist Coffee & Tea Shops
    • 5.1.2 Cloud Kitchen
    • 5.1.3 Full Service Restaurants
    • 5.1.3.1 By Cuisine
    • 5.1.3.1.1 Asian
    • 5.1.3.1.2 European
    • 5.1.3.1.3 Latin American
    • 5.1.3.1.4 Middle Eastern
    • 5.1.3.1.5 North American
    • 5.1.3.1.6 Other FSR Cuisines
    • 5.1.4 Quick Service Restaurants
    • 5.1.4.1 By Cuisine
    • 5.1.4.1.1 Bakeries
    • 5.1.4.1.2 Burger
    • 5.1.4.1.3 Ice Cream
    • 5.1.4.1.4 Meat-based Cuisines
    • 5.1.4.1.5 Pizza
    • 5.1.4.1.6 Other QSR Cuisines
  • 5.2 Outlet
    • 5.2.1 Chained Outlets
    • 5.2.2 Independent Outlets
  • 5.3 Location
    • 5.3.1 Leisure
    • 5.3.2 Lodging
    • 5.3.3 Retail
    • 5.3.4 Standalone
    • 5.3.5 Travel
  • 5.4 Service Type
    • 5.4.1 Dine-in
    • 5.4.2 Takeaway
    • 5.4.3 Delivery

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Berjaya Corporation Bhd.
    • 6.4.2 Bounty Agro Ventures, Inc.
    • 6.4.3 Three Bears Group (Domino's Pizza)
    • 6.4.4 Alliance Global Group, Inc. (McDonald’s Philippines)
    • 6.4.5 Inspire Brands, Inc.
    • 6.4.6 Jollibee Foods Corporation
    • 6.4.7 Mary Grace Foods Inc.
    • 6.4.8 Max’s Group, Inc.
    • 6.4.9 Restaurant Brands International Inc.
    • 6.4.10 Seven & I Holdings Co., Ltd.
    • 6.4.11 Shakey's Pizza Asia Ventures, Inc.
    • 6.4.12 Rustan Group of Companies (Starbucks Corporation)
    • 6.4.13 Figaro Culinary Group, Inc
    • 6.4.14 Udenna Group
    • 6.4.15 Yum! Brands, Inc.
    • 6.4.16 Fruitas Holdings Inc.
    • 6.4.17 Philippine Pizza, Inc.
    • 6.4.18 One Food Group
    • 6.4.19 Red Ribbon Bakeshop Inc.
    • 6.4.20 ArmyNavy Burger Inc.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Philippines Foodservice Market Report Scope

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.
Foodservice Type
Cafes & Bars By Cuisine Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants By Cuisine Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet
Chained Outlets
Independent Outlets
Location
Leisure
Lodging
Retail
Standalone
Travel
Service Type
Dine-in
Takeaway
Delivery
Foodservice Type Cafes & Bars By Cuisine Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants By Cuisine Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants By Cuisine Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet Chained Outlets
Independent Outlets
Location Leisure
Lodging
Retail
Standalone
Travel
Service Type Dine-in
Takeaway
Delivery
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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