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Philippines foodservice market is segmented by Type into full-service restaurant, self-service restaurant, fast food, street stall and kiosk, cafe and bar, and 100% home delivery restaurant & by Structure into independent consumer foodservice, chained consumer foodservice
Philippines foodservice market is growing at a CAGR of 4.5% during the forecast period (2019-2024).
Philippines foodservice market offers the services provided by full-service restaurant, self-service restaurant, fast food, street stall and kiosk, cafe and bar, and 100% home delivery restaurant structured as independent consumer foodservice, chained consumer foodservice.
|Street Stall and Kiosk|
|Cafe and Bar|
|100% Home Delivery Restaurant|
|Independent Consumer Foodservice|
|Chained Consumer Foodservice|
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The increasing urbanization, changing consumer behavior and millennials preference towards eating out has majorly benefitted the food service sector of the country. Many foreign players are eyeing on this potential country and strategizing to boost market penetration by increasing the exports to the country. Philippines remains the largest market for consumer-oriented food and beverage exports from the U.S. to supplement the foodservice sector. A report published by USDA stated that products such as Condiments & Sauces, Processed Vegetables, Chocolate & Cocoa Products experienced a considerable growth rate.
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Philippines foodservice market is highly dominated by independent restaurants. However, chained restaurants are expected to grow at a faster pace. Self-service restaurants in the Philippines are more appealing to the mass consumers for its rich choices of dishes at competitive pricing among the chained restaurants. Key chained restaurants which are self-service restaurants in the country include Golden Arches Dev Corp (with the McDonald’s brand), Yum! Brands, (Pizza Hut and KFC), Max’s Group, and Shakey’s.Economies of scale are thus, an important factor of profit margin for players, especially in the foodservice market. The quick-service restaurants and foreign food chains such as McDonald's, Yum are gaining prevalence owing to the preferences of the growing millennial.
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Philippines foodservice market is highly fragmented owing to the number of small and giant players dominating the market. Some of the key players in the market are McDonald’s, Starbucks Coffee Company, Domino's Pizza, Inc, and Yum! Brands RSC. Major players are strategizing to increase product visibility through promotions and providing lucrative discount options.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Full-service Restaurant
5.1.2 Self-service Restaurant
5.1.3 Fast Food
5.1.4 Street Stall and Kiosk
5.1.5 Cafe and Bar
5.1.6 100% Home Delivery Restaurant
5.2 By Structure
5.2.1 Independent Consumer Foodservice
5.2.2 Chained Consumer Foodservice
6. COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Jollibee Foods Corporation
6.4.3 Starbucks Coffee Company
6.4.4 Domino's Pizza, Inc
6.4.5 Yum! Brands RSC
6.4.6 Max's Restaurant
6.4.7 Shakey's Pizza USA
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
* List Not Exhaustive