North America Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Pet Nutraceuticals Market is segmented by Sub Product (Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals), by Pets (Cats, Dogs), by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets) and by Country (Canada, Mexico, United States). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

North America Pet Nutraceuticals Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Pet Nutraceuticals Market Size

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North America Pet Nutraceuticals Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 2.39 Billion
Market Size (2030) USD 3.15 Billion
CAGR (2025 - 2030) 5.71 %
Market Concentration Medium

Major Players

North America Pet Nutraceuticals Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of North America Pet Nutraceuticals Market with other markets in Animal Nutrition & Wellness Industry

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North America Pet Nutraceuticals Market Analysis

The North America Pet Nutraceuticals Market size is estimated at 2.39 billion USD in 2025, and is expected to reach 3.15 billion USD by 2030, growing at a CAGR of 5.71% during the forecast period (2025-2030).

The North American pet nutraceuticals market has undergone significant transformation driven by evolving consumer preferences and retail dynamics. Pet nutritional supplements have gained substantial traction, evidenced by their 2.8% share of the overall pet food market in 2022, representing a 9.9% increase from 2017. The shift towards premium and functional pet products reflects the growing emphasis on preventive healthcare and wellness among pet owners. This transformation has led to increased investment in research and development, with companies like Mars Incorporated partnering with the Broad Institute in 2023 to create an open-access database of dog and cat genomes, aimed at advancing preventive pet care and developing more effective precision medicines.


The distribution landscape for pet nutraceuticals has evolved significantly, with online channels emerging as the dominant force, accounting for 29.6% of total distribution in 2022. This shift has been accompanied by the rise of specialty stores, which captured 22.9% of the market share, offering expert guidance and premium product selections. Major e-commerce platforms have expanded their pet dietary supplements offerings while implementing subscription-based models and specialized pet wellness programs. The convergence of digital and physical retail channels has created an omnichannel experience, with retailers investing in both online platforms and in-store services to meet diverse consumer preferences.


Innovation in product formulations and delivery formats has become a key focus area for industry players. Companies are developing specialized formulations targeting specific health conditions such as joint health, digestive issues, and immune system support. This trend is exemplified by the January 2023 partnership between Nutramax Laboratories and Texas A&M University, focusing on research and development of new products for improving gastrointestinal and joint health in companion animals. The industry has also witnessed a shift towards more convenient delivery formats, including chewable tablets, soft chews, and powders, making supplement administration easier for pet owners.


The market structure has evolved to become more consolidated, with major players investing in vertical integration and strategic partnerships to strengthen their market position. Companies are increasingly focusing on sustainable and transparent sourcing practices, with several manufacturers implementing quality control measures and obtaining third-party certifications. The industry has also seen a rise in direct-to-consumer brands offering personalized nutrition solutions, while established players have expanded their premium product lines to capture the growing demand for high-quality pet nutritional supplements. This evolution has led to increased competition and innovation, benefiting consumers through improved product quality and wider choices.

Segment Analysis: SUB PRODUCT

Vitamins and Minerals Segment in North America Pet Nutraceuticals Market

Vitamins and minerals have emerged as the dominant segment in the North American pet nutraceuticals market, commanding approximately 27% market share in 2024, valued at USD 602.3 million. This segment's leadership position is primarily driven by the increasing endorsement of pet nutritional supplements by veterinarians to maintain overall pet health. The United States accounts for the largest share of the vitamins and minerals market, with pet owners showing growing awareness about preventive healthcare. The segment is also experiencing the fastest growth trajectory, projected to grow at around 6% during 2024-2029, driven by the rising concerns over pet health and the potential benefits of these nutrients. Dogs are the primary consumers of vitamins and minerals in North America, with pet owners increasingly focusing on supplementing their pets' diets with essential nutrients for optimal health and wellness.

Market Analysis of North America Pet Nutraceuticals Market: Chart for SUB PRODUCT

Remaining Segments in Sub Product

The North American pet nutraceuticals market encompasses several other significant segments, including omega-3 fatty acids, probiotics, proteins and peptides, milk bioactives, and other nutraceuticals. Omega-3 fatty acids represent the second-largest segment, playing a crucial role in improving pet health, particularly for skin, coat, and inflammation reduction. Probiotics have gained significant traction due to their role in promoting digestive health and strengthening the immune system in animals. Proteins and peptides are essential for muscle development and overall growth, while milk bioactives offer various health benefits, including immune function enhancement and gut health improvement. Each of these segments contributes uniquely to the market's growth, driven by increasing pet humanization trends and growing awareness about specialized pet dietary supplements.

Segment Analysis: PETS

Dogs Segment in North America Pet Nutraceuticals Market

The dogs segment dominates the North American pet nutraceuticals market, accounting for approximately 70% of the total market value in 2024. This significant market share can be attributed to the larger dog population in North America, which reached 144 million in recent years. Dogs are known to suffer from a wider range of health issues, such as joint problems, skin allergies, and digestive issues, which has led to increased demand for nutraceuticals in the region. Additionally, the segment's growth is driven by the rising trend of pet humanization, particularly among millennial pet owners who are increasingly focused on their pets' health and wellness. The segment's dominance is further strengthened by the availability of a diverse range of specialized nutraceutical products targeting specific health conditions in dogs, including joint health supplements, digestive aids, and immune system boosters.

Dogs Segment Growth in North America Pet Nutraceuticals Market

The dogs segment is projected to maintain its strong growth trajectory, with an expected CAGR of approximately 6% during 2024-2029. This robust growth is driven by several factors, including the increasing awareness among dog owners about preventive healthcare and the growing preference for natural and functional ingredients in pet food supplements. The segment's growth is also supported by continuous product innovations from major market players, who are introducing new formulations targeting specific health conditions in dogs. Furthermore, the expansion of distribution channels, particularly through online platforms and specialty pet stores, is making these products more accessible to dog owners. The trend of premiumization in pet care products and the growing willingness of pet parents to invest in high-quality nutraceuticals for their dogs are also contributing to the segment's impressive growth rate.

Remaining Segments in Pet Segmentation

The cats and other pets segments play important roles in shaping the North American pet nutraceuticals market landscape. The cats segment represents a significant portion of the market, driven by the increasing cat ownership rates and growing awareness about feline health needs. Cat owners are increasingly seeking specialized nutraceutical products that address common feline health issues such as digestive problems and joint health. The other pets segment, which includes animals such as birds, small mammals, and rodents, contributes to market diversity by demanding specialized nutritional supplements tailored to their unique dietary requirements. Both segments benefit from the overall trend of pet humanization and the increasing focus on preventive healthcare in pet ownership.

Segment Analysis: DISTRIBUTION CHANNEL

Online Channel Segment in North American Pet Nutraceuticals Market

The online channel has emerged as the dominant distribution channel in the North American pet nutraceuticals market, accounting for approximately 30% of the total market value in 2024. This channel's supremacy can be attributed to several factors, including the increasing preference for e-commerce platforms among pet owners and the convenience of home delivery services. Major e-commerce platforms such as Chewy, PetSmart, and Petco have played a crucial role in this segment's growth by offering a wide selection of pet nutraceutical brands and products, along with comprehensive pet care services including grooming, training, and veterinary consultations. The segment has also benefited from the subscription-based models offered by pet food companies, allowing regular delivery of pet supplements at discounted prices while avoiding higher margins associated with traditional retail placement. Furthermore, the extensive range of products available online, coupled with detailed product information and customer reviews, has made it easier for pet owners to make informed purchasing decisions.

Remaining Segments in Distribution Channel

The other distribution channels in the North American pet nutraceuticals market include specialty stores, supermarkets/hypermarkets, convenience stores, and other channels such as veterinary clinics and farm supply stores. Specialty stores have maintained their significance by offering expert advice and guidance to pet owners regarding supplement selection and usage, along with premium products not commonly found in other channels. Supermarkets and hypermarkets serve as convenient one-stop shopping destinations for pet owners, while convenience stores cater to immediate purchase needs with their extended operating hours and neighborhood locations. Veterinary clinics and other specialized channels play a crucial role by providing professional recommendations and specialized products, particularly for pets with specific health conditions. Each of these channels serves distinct consumer needs and preferences, contributing to the overall market growth and accessibility of pet nutraceuticals.

North America Pet Nutraceuticals Market Geography Segment Analysis

North America Pet Nutraceuticals Market in United States

The United States dominates the North American pet nutraceuticals market, commanding approximately 89% of the total market value in 2024. This commanding position stems from the country's robust pet ecosystem, characterized by high pet ownership rates and sophisticated pet care infrastructure. The market is primarily driven by the growing trend of pet humanization, particularly among millennial and Gen Z pet owners who increasingly view their pets as family members. The country's well-developed distribution network, encompassing specialty stores, online channels, and veterinary clinics, facilitates easy access to premium pet nutritional supplements. The market is witnessing significant innovation in product formulations, with manufacturers focusing on developing specialized supplements targeting specific health conditions such as joint health, digestive issues, and immune system support. The presence of major market players and their extensive research and development activities further strengthens the market's growth potential. Additionally, the increasing awareness about preventive healthcare for pets and the willingness of pet owners to invest in high-quality nutritional supplements continues to drive market expansion.

North America Pet Nutraceuticals Market in Mexico

Mexico represents one of the most dynamic markets in the North American pet nutraceuticals market, projected to grow at approximately 9% during 2024-2029. The market is experiencing a transformative phase driven by changing consumer attitudes towards pet health and wellness. The country's pet nutraceuticals landscape is witnessing significant evolution in terms of product sophistication and market penetration, particularly in urban areas where pet ownership is rising rapidly. Mexican pet owners are increasingly embracing preventive healthcare approaches for their pets, leading to higher adoption of nutritional supplements. The market is characterized by a growing presence of international brands that are introducing innovative product formulations tailored to local preferences. The retail landscape is also evolving, with modern trade channels and e-commerce platforms making pet dietary supplements more accessible to consumers. Furthermore, the increasing influence of veterinary professionals in recommending nutritional supplements is helping build consumer trust and market credibility. The growing middle-class population and rising disposable incomes are also contributing to the increased spending on premium pet care products.

North America Pet Nutraceuticals Market in Canada

Canada's pet nutraceuticals market exhibits strong fundamentals driven by the country's high pet ownership rates and increasing focus on pet health and wellness. The market is characterized by sophisticated consumer preferences, with pet owners showing a strong inclination towards premium and natural supplement products. Canadian pet parents are particularly conscious about the quality and source of ingredients used in pet nutritional supplements, driving demand for products with transparent labeling and clean ingredient lists. The market benefits from a well-regulated environment that ensures product safety and efficacy, building consumer confidence in pet supplements. The country's retail landscape for pet nutraceuticals is diverse, with specialty pet stores and veterinary clinics playing a crucial role in product distribution and consumer education. The trend of pet humanization is particularly strong in urban areas, where pets are increasingly considered as family members deserving of high-quality nutritional care. Additionally, the growing awareness about preventive healthcare for pets is driving the adoption of regular supplementation routines.

North America Pet Nutraceuticals Market in Other Countries

The pet nutraceuticals market in other North American countries, including Jamaica, Cuba, Panama, Costa Rica, the Dominican Republic, and Guatemala, represents an emerging opportunity with unique market dynamics. These markets are characterized by growing pet ownership rates and increasing awareness about pet health and nutrition. The pet care landscape in these countries is gradually evolving from basic care to more sophisticated approaches, including nutritional supplementation. Local market development is being supported by the entry of international brands and the expansion of modern retail channels. Consumer education plays a crucial role in market development, with veterinarians and pet care professionals acting as key influencers in driving supplement adoption. While these markets are still in their developmental phase, they show promising potential for future growth as pet owners become more health-conscious and willing to invest in preventive care for their pets. The increasing urbanization and rising middle-class population in these countries are expected to further drive market development in the coming years.

North America Pet Nutraceuticals Industry Overview

Top Companies in North America Pet Nutraceuticals Market

Leading companies in the pet nutraceuticals market are actively pursuing innovation through new product development, particularly in specialized formulations targeting specific health conditions in pets. Companies are expanding their manufacturing capabilities and distribution networks across the region to meet growing demand and improve market penetration. Strategic partnerships with veterinary clinics, research institutions, and e-commerce platforms have become crucial for maintaining a competitive advantage. Operational agility is demonstrated through quick adaptation to changing consumer preferences, such as the shift toward natural ingredients and sustainable packaging solutions. The focus on research and development has intensified, with companies investing in studies to validate the efficacy of their nutraceutical products and develop novel delivery formats that improve palatability and absorption.

Consolidated Market Led By Global Players

The North American pet nutrition and health product market exhibits a consolidated structure dominated by large multinational corporations with diverse pet care portfolios. These major players leverage their established brand recognition, extensive distribution networks, and significant research capabilities to maintain their market positions. The presence of global conglomerates is particularly strong in this space, as they can integrate pet nutraceuticals into their broader pet care offerings and benefit from economies of scale in production and marketing.


The market has witnessed strategic acquisitions aimed at expanding product portfolios and gaining access to specialized technologies or distribution channels. Smaller specialized players maintain their presence by focusing on niche segments and innovative formulations, though they face increasing pressure from larger competitors. Regional manufacturers are gradually gaining ground by emphasizing local sourcing and customized solutions for specific market needs, while veterinary pharmaceutical companies are expanding their presence in the nutraceuticals segment through targeted product launches and partnerships.

Innovation and Distribution Key to Growth

Success in the pet nutraceuticals market increasingly depends on developing differentiated products that address specific health concerns while maintaining strong scientific backing for efficacy claims. Companies need to invest in building relationships with veterinarians and pet specialty retailers while expanding their e-commerce presence to capture the growing online sales channel. Establishing robust supply chains for premium ingredients and maintaining consistent product quality are becoming crucial factors for sustained growth. The ability to adapt to changing regulatory requirements and maintain compliance with quality standards will be essential for long-term success.


Market contenders can gain ground by focusing on emerging trends such as natural ingredients, sustainable packaging, and specialized formulations for specific breeds or conditions. Building strong relationships with veterinary professionals and investing in consumer education about pet health and nutrition will be crucial for market expansion. Companies must also consider the increasing influence of millennial pet owners and their preferences for premium, natural products. The development of innovative delivery formats and the ability to demonstrate product efficacy through clinical studies will become increasingly important for market success.

North America Pet Nutraceuticals Market Leaders

  1. ADM

  2. Mars Incorporated

  3. Nestle (Purina)

  4. Schell & Kampeter Inc. (Diamond Pet Foods)

  5. Vetoquinol

  6. *Disclaimer: Major Players sorted in no particular order
North America Pet Nutraceuticals Market Concentration
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North America Pet Nutraceuticals Market News

  • February 2023: ADM opened its new probiotics and postbiotics production facility in Spain. The facility will supply these supplements to North America, EMEA, and Asia-Pacific.
  • January 2023: Wellness Pet Company Inc., a subsidiary of Clearlake Capital Group LP, launched a fresh range of supplements designed for dogs, which prioritize providing daily health advantages to promote overall well-being. These products help meet the proactive approach of pet parents for long-term health and well-being.
  • January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

North America Pet Nutraceuticals Market
North America Pet Nutraceuticals Market
North America Pet Nutraceuticals Market
North America Pet Nutraceuticals Market

North America Pet Nutraceuticals Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
    • 4.1.1 Cats
    • 4.1.2 Dogs
    • 4.1.3 Other Pets
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Sub Product
    • 5.1.1 Milk Bioactives
    • 5.1.2 Omega-3 Fatty Acids
    • 5.1.3 Probiotics
    • 5.1.4 Proteins and Peptides
    • 5.1.5 Vitamins and Minerals
    • 5.1.6 Other Nutraceuticals
  • 5.2 Pets
    • 5.2.1 Cats
    • 5.2.2 Dogs
    • 5.2.3 Other Pets
  • 5.3 Distribution Channel
    • 5.3.1 Convenience Stores
    • 5.3.2 Online Channel
    • 5.3.3 Specialty Stores
    • 5.3.4 Supermarkets/Hypermarkets
    • 5.3.5 Other Channels
  • 5.4 Country
    • 5.4.1 Canada
    • 5.4.2 Mexico
    • 5.4.3 United States
    • 5.4.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 ADM
    • 6.4.2 Alltech
    • 6.4.3 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.4 Dechra Pharmaceuticals PLC
    • 6.4.5 Mars Incorporated
    • 6.4.6 Nestle (Purina)
    • 6.4.7 Nutramax Laboratories Inc.
    • 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
    • 6.4.9 Vetoquinol
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, NORTH AMERICA, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, NORTH AMERICA, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, NORTH AMERICA, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, NORTH AMERICA, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, NORTH AMERICA, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, NORTH AMERICA, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF MILK BIOACTIVES, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF PROBIOTICS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF PROBIOTICS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF VITAMINS AND MINERALS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 31:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 33:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY PET TYPE, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 35:  
  2. VOLUME OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET CAT NUTRACEUTICALS/SUPPLEMENTS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET CAT NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF PET DOG NUTRACEUTICALS/SUPPLEMENTS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF PET DOG NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF OTHER PETS NUTRACEUTICALS/SUPPLEMENTS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF OTHER PETS NUTRACEUTICALS/ SUPPLEMENTS BY PET NUTRACEUTICALS/ SUPPLEMENTS CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 44:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 46:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA DISTRIBUTION CHANNELS, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA ONLINE CHANNEL, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SPECIALTY STORES, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 60:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS SOLD VIA OTHER CHANNELS, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, NORTH AMERICA, 2022 AND 2029
  1. Figure 63:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, METRIC TON, NORTH AMERICA, 2017 - 2029
  1. Figure 64:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, USD, NORTH AMERICA, 2017 - 2029
  1. Figure 65:  
  2. VOLUME SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 66:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/SUPPLEMENTS BY COUNTRY, %, NORTH AMERICA, 2017 VS 2023 VS 2029
  1. Figure 67:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, CANADA, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, CANADA, 2017 - 2029
  1. Figure 69:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, CANADA, 2022 AND 2029
  1. Figure 70:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, MEXICO, 2017 - 2029
  1. Figure 71:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, MEXICO, 2017 - 2029
  1. Figure 72:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, MEXICO, 2022 AND 2029
  1. Figure 73:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, UNITED STATES, 2017 - 2029
  1. Figure 74:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, UNITED STATES, 2017 - 2029
  1. Figure 75:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, UNITED STATES, 2022 AND 2029
  1. Figure 76:  
  2. VOLUME OF PET NUTRACEUTICALS/SUPPLEMENTS, METRIC TON, REST OF NORTH AMERICA, 2017 - 2029
  1. Figure 77:  
  2. VALUE OF PET NUTRACEUTICALS/SUPPLEMENTS, USD, REST OF NORTH AMERICA, 2017 - 2029
  1. Figure 78:  
  2. VALUE SHARE OF PET NUTRACEUTICALS/ SUPPLEMENTS BY SUB PRODUCT, %, REST OF NORTH AMERICA, 2022 AND 2029
  1. Figure 79:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2017 - 2023
  1. Figure 80:  
  2. MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2017 - 2023
  1. Figure 81:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA

North America Pet Nutraceuticals Industry Segmentation

Milk Bioactives, Omega-3 Fatty Acids, Probiotics, Proteins and Peptides, Vitamins and Minerals are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pets Cats
Dogs
Other Pets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Country Canada
Mexico
United States
Rest of North America
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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North America Pet Nutraceuticals Market Research FAQs

How big is the North America Pet Nutraceuticals Market?

The North America Pet Nutraceuticals Market size is expected to reach USD 2.39 billion in 2025 and grow at a CAGR of 5.71% to reach USD 3.15 billion by 2030.

What is the current North America Pet Nutraceuticals Market size?

In 2025, the North America Pet Nutraceuticals Market size is expected to reach USD 2.39 billion.

Who are the key players in North America Pet Nutraceuticals Market?

ADM, Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Vetoquinol are the major companies operating in the North America Pet Nutraceuticals Market.

Which segment has the biggest share in the North America Pet Nutraceuticals Market?

In the North America Pet Nutraceuticals Market, the Dogs segment accounts for the largest share by pets.

Which country has the biggest share in the North America Pet Nutraceuticals Market?

In 2025, United States accounts for the largest share by country in the North America Pet Nutraceuticals Market.

What years does this North America Pet Nutraceuticals Market cover, and what was the market size in 2025?

In 2025, the North America Pet Nutraceuticals Market size was estimated at 2.39 billion. The report covers the North America Pet Nutraceuticals Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Pet Nutraceuticals Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Pet Nutraceuticals Market Research

Mordor Intelligence provides a comprehensive analysis of the North American pet nutraceuticals industry. We leverage extensive expertise in pet dietary supplements and animal health markets. Our research thoroughly examines the evolving landscape of pet nutritional supplements. It covers everything from basic vitamins to advanced nutraceutical formulations. The analysis includes various segments such as pet food supplements, specialized nutrition products, and innovative health solutions for companion animals.

This detailed report, available as an easy-to-download PDF, offers stakeholders actionable insights into market dynamics, growth drivers, and emerging opportunities in the pet nutrition sector. Our analysis covers crucial aspects of pet nutraceuticals, including dietary supplements, trace elements, and specialized nutritional products. The report provides valuable information for manufacturers, retailers, and investors involved in pet health and nutrition. It supports strategic decision-making with data-driven insights and future market projections.