Pakistan Savory Snack Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Pakistani Savory Snack Market is segmented by Product Type (Potato Chips, Extruded Snacks, Nuts and Seeds, Popcorn, and Other Product Types) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for all the above segments.

Market Snapshot

pakistan savory snack market size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 9.41 %
pakistan savory snack market major players

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Market Overview

The Pakistani savory snack market is projected to register a CAGR of 9.41% during the forecast period, 2022-2027.

The COVID-19 pandemic significantly impacted the savory snacks market in Pakistan as impulse sales were hit by lockdown due to stock shortages, which increased the at-home consumption of snack products in Pakistan. The COVID-19 pandemic resulted in the generation of opportunities for many savory snack industry private players to emerge in the markets to cater to the inflated demand. The demand for innovative savory snacks has been predominantly high as these are a quick and convenient means of satisfying hunger in between meals.

Over the medium term, the consumers in the country constantly seek convenient snacking options that are being upgraded by the major manufacturers operating in the Pakistani savory snack market. The change in consumers’ preference has shown a greater inclination toward spicy flavors of savory snacks in Pakistan.

The flavorful innovation is the single-most factor retaining the momentum of the savory snack industry in Pakistan. The market has witnessed the launch of innovative snacks with a wide variety of flavors, such as smoke, vinegar, honey, spice, pizza, and barbecue, to name a few.

New domestic brands of affordable and high-quality potato chips led to the replacement of loose Off-Brand chips. Higher disposable incomes, increasing brand awareness, and introducing various flavors contribute to the market growth.

Scope of the Report

Savories are small items of savory food that are usually eaten as a snack. The Pakistani savory snack market is segmented by product type and distribution channel. By product type, the market is segmented into potato chips, extruded snacks, nuts and seeds, popcorn, and other product types. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and online retail stores. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Potato Chips
Extruded Snacks
Nuts and Seeds
Other Product Types
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Increasing Demand for Convenient Snacking Options

Consumers in the country are constantly seeking convenient snacking options that are being upgraded by the major manufacturers operating in the market studied. The demand for convenient snacks is increasing due to changes in social and economic patterns, as well as increased expenditure on food and beverages. Convenient snacks, like potato chips, extruded snacks, nuts and seeds, and popcorn, are becoming extremely popular, especially among the working population of the country, the rising young generation of consumers, and the people living in hostels due to their hectic lifestyles.

Moreover, the on-the-go snacking concept is linked to easy consumption. It is relatively easier to handle savory snacks like popcorn, and potato chips, to name a few. Also, popcorn, nuts and seeds, and extruded snacks can help in preventing people from getting too hungry for junk foods, as these serve as ideal eatables in between breaks or whenever they are hungry without having to cook every time. Savory snacking options help the consumers save time on cooking at home, especially in times of minor hunger urges, and also serve as convenient tiffin options for school/college-going children and even in between work sessions.

pakistan savory snack market trends

Departmental Stores Segment Holds a Significant Market Share

Consumers in urban areas have been recently switching from traditional grocery stores to branded grocery chains due to changing consumer lifestyles, the availability of global brands, and technological interventions. This change in consumer behavior is, in turn, expected to drive the savory snack market through departmental stores. The segment accounts for the highest share in the savory snack market, owing to its friendly format among consumers with a real feel of shopping experience. The distributed specialty departments dedicated to specific product categories offer convenient shopping experiences to the consumers and are expected to drive the growth of the market through departmental stores over the forecast period.

pakistan savory snack market share

Competitive Landscape

The Pakistani savory snack market is highly competitive due to the presence of various local and international vendors. Some of the major players in the market are PepsiCo Inc., Capital Group of Companies, Haldiram’s, Nimco’s, Shahi, Bhaya Foods Industries, and United Snacks. One of the most important strategies companies are implementing is putting in major efforts to penetrate the retail channels, which eases the circulation of products into the consumer market. Most of the major companies operating in the Pakistani market offer a wide range of products to their consumers. For instance, Shahi owns state-of-the-art manufacturing facilities, allowing the company to meet heavy demands for savory snacks, majorly arising from the country's urban areas.

Moreover, key players are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers.

Recent Developments

In May 2019, PepsiCo officially opened its new manufacturing facil­ity in the city of Multan. The plant produce and supplies snacks, such as Lay’s and Kurkure, for Pakistan and its export markets.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Potato Chips

      2. 5.1.2 Extruded Snacks

      3. 5.1.3 Nuts and Seeds

      4. 5.1.4 Popcorn

      5. 5.1.5 Other Product Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Positioning Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 PepsiCo Inc.

      2. 6.3.2 Capital Group of Companies

      3. 6.3.3 United Snacks (Pvt) Limited

      4. 6.3.4 Nimco Corner

      5. 6.3.5 Shahi Group

      6. 6.3.6 Rehmat-e-Shereen

      7. 6.3.7 Dalda Foods Ltd

      8. 6.3.8 Bhaya Foods Industries

      9. 6.3.9 The Kellogg Company

      10. 6.3.10 Ismail Industries

      11. 6.3.11 Kernelpop

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Pakistan Savory Snack Market market is studied from 2016 - 2027.

The Pakistan Savory Snack Market is growing at a CAGR of 9.41% over the next 5 years.

NIMCO’S, PepsiCo Inc., Shahi Group, United Snacks (Pvt ) Limited, Rehmat-E-Shereen are the major companies operating in Pakistan Savory Snack Market.

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