Pakistan Savory Snack Market Size (2024 - 2029)

The market size of the savory snack industry in Pakistan is expected to grow significantly over the next few years. The COVID-19 pandemic has had a substantial impact on this market, increasing at-home consumption and creating opportunities for new players to cater to the heightened demand. Consumers are showing a preference for innovative and convenient snacking options, particularly those with spicy flavors. The emergence of new domestic brands offering affordable, high-quality products, coupled with increasing disposable incomes and brand awareness, are all contributing to the expansion of the market size.

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Market Size of Pakistan Savory Snack Industry

Pakistan Savory Snack Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 9.41 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order
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Pakistan Savory Snack Market Analysis

The Pakistan Savory Snack Market size is estimated at USD 610.28 million in 2023, and is expected to reach USD 956.79 million by 2028, growing at a CAGR of 9.41% during the forecast period (2023-2028).

The COVID-19 pandemic significantly impacted the savory snacks market in Pakistan as impulse sales were hit by lockdown due to stock shortages, which increased the at-home consumption of snack products in Pakistan. The COVID-19 pandemic resulted in the generation of opportunities for many savory snack industry private players to emerge in the markets to cater to the inflated demand. The demand for innovative savory snacks has been predominantly high as these are a quick and convenient means of satisfying hunger in between meals.

Over the medium term, the consumers in the country constantly seek convenient snacking options that are being upgraded by the major manufacturers operating in the Pakistani savory snack market. The change in consumers' preference has shown a greater inclination toward spicy flavors of savory snacks in Pakistan.

New domestic brands of affordable and high-quality potato chips led to the replacement of loose Off-Brand chips. Higher disposable incomes, increasing brand awareness, and introducing various flavors contribute to the market growth.

Pakistan Savory Snack Industry Segmentation

Savories are defined as having a pleasantly salty taste or smell without much (if any) sweetness.

The Pakistani savory snack market is segmented by product type and distribution channel. By product type, the market is segmented into potato chips, extruded snacks, nuts and seeds, popcorn, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Type
Potato Chips
Extruded Snacks
Nuts and Seeds
Popcorn
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels

Pakistan Savory Snack Market Size Summary

The Pakistan Savory Snack Market is anticipated to experience considerable growth in the coming years. The market expansion is primarily driven by changing consumer preferences, with a greater inclination towards spicy and innovative savory snacks. The market has seen a surge in demand due to the COVID-19 pandemic, which has increased at-home consumption and led to the emergence of many private players in the industry. The growth is further fueled by higher disposable incomes, increasing brand awareness, and the introduction of various flavors. The Pakistani savory snack market is highly competitive, with the presence of various local and international vendors. Companies are making significant efforts to penetrate retail channels, which eases the circulation of their products into the consumer market. The rise in demand for convenient snacking options, such as potato chips, extruded snacks, nuts and seeds, and popcorn, especially among the working population, is also contributing to the market's growth. The savory snack market in Pakistan is also witnessing a shift in consumer behavior towards purchasing from branded grocery chains, which is expected to drive market growth through supermarkets.

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Pakistan Savory Snack Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Type

      1. 2.1.1 Potato Chips

      2. 2.1.2 Extruded Snacks

      3. 2.1.3 Nuts and Seeds

      4. 2.1.4 Popcorn

      5. 2.1.5 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Other Distribution Channels

Pakistan Savory Snack Market Size FAQs

The Pakistan Savory Snack Market is projected to register a CAGR of 9.41% during the forecast period (2024-2029)

NIMCO’S, PepsiCo Inc., United Snacks (Pvt ) Limited, The Kellogg Company and Rehmat-e-shereen are the major companies operating in the Pakistan Savory Snack Market.

Pakistan Savory Snack Market Report Snapshots

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